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THE IMPORTANCE OF AI REGULATION: OECD GUIDELINES AND MANAGING RISKS

Home / AI News / The Importance of AI Regulation: OECD Guidelines and Managing
Risks

Updated on Mar 02,2024

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THE IMPORTANCE OF AI REGULATION: OECD GUIDELINES AND MANAGING RISKS

Table of Contents:

1. Introduction
2. The Need for Regulation
3. The OECD Guidelines for AI
4. The Impact of AI on Various Industries
5. AI and Language Models
6. Risks and Challenges of AI 6.1 Quality Risks 6.2 Ethical Risks 6.3 Security
Risks
7. Managing AI Risks
8. The Role of Governments and Companies
9. The Future of AI Regulation
10. Conclusion

Introduction

AI has revolutionized various aspects of our lives, from natural language
processing to image generation. However, as AI technology continues to advance,
there is a growing need to regulate its development and deployment. In this
article, we will discuss the importance of regulating AI, delve into the recent
OECD guidelines, explore the impact of AI on different industries, examine the
risks and challenges associated with AI, and discuss strategies for managing
these risks.

The Need for Regulation

AI has become ubiquitous, with companies and individuals utilizing AI for
various purposes. While AI brings immense benefits, such as automation and
increased efficiency, it also poses ethical and security challenges. Therefore,
it is imperative to establish regulations and guidelines to ensure the
responsible development and use of AI technology. The OECD, a widely respected
international organization, has recognized the need for AI regulations and has
recently formulated new guidelines to address this issue.

The OECD Guidelines for AI

The Organization for Economic Cooperation and Development (OECD) has formulated
guidelines to provide a framework for AI regulation on a global Scale. These
guidelines aim to promote the responsible development and deployment of AI and
address key issues such as transparency, accountability, and privacy. By
creating these guidelines, the OECD seeks to establish a set of principles that
will guide policymakers and industry professionals in implementing AI
technologies in a way that benefits society as a whole.

The Impact of AI on Various Industries

AI is revolutionizing various industries, including Healthcare, finance,
transportation, and manufacturing. It has the potential to streamline processes,
improve decision-making, and enhance productivity. However, the widespread
adoption of AI also raises concerns about job displacement and the ethical
implications of automated decision-making. It is vital to carefully consider the
impact of AI on these industries and develop strategies to mitigate potential
risks while maximizing the benefits.

AI and Language Models

Language models, such as OpenAI's GPT, have gained significant attention due to
their advanced text generation capabilities. These models can generate coherent
and natural-sounding text, mimicking the writing style of humans. However, this
capability also poses risks related to misinformation, fake news, and biased
content. It is crucial to understand the potential of AI language models and
define appropriate boundaries that prevent misuse and promote ethical use.

Risks and Challenges of AI

AI technology presents various risks and challenges that need to be addressed.
These include quality risks, ethical risks, and security risks.

Quality Risks: AI systems can produce inaccurate or misleading outputs, leading
to potentially harmful consequences. It is essential to establish mechanisms for
testing and verifying the accuracy and reliability of AI systems.

Ethical Risks: AI systems can exhibit biased behavior or engage in unethical
activities. The responsible use of AI should be guided by established ethical
principles, ensuring fairness, accountability, and transparency.

Security Risks: The increasing reliance on AI systems makes them potential
targets for malicious activities, including hacking and data breaches. Robust
security measures are necessary to safeguard AI systems and protect sensitive
information.

Managing AI Risks

To effectively manage the risks associated with AI, organizations and
governments must implement appropriate measures. This includes continuous
testing and validation of AI systems, establishing governance frameworks to
ensure ethical use, and prioritizing robust security measures to protect AI
infrastructure. It is also crucial for companies and policymakers to collaborate
and share best practices to address the evolving challenges in the AI landscape.

The Role of Governments and Companies

Both governments and companies play a crucial role in regulating AI and ensuring
its responsible use. Governments need to develop comprehensive policies and
regulations that strike a balance between innovation and risk management.
Companies, on the other HAND, should adopt ethical AI frameworks, invest in
employee AI training, and prioritize transparency in their AI systems.
Collaboration between governments and companies is essential to create a unified
approach to AI regulation.

The Future of AI Regulation

AI regulation is an ongoing process that will continue to evolve as technology
advances. As AI becomes more integrated into our daily lives, it is crucial to
adapt regulations accordingly, taking into account factors such as rapid
technological advancements, societal impact, and public opinion. Continuous
monitoring and evaluation of AI systems, coupled with proactive policy-making,
can ensure that AI regulation remains effective, ensuring the responsible
deployment of AI technologies.

Conclusion

AI technology has vast potential to transform industries and improve lives.
However, to harness the benefits of AI while minimizing the associated risks,
effective regulation is crucial. The recent OECD guidelines provide a
foundational framework for AI regulation, but continuous efforts from
governments, companies, and researchers are necessary to address the evolving
challenges in the AI landscape. By fostering collaboration and responsible
innovation, we can Shape AI's future in a way that benefits society as a whole.

--------------------------------------------------------------------------------

Highlights:

* The importance of regulating AI to ensure responsible development and use
* The recent OECD guidelines for AI regulation
* The impact of AI on various industries and the potential risks
* The role of language models, such as OpenAI's GPT, and the need for ethical
boundaries
* Risks associated with AI, including quality, ethical, and security risks
* Strategies for managing AI risks, including testing, governance, and security
measures
* The role of governments and companies in AI regulation
* The future of AI regulation and the need for continuous adaptation
* The benefits of responsible AI deployment and collaboration

FAQs: Q: What are the OECD guidelines for AI? A: The OECD guidelines provide a
framework for the responsible development and use of AI technology on a global
scale, promoting transparency, accountability, and privacy.

Q: What risks are associated with AI? A: AI poses quality risks, ethical risks,
and security risks. Quality risks include inaccurate outputs, while ethical
risks involve biased or unethical behavior. Security risks relate to potential
vulnerabilities and cyberattacks.

Q: How can AI risks be managed? A: Effective management of AI risks involves
continuous testing and validation, ethical frameworks, and robust security
measures to safeguard AI systems and data.

Q: What is the role of governments and companies in AI regulation? A:
Governments develop policies and regulations, while companies adopt ethical
frameworks and prioritize transparency. Collaboration between governments and
companies is crucial to creating a unified approach to AI regulation.

Q: How will AI regulation evolve in the future? A: AI regulation will continue
to evolve to adapt to technological advancements, societal impact, and public
opinion. Continuous monitoring, policy-making, and collaboration are essential
to shape responsible AI deployment.

Resources:

* OECD Guidelines for the Responsible Use of AI: [URL]
* OpenAI's GPT: [URL]
* IBM: [URL]
* Microsoft: [URL]
* Cybersecurity considerations in AI: [URL]

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identifiers, Probabilistic identifiers, Authentication-derived identifiers,
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Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device identifiers, Probabilistic
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

TRIPLE LIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

XANDR, INC.

Cookie duration: 90 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Privacy policy
Consent

NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Non-precise location data, Users’
profiles, Privacy choices

Cookie duration resets each session.

View details | Privacy policy
ConsentLegitimate interest

NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics,
Probabilistic identifiers, Browsing and interaction data, Non-precise location
data, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

EQUATIV

Cookie duration: 396 (days).

Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

ADFORM A/S

Cookie duration: 3650 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

MAGNITE, INC.

Cookie duration: 365 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Users’ profiles, Privacy choices

View details | Storage details | Privacy policy
Consent

SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Non-precise location data, Precise location data

View details | Privacy policy
Consent

RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data

View details | Privacy policy
Legitimate interest

AMAZON AD SERVER

Cookie duration: 396 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

OPENX

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, Non-precise location data

View details | Privacy policy
Consent

SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Precise location
data

Uses other forms of storage.

View details | Privacy policy
Consent

PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

COMSCORE B.V.

Cookie duration: 720 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

FLASHTALKING

Cookie duration: 730 (days).

View details | Privacy policy
Consent

PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

SMAATO, INC.

Cookie duration: 21 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Privacy policy
ConsentLegitimate interest

GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

CRITEO SA

Cookie duration: 390 (days).

Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

ADLOOX SA

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data

Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Users’ profiles, Privacy
choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

GROUPM UK LIMITED

Cookie duration: 395 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
ConsentLegitimate interest

LOOPME LIMITED

Cookie duration: 90 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

DYNATA LLC

Cookie duration: 365 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

ASK LOCALA

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Non-precise location data, Precise location data, Privacy choices

Uses other forms of storage.

View details | Privacy policy
Consent

AZIRA

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Precise
location data, Users’ profiles, Privacy choices

Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics,
Probabilistic identifiers, Browsing and interaction data, Non-precise location
data, Privacy choices

View details | Privacy policy
Legitimate interest

BIDSWITCH GMBH

Cookie duration: 365 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

IPONWEB GMBH

Cookie duration: 365 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Privacy policy
Consent

TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Users’
profiles, Privacy choices

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

OS DATA SOLUTIONS GMBH

Cookie duration: 90 (days).

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

PERMODO GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Users’
profiles, Privacy choices

Uses other forms of storage.

View details | Privacy policy
Consent

PLATFORM161 B.V.

Cookie duration: 396 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Cookie duration resets each session.

View details | Privacy policy
ConsentLegitimate interest

SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, User-provided data, Non-precise location
data, Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

EASYMEDIA GMBH

Cookie duration: 365 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

REMERGE GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data

Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

MAGNITE CTV, INC.

Cookie duration: 366 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

View details | Storage details | Privacy policy
ConsentLegitimate interest

USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Users’ profiles

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

View details | Storage details | Privacy policy
ConsentLegitimate interest

ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Cookie duration resets each session.

View details | Privacy policy
Consent

SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
ConsentLegitimate interest

ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers,
Authentication-derived identifiers, Privacy choices

View details | Storage details | Privacy policy
ConsentLegitimate interest

BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device characteristics, Non-precise
location data, Privacy choices

Cookie duration resets each session.

View details | Privacy policy
Consent

TABMO SAS

Doesn't use cookies.

Uses other forms of storage.

View details | Privacy policy
Consent

INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data, Privacy choices

View details | Privacy policy
Legitimate interest

WIZALY

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics,
Authentication-derived identifiers, Browsing and interaction data, Non-precise
location data, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

VISTAR MEDIA EMEA BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

View details | Privacy policy
Consent

ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Precise location data

View details | Storage details | Privacy policy
Consent

ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data

View details | Storage details | Privacy policy
Legitimate interest

EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Privacy choices

Cookie duration resets each session.

View details | Privacy policy
Consent

CELTRA INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Precise location data

Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Privacy choices

Uses other forms of storage.

View details | Privacy policy
Consent

GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Precise location data, Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data

View details | Storage details | Privacy policy
Consent

NUMBERLY

Cookie duration: 180 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

DEMANDBASE, INC.

Cookie duration: 730 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

ARRIVALIST CO.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Non-precise location data

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

SEENTHIS AB

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics

View details | Privacy policy

COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers

View details | Storage details | Privacy policy
Consent

TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

HUMAN

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Non-precise location data

View details | Privacy policy
Legitimate interest

BLENDEE SRL

Cookie duration: 366 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
ConsentLegitimate interest

PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

View details | Privacy policy
Legitimate interest

NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Uses other forms of storage.

View details | Privacy policy
Consent

OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, User-provided data, Users’ profiles, Privacy choices

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Non-precise location data, Precise location data, Privacy choices

Uses other forms of storage.

View details | Privacy policy
Consent

ONLINE SOLUTION

Cookie duration: 365 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
Consent

RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Users’ profiles, Privacy choices

View details | Storage details | Privacy policy
Consent

GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, User-provided data, Non-precise location data, Privacy choices

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

LIFTOFF MONETIZE AND VUNGLE EXCHANGE

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

THE MEDIAGRID INC.

Cookie duration: 365 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

REPPUBLIKA RESEARCH & ANALYTICS AUSTRIA GMBH

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data, Users’
profiles

Uses other forms of storage.

View details | Privacy policy
Consent

CINT AB

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Privacy choices

Uses other forms of storage.

View details | Privacy policy
Consent

GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Uses other forms of storage.

View details | Storage details | Privacy policy
ConsentLegitimate interest

GFK GMBH

Cookie duration: 730 (days).

Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

REVJET

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Non-precise
location data, Users’ profiles, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

PROTECTED MEDIA LTD

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data

View details | Privacy policy
Legitimate interest

CLINCH LABS LTD

Cookie duration: 730 (days).

Cookie duration resets each session.

View details | Storage details | Privacy policy
ConsentLegitimate interest

ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

Data collected and processed: IP addresses, Non-precise location data

View details | Privacy policy
Legitimate interest

HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

Data collected and processed: IP addresses

Cookie duration resets each session.

View details | Privacy policy
Consent

AMAZON ADVERTISING

Cookie duration: 396 (days).

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy
Consent

MOLOCO, INC.

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Non-precise location data

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy
ConsentLegitimate interest

ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
Consent

ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Privacy choices

Cookie duration resets each session.

View details | Storage details | Privacy policy
Legitimate interest

EBAY INC

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Privacy
choices

View details | Storage details | Privacy policy
Consent

METRIXLAB NEDERLAND B.V.

Cookie duration: 730 (days).

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