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Submission: On November 13 via api from US — Scanned from DE
Submission: On November 13 via api from US — Scanned from DE
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Skip to content * What We Do * Data & Analysis * Learning BAV * Insights * About * News * Calendar * Login * Access data * Logout Menu THE LARGEST BRAND ANALYTICS PLATFORM IN THE WORLD BAV helps brands understand themselves, their competitors and global market forces in order to remain strong and continue growing. * Learn more about BAV BEST COUNTRIES The annual WPP BAV Best Countries Study measures global perceptions of countries and how they drive GDP growth, trade, travel and foreign investment. SOLVING THE GREAT DIGITAL DILEMMA Discover how combining brand building and performance marketing is the new superpower. REBRANDING CANCER As with consumer brands, the ‘brand’ of condition or event influences us. When the condition is cancer, there is a perception gap to address. THE MOST INFLUENTIAL RETAIL BRANDS Exerting Influence through emotional connections is the antidote to price-cutting. Explore BAV insights BUILDING STRONG BRANDS Take a look at our a range of offers and services that will provide you with the firepower to build and grow your brand. Learn more BE INSPIRED Inspiration, knowledge and insights and thought leadership from BAV and over 30 years of worldwide brand data. To the BAV Academy WPP COLLEAGUES AREA WPP colleagues can log in to access The Academy, The Fount and additional tools and insights from WPP BAV. Log in LATEST FROM BAV October 30, 2024 CELEBRATE DIWALI WITH BAV Join David Roth and Divya Munjal as we look back at last year’s conversation where we uncovered the essence… Continue Reading October 10, 2024 JUST LAUNCHED: BEST COUNTRIES 2024 The annual WPP BAV Best Countries study measures the global perceptions of countries and how those perceptions drive GDP… Continue Reading May 15, 2024 APAS SHOW 2024 APAS is the largest food and beverage event in the Americas, and the largest supermarket fair in the world…. Continue Reading 1993 The first BAV study 02 Markets around the globe 0 Data points 0 Brands studied globally 0 People interviewed worldwide 0+ Categories BAV is a product of WPP. What we do * Brand Architecture * Brand Elasticity * Brand Equity Analysis * Brand Partnerships * Brand Positioning Study * Brand Valuation BAV Tools & Apps * BAV Academy * The Fount * BAV Futures Need Help? * FAQ * Support -------------------------------------------------------------------------------- * What We Do * Data & Analysis * Learning BAV * Insights * About * News * Calendar * Login * Access data * Logout REQUEST A GRAPHIC NOVEL Please let us know what brand you are interested in a Graphic Novel for and we’ll send one over to you shortly. The wealth of BAV data means our solutions are flexible and nimble. Contact us to discuss any solutions BAV can offer on an ad-hoc basis. Name First Last Company E-mail Comments CAPTCHA Welcome to BAV, the longest-running and largest consumer study of brands and brand equity in the world. It has been part of the WPP family since 2000, and has grown to contain 14 billion data points covering 50 countries and some 57,000 brands, both big and small. BAV replaces BrandZ as the WPP brand analytics tool, and is freely available to all WPP companies and colleagues across the world, helping us to power our creativity with the industry’s best data and insights. It has impressive academic credentials, having been developed with partners at Columbia Business School, MIT, Dartmouth and the University of Washington, and it now works with leading institutions including London Business School, Wharton Business School and the University of California. Over the coming months you will see many new developments and additional services from BAV – all focused on helping you grow your business, develop client relationships, and support new data-driven strategies. Notifications