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Icons & Innovators


WARREN BUFFETT SAYS THERE'S 1 SKILL THAT WILL RAISE YOUR VALUE BY AN ASTOUNDING
50 PERCENT


IT MIGHT NOT SOUND IMPORTANT, BUT IT MAY BE EXACTLY WHAT YOU NEED RIGHT NOW.

 * Shape
 * 
 * 

By Marcel Schwantes, Inc. contributing editor and founder, Leadership from the
Core@MarcelSchwantes
Warren Buffett.  Photo: Getty Images


Berkshire Hathaway CEO Warren Buffett has given his fans and
shareholders priceless investing advice over the years. But of all the
investment choices you can make over a lifetime, which one does Buffett
consider to be the best?



It may not be what you think. In fact, it may not even be a blip on your radar
screen. It's working on your public speaking skills.

Here's what Buffett said to a class of business students at Columbia
University in a televised town hall event back in 2009:

> Right now, I would pay $100,000 for 10 percent of the future earnings of any
> of you, so if you're interested, see me after class. Now, you can improve your
> value by 50 percent just by learning communication skills--public speaking. If
> that's the case, see me after class and I'll pay you $150,000.



In simple Buffett-speak, the dividend on your public speaking investment will
pay off for the rest of your career. He says it's "an asset that will last you
50 or 60 years. And it's a liability--if you don't like doing it or are
uncomfortable doing it--that will also last you 50 or 60 years, and it's a
necessary skill."

This is one of several instances where Buffett has advised us to hone
our communication skills as the key to success. Clearly, it has worked for
Buffett, as his worth has increased to the tune of nearly $118 billion at last
count. 



But it didn't come easy for Buffett, in case the idea of public speaking brings
with it your own trepidation. The billionaire has publicly admitted that during
high school and college, he was "terrified of public speaking" to the point of
throwing up. 

Taking a public speaking course at Dale Carnegie changed his life, Buffett has
said. When you walk into Buffett's office in Omaha, the only plaque proudly
displayed on the wall isn't his bachelor of science degree in business
administration, which he earned from the University of Nebraska at 19. No, it's
the communication diploma he received in 1952 from Dale Carnegie--the one that
transformed him. 


COMMUNICATE WITH YOUR STORY

Public speaking comes in many forms, some of which may come more naturally to
some speakers. In his book All In: How Impactful Teams Build Trust from the
Inside Out,  leadership expert Robb Holman explains that one
simple technique you can begin practicing to bring real results is to simply
tell your story.

Everyone has a story to tell. Everyone has unique life experiences and a
one-of-a-kind perspective. Holman is no stranger to this idea. In a previous
episode on the Love in Action podcast, Holman shared an incredible story of how
he experienced a real-life miracle after learning he had a mysterious illness,
which he thought was going to kill him.

To his point, you have a history, and so does everyone else. This is the reason
we have favorite books and movies--we connect with the characters, relate to the
stories, and feel inspired by them.



This is especially true for leaders of people in the workplace. Rather than
dismissing stories as irrelevant, learning to tell your own story helps the
listeners--whether it be an audience of hundreds at a company event or a team of
five in a staff meeting--understand how to connect with you while opening the
floor for them to share their own stories.

I'll end with this. There are tangible benefits tied to improving your public
speaking that will go a long way. For example:      

 * Faster promotions to senior management roles
 * A boost to your confidence and self-esteem
 * More lucrative speaking invitations 
 * Better work opportunities
 * Personal and professional development
 * Attracting more people to your network
 * New opportunities coming your way
 * Increased influence with your peers
 * Better negotiating skills

Consider the impact of improving your own public speaking skills as it relates
to the success it may bring to your business, career, or leadership. Would it
raise your own value by 50 percent? Something to think about.


Jun 2, 2022
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The opinions expressed here by Inc.com columnists are their own, not those of
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