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HOME


UNLOCKING VALUE GROWTH PROGRESS
THROUGH INNOVATION IN FMCG



YF is a consultancy designed to help innovative, high-growth consumer businesses
achieve mainstream scale.

Using our unique position within the FMCG market, YF provides advice and a wide
range of services to retailers, investors and the brands themselves.

For Brands
For Retailers
For Investors




UNTAPPED POTENTIAL



The FMCG market has vast untapped potential. Consumers are seeing newness and
inspiration yet amongst the top 100 UK grocery brands, not a single one is under
20 years old. The industry is not maximising value from our world-leading
branded innovation pipeline. YF exists to change that.

Find Out More



ACCELERATING AND SCALING



We inject an innovation-first mindset across FMCG. We collaborate with retailers
and investors to make it easier for them to identify and commercialise high
potential brands. This enables us to provide the highest quality advisory and
support services to brands to accelerate their journey to mainstream scale.

Read Our Case Studies



ACCELERATING AND SCALING



We inject an innovation-first mindset across FMCG. We collaborate with retailers
and investors to make it easier for them to identify and commercialise high
potential brands. This enables us to provide the highest quality advisory and
support services to brands to accelerate their journey to mainstream scale.

Read Our Case Studies



FOR BRANDS



Brands work with us on their journey to mainstream success. Our broad
capabilities, combined with our deep knowledge of the market allows us to impact
brands quickly and effectively in the areas they need the most.

What We Do For Brands


FOR RETAILERS



Retailers work with us to serve shoppers better. We provide streamlined
innovation discovery for buying teams and actively support with the management
of high-potential suppliers.

What We Do For Retailers


FOR INVESTORS



Investors work with us to feel confident in their portfolio. We provide
intelligent investment and buy-side sourcing, and our world-class platform team
supports everyday portfolio needs.

 

What We Do For Investors


WHY YF?



Our solutions are fuelled by insights from retailers, investors and our brand
network which gives us a pulse over more than 1,500 brands in the UK. This
crystallises our understanding of what it takes to really scale and unlock value
in the market.

Using this approach, we work with some of the highest profile brands, retailers
and investors in the country. Since we began, the brands we have worked with
have grown 27x faster than the market, representing more than £1bn in revenues
today.

Find Out How We Can Help



CASE STUDIES




HUNTER & GATHER

How Hunter & Gather built a multi-million pound business with only the two
founders.


GOPUFF

How Gopuff gained more than 300 new SKUs in just 2 weeks.


BIFF'S

How Biff’s Raised 6 figures from industry veterans.

Read Our Case Studies


ARE YOU SERIOUS ABOUT GROWTH?


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GET IN TOUCH





KEEP UP TO DATE WITH OUR LATEST INSIGHTS



Subscribe to our mailing list to stay in touch with the latest news, insights
and updates from YF.

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 * Company No. 10499932

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