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Share this event bar1 bar2 bar3 Menu * Home * Agenda * Speakers * Sponsors * Virtual Day Experience * Event Information * In-Person Experience * Contact Us * Register - Delegate pass * Register - Press pass METAVERSE SUMMIT From shared virtual experience to real value October 26-27th 2022 • San Jose CA and in the metaverse Register Become a sponsor * 100 + global speakers * 60 + content rich-sessions * 400 + attendees in San Jose * 2000 + virtual attendees FROM SHARED VIRTUAL EXPERIENCE TO REAL VALUE Economist Impact’s Metaverse Summit 2022 will help senior leaders define and build mixed-reality experiences that will add economic and social value. The vision of the metaverse—a persistent virtual world that anyone can plug into—was born in the minds of science-fiction writers, but is today shaping real-world ambitions of the world’s leading brands. Central to this is Web3, the next iteration of the internet based on decentralisation and blockchain technology. Offering a credible and nuanced perspective, Metaverse Summit will give you the knowledge and tools you need to benefit from this emerging trend. How will companies generate a return on investment in the metaverse—and how quickly? And who is creating value today at the intersection of creators, corporates and community? Generate real-world business benefits from the rapidly evolving virtual realm with our inspiring event. Click here to view the conference agenda > THE METAVERSE SUMMIT WILL PROVIDE VALUABLE INSIGHTS FOR COLLEAGUES IN THESE FIELDS: The Metaverse Summit is a cross-industry and cross-functional audience; aimed specifically at strategists, technologists and innovation leaders within brands and corporations with related job functions in: * Marketing, Technology, Strategy, Innovation, Digital, Information, Transformation, Brand, Engagement, Experience, Social Media, Metaverse To make the most productive use of your time, Metaverse Summit will be co-located with Innovation@Work US FEATURED SPONSORS Previous SILVER SPONSOR View Profile X SILVER SPONSOR UPLAND Visit website Upland (https://upland.me/) is an open web3 platform for the metaverse mapped to the real world. The company’s mission is to build one of the leading and most dynamic maker-communities through a strong entrepreneur economy that allows players, creators, developers, and brands to manufacture goods and experiences, monetize assets, and provide utility and fun to other players. Headquartered in Silicon Valley with hubs in Las Vegas, Ukraine, and Brazil, Upland was named among Fast Company’s “Next Big Things in Tech” in 2021 and one of “22 San Francisco Startups To Watch in 2022” by Built In SF. Upland is committed to becoming carbon negative and is a proud partner of Carbonfuture. For more information about our sustainability commitment visit https://www.upland.me/sustainability. Upland is available on iOS, Android and the Web, and can be played from anywhere in the world. SILVER SPONSOR View Profile X SILVER SPONSOR ACCESS PARTNERSHIP Visit website LEAD PLATFORM SPONSOR View Profile X LEAD PLATFORM SPONSOR VIRBELA Visit website Virbela is an immersive technology company that’s redefining the workplace for global businesses. Founded in 2012 by a team of behavioral psychologists, Virbela is building the next generation of products for the Metaverse and VR to give organizations and people greater choice and control over how they work. With immersive virtual environments that are deeply social and collaborative, the world’s most innovative companies are turning to Virbela to create unique experiences that foster collaboration and build community. Virbela is owned by eXp World Holdings, Inc. (Nasdaq: EXPI). To tour our virtual offices, visit virbela.com. Subscribe to our blog or follow us on LinkedIn and Twitter to join in the discussion. XR HYGIENE TECH SPONSOR View Profile X XR HYGIENE TECH SPONSOR CLEANBOX Visit website Cleanbox Technology is a global leader in SmartTech Hygiene for corporate, healthcare, education and government markets. Cleanbox products use proprietary, patented UVC LED engineering to easily, quickly, and safely clean many types of “Shared Items” to healthcare-level (99.999%) decontamination in 60 seconds. Founded in 2018 by Amy Hedrick, Cleanbox has gained the trust of thousands of customers in over 50 countries with clients such as Childrens’ Hospital Los Angeles, Ford Motor Company, Veterans Administration, Lockheed Martin, and United Airlines. Global Market Leader in Safe, Fast and Effective Cleaning of Shared Virtual, Augmented and Mixed Reality (XR) Headsets, Glasses and Peripherals: The Cleanbox CX Product Line is well established as a mandatory requirement for the safe use of Shared XR Items with a significant market share of Fortune 1000 clients across industries that use XR for training, marketing, engineering, medical and other commercial applications. Cleanbox products are incorporated in standard operating procedures (SOPs) for multiple XR production and pilot programs in healthcare, education, government, transportation, manufacturing, and retail. With the introduction of the Cleanbox OmniClean Product Line, Cleanbox is gaining global leadership in the Safe, Fast and Effective Cleaning of a wide range of shared manufacturing tools, respirator masks, testing equipment, stethoscopes, and many other items. LEAD SPONSOR View Profile X LEAD SPONSOR EY Visit website EY exists to build a better working world, helping create long-term value for clients, people and society. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. The EY tech ecosystem includes multi-disciplinary global teams, strategic technology alliances and over 100 technology and innovation relationships as well as global, secure and scalable technology platform-based delivery. This allows EY to deliver better transformations, and better outcomes for clients. For more information, please visit ey.com LEAD IMMERSIVE EXPERIENCE SPONSOR View Profile X LEAD IMMERSIVE EXPERIENCE SPONSOR META Visit website Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology DIAMOND SPONSOR View Profile X DIAMOND SPONSOR COGNIZANT Visit website Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant. LEAD INDUSTRIAL METAVERSE SPONSOR View Profile X LEAD INDUSTRIAL METAVERSE SPONSOR SIEMENS PLATINUM SPONSOR View Profile X PLATINUM SPONSOR IMMERSE Visit website Immerse has raised $12m from impact investors, been named Meta and ByteDance’s preferred partner for learning, and launched the only two-sided marketplace in the metaverse. On one side Immerse’s students learn a foreign language from a live instructor in Immerse’s popular virtual worlds. On the other side of the marketplace, Immerse has created the first platform that allows brands to advertise in the metaverse by launching branded virtual real estate, running metaverse marketing campaigns, and then minting digital goods that brand’s monetize. The Immerse team was recently named top ten “VR Educator of the Year” and top ten “Most Innovative VR Company of the Year,” as well as winning six other industry awards. GOLD SPONSOR View Profile X GOLD SPONSOR HAPTX Visit website HaptX envisions a metaverse full of virtual and mixed reality environments with the sensory richness of real life. We believe touch is the most important missing element of the metaverse. HaptX brings realistic touch to digital experiences with the world’s best haptic devices. Fortune 500 companies and governments around the world have adopted our HaptX Gloves for the most demanding applications in training and simulation, industrial design, and robotics. HaptX Gloves enable natural interaction and true-contact haptics in virtual reality and robotics for the first time. A venture-backed startup, HaptX is headquartered in Redmond, WA, USA, with offices in San Luis Obispo and San Francisco, CA. Learn more at https://haptx.com GOLD SPONSOR View Profile X GOLD SPONSOR XLA Visit website GOLD SPONSOR View Profile X GOLD SPONSOR KPMG Visit website KPMG is uniquely positioned to help companies realize the opportunities the metaverse represents. Our dedicated teams provide strategic and technical support to navigate the metaverse ecosystem, including metaverse design, engagement, use cases, cryptoassets, and broader Web3 integrations. KPMG LLP is the U.S. firm of the KPMG global organization of independent professional services firms providing Audit, Tax and Advisory services. KPMG firms operate in 144 countries and territories with more than 236,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. SILVER SPONSOR View Profile X SILVER SPONSOR AVEVA Visit website AVEVA, a global leader in industrial software, drives digital transformation for industrial organizations managing complex operational processes. Through Performance Intelligence, AVEVA connects the power of information and artificial intelligence (AI) with human insight, to enable faster and more precise decision making, helping industries to boost operational delivery and sustainability. Our cloud-enabled operational data management, combined with software that spans design, engineering and operations, asset performance, monitoring and control solutions delivers proven business value and outcomes to over 20,000 customers worldwide, supported by the largest industrial software ecosystem, including 5,500 partners and 5,700 certified developers. AVEVA is headquartered in Cambridge, UK, with over 6,000 employees at 90 locations in more than 40 countries. SILVER SPONSOR View Profile X SILVER SPONSOR UPLAND Visit website Upland (https://upland.me/) is an open web3 platform for the metaverse mapped to the real world. The company’s mission is to build one of the leading and most dynamic maker-communities through a strong entrepreneur economy that allows players, creators, developers, and brands to manufacture goods and experiences, monetize assets, and provide utility and fun to other players. Headquartered in Silicon Valley with hubs in Las Vegas, Ukraine, and Brazil, Upland was named among Fast Company’s “Next Big Things in Tech” in 2021 and one of “22 San Francisco Startups To Watch in 2022” by Built In SF. Upland is committed to becoming carbon negative and is a proud partner of Carbonfuture. For more information about our sustainability commitment visit https://www.upland.me/sustainability. Upland is available on iOS, Android and the Web, and can be played from anywhere in the world. SILVER SPONSOR View Profile X SILVER SPONSOR ACCESS PARTNERSHIP Visit website LEAD PLATFORM SPONSOR View Profile X LEAD PLATFORM SPONSOR VIRBELA Visit website Virbela is an immersive technology company that’s redefining the workplace for global businesses. Founded in 2012 by a team of behavioral psychologists, Virbela is building the next generation of products for the Metaverse and VR to give organizations and people greater choice and control over how they work. With immersive virtual environments that are deeply social and collaborative, the world’s most innovative companies are turning to Virbela to create unique experiences that foster collaboration and build community. Virbela is owned by eXp World Holdings, Inc. (Nasdaq: EXPI). To tour our virtual offices, visit virbela.com. Subscribe to our blog or follow us on LinkedIn and Twitter to join in the discussion. XR HYGIENE TECH SPONSOR View Profile X XR HYGIENE TECH SPONSOR CLEANBOX Visit website Cleanbox Technology is a global leader in SmartTech Hygiene for corporate, healthcare, education and government markets. Cleanbox products use proprietary, patented UVC LED engineering to easily, quickly, and safely clean many types of “Shared Items” to healthcare-level (99.999%) decontamination in 60 seconds. Founded in 2018 by Amy Hedrick, Cleanbox has gained the trust of thousands of customers in over 50 countries with clients such as Childrens’ Hospital Los Angeles, Ford Motor Company, Veterans Administration, Lockheed Martin, and United Airlines. Global Market Leader in Safe, Fast and Effective Cleaning of Shared Virtual, Augmented and Mixed Reality (XR) Headsets, Glasses and Peripherals: The Cleanbox CX Product Line is well established as a mandatory requirement for the safe use of Shared XR Items with a significant market share of Fortune 1000 clients across industries that use XR for training, marketing, engineering, medical and other commercial applications. Cleanbox products are incorporated in standard operating procedures (SOPs) for multiple XR production and pilot programs in healthcare, education, government, transportation, manufacturing, and retail. With the introduction of the Cleanbox OmniClean Product Line, Cleanbox is gaining global leadership in the Safe, Fast and Effective Cleaning of a wide range of shared manufacturing tools, respirator masks, testing equipment, stethoscopes, and many other items. LEAD SPONSOR View Profile X LEAD SPONSOR EY Visit website EY exists to build a better working world, helping create long-term value for clients, people and society. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. The EY tech ecosystem includes multi-disciplinary global teams, strategic technology alliances and over 100 technology and innovation relationships as well as global, secure and scalable technology platform-based delivery. This allows EY to deliver better transformations, and better outcomes for clients. For more information, please visit ey.com LEAD IMMERSIVE EXPERIENCE SPONSOR View Profile X LEAD IMMERSIVE EXPERIENCE SPONSOR META Visit website Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology DIAMOND SPONSOR View Profile X DIAMOND SPONSOR COGNIZANT Visit website Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant. LEAD INDUSTRIAL METAVERSE SPONSOR View Profile X LEAD INDUSTRIAL METAVERSE SPONSOR SIEMENS PLATINUM SPONSOR View Profile X PLATINUM SPONSOR IMMERSE Visit website Immerse has raised $12m from impact investors, been named Meta and ByteDance’s preferred partner for learning, and launched the only two-sided marketplace in the metaverse. On one side Immerse’s students learn a foreign language from a live instructor in Immerse’s popular virtual worlds. On the other side of the marketplace, Immerse has created the first platform that allows brands to advertise in the metaverse by launching branded virtual real estate, running metaverse marketing campaigns, and then minting digital goods that brand’s monetize. The Immerse team was recently named top ten “VR Educator of the Year” and top ten “Most Innovative VR Company of the Year,” as well as winning six other industry awards. GOLD SPONSOR View Profile X GOLD SPONSOR HAPTX Visit website HaptX envisions a metaverse full of virtual and mixed reality environments with the sensory richness of real life. We believe touch is the most important missing element of the metaverse. HaptX brings realistic touch to digital experiences with the world’s best haptic devices. Fortune 500 companies and governments around the world have adopted our HaptX Gloves for the most demanding applications in training and simulation, industrial design, and robotics. HaptX Gloves enable natural interaction and true-contact haptics in virtual reality and robotics for the first time. A venture-backed startup, HaptX is headquartered in Redmond, WA, USA, with offices in San Luis Obispo and San Francisco, CA. Learn more at https://haptx.com GOLD SPONSOR View Profile X GOLD SPONSOR XLA Visit website GOLD SPONSOR View Profile X GOLD SPONSOR KPMG Visit website KPMG is uniquely positioned to help companies realize the opportunities the metaverse represents. Our dedicated teams provide strategic and technical support to navigate the metaverse ecosystem, including metaverse design, engagement, use cases, cryptoassets, and broader Web3 integrations. KPMG LLP is the U.S. firm of the KPMG global organization of independent professional services firms providing Audit, Tax and Advisory services. KPMG firms operate in 144 countries and territories with more than 236,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. SILVER SPONSOR View Profile X SILVER SPONSOR AVEVA Visit website AVEVA, a global leader in industrial software, drives digital transformation for industrial organizations managing complex operational processes. Through Performance Intelligence, AVEVA connects the power of information and artificial intelligence (AI) with human insight, to enable faster and more precise decision making, helping industries to boost operational delivery and sustainability. Our cloud-enabled operational data management, combined with software that spans design, engineering and operations, asset performance, monitoring and control solutions delivers proven business value and outcomes to over 20,000 customers worldwide, supported by the largest industrial software ecosystem, including 5,500 partners and 5,700 certified developers. AVEVA is headquartered in Cambridge, UK, with over 6,000 employees at 90 locations in more than 40 countries. SILVER SPONSOR View Profile X SILVER SPONSOR UPLAND Visit website Upland (https://upland.me/) is an open web3 platform for the metaverse mapped to the real world. The company’s mission is to build one of the leading and most dynamic maker-communities through a strong entrepreneur economy that allows players, creators, developers, and brands to manufacture goods and experiences, monetize assets, and provide utility and fun to other players. Headquartered in Silicon Valley with hubs in Las Vegas, Ukraine, and Brazil, Upland was named among Fast Company’s “Next Big Things in Tech” in 2021 and one of “22 San Francisco Startups To Watch in 2022” by Built In SF. Upland is committed to becoming carbon negative and is a proud partner of Carbonfuture. For more information about our sustainability commitment visit https://www.upland.me/sustainability. Upland is available on iOS, Android and the Web, and can be played from anywhere in the world. SILVER SPONSOR View Profile X SILVER SPONSOR ACCESS PARTNERSHIP Visit website LEAD PLATFORM SPONSOR View Profile X LEAD PLATFORM SPONSOR VIRBELA Visit website Virbela is an immersive technology company that’s redefining the workplace for global businesses. Founded in 2012 by a team of behavioral psychologists, Virbela is building the next generation of products for the Metaverse and VR to give organizations and people greater choice and control over how they work. With immersive virtual environments that are deeply social and collaborative, the world’s most innovative companies are turning to Virbela to create unique experiences that foster collaboration and build community. Virbela is owned by eXp World Holdings, Inc. (Nasdaq: EXPI). To tour our virtual offices, visit virbela.com. Subscribe to our blog or follow us on LinkedIn and Twitter to join in the discussion. XR HYGIENE TECH SPONSOR View Profile X XR HYGIENE TECH SPONSOR CLEANBOX Visit website Cleanbox Technology is a global leader in SmartTech Hygiene for corporate, healthcare, education and government markets. Cleanbox products use proprietary, patented UVC LED engineering to easily, quickly, and safely clean many types of “Shared Items” to healthcare-level (99.999%) decontamination in 60 seconds. Founded in 2018 by Amy Hedrick, Cleanbox has gained the trust of thousands of customers in over 50 countries with clients such as Childrens’ Hospital Los Angeles, Ford Motor Company, Veterans Administration, Lockheed Martin, and United Airlines. Global Market Leader in Safe, Fast and Effective Cleaning of Shared Virtual, Augmented and Mixed Reality (XR) Headsets, Glasses and Peripherals: The Cleanbox CX Product Line is well established as a mandatory requirement for the safe use of Shared XR Items with a significant market share of Fortune 1000 clients across industries that use XR for training, marketing, engineering, medical and other commercial applications. Cleanbox products are incorporated in standard operating procedures (SOPs) for multiple XR production and pilot programs in healthcare, education, government, transportation, manufacturing, and retail. With the introduction of the Cleanbox OmniClean Product Line, Cleanbox is gaining global leadership in the Safe, Fast and Effective Cleaning of a wide range of shared manufacturing tools, respirator masks, testing equipment, stethoscopes, and many other items. Next FEATURED SPEAKERS Previous View Profile JOANNA POPPER Chief metaverse officer, Creative Artists Agency (CAA) X JOANNA POPPER Chief metaverse officer, Creative Artists Agency (CAA) October 26th 2022 * 09:00 am -9:20 am Fireside chat: supporting community and culture to guide metaverse growth Joanna Popper is the chief metaverse officer at leading entertainment and sports agency Creative Artists Agency (CAA). Based in Los Angeles, Popper leads metaverse initiatives for the agency and its clients. Popper joined CAA in 2022 from HP, where she led its XR initiatives for Go-To-Market, overseeing the launch of award-winning technology, such as the HP Reverb G2 VR headset (winner of Red Dot Design Award, CES Innovation Award, IF Design Award) and HP Reverb G2 Omnicept Edition (winner of VR Hardware of the Year, Entertainment Technology Lumiere Award, Red Dot Best of the Best, CES Innovation Award, IF Design Award). Previously, she was executive vice-president of media & marketing at Singularity University, a NASA-based, Google-backed organization founded by Ray Kurzweil and Peter Diamandis to train leaders on the future of technology including blockchain, VR/AR, artificial intelligence, robotics and digital biology. She was also the Vice President of Marketing at NBCUniversal, where she worked across properties, including television, film, digital, and parks, and launched hits in primetime, music award shows, sports, news, daytime, and more for Telemundo. She started her career as an investment banker in New York and Brazil and then a consultant at McKinsey & Company. She was selected as “50 Women Can Change the World in Media and Entertainment,” ”25 Pioneers in the Metaverse,” “Top 50 Original Thinkers in VR,” “Top Women in Media: Game Changers,” “Top Women in Media: Industry Leaders,” “Digital It List,” and “101 Women Leading the VR Industry.” She served as executive producer on BREONNA’S GARDEN, FINDING PANDORA X, and FIGHT BACK,the award-winning virtual reality content, which premiered at the Tribeca Film Festival, Venice Film Festival, and SXSW. Popper graduated from Northwestern University with a bachelor’s degree, and The Wharton School of Business at the University of Pennsylvania with an MBA. View Profile MICHELLE CROSSAN-MATOS Chief marketing officer, Samsung Electronics America X MICHELLE CROSSAN-MATOS Chief marketing officer, Samsung Electronics America October 27th 2022 * 12:00 pm -12:15 pm Fireside chat: how Samsung is building powerful brand experiences in the metaverse Michelle Crossan-Matos is the chief marketing officer at Samsung Electronics America. In this role, she is responsible for leading the Company’s U.S. consumer and B2B marketing strategy, positioning Samsung as a global leader in technology and helping to drive profitable revenue growth. As the chief storyteller, Michelle evangelizes Samsung innovations, its strategic pillars — Sustainability, Connectivity, and Customization, and is leading the charge in creating new brand experiences in the metaverse. As a women in tech, she’s passionate about empowering diverse individuals to achieve their version of success and serves as an executive sponsor of Samsung’s Women+ in Samsung and Galaxy of Black Professionals ERGs. With more than 20 years of expertise in propelling billion-dollar brands forward by innovating business models, Michelle has led multifaceted organizations and managed large business franchises across the globe. Prior to her CMO position, she was senior vice president of corporate strategy, Innovation & Transformation at Samsung, where she oversaw overall corporate strategy, innovation, transformation, and new business incubation. Before Samsung, she served as CMO for Vertu, a British manufacturer and retailer of luxury mobile phones, and held global and regional brand leadership roles at Proctor & Gamble. Throughout her career, Michelle has worked across a variety of business cultures, geographies, and industry sectors, such as Technology, Consumer Electronics, Private Equity, Luxury, Beauty, and FMCG, leading brand strategy and marketing offices. She has learned the critical value of creating high-performance business models, guiding large-scale transformation, building strong marketing fundamentals, developing talent, and mapping out brand purpose, all whilst managing complex businesses. An Adweek CMO Awards recipient and a Campaign US CMO 50 honoree, Michelle is a captivating speaker and has spoken at marquee events, including Cannes Lions, CES, Advertising Week, Adweek Mediaweek, The Female Quotient’s Equality Lounge, among others. Michelle is British, married with two children, and splits her time between Puerto Rico and New Jersey. View Profile TIMOTHY ROHRBAUGH Chief information security officer, JetBlue Airways X TIMOTHY ROHRBAUGH Chief information security officer, JetBlue Airways October 26th 2022 * 04:30 pm -4:45 pm Security and privacy in a new lawless virtual frontier * 05:15 pm -5:45 pm Panel discussion: who are you and who are your tribes? What do identity and authenticity look like in the metaverse? Tim Rohrbaugh is the CISO of JetBlue Airways. He is a senior security and data governance professional. The range of his prior work is extremely technical through product and program strategy. Prior to his role at JetBlue, Tim was the CISO for a public financial services firm for 12 years. His cybersecurity experience includes military, DoD and federal, and commercial consulting. He is a CISSP and holds two joint patents on Identity Verification. View Profile ZERO Virtual Influencer X ZERO Virtual Influencer October 26th 2022 * 05:30 pm -5:45 pm Are avatars the new influencers? What does influencer-marketing look like in the metaverse? Zero is a virtual cyborg living and creating content from his bunker in the Nexus Universe. He is constantly learning about the human world via his community of fans on Twitch, Twitter, TikTok, Instagram, YouTube, Snapchat, and Discord. Zero currently boasts over 350,000 fans across his social pages and is growing this base rapidly. Zero has been featured in publications such as AdAge, Adweek, Bloomberg, Yahoo Finance, and more for his presence on social media and his work with innovative brands. You can find him @ZeroFromNexus on all platforms. View Profile JEFF WONG Global chief innovation officer, EY X JEFF WONG Global chief innovation officer, EY October 26th 2022 * 02:40 pm -2:55 pm Fireside chat: Leadership based upon value cycles vs hype cycles: quantifying the metaverse impact on business Jeff Wong is the Global Chief Innovation Officer of EY, one of the largest professional services organizations in the world, which has almost 300,000 people serving clients in more than 150 countries. Jeff works across the entire organization to help identify, share and scale leading ideas. He leads the Global Innovation team, challenging everything from the way EY operates internally to how it provides services to its clients. Part of the Global Innovation team’s remit is to research and explore new technologies to transform the EY business. In this role, Jeff brings deep experience working in technology in Silicon Valley and across strategy, investing and building new ventures globally. Throughout his career, he has built new businesses across various concepts, including local commerce, B2B exchanges, services, mobile and big data at Boston Consulting Group, JAFCO America Ventures, J.P. Morgan Partners and eBay. Jeff sits on the Oxford Foundry Board of the University of Oxford and the Advisory Board of AI4All. He is a member on the Business Council of the Asia Society and the founding Chair of Asia Society’s Technology and Innovation Council, helping drive the innovation and transformation agenda. In addition, he is a member of Council on Foreign Relations and a member of The World Economic Forum’s Global Future Council on Innovation Ecosystems. He is also a fellow of the Aspen Finance Leaders Fellowship and a member of the Aspen Global Leadership Network. Jeff has an AB in Economics, master’s degrees in Industrial Engineering and Engineering Management and an MBA from Stanford University. View Profile TONY PARISI Metaverse pioneer and chief product officer, Lamina1 X TONY PARISI Metaverse pioneer and chief product officer, Lamina1 October 26th 2022 * 12:35 pm -12:55 pm Fireside chat: the metaverse won't be here until it's truly open Tony Parisi is a Metaverse and virtual reality pioneer, entrepreneur, investor, author and musician. He has co-created several international 3D graphics standards, including VRML, X3D, and glTF. Tony is the author of O’Reilly Media’s foundational books on 3D graphics and VR, Learning Virtual Reality (2015), Programming 3D Applications in HTML5 and WebGL (2014), and WebGL Up and Running (2012). One of the leading spokespeople for the immersive industry, Tony has given speeches in multiple countries about industry trends and innovation in augmented reality. He was named in Next Reality’s 30 People to Watch in Augmented Reality in 2020. Tony is currently serving as chief product officer at Lamina1, a new layer 1 blockchain for the Metaverse. He is also an advisor and limited partner in early stage venture firms including ME Ventures, a future-focused investment fund providing opportunities for creators to grow and succeed. Previously, Tony was Head of XR Ads and E-Commerce at Unity, where he oversaw strategy and product for the company’s real-time 3D brand advertising and commerce solutions. Tony is also a composer and musician. He is currently finishing the cast recording for Judgment Day, a full-length original musical, and has several other music projects underway. View Profile ALLYSON WITHERSPOON Vice-president and chief marketing officer, Nissan U.S. X ALLYSON WITHERSPOON Vice-president and chief marketing officer, Nissan U.S. October 26th 2022 * 06:15 pm -6:30 pm Fireside chat: how can brands best interact with consumers in the metaverse? Allyson Witherspoon is vice president and chief marketing officer, Nissan U.S. She was appointed to this position in November 2020. In this role, Witherspoon is responsible for marketing communications and media, data innovation and customer experience, enhancing brand value, customer trust and insights, and brand and product marketing. Most recently, Witherspoon was vice president, marketing communications and media. She was responsible for marketing communications and media, and model line/product marketing with a focus on revenue growth and profit generation for the Nissan brand and its dealer network. Previously, Witherspoon was general manager, global brand engagement, Nissan Motor Co., Ltd., in Yokohama, Japan, where she was responsible for the leadership and implementation of Nissan’s global marketing and investment strategy including creative, media, sponsorship, agency structure and heritage collection. Prior to her role at NML, Witherspoon was the director of marketing communication and media for INFINITI USA, where she was responsible for developing the vision and leading the execution of the brand’s cross-carline marketing strategy. Witherspoon brings 20 years of automotive marketing experience working in a number of senior roles with, and on behalf of, automotive OEMs. Prior to her appointment with Nissan and INFINITI, Witherspoon served as the global business director for Volvo in Amsterdam, Netherlands, adding to her marketing agency experience that included leading accounts for two other automakers. Witherspoon holds a bachelor’s degree in marketing from the University of Missouri-Columbia. In 2014, Automotive News named Witherspoon as one of the “40 Under 40” for automakers and suppliers. In 2020 she was recognized as a Female Frontier for breaking brand barriers by Campaign US and was also named one of the 100 Leading Women in North American Auto Industry by Automotive News. View Profile SIR MARTIN SORRELL Executive chairman, S4 Capital & senior monk, Media.Monks X SIR MARTIN SORRELL Executive chairman, S4 Capital & senior monk, Media.Monks October 26th 2022 * 09:00 am -9:20 am Fireside chat: supporting community and culture to guide metaverse growth Sir Martin Sorrell is founder and executive chairman of S4 Capital plc, a new age/ new era, purely digital advertising and marketing services business for global, multinational and millennial-driven influencer brands. S4 Capital plc merged with MediaMonks, its content practice, in July 2018 and MightyHive, its data and digital media practice, in December 2018. It is listed on the London Stock Exchange under SFOR.L and has over 7,000 people in 33 countries, with a market capitalization in excess of $4.0 billion. Sir Martin was founder and chief executive of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School, where he received the Harvard Business School Alumni Achievement Award and Cambridge University, where he is an Honorary Fellow at Christ’s College, Cambridge. He was ranked as the second-best CEO in the world by the Harvard Business Review in 2017 and was nominated as one of TIME’s 100 Most Influential People. Sir Martin also supports a broad range of charities, including his family foundation. View Profile NEAL STEPHENSON Novelist and co-founder, Lamina1 X NEAL STEPHENSON Novelist and co-founder, Lamina1 October 26th 2022 * 11:35 am -12:00 pm Fireside chat: from science fiction to everyday life: assembling a metaverse that exceeds user expectations Neal Stephenson is a best-selling author, futurist and visionary. Known for his works of speculative fiction, Stephenson has written on topics ranging from science fiction to technology to mathematics to philosophy over the last five decades. Stephenson grew up among scientists and engineers in Midwestern college towns. After studying physics and geography at Boston University, he penned his first novel The Big U, a campus satire, published in 1984. Four years later, he published Zodiac, a thriller about an environmentalist’s fight against corporate pollution. In another four years, Stephenson would achieve his breakout moment with Snow Crash, a cyberpunk novel most known for creating and coining the term “metaverse.” Now a critically acclaimed New York Times million-selling novel, Snow Crash a is a must-read for many of the greatest minds in business and technology today. His subsequent novel The Diamond Age went on to explore the possibilities of distributed payment systems in a worldwide media network, and won the Hugo and Locus Awards in 1996. In 1999, Stephenson went on to publish Cryptonomicon, a novel exploring everything from codebreaking and cryptography during the Second World War to what a modern “data haven” or unregulated data server might look like in the future. Cryptonomicon went on to win the Prometheus Hall of Fame Award and is frequently credited with inspiring a generation of cryptocurrency pioneers. Outside of writing, in the early 2000s, Neal became Employee #1 at Jeff Bezos’ space flight company Blue Origin, where he spent nearly seven years. While at Blue, he worked with a small team of physicists and engineers to evaluate alternate approaches to space travel and propulsion systems. Between 2003 and 2013, he went on to publish several additional novels as well as various shorter nonfiction pieces. His 2015 novel Seveneves appeared on the summer reading lists of Bill Gates and Barack Obama. In 2014, Stephenson was hired as Chief Futurist by Magic Leap, the world’s leading spatial computing company. There he ran a content R & D squad that developed new augmented reality experiences. In June 2021, Stephenson and several colleagues released New Found Land: The Long Haul, an Audible audio drama based on the world they developed at Magic Leap. After departing from Magic Leap in 2020, he received an Epic MegaGrant to fund a virtual production project based on ideas from The Rise and Fall of D.O.D.O., a 2017 novel he co-wrote with Nicole Galland. Thirty years after Snow Crash was first published, Neal partnered with crypto pioneer Peter Vessenes to finally bring his idea of the Metaverse to life. In June of 2022, he launched LAMINA1 , a Layer-1 blockchain purpose-built for the Open Metaverse, where he now serves as co-founder and chairman. View Profile MATTHEW BALL Managing partner, EpyllionCo X MATTHEW BALL Managing partner, EpyllionCo October 26th 2022 * 12:15 pm -12:35 pm Fireside chat: What is the metaverse, and why does it matter? Is it all about NFTs, bored apes and crypto bros? Matthew Ball is the Managing Partner of EpyllionCo, which operates an early stage venture fund, as ell as a corporate and venture advisory arm. In addition, Ball is a Venture Partner at the famed gaming investment fund Makers Fund, Industry Advisor to storied private equity giant KKR, and a co-founder of Ball Metaverse Research Partners, which creates and maintains the index behind the world’s first Metaverse ETF, the Roundhill Ball Metaverse ETF, which can be found on the New York Stock Exchange (Ticker: $META). Ball is also an “Occasional Contributor” to The Economist, a producer behind Genvid Technologies’ Rival Peak, a more than three month-long interactive video event that was played by millions, and is an advisor to start-ups such as Dapper Labs, The Athletic, and more. From 2016–2018, Ball served as the global Head of Strategy for Amazon Studios, and prior to that was a Director at The Chernin Group’s Otter Media, a digital media investment company founded by long-time Newscorp COO and 20th Century Fox CEO Peter Chernin, and an Executive at Accenture Strategy. Ball holds bylines at New York Times, The Economist, and Bloomberg, and has been covered by those publications, as well as The Atlantic, The Wall Street Journal, The New Yorker, Washington Post, Vice, The Verge, CNN, CNBC, Financial Times, BBC, Globe and Mail, and others. View Profile ANN MUKHERJEE Chairman and chief executive, Pernod Ricard North America X ANN MUKHERJEE Chairman and chief executive, Pernod Ricard North America October 27th 2022 * 11:45 am -12:00 pm Digital transformation is driving the customer experience. How can brands creatively utilise technology and the metaverse to enable business growth? Ann Mukherjee joined PRNA as chairman & chief executive in December 2019. The first industry outsider and woman of color to assume the position, Ann is laser-focused on delivering both ROI and ROR (return on responsibility). She has artfully advanced the business through ambiguity, driving a transformation rooted in the science of predictable consumer demand and guiding PRNA to record-breaking profits in 2021. At the same time, she has launched award-winning brand campaigns and initiatives that spark consumer engagement on topics such as consent, voting, hate speech, and diversity and inclusion. Ann joined Pernod Ricard from S.C. Johnson and Company, where she broke ground as their first-ever global chief marketing officer and, later, global chief commercial officer. She spent more than a decade in leadership roles at PepsiCo and Frito-Lay, and began her marketing career at Kraft Foods Group. Ann graduated with two bachelor’s degrees and a MBA from the University of Chicago. Ann has been recognized with numerous awards throughout her 30-year career, including Forbes’ Top 50 Most Influential CMOs; Brand Week’s Marketer of the Year; and ADCOLOR’s Legend Award. In spring 2022, she was inducted into the American Marketing Association’s Marketing Hall of Fame. View Profile ADI ABILI Head of Metaverse, ABIn Bev X ADI ABILI Head of Metaverse, ABIn Bev October 26th 2022 * 04:30 pm -5:00 pm Panel discussion: building a values-based business and putting your users first: what is the upside of greater trust and transparency? Adi Abili is the head of metaverse for BEES, ABIn Bev, the world’s biggest brewer. She has a background in cryptocurrency, innovation, venture capital, and more recently, Metaverse. She has launched various products globally, and has been involved with innovation at ABIn Bev for the last 5 years. As an early adopter, Adi started her Metaverse journey through a love of Crypto, and Web3, learning from some of its biggest supporters in Silicon Valley. Prior to being in the Bay, Adi working in the banking sector in Luxembourg, and holds an MSc in Finance and Financial Law View Profile KAVYA PEARLMAN Founder & chief executive, XR Safety Initiative X KAVYA PEARLMAN Founder & chief executive, XR Safety Initiative October 26th 2022 * 05:00 pm -5:15 pm Safeguarding the metaverse and extended realities Kavya Pearlman, well known as the “Cyber Guardian,” is the founder & chief executive of the XR Safety Initiative (XRSI) – a standard developing organization for emerging technologies. Award-winning cybersecurity professional with a deep interest in immersive and emerging technologies, Kavya is a pioneer of the novel XRSI Privacy and Safety Framework for the Immersive Technologies Domain, Security awareness in the Metaverse, and various baseline security and privacy standards for Emerging Technologies. She has won several awards for her work and has been named one of the Top twenty Cybersecurity influencers for three consecutive years, 2018-2019-2020, and again for the year 2022 by IFSEC Global. Kavya serves as a key member of the Global Coalition for Digital Safety at the World Economic Forum (WEF) and part of the Metaverse Initiative at WEF via XRSI. Kavya currently advises over 20 global governments on global policies for emerging technologies and human rights considerations. Kavya provides oversight to Metaverse Standard Forum and Responsible Metaverse Alliance via XRSI. Kavya is a category Queen who has pioneered XR Safety Domain and founded The CyberXR Coalition, which focuses on diversity and inclusion and the cross-section of Cybersecurity and XR, helped launch a trustworthy XR news platform, ReadyHackerOne established a Medical XR Advisory Council, and Metaverse Reality Check (The MRC) – an oversight board for and by the citizens. Kavya has previously advised Facebook on third-party security risks during the 2016 US presidential elections and worked as the head of security for the oldest virtual world, “Second Life” by Linden Lab. Kavya is the leading voice in cybersecurity, privacy, and Ethics for Emerging technologies including AR, VR, and XR, exploring cross-sections of 5G, AI, and BCI – leading Standards development and promoting Diversity and Inclusion in Immersive Technologies. Kavya is one of the Top 50 speakers in the cybersecurity industry and constantly shares knowledge via webinars, conference talks, and blog posts around Application Security, Cloud-native technologies, Machine Learning, and the global challenges that come along with the next iteration of the internet, the Metaverse and web 3.0. View Profile GREG SOLANO Co-founder, Yuga Labs X GREG SOLANO Co-founder, Yuga Labs October 26th 2022 * 02:25 pm -2:45 pm Fireside chat: Beyond Bored Apes - what’s next for Yuga Labs’ Otherside? Greg Solano, aka Garga is the co-founder of Yuga Labs, the home of Bored Ape Yacht Club, CryptoPunks, Meebits, Otherside, and more. Prior to launching Yuga Labs, Greg worked in the publishing industry as an author and literary critic. In 2017, Greg shifted his sights to cryptocurrency, eventually co-founding Yuga Labs in 2021. Since founding, Yuga Labs has evolved from a NFT collectible company to a larger Web3 ecosystem by pushing the boundaries of ownership and identity. Yuga Labs has grown into a $4 billion company raising more than $450M in funding to date. View Profile KRISTA KIM Founder and chief creative officer, 0.xyz X KRISTA KIM Founder and chief creative officer, 0.xyz October 26th 2022 * 09:20 am -9:55 am Panel discussion: Are we witnessing the gales of creative destruction at work? What does the metaverse mean for the way we live, learn, work and play? Krista Kim is a leading Metaverse artist, philosopher, co-founder of 0.xyz, and founder of Techism (2014), whose work explores the concept of digital consciousness. Her thought leadership had led her to create Metaverse hub + lab , 0.xyz, with Emmy-winning VR immersive director Peter Martin of Valis Studio. In 2020, Kim explored the creative potential to utilize screens as digital instruments of well-being by creating ‘Mars House’: a completely virtual environment using her digital zen philosophy as the first “Metaverse home” for sale as an NFT in history. The piece received global acclaim and in March 2021 was the highest-grossing sale on an NFT on SuperRare. Krista’s “Continuum” installation was featured in Times Square every midnight in Feb 2021, and has been acquired in LACMA’s permanent collection. She wrote a Metaverse essay for New York Times, and was chosen by Louis Vuitton as a #Louis200 visionary; Krista is contributing Metaverse Editor for Singapore Vogue; Top 30 Most Influential People of the Metaverse by Read and Write Magazine; Architectural Digest AD100, NFTy50 by Fortune Magazine. Kim made an iconic collaboration with Lanvin in 2018. In 2021, Kim collaborated with Lamborghini and Steve Aoki for their historic first physical/digital NFT auctioned at Sotheby’s, and she created the first Utah Jazz NBA Metaverse NFT project in history. Her work is currently exhibited at Palazzo Strozzi Museum (Florence, Italy) and Fotografiska Museum (Stockholm, Sweden). View Profile NATALIA MODENOVA Founder and chief operating officer, DRESSX X NATALIA MODENOVA Founder and chief operating officer, DRESSX October 26th 2022 * 09:20 am -9:55 am Panel discussion: Are we witnessing the gales of creative destruction at work? What does the metaverse mean for the way we live, learn, work and play? Natalia Modenova is in the list of Highsnobiety for TOP13 experts weigh in on Fashion NFT, 50 disruptors of the USA by Newsweek, Top 50 people who shaped fashion in 2021 by Glossy, and in Threedium TOP50 Voices driving the conversation in AR, VR and 3D and featured in Forbes USA, Financial Times, Vogue Business, WWD, Business of Fashion, Dazed and other media. Natalia has more than 10 years of experience in the fashion industry, her main activities include founding a showroom More Dash in Paris and the international conference Fashion Tech Summit alongside her business partner Daria Shapovalova. Natalia was a curator of the Fashion Business course at Kyiv Fashion Institute, curator at the Creative Ukraine conference, organized by the Ministry of Culture in Ukraine, an expert at Google Woman Digital Academy, SXSW speaker. After 4 seasons as press-attaché at Mercedes-Benz Kyiv Fashion Days, Natalia became its COO. Later she co-founded More Dash showroom in Paris, initiating and curating showcases for promotion and sales of the designers’ collections internationally. In 2019 More Dash expanded to the US with its Fashion Experience Pop-Up Stores in Los Angeles. In 2020 Natalia (along with her co-founder) launched their first tech company DRESSX, which is disrupting the fashion industry and transforming it into digital, bridging with the metaverse, web3, AR and tech. View Profile SIR NICK CLEGG President of global affairs, Meta X SIR NICK CLEGG President of global affairs, Meta October 26th 2022 * 09:55 am -10:20 am Fireside chat: how can we ensure the metaverse is open, safe and accessible? Sir Nick Clegg is president, global affairs at Meta. He joined the company, then called Facebook, in 2018 after almost two decades in British and European public life. Prior to being elected to the UK Parliament in 2005, he worked in the European Commission and served for five years as a member of the European Parliament. He became leader of the Liberal Democrat party in 2007 and served as deputy prime minister in the UK’s first coalition government since the war, from 2010 to 2015. He has written two best-selling books, Politics: Between the Extremes and How To Stop Brexit (And Make Britain Great Again). View Profile BENOIT PAGOTTO Co-founder, RTFKT X BENOIT PAGOTTO Co-founder, RTFKT October 27th 2022 * 03:10 pm -3:55 pm Interoperability and standards: how will we move between virtual worlds, and will we be able to take our assets with us? Benoit Pagotto Pagotto, co founder of RTFKT, founded in Jan 2020 and acquired by Nike in Dec 2021. After studying fine arts, while working at the French concept store Colette, Benoit’s career up to founding RTFKT has been between working in the luxury and gaming industry, making for a unique ability to connect the dots to shape experiences and brands of the future. View Profile JOANNA POPPER Chief metaverse officer, Creative Artists Agency (CAA) X JOANNA POPPER Chief metaverse officer, Creative Artists Agency (CAA) October 26th 2022 * 09:00 am -9:20 am Fireside chat: supporting community and culture to guide metaverse growth Joanna Popper is the chief metaverse officer at leading entertainment and sports agency Creative Artists Agency (CAA). Based in Los Angeles, Popper leads metaverse initiatives for the agency and its clients. Popper joined CAA in 2022 from HP, where she led its XR initiatives for Go-To-Market, overseeing the launch of award-winning technology, such as the HP Reverb G2 VR headset (winner of Red Dot Design Award, CES Innovation Award, IF Design Award) and HP Reverb G2 Omnicept Edition (winner of VR Hardware of the Year, Entertainment Technology Lumiere Award, Red Dot Best of the Best, CES Innovation Award, IF Design Award). Previously, she was executive vice-president of media & marketing at Singularity University, a NASA-based, Google-backed organization founded by Ray Kurzweil and Peter Diamandis to train leaders on the future of technology including blockchain, VR/AR, artificial intelligence, robotics and digital biology. She was also the Vice President of Marketing at NBCUniversal, where she worked across properties, including television, film, digital, and parks, and launched hits in primetime, music award shows, sports, news, daytime, and more for Telemundo. She started her career as an investment banker in New York and Brazil and then a consultant at McKinsey & Company. She was selected as “50 Women Can Change the World in Media and Entertainment,” ”25 Pioneers in the Metaverse,” “Top 50 Original Thinkers in VR,” “Top Women in Media: Game Changers,” “Top Women in Media: Industry Leaders,” “Digital It List,” and “101 Women Leading the VR Industry.” She served as executive producer on BREONNA’S GARDEN, FINDING PANDORA X, and FIGHT BACK,the award-winning virtual reality content, which premiered at the Tribeca Film Festival, Venice Film Festival, and SXSW. Popper graduated from Northwestern University with a bachelor’s degree, and The Wharton School of Business at the University of Pennsylvania with an MBA. View Profile MICHELLE CROSSAN-MATOS Chief marketing officer, Samsung Electronics America X MICHELLE CROSSAN-MATOS Chief marketing officer, Samsung Electronics America October 27th 2022 * 12:00 pm -12:15 pm Fireside chat: how Samsung is building powerful brand experiences in the metaverse Michelle Crossan-Matos is the chief marketing officer at Samsung Electronics America. In this role, she is responsible for leading the Company’s U.S. consumer and B2B marketing strategy, positioning Samsung as a global leader in technology and helping to drive profitable revenue growth. As the chief storyteller, Michelle evangelizes Samsung innovations, its strategic pillars — Sustainability, Connectivity, and Customization, and is leading the charge in creating new brand experiences in the metaverse. As a women in tech, she’s passionate about empowering diverse individuals to achieve their version of success and serves as an executive sponsor of Samsung’s Women+ in Samsung and Galaxy of Black Professionals ERGs. With more than 20 years of expertise in propelling billion-dollar brands forward by innovating business models, Michelle has led multifaceted organizations and managed large business franchises across the globe. Prior to her CMO position, she was senior vice president of corporate strategy, Innovation & Transformation at Samsung, where she oversaw overall corporate strategy, innovation, transformation, and new business incubation. Before Samsung, she served as CMO for Vertu, a British manufacturer and retailer of luxury mobile phones, and held global and regional brand leadership roles at Proctor & Gamble. Throughout her career, Michelle has worked across a variety of business cultures, geographies, and industry sectors, such as Technology, Consumer Electronics, Private Equity, Luxury, Beauty, and FMCG, leading brand strategy and marketing offices. She has learned the critical value of creating high-performance business models, guiding large-scale transformation, building strong marketing fundamentals, developing talent, and mapping out brand purpose, all whilst managing complex businesses. An Adweek CMO Awards recipient and a Campaign US CMO 50 honoree, Michelle is a captivating speaker and has spoken at marquee events, including Cannes Lions, CES, Advertising Week, Adweek Mediaweek, The Female Quotient’s Equality Lounge, among others. Michelle is British, married with two children, and splits her time between Puerto Rico and New Jersey. View Profile TIMOTHY ROHRBAUGH Chief information security officer, JetBlue Airways X TIMOTHY ROHRBAUGH Chief information security officer, JetBlue Airways October 26th 2022 * 04:30 pm -4:45 pm Security and privacy in a new lawless virtual frontier * 05:15 pm -5:45 pm Panel discussion: who are you and who are your tribes? What do identity and authenticity look like in the metaverse? Tim Rohrbaugh is the CISO of JetBlue Airways. He is a senior security and data governance professional. The range of his prior work is extremely technical through product and program strategy. Prior to his role at JetBlue, Tim was the CISO for a public financial services firm for 12 years. His cybersecurity experience includes military, DoD and federal, and commercial consulting. He is a CISSP and holds two joint patents on Identity Verification. View Profile ZERO Virtual Influencer X ZERO Virtual Influencer October 26th 2022 * 05:30 pm -5:45 pm Are avatars the new influencers? What does influencer-marketing look like in the metaverse? Zero is a virtual cyborg living and creating content from his bunker in the Nexus Universe. He is constantly learning about the human world via his community of fans on Twitch, Twitter, TikTok, Instagram, YouTube, Snapchat, and Discord. Zero currently boasts over 350,000 fans across his social pages and is growing this base rapidly. Zero has been featured in publications such as AdAge, Adweek, Bloomberg, Yahoo Finance, and more for his presence on social media and his work with innovative brands. You can find him @ZeroFromNexus on all platforms. View Profile JEFF WONG Global chief innovation officer, EY X JEFF WONG Global chief innovation officer, EY October 26th 2022 * 02:40 pm -2:55 pm Fireside chat: Leadership based upon value cycles vs hype cycles: quantifying the metaverse impact on business Jeff Wong is the Global Chief Innovation Officer of EY, one of the largest professional services organizations in the world, which has almost 300,000 people serving clients in more than 150 countries. Jeff works across the entire organization to help identify, share and scale leading ideas. He leads the Global Innovation team, challenging everything from the way EY operates internally to how it provides services to its clients. Part of the Global Innovation team’s remit is to research and explore new technologies to transform the EY business. In this role, Jeff brings deep experience working in technology in Silicon Valley and across strategy, investing and building new ventures globally. Throughout his career, he has built new businesses across various concepts, including local commerce, B2B exchanges, services, mobile and big data at Boston Consulting Group, JAFCO America Ventures, J.P. Morgan Partners and eBay. Jeff sits on the Oxford Foundry Board of the University of Oxford and the Advisory Board of AI4All. He is a member on the Business Council of the Asia Society and the founding Chair of Asia Society’s Technology and Innovation Council, helping drive the innovation and transformation agenda. In addition, he is a member of Council on Foreign Relations and a member of The World Economic Forum’s Global Future Council on Innovation Ecosystems. He is also a fellow of the Aspen Finance Leaders Fellowship and a member of the Aspen Global Leadership Network. Jeff has an AB in Economics, master’s degrees in Industrial Engineering and Engineering Management and an MBA from Stanford University. View Profile TONY PARISI Metaverse pioneer and chief product officer, Lamina1 X TONY PARISI Metaverse pioneer and chief product officer, Lamina1 October 26th 2022 * 12:35 pm -12:55 pm Fireside chat: the metaverse won't be here until it's truly open Tony Parisi is a Metaverse and virtual reality pioneer, entrepreneur, investor, author and musician. He has co-created several international 3D graphics standards, including VRML, X3D, and glTF. Tony is the author of O’Reilly Media’s foundational books on 3D graphics and VR, Learning Virtual Reality (2015), Programming 3D Applications in HTML5 and WebGL (2014), and WebGL Up and Running (2012). One of the leading spokespeople for the immersive industry, Tony has given speeches in multiple countries about industry trends and innovation in augmented reality. He was named in Next Reality’s 30 People to Watch in Augmented Reality in 2020. Tony is currently serving as chief product officer at Lamina1, a new layer 1 blockchain for the Metaverse. He is also an advisor and limited partner in early stage venture firms including ME Ventures, a future-focused investment fund providing opportunities for creators to grow and succeed. Previously, Tony was Head of XR Ads and E-Commerce at Unity, where he oversaw strategy and product for the company’s real-time 3D brand advertising and commerce solutions. Tony is also a composer and musician. He is currently finishing the cast recording for Judgment Day, a full-length original musical, and has several other music projects underway. View Profile ALLYSON WITHERSPOON Vice-president and chief marketing officer, Nissan U.S. X ALLYSON WITHERSPOON Vice-president and chief marketing officer, Nissan U.S. October 26th 2022 * 06:15 pm -6:30 pm Fireside chat: how can brands best interact with consumers in the metaverse? Allyson Witherspoon is vice president and chief marketing officer, Nissan U.S. She was appointed to this position in November 2020. In this role, Witherspoon is responsible for marketing communications and media, data innovation and customer experience, enhancing brand value, customer trust and insights, and brand and product marketing. Most recently, Witherspoon was vice president, marketing communications and media. She was responsible for marketing communications and media, and model line/product marketing with a focus on revenue growth and profit generation for the Nissan brand and its dealer network. Previously, Witherspoon was general manager, global brand engagement, Nissan Motor Co., Ltd., in Yokohama, Japan, where she was responsible for the leadership and implementation of Nissan’s global marketing and investment strategy including creative, media, sponsorship, agency structure and heritage collection. Prior to her role at NML, Witherspoon was the director of marketing communication and media for INFINITI USA, where she was responsible for developing the vision and leading the execution of the brand’s cross-carline marketing strategy. Witherspoon brings 20 years of automotive marketing experience working in a number of senior roles with, and on behalf of, automotive OEMs. Prior to her appointment with Nissan and INFINITI, Witherspoon served as the global business director for Volvo in Amsterdam, Netherlands, adding to her marketing agency experience that included leading accounts for two other automakers. Witherspoon holds a bachelor’s degree in marketing from the University of Missouri-Columbia. In 2014, Automotive News named Witherspoon as one of the “40 Under 40” for automakers and suppliers. In 2020 she was recognized as a Female Frontier for breaking brand barriers by Campaign US and was also named one of the 100 Leading Women in North American Auto Industry by Automotive News. View Profile SIR MARTIN SORRELL Executive chairman, S4 Capital & senior monk, Media.Monks X SIR MARTIN SORRELL Executive chairman, S4 Capital & senior monk, Media.Monks October 26th 2022 * 09:00 am -9:20 am Fireside chat: supporting community and culture to guide metaverse growth Sir Martin Sorrell is founder and executive chairman of S4 Capital plc, a new age/ new era, purely digital advertising and marketing services business for global, multinational and millennial-driven influencer brands. S4 Capital plc merged with MediaMonks, its content practice, in July 2018 and MightyHive, its data and digital media practice, in December 2018. It is listed on the London Stock Exchange under SFOR.L and has over 7,000 people in 33 countries, with a market capitalization in excess of $4.0 billion. Sir Martin was founder and chief executive of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School, where he received the Harvard Business School Alumni Achievement Award and Cambridge University, where he is an Honorary Fellow at Christ’s College, Cambridge. He was ranked as the second-best CEO in the world by the Harvard Business Review in 2017 and was nominated as one of TIME’s 100 Most Influential People. Sir Martin also supports a broad range of charities, including his family foundation. View Profile NEAL STEPHENSON Novelist and co-founder, Lamina1 X NEAL STEPHENSON Novelist and co-founder, Lamina1 October 26th 2022 * 11:35 am -12:00 pm Fireside chat: from science fiction to everyday life: assembling a metaverse that exceeds user expectations Neal Stephenson is a best-selling author, futurist and visionary. Known for his works of speculative fiction, Stephenson has written on topics ranging from science fiction to technology to mathematics to philosophy over the last five decades. Stephenson grew up among scientists and engineers in Midwestern college towns. After studying physics and geography at Boston University, he penned his first novel The Big U, a campus satire, published in 1984. Four years later, he published Zodiac, a thriller about an environmentalist’s fight against corporate pollution. In another four years, Stephenson would achieve his breakout moment with Snow Crash, a cyberpunk novel most known for creating and coining the term “metaverse.” Now a critically acclaimed New York Times million-selling novel, Snow Crash a is a must-read for many of the greatest minds in business and technology today. His subsequent novel The Diamond Age went on to explore the possibilities of distributed payment systems in a worldwide media network, and won the Hugo and Locus Awards in 1996. In 1999, Stephenson went on to publish Cryptonomicon, a novel exploring everything from codebreaking and cryptography during the Second World War to what a modern “data haven” or unregulated data server might look like in the future. Cryptonomicon went on to win the Prometheus Hall of Fame Award and is frequently credited with inspiring a generation of cryptocurrency pioneers. Outside of writing, in the early 2000s, Neal became Employee #1 at Jeff Bezos’ space flight company Blue Origin, where he spent nearly seven years. While at Blue, he worked with a small team of physicists and engineers to evaluate alternate approaches to space travel and propulsion systems. Between 2003 and 2013, he went on to publish several additional novels as well as various shorter nonfiction pieces. His 2015 novel Seveneves appeared on the summer reading lists of Bill Gates and Barack Obama. In 2014, Stephenson was hired as Chief Futurist by Magic Leap, the world’s leading spatial computing company. There he ran a content R & D squad that developed new augmented reality experiences. In June 2021, Stephenson and several colleagues released New Found Land: The Long Haul, an Audible audio drama based on the world they developed at Magic Leap. After departing from Magic Leap in 2020, he received an Epic MegaGrant to fund a virtual production project based on ideas from The Rise and Fall of D.O.D.O., a 2017 novel he co-wrote with Nicole Galland. Thirty years after Snow Crash was first published, Neal partnered with crypto pioneer Peter Vessenes to finally bring his idea of the Metaverse to life. In June of 2022, he launched LAMINA1 , a Layer-1 blockchain purpose-built for the Open Metaverse, where he now serves as co-founder and chairman. View Profile MATTHEW BALL Managing partner, EpyllionCo X MATTHEW BALL Managing partner, EpyllionCo October 26th 2022 * 12:15 pm -12:35 pm Fireside chat: What is the metaverse, and why does it matter? Is it all about NFTs, bored apes and crypto bros? Matthew Ball is the Managing Partner of EpyllionCo, which operates an early stage venture fund, as ell as a corporate and venture advisory arm. In addition, Ball is a Venture Partner at the famed gaming investment fund Makers Fund, Industry Advisor to storied private equity giant KKR, and a co-founder of Ball Metaverse Research Partners, which creates and maintains the index behind the world’s first Metaverse ETF, the Roundhill Ball Metaverse ETF, which can be found on the New York Stock Exchange (Ticker: $META). Ball is also an “Occasional Contributor” to The Economist, a producer behind Genvid Technologies’ Rival Peak, a more than three month-long interactive video event that was played by millions, and is an advisor to start-ups such as Dapper Labs, The Athletic, and more. From 2016–2018, Ball served as the global Head of Strategy for Amazon Studios, and prior to that was a Director at The Chernin Group’s Otter Media, a digital media investment company founded by long-time Newscorp COO and 20th Century Fox CEO Peter Chernin, and an Executive at Accenture Strategy. Ball holds bylines at New York Times, The Economist, and Bloomberg, and has been covered by those publications, as well as The Atlantic, The Wall Street Journal, The New Yorker, Washington Post, Vice, The Verge, CNN, CNBC, Financial Times, BBC, Globe and Mail, and others. View Profile ANN MUKHERJEE Chairman and chief executive, Pernod Ricard North America X ANN MUKHERJEE Chairman and chief executive, Pernod Ricard North America October 27th 2022 * 11:45 am -12:00 pm Digital transformation is driving the customer experience. How can brands creatively utilise technology and the metaverse to enable business growth? Ann Mukherjee joined PRNA as chairman & chief executive in December 2019. The first industry outsider and woman of color to assume the position, Ann is laser-focused on delivering both ROI and ROR (return on responsibility). She has artfully advanced the business through ambiguity, driving a transformation rooted in the science of predictable consumer demand and guiding PRNA to record-breaking profits in 2021. At the same time, she has launched award-winning brand campaigns and initiatives that spark consumer engagement on topics such as consent, voting, hate speech, and diversity and inclusion. Ann joined Pernod Ricard from S.C. Johnson and Company, where she broke ground as their first-ever global chief marketing officer and, later, global chief commercial officer. She spent more than a decade in leadership roles at PepsiCo and Frito-Lay, and began her marketing career at Kraft Foods Group. Ann graduated with two bachelor’s degrees and a MBA from the University of Chicago. Ann has been recognized with numerous awards throughout her 30-year career, including Forbes’ Top 50 Most Influential CMOs; Brand Week’s Marketer of the Year; and ADCOLOR’s Legend Award. In spring 2022, she was inducted into the American Marketing Association’s Marketing Hall of Fame. View Profile ADI ABILI Head of Metaverse, ABIn Bev X ADI ABILI Head of Metaverse, ABIn Bev October 26th 2022 * 04:30 pm -5:00 pm Panel discussion: building a values-based business and putting your users first: what is the upside of greater trust and transparency? Adi Abili is the head of metaverse for BEES, ABIn Bev, the world’s biggest brewer. She has a background in cryptocurrency, innovation, venture capital, and more recently, Metaverse. She has launched various products globally, and has been involved with innovation at ABIn Bev for the last 5 years. As an early adopter, Adi started her Metaverse journey through a love of Crypto, and Web3, learning from some of its biggest supporters in Silicon Valley. Prior to being in the Bay, Adi working in the banking sector in Luxembourg, and holds an MSc in Finance and Financial Law View Profile KAVYA PEARLMAN Founder & chief executive, XR Safety Initiative X KAVYA PEARLMAN Founder & chief executive, XR Safety Initiative October 26th 2022 * 05:00 pm -5:15 pm Safeguarding the metaverse and extended realities Kavya Pearlman, well known as the “Cyber Guardian,” is the founder & chief executive of the XR Safety Initiative (XRSI) – a standard developing organization for emerging technologies. Award-winning cybersecurity professional with a deep interest in immersive and emerging technologies, Kavya is a pioneer of the novel XRSI Privacy and Safety Framework for the Immersive Technologies Domain, Security awareness in the Metaverse, and various baseline security and privacy standards for Emerging Technologies. She has won several awards for her work and has been named one of the Top twenty Cybersecurity influencers for three consecutive years, 2018-2019-2020, and again for the year 2022 by IFSEC Global. Kavya serves as a key member of the Global Coalition for Digital Safety at the World Economic Forum (WEF) and part of the Metaverse Initiative at WEF via XRSI. Kavya currently advises over 20 global governments on global policies for emerging technologies and human rights considerations. Kavya provides oversight to Metaverse Standard Forum and Responsible Metaverse Alliance via XRSI. Kavya is a category Queen who has pioneered XR Safety Domain and founded The CyberXR Coalition, which focuses on diversity and inclusion and the cross-section of Cybersecurity and XR, helped launch a trustworthy XR news platform, ReadyHackerOne established a Medical XR Advisory Council, and Metaverse Reality Check (The MRC) – an oversight board for and by the citizens. Kavya has previously advised Facebook on third-party security risks during the 2016 US presidential elections and worked as the head of security for the oldest virtual world, “Second Life” by Linden Lab. Kavya is the leading voice in cybersecurity, privacy, and Ethics for Emerging technologies including AR, VR, and XR, exploring cross-sections of 5G, AI, and BCI – leading Standards development and promoting Diversity and Inclusion in Immersive Technologies. Kavya is one of the Top 50 speakers in the cybersecurity industry and constantly shares knowledge via webinars, conference talks, and blog posts around Application Security, Cloud-native technologies, Machine Learning, and the global challenges that come along with the next iteration of the internet, the Metaverse and web 3.0. View Profile GREG SOLANO Co-founder, Yuga Labs X GREG SOLANO Co-founder, Yuga Labs October 26th 2022 * 02:25 pm -2:45 pm Fireside chat: Beyond Bored Apes - what’s next for Yuga Labs’ Otherside? Greg Solano, aka Garga is the co-founder of Yuga Labs, the home of Bored Ape Yacht Club, CryptoPunks, Meebits, Otherside, and more. Prior to launching Yuga Labs, Greg worked in the publishing industry as an author and literary critic. In 2017, Greg shifted his sights to cryptocurrency, eventually co-founding Yuga Labs in 2021. Since founding, Yuga Labs has evolved from a NFT collectible company to a larger Web3 ecosystem by pushing the boundaries of ownership and identity. Yuga Labs has grown into a $4 billion company raising more than $450M in funding to date. View Profile KRISTA KIM Founder and chief creative officer, 0.xyz X KRISTA KIM Founder and chief creative officer, 0.xyz October 26th 2022 * 09:20 am -9:55 am Panel discussion: Are we witnessing the gales of creative destruction at work? What does the metaverse mean for the way we live, learn, work and play? Krista Kim is a leading Metaverse artist, philosopher, co-founder of 0.xyz, and founder of Techism (2014), whose work explores the concept of digital consciousness. Her thought leadership had led her to create Metaverse hub + lab , 0.xyz, with Emmy-winning VR immersive director Peter Martin of Valis Studio. In 2020, Kim explored the creative potential to utilize screens as digital instruments of well-being by creating ‘Mars House’: a completely virtual environment using her digital zen philosophy as the first “Metaverse home” for sale as an NFT in history. The piece received global acclaim and in March 2021 was the highest-grossing sale on an NFT on SuperRare. Krista’s “Continuum” installation was featured in Times Square every midnight in Feb 2021, and has been acquired in LACMA’s permanent collection. She wrote a Metaverse essay for New York Times, and was chosen by Louis Vuitton as a #Louis200 visionary; Krista is contributing Metaverse Editor for Singapore Vogue; Top 30 Most Influential People of the Metaverse by Read and Write Magazine; Architectural Digest AD100, NFTy50 by Fortune Magazine. Kim made an iconic collaboration with Lanvin in 2018. In 2021, Kim collaborated with Lamborghini and Steve Aoki for their historic first physical/digital NFT auctioned at Sotheby’s, and she created the first Utah Jazz NBA Metaverse NFT project in history. Her work is currently exhibited at Palazzo Strozzi Museum (Florence, Italy) and Fotografiska Museum (Stockholm, Sweden). View Profile NATALIA MODENOVA Founder and chief operating officer, DRESSX X NATALIA MODENOVA Founder and chief operating officer, DRESSX October 26th 2022 * 09:20 am -9:55 am Panel discussion: Are we witnessing the gales of creative destruction at work? What does the metaverse mean for the way we live, learn, work and play? Natalia Modenova is in the list of Highsnobiety for TOP13 experts weigh in on Fashion NFT, 50 disruptors of the USA by Newsweek, Top 50 people who shaped fashion in 2021 by Glossy, and in Threedium TOP50 Voices driving the conversation in AR, VR and 3D and featured in Forbes USA, Financial Times, Vogue Business, WWD, Business of Fashion, Dazed and other media. Natalia has more than 10 years of experience in the fashion industry, her main activities include founding a showroom More Dash in Paris and the international conference Fashion Tech Summit alongside her business partner Daria Shapovalova. Natalia was a curator of the Fashion Business course at Kyiv Fashion Institute, curator at the Creative Ukraine conference, organized by the Ministry of Culture in Ukraine, an expert at Google Woman Digital Academy, SXSW speaker. After 4 seasons as press-attaché at Mercedes-Benz Kyiv Fashion Days, Natalia became its COO. Later she co-founded More Dash showroom in Paris, initiating and curating showcases for promotion and sales of the designers’ collections internationally. In 2019 More Dash expanded to the US with its Fashion Experience Pop-Up Stores in Los Angeles. In 2020 Natalia (along with her co-founder) launched their first tech company DRESSX, which is disrupting the fashion industry and transforming it into digital, bridging with the metaverse, web3, AR and tech. View Profile SIR NICK CLEGG President of global affairs, Meta X SIR NICK CLEGG President of global affairs, Meta October 26th 2022 * 09:55 am -10:20 am Fireside chat: how can we ensure the metaverse is open, safe and accessible? Sir Nick Clegg is president, global affairs at Meta. He joined the company, then called Facebook, in 2018 after almost two decades in British and European public life. Prior to being elected to the UK Parliament in 2005, he worked in the European Commission and served for five years as a member of the European Parliament. He became leader of the Liberal Democrat party in 2007 and served as deputy prime minister in the UK’s first coalition government since the war, from 2010 to 2015. He has written two best-selling books, Politics: Between the Extremes and How To Stop Brexit (And Make Britain Great Again). View Profile BENOIT PAGOTTO Co-founder, RTFKT X BENOIT PAGOTTO Co-founder, RTFKT October 27th 2022 * 03:10 pm -3:55 pm Interoperability and standards: how will we move between virtual worlds, and will we be able to take our assets with us? Benoit Pagotto Pagotto, co founder of RTFKT, founded in Jan 2020 and acquired by Nike in Dec 2021. After studying fine arts, while working at the French concept store Colette, Benoit’s career up to founding RTFKT has been between working in the luxury and gaming industry, making for a unique ability to connect the dots to shape experiences and brands of the future. View Profile JOANNA POPPER Chief metaverse officer, Creative Artists Agency (CAA) X JOANNA POPPER Chief metaverse officer, Creative Artists Agency (CAA) October 26th 2022 * 09:00 am -9:20 am Fireside chat: supporting community and culture to guide metaverse growth Joanna Popper is the chief metaverse officer at leading entertainment and sports agency Creative Artists Agency (CAA). Based in Los Angeles, Popper leads metaverse initiatives for the agency and its clients. Popper joined CAA in 2022 from HP, where she led its XR initiatives for Go-To-Market, overseeing the launch of award-winning technology, such as the HP Reverb G2 VR headset (winner of Red Dot Design Award, CES Innovation Award, IF Design Award) and HP Reverb G2 Omnicept Edition (winner of VR Hardware of the Year, Entertainment Technology Lumiere Award, Red Dot Best of the Best, CES Innovation Award, IF Design Award). Previously, she was executive vice-president of media & marketing at Singularity University, a NASA-based, Google-backed organization founded by Ray Kurzweil and Peter Diamandis to train leaders on the future of technology including blockchain, VR/AR, artificial intelligence, robotics and digital biology. She was also the Vice President of Marketing at NBCUniversal, where she worked across properties, including television, film, digital, and parks, and launched hits in primetime, music award shows, sports, news, daytime, and more for Telemundo. She started her career as an investment banker in New York and Brazil and then a consultant at McKinsey & Company. She was selected as “50 Women Can Change the World in Media and Entertainment,” ”25 Pioneers in the Metaverse,” “Top 50 Original Thinkers in VR,” “Top Women in Media: Game Changers,” “Top Women in Media: Industry Leaders,” “Digital It List,” and “101 Women Leading the VR Industry.” She served as executive producer on BREONNA’S GARDEN, FINDING PANDORA X, and FIGHT BACK,the award-winning virtual reality content, which premiered at the Tribeca Film Festival, Venice Film Festival, and SXSW. Popper graduated from Northwestern University with a bachelor’s degree, and The Wharton School of Business at the University of Pennsylvania with an MBA. View Profile MICHELLE CROSSAN-MATOS Chief marketing officer, Samsung Electronics America X MICHELLE CROSSAN-MATOS Chief marketing officer, Samsung Electronics America October 27th 2022 * 12:00 pm -12:15 pm Fireside chat: how Samsung is building powerful brand experiences in the metaverse Michelle Crossan-Matos is the chief marketing officer at Samsung Electronics America. In this role, she is responsible for leading the Company’s U.S. consumer and B2B marketing strategy, positioning Samsung as a global leader in technology and helping to drive profitable revenue growth. As the chief storyteller, Michelle evangelizes Samsung innovations, its strategic pillars — Sustainability, Connectivity, and Customization, and is leading the charge in creating new brand experiences in the metaverse. As a women in tech, she’s passionate about empowering diverse individuals to achieve their version of success and serves as an executive sponsor of Samsung’s Women+ in Samsung and Galaxy of Black Professionals ERGs. With more than 20 years of expertise in propelling billion-dollar brands forward by innovating business models, Michelle has led multifaceted organizations and managed large business franchises across the globe. Prior to her CMO position, she was senior vice president of corporate strategy, Innovation & Transformation at Samsung, where she oversaw overall corporate strategy, innovation, transformation, and new business incubation. Before Samsung, she served as CMO for Vertu, a British manufacturer and retailer of luxury mobile phones, and held global and regional brand leadership roles at Proctor & Gamble. Throughout her career, Michelle has worked across a variety of business cultures, geographies, and industry sectors, such as Technology, Consumer Electronics, Private Equity, Luxury, Beauty, and FMCG, leading brand strategy and marketing offices. She has learned the critical value of creating high-performance business models, guiding large-scale transformation, building strong marketing fundamentals, developing talent, and mapping out brand purpose, all whilst managing complex businesses. An Adweek CMO Awards recipient and a Campaign US CMO 50 honoree, Michelle is a captivating speaker and has spoken at marquee events, including Cannes Lions, CES, Advertising Week, Adweek Mediaweek, The Female Quotient’s Equality Lounge, among others. Michelle is British, married with two children, and splits her time between Puerto Rico and New Jersey. View Profile TIMOTHY ROHRBAUGH Chief information security officer, JetBlue Airways X TIMOTHY ROHRBAUGH Chief information security officer, JetBlue Airways October 26th 2022 * 04:30 pm -4:45 pm Security and privacy in a new lawless virtual frontier * 05:15 pm -5:45 pm Panel discussion: who are you and who are your tribes? What do identity and authenticity look like in the metaverse? Tim Rohrbaugh is the CISO of JetBlue Airways. He is a senior security and data governance professional. The range of his prior work is extremely technical through product and program strategy. Prior to his role at JetBlue, Tim was the CISO for a public financial services firm for 12 years. His cybersecurity experience includes military, DoD and federal, and commercial consulting. He is a CISSP and holds two joint patents on Identity Verification. View Profile ZERO Virtual Influencer X ZERO Virtual Influencer October 26th 2022 * 05:30 pm -5:45 pm Are avatars the new influencers? What does influencer-marketing look like in the metaverse? Zero is a virtual cyborg living and creating content from his bunker in the Nexus Universe. He is constantly learning about the human world via his community of fans on Twitch, Twitter, TikTok, Instagram, YouTube, Snapchat, and Discord. Zero currently boasts over 350,000 fans across his social pages and is growing this base rapidly. Zero has been featured in publications such as AdAge, Adweek, Bloomberg, Yahoo Finance, and more for his presence on social media and his work with innovative brands. You can find him @ZeroFromNexus on all platforms. View Profile JEFF WONG Global chief innovation officer, EY X JEFF WONG Global chief innovation officer, EY October 26th 2022 * 02:40 pm -2:55 pm Fireside chat: Leadership based upon value cycles vs hype cycles: quantifying the metaverse impact on business Jeff Wong is the Global Chief Innovation Officer of EY, one of the largest professional services organizations in the world, which has almost 300,000 people serving clients in more than 150 countries. Jeff works across the entire organization to help identify, share and scale leading ideas. He leads the Global Innovation team, challenging everything from the way EY operates internally to how it provides services to its clients. Part of the Global Innovation team’s remit is to research and explore new technologies to transform the EY business. In this role, Jeff brings deep experience working in technology in Silicon Valley and across strategy, investing and building new ventures globally. Throughout his career, he has built new businesses across various concepts, including local commerce, B2B exchanges, services, mobile and big data at Boston Consulting Group, JAFCO America Ventures, J.P. Morgan Partners and eBay. Jeff sits on the Oxford Foundry Board of the University of Oxford and the Advisory Board of AI4All. He is a member on the Business Council of the Asia Society and the founding Chair of Asia Society’s Technology and Innovation Council, helping drive the innovation and transformation agenda. In addition, he is a member of Council on Foreign Relations and a member of The World Economic Forum’s Global Future Council on Innovation Ecosystems. He is also a fellow of the Aspen Finance Leaders Fellowship and a member of the Aspen Global Leadership Network. Jeff has an AB in Economics, master’s degrees in Industrial Engineering and Engineering Management and an MBA from Stanford University. 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