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 * Home
 * About
   * Why Attend
   * Travel & Book Hotel
   * Venue Location
   * Know Before You Go
 * Conference
   * Agenda
   * View Speakers
   * Apply to Speak
 * Pricing
 * Sponsor
   * Become a Sponsor
   * 2024 Partners
 * Book Hotel

Register

 * Home
 * About
   * Why Attend
   * Travel & Book Hotel
   * Venue Location
   * Know Before You Go
 * Conference
   * Agenda
   * View Speakers
   * Apply to Speak
 * Pricing
 * Sponsor
   * Become a Sponsor
   * 2024 Partners
 * Book Hotel


DIGITAL SUMMIT ORLANDO AGENDA



Pre-Conference Masterclasses

Available to Premium & VIP Pass holders. See our pricing page here.



Monday, February 26, 2024

08:30 - 10:00 Know the SEO Fundamentals That Make a Big ImpactMasterclassRoom
1SEOHannah McNaughton, Metric Marketing Email Context, Authentication, and
Deliverability: Ensure Emails Reach the InboxMasterclassRoom 2EmailMichael
Barber, Grow Schools AI-Powered Formulas for High-Quality Lead
GenerationMasterclassRoom 3Lead GenTodd Laire, LAIRE Digital Marketing10:30 -
12:00 A Technical SEO Playbook for Non-Technical MarketersMasterclassRoom
1SEOHannah McNaughton, Metric Marketing Email Design, Automation, and
Personalization: Deliver Relevant, Engaging Email CampaignsMasterclassRoom
2EmailMichael Barber, Grow Schools Deconstructing the Complete Inbound Marketing
Funnel to Drive Conversions MasterclassRoom 3Lead GenTodd Laire, LAIRE Digital
Marketing



Conference Agenda



Monday, February 26, 2024

12:00 - 13:00 Registration Opens | Networking Lunch &
ExhibitsNetworking     13:00 - 13:15 Emcee KickoffOpening Remarks     13:15 -
14:15 The ABCCs of Marketing: Reimagine the Basics for Your Most Creative
Marketing Plans Yet Keynote  Jenny Haggard, Spotify 14:15 - 14:30 15-minute
Passing BreakNetworking     14:30 - 15:15 How to Use Influencers & UGC to Step
Up Your Organic Content GameBreakout SessionRoom 1InfluencerKate Loffio, Stuffed
Puffs® Filled Marshmallows  Ignite Your Inbox: 10 Proven Tactics to Maximize
Clicks in Every EmailBreakout SessionRoom 2EmailAlexandra Palau,
AllAboutEmailMarketing.com  Human-Centered Marketing: Creating Standout Content
to Connect & ConvertBreakout SessionRoom 3ContentCari O'Brien, Custom Content
Solutions LLC  Group MentoringNetworkingRoom 4    15:15 - 15:30 15-minute
Passing BreakNetworking     15:30 - 16:15 How to Market Yourself for Promotion:
Master the Art of Self-Advocacy in the WorkplaceBreakout SessionRoom 1 Veronica
Romney, VeronicaRomney.com  Swipe to Success: Nailing the Social Media
Storytelling Game in 2024Breakout SessionRoom 2Social MediaDerek Hubbard,
Southwest Airlines  Mastering Account-Based Growth: Harnessing First-Party Data
and AI for Deep Customer InsightsBreakout SessionRoom 3 Sok Verdery, DashHound -
A Comporium Technology 16:15 - 16:30 15-minute Passing BreakNetworking     16:30
- 17:15 Optimize Your Brand Advertising Using the “CMO” ScorecardBreakout
SessionRoom 1Data & AnalyticsTyrona Heath, LinkedIn  Engage, Don't Interrupt:
How to Authentically Connect in the New Era of Social Media AdsBreakout
SessionRoom 2Social MediaBrittany Ward, Create Collabs  The AI Revolution Is
Here So Make It Work for You: A Guide for Leveraging AI Tools Effectively
NOWBreakout SessionRoom 3AISharon Harris, The Sharon Harris Collective 17:15 -
18:00 Networking Reception & ExhibitsNetworking    



Tuesday, February 27, 2024

09:00 - 10:00 Keynote SessionKeynote    10:00 - 10:30 30-minute Networking
BreakNetworking    10:30 - 11:15 Leverage LinkedIn to 10x your Personal
BrandBreakout SessionRoom 1Social MediaZuri Godfrey, Google Swipe Right on
Data-Driven Marketing: Leveraging Data to Create More Powerful Stories that Move
the NeedleBreakout SessionRoom 2Data & AnalyticsMichael Kaye, OkCupid Navigate
the 7 Deadly Sins of Internal Linking and Boost Your RankingsBreakout
SessionRoom 3SEOGrant Simmons, InLinks11:15 - 11:30 15-minute Passing
BreakNetworking    11:30 - 12:15 How to Leverage Thought Leadership Strategies
to Boost Google RankingsBreakout SessionRoom 1SEOKent Lewis, Anvil Unlimited
Breakout SessionBreakout SessionRoom 2Social MediaLaura Wilson, Weber
Shandwick12:15 - 13:15 Networking Lunch & ExhibitsNetworking    13:15 - 14:00
The eCommerce Balancing Act in 2024: How to Maximize Innovation While Minimizing
Risk Breakout SessionRoom 1EcommerceJennifer Peters, OLLY Breakout
SessionBreakout SessionRoom 2Social MediaStephanie Ramirez, Steph Ramirez
Consulting Breakout SessionBreakout SessionRoom 3CreativityTyler Farnsworth,
Campfire14:00 - 14:15 15-minute Passing BreakNetworking    14:15 - 15:00
Breakout SessionBreakout SessionRoom 1 Juntae DeLane, DIGITAL DELANE NEW Email
Tips You Need to Know!Breakout SessionRoom 2EmailJay Schwedelson, Outcome Media
Breakout SessionBreakout SessionRoom 3   15:00 - 15:15 15-minute Passing
BreakNetworking    15:15 - 16:00 Breakout SessionBreakout SessionRoom 1   
Breakout SessionBreakout SessionRoom 2    Breakout SessionBreakout SessionRoom
3   


SEE PRICING
REGISTER NOW


REGISTRATION & GENERAL QUESTIONS

(919) 529-5373 | registration@digitalsummit.com


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roi@digitalsummit.com


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