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ABOUT US
WORK
RESEARCH & CONSULTING
RESOURCES
CONTACT US
ABOUT US
WORK
RESEARCH & CONSULTING
RESOURCES

CONTACT US


INSIGHTS INTO ACTION

We help our clients build better brands, products, and customer experiences.


OUR CLIENTS



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 OUR WORK


 * NAVIGATE A NEW COMPETITIVE LANDSCAPE
   
   When new laws allowed a casino’s number of competitors to skyrocket,
   leadership saw visitation softening and needed to understand how to protect
   the business from the impact of this massive change to the competitive
   landscape.
   
   We conducted an analysis of the casino’s customer database, a detailed
   secondary research report on trends in the space, focus groups with various
   combinations of gamblers, and surveys of both casino patrons and the general
   population.
   
   Our strategists showed the casino the best way to compete, and the supporting
   data allowed the casino to target its advertising more efficiently.
   Ultimately, our strategy identified the most valuable customers and allowed
   the casino to strengthen its position with them.


 * DEVELOP THE STRATEGY FOR A NEW BRAND
   
   Dollar Bank needed a new strategy to keep their brand relevant to the next
   generation of banking customers. We led an intensive brand planning process
   to define who the bank is, who its brand should be built for, and how to
   appeal to this audience.
   
   We conducted internal stakeholder engagement followed by customer and
   prospective customer studies, using data, segmentation, qualitative, and
   quantitative research.
   
   The insights we uncovered through our research showed how the bank should
   focus its messaging on the needs of its new target customers, rather than on
   telling the bank’s own story. This shift was a major change for the legacy
   brand.
   
   Our strategists then guided Dollar Bank through brand positioning, creative
   concepting, selection, validation, and execution of the creative approach for
   the rebranding.


 * FIND & ENGAGE NEW CUSTOMERS
   
   Rivers Casino needed to better understand its current customers and identify
   ways to grow visitation to its Pittsburgh location.
   
   We conducted research on entertainment and gaming trends, an analysis of the
   casino’s rewards-member database, a series of focus groups with visitors and
   non-visitors, and a survey of both visitors and the Pittsburgh general
   population.
   
   Campos recommended Rivers focus its marketing efforts on attracting three
   growth segments we identified. Subsequent research helped the casino better
   understand how to appeal to these segments, leading to overhauled marketing
   and advertising programs. Rivers also made significant investments in the
   property to appeal to these groups.


 * BRING A NEW MEDICAL DEVICE TO MARKET
   
   In order to take a new technology to market, Ebb Therapeutics needed to
   refine the product, understand its target, and construct a brand that would
   resonate with users.
   
   Occupying a unique space between traditional market research and clinical
   trials, we created sleep labs, mock bedrooms, and home trials over extended
   periods of time. Then we analyzed syndicated data to understand the
   most-likely customers and tested multiple product positionings with key
   target segments.
   
   Our strategists helped iterate product design based on customer feedback in
   an ongoing cycle of research, then defined the go-to-market media strategy.
   Our guidance led the company to successful launches of several generations of
   products and put them into position for a $38 million acquisition.


 * CREATE BRAND & EXPERIENCE STRATEGIES
   
   When a health insurer acquired a hospital network and became an integrated
   health system, we showed them how to re-align their brand and innovate in
   their patient experience.
   
   We conducted quantitative brand research, client brand workshops, and
   qualitative strategy testing to develop a brand positioning and architecture.
   We did deep data analytics, in-depth qualitative studies, member
   segmentation, consumer co-creation sessions, and quantitative concept testing
   to drive CX innovations.
   
   Our work has played a critical role in cementing the brand, driving
   investments in the patient experience, informing a cohesive customer
   experience strategy, and finding new ways to create value. We continue to
   partner with the organization to study and develop detailed strategies for
   various segments of the market they serve.



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