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EXPERT FACEBOOK
MARKETING SERVICES:
BOOST YOUR REACH

let's Talk

Viacon specializes in managing and executive Facebook business pages to elevate
your brand and achieve your business goals. Our comprehensive suite of services
includes strategic content creation, targeted advertising campaigns, and
insightful analytics, all tailored to your unique needs. With Viacon's
expertise, your business can maximize its reach, engage meaningfully with
customers, and stay ahead of the competition in the ever-evolving digital
landscape.

‹›



100+

Business


FACEBOOK MARKETING: THE CHALLENGES

Although Facebook marketing can be quite influential for your business, it comes
with some specific challenges that can derail your plans -

Get a Quote


LACK OF STRATEGY

One of the fundamental challenges in Facebook marketing is aimless posting
without a coherent strategy. Businesses often post content without a clear
objective, resulting in scattered, inconsistent, irrelevant and ineffective
communication.


NO CUSTOMIZED STRATEGY

Many businesses fail to create a customized strategy tailored to their specific
audience and industry. Generic approaches do not resonate with all consumer
demographics.


NOT STAYING UPDATED

Facebook, like any other form of social media, constantly evolves, introducing
new features, algorithms, and trends. If you do not stay updated, you will
possibly miss out on leveraging these advancements.


IRREGULAR POSTING SCHEDULE

Inconsistent posting can disrupt audience engagement and decrease visibility.
Besides, an irregular posting schedule makes it difficult to build a loyal
follower base and can lead to reduced reach and engagement.


WRONG TESTING ESTIMATION

Estimating the effort required for testing can be challenging, especially if the
complexity of the software or the scope of testing is underestimated. This can
lead to insufficient testing coverage or delays in the overall project timeline.


INCOMPLETE PROFILE

An incomplete business profile on Facebook can undermine credibility and
professionalism. Essential information such as contact details, business hours,
and a compelling description must be complete and accurate.


LACK OF ENGAGEMENT 

Ignoring comments, messages, and replies from followers can harm a brand’s
reputation. Engagement is a two-way street, and businesses need to actively
interact with their audience to build relationships and foster loyalty.


NO PROMOTION OF POSTS

Relying solely on organic reach is often insufficient. Facebook’s algorithm
favors paid promotions. Hence, if you are not promoting posts, content may not
reach a wider audience, especially to the consumers you want to target.


OVERLY SALESY CONTENT

Striking the right balance in content is challenging. Posts that are too
sales-focused can turn off followers, while a complete lack of a sales pitch can
miss conversion opportunities.


MISALIGNMENT WITH ALGORITHM

Understanding and aligning with Facebook’s algorithm is critical. The algorithm
prioritizes content that fosters genuine interactions and engagement. Hence,
content that does not align with these criteria is less likely to appear in
users’ feeds.


WE COMMIT TO EMPOWER
YOUR DIGITAL PRESENCE


THE STEPS WE FOLLOW

At Viacon, we take pride in our comprehensive and meticulous approach to product
development. Our process is designed to ensure that every project is executed
with precision, innovation, and efficiency. Here’s a detailed look into how we
work:

 

STEP-1

Comprehensive Audience Research

We start by conducting thorough research to understand our client's target
audience. This includes analyzing demographics, interests, behaviors, and past
interactions.



 

STEP-2

Strategic Ad Planning

Based on research, we develop a tailored ad strategy that aligns with your
marketing goals. It involves selecting the apt ad formats, crafting ad copy, and
designing appealing creatives.

 
 

STEP-3

Precise Targeting

Utilizing Facebook's robust targeting capabilities, we segment the audience into
different groups based on their specific characteristics and behaviors.



 

STEP-4

Ad Placement Optimization

We carefully choose the most effective ad placements across Facebook's various
platforms, including the Facebook News Feed, Instagram, Messenger, and the
Audience Network.

 
 

STEP-5

Continuous Monitoring

Once the ads are live, our team continuously monitors their performance using
Facebook's analytics tools. We track key metrics such as click-through rates,
conversion rates, and ROAS.


WHAT SETS
US APART?


01


DEDICATED ACCOUNT MANAGERS

At Viacon, each client is assigned a dedicated account manager who serves as the
primary point of contact. He/she is responsible for overseeing all aspects of
the client’s campaigns, ensuring seamless communication and a tailored and
aligned strategy.


02


EXTENSIVE DOMAIN KNOWLEDGE

Viacon’s team is comprised of experts with extensive knowledge across various
industries. Such expertise allows them to develop and implement strategies that
are highly relevant and effective. By staying updated, we ensure that their
clients receive solutions.


03


SEPARATE TEAMS

The organic team focuses on SEO, content marketing, and social media marketing,
ensuring that clients build a strong and sustainable online presence. Meanwhile,
the paid team specializes in PPC and other paid channels.


OUR WINNING


Our best-in-class digital solutions empower businesses with data-driven results

Digital marketing


WE HAVE INCREASED THE WEBSITE TRAFFIC FROM 4.5K TO 10K.

Read case study


OUR CLIENTS’
THOUGHTS

I compared the service prices from three different companies at the same time.
They are at least 20%-30% cheaper than the other companies. Try it for yourself.
These guys are so affordable, you go with the intention of running one campaign
for a budget, you end up running ten, for the same budget according to your site
requirements.


JAVIER FERNANDEZ


CAMPAIGN MANAGER



For someone like me who was very new to Guest Posting and Link Building, their
Tech Support Team was a massive help. They made me understand everything and
took me through all the steps of the process. For people who do not understand
how these platforms work, you should definitely try them. Trust me; you are not
going to try anything else.


ADAM NEAL


SEO HEAD



I keep going back to them every single time, because I love their service. You
can see that there is a humane way of doing guest posting and link building.
They are really engaged in your success and go out of their way to help you.
Once, they created a 1000+ word article on their own when the publisher rejected
the content I had given. I got my links placed and a small email saying we have
done this for you as a goodwill gesture. Great going guys.


SERGEI ANTOINE


HEAD MARKETING



I compared the service prices from three different companies at the same time.
They are at least 20%-30% cheaper than the other companies. Try it for yourself.
These guys are so affordable, you go with the intention of running one campaign
for a budget, you end up running ten, for the same budget according to your site
requirements.


JAVIER FERNANDEZ


CAMPAIGN MANAGER



For someone like me who was very new to Guest Posting and Link Building, their
Tech Support Team was a massive help. They made me understand everything and
took me through all the steps of the process. For people who do not understand
how these platforms work, you should definitely try them. Trust me; you are not
going to try anything else.


ADAM NEAL


SEO HEAD



I keep going back to them every single time, because I love their service. You
can see that there is a humane way of doing guest posting and link building.
They are really engaged in your success and go out of their way to help you.
Once, they created a 1000+ word article on their own when the publisher rejected
the content I had given. I got my links placed and a small email saying we have
done this for you as a goodwill gesture. Great going guys.


SERGEI ANTOINE


HEAD MARKETING



I compared the service prices from three different companies at the same time.
They are at least 20%-30% cheaper than the other companies. Try it for yourself.
These guys are so affordable, you go with the intention of running one campaign
for a budget, you end up running ten, for the same budget according to your site
requirements.


JAVIER FERNANDEZ


CAMPAIGN MANAGER


‹›



FREQUENTLY
ASKED QUESTIONS


WHAT IS FACEBOOK PAGE MANAGEMENT?

Facebook Page Management involves overseeing the operations of a Facebook Page,
including content creation, posting, audience engagement, monitoring metrics,
and running ads to grow the page's presence and engagement.


WHAT TYPES OF CONTENT SHOULD I POST ON MY FACEBOOK PAGE?

A mix of content types usually works best. This can include images, videos,
links to blog posts, user-generated content, polls, and live videos. Content
should be relevant, engaging, and aligned with your brand voice and audience
interests.


HOW CAN I INCREASE ENGAGEMENT ON MY FACEBOOK PAGE?

To increase engagement, create high-quality, relevant content, post
consistently, interact with your audience by responding to comments and
messages, use Facebook Stories and Live videos, and encourage user-generated
content.


HOW DO I HANDLE NEGATIVE COMMENTS ON MY FACEBOOK PAGE?

Handle negative comments professionally and promptly. Acknowledge the issue,
apologize if necessary, and provide a solution. It's important to remain calm
and avoid getting into arguments. Sometimes, it may be best to take the
conversation to private messages.

Viacon is a seasoned digital agency known for its innovative perspective, strong
values, and successful marketing solutions. With our presence in India and
Dubai, we've established a strong global customer base, providing distinctive
brand identities and driving measurable results.

DISCOVER HOW WE CAN HELP YOUR
BUSINESS GROW

Reach Out to Me

COMPANY

 * About Us

SERVICES

 * SEO
 * Web Development
 * Web Design
 * Social Media Marketing
 * Content Marketing



CONTACT US

INDIA

Mani Casadona, 10W3 West Tower, 11F, 04 Street Number 372, Action Area I, New
town West Bengal 700156

+91 916 323 4171
+91 900 278 9582

UAE

Office No 563, Level 5, Building 8W, Block A, Dubai Airport Free Zone, PO Box:
9813 Dubai

(+971) 54 515 1204
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