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Solutions 
Understand Your MarketSearch And Shape Your ClassEngage Your Students And
FamiliesOptimize Your Funnel
Products & Services 
Encoura PlatformEduventures ResearchEnrollment Marketing ServicesDigital
Marketing Solutions
Resources 
Client Success StoriesWake-Up CallWebinarsEventsEduventures SummitPress Room
About 
About EncouraData SecurityCareers
LoginContact

Solutions 
Understand Your MarketSearch And Shape Your ClassEngage Your Students And
FamiliesOptimize Your Funnel
Products & Services 
Encoura PlatformEduventures ResearchEnrollment Marketing ServicesDigital
Marketing Solutions
Resources 
Client Success StoriesWake-Up CallWebinarsEventsEduventures SummitPress Room
About 
About EncouraData SecurityCareers
LoginContact


WHERE YOUR INFORMED DECISIONS BEGIN

Leverage industry-leading research, strategic insights, and proprietary data to
achieve enrollment, marketing, and academic programming success.
Connect with Encoura


EMPOWERING STUDENTS & INSTITUTIONS TO MAKE MEANINGFUL CONNECTIONS

Encoura’s mission, with our parent company ACT, is to empower students and
institutions to create meaningful connections so everyone can make the most
informed decisions to achieve their goals.




We support students’ journeys through Encourage®—the heart of the Encoura family
and the nation’s largest free, holistic, post-high school exploration and
planning resource.

Learn more


WE CREATE SUCCESS WITH OUR PARTNERS


UNDERSTAND YOUR MARKET

Understand your market, competition, student sentiment, and industry
through-industry leading research and strategic insights.
Learn More  


SEARCH & SHAPE YOUR CLASS

Search and shape your class leveraging the ACT and Encoura combined dataset and
predictive modeling proven to boost enrollment.
Learn More  


ENGAGE YOUR STUDENTS & FAMILIES

Engage with students and their families through inquiry, application generation,
search, and yield strategies.
Learn More  


OPTIMIZE YOUR FUNNEL

Optimize your incoming class through strategic enrollment consulting, data
science, and continuous campaign adjustments.
Learn More  
View Success Stories


TAKE YOUR INSTITUTION TO THE NEXT LEVEL

Enrollment Management StrategyMarketing StrategyAcademic Programs Strategy
Make Your Class with Effective Recruitment Strategies
Student & Competitive Market Insights
Access national student market analysis, competitive benchmarking, and high
school exploration at the tip of your fingers to drive your strategy year-round.
Learn More 
Advanced Student Search
Shape your class with over 35 strategic student search filters that allow you to
focus your recruiting and marketing resources on specific student populations.
Learn More 
Student & Parent Personas
Personalize your messaging with student and parent/guardian personas to assure
the whole household that your institution is a great fit for them.
Learn More 
Parent/Guardian Connection
Expand your prospective student connections to family through parent/guardian
data that equips you to engage the whole house throughout the recruitment
process.
Learn More 


Achieve Your Goals with Meaningful Connections
Digital Marketing Solutions
Collaborate with a team of marketing experts to leverage the latest technology
and innovative tactics to create and execute successful digital media strategies
for your institution.
Learn More 
Student & Competitive Market Insights
Access national student market analysis, competitive benchmarking, and high
school exploration at the tip of your fingers to drive your strategy year-round.
Learn More 
Prospective Student Brand Research™️
Better understand how students view your brand, your competition, and your
communication strategy with industry-leading research and advisory services.
Learn More 
Traditional Marketing Solutions
Our enrollment experts empower you with goal-focused execution of all marketing
campaigns, ensuring strategic messaging that goes to the right student at the
right time to boost engagement.
Learn More 
Student & Parent Personas
Personalize your messaging with student and parent/guardian personas to assure
the whole household that your institution is a great fit for them.
Learn More 


Solidify Your Programs with Student & Labor Market Insights
Student & Competitive Market Insights
Access national student market analysis, competitive benchmarking, and high
school exploration at the tip of your fingers to drive your strategy year-round.
Learn More 
Program Assessment & Innovation
Leverage Eduventures’ industry-leading student demand and labor market research
to launch and maintain academic programs with long-lasting success.
Learn More 
Prospective Student Brand Research
Better understand how students view your brand, your competition, and your
programs with industry-leading research and advisory services.
Learn More 
Thought Leadership Resources
Access the latest higher education program innovation research, news, and
actionable insights in Eduventures Wake-Up Call.
Learn More 




EDUVENTURES WAKE-UP CALLS

The Wake-Up Call is a weekly analysis of higher education research, news, and
survey data, as well as industry events, and insider perspectives – delivered to
your inbox every Tuesday morning.
Read Wake-Up Calls


WEBINARS

Want to find out what our latest research is revealing? How about the insights
our principal analysts are uncovering for their research reports? Or what about
an innovative approach another institution tried and is willing to share? Then
don't miss out on our upcoming webinars.
Watch Webinars



ENCOURA PROVIDES CUSTOM SOLUTIONS ALIGNED TO YOUR UNIQUE CHALLENGES AND GOALS,
DELIVERED BY ENROLLMENT & MARKETING EXPERTS.


Meet with Us
Largest Sole-Source Proprietary Database 
Leverage the largest sole-source proprietary database, drawing insights and data
from our ACT & Encoura college planning programs.
Industry-Leading Research 
Gain industry insights and action steps from expert research analysts and
proprietary market data.
Strategic Enrollment Consulting 
Partner with the most seasoned enrollment professionals in the industry to
ensure you have a team member who is always tracking funnel growth
opportunities.
Forward-Thinking Marketing Solutions 
Stay confident that your marketing will connect with the next generation of
students with innovative tactics from your dedicated marketing strategists and
creatives.
Full-Funnel Approach 
Equip your team with data, technology, and strategies to reach your goals for
every stage of the funnel and achieve enrollment success.


HAVE QUESTIONS? WANT TO LEARN MORE?

Let's chat! Our team is happy to answer questions and talk about which solutions
are a match for your institution as we get to know your unique needs.

Get Started


MEET ENCOURA

 * About
 * Careers
 * Contact

 * Understand Your Market
 * Search And Shape Your Class
 * Engage Your Students And Families
 * Optimize Your Funnel

 * Log In
 * Encoura Platform
 * Data Security

 * Press Room
 * Client Success Stories

 * Log In
 * About
 * Careers
 * Contact
 * Encoura Platform
 * Data Security

 * Press Room
 * Client Success Stories
 * Understand Your Market
 * Search And Shape Your Class
 * Engage Your Students And Families
 * Optimize Your Funnel


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