www.amazon.com Open in urlscan Pro
104.75.90.57  Public Scan

Submitted URL: https://amzn.to/2Cu2mVa
Effective URL: https://www.amazon.com/Focus-Project-Simple-Doing-Less-ebook/dp/B08C1S4FX3/ref=as_li_ss_tl?_encoding=UTF8&qid=&sr=&link...
Submission: On December 17 via api from US — Scanned from DE

Form analysis 9 forms found in the DOM

Name: site-searchGET /s/ref=nb_sb_noss

<form id="nav-search-bar-form" accept-charset="utf-8" action="/s/ref=nb_sb_noss" class="nav-searchbar nav-progressive-attribute" method="GET" name="site-search" role="search">
  <div class="nav-left">
    <div id="nav-search-dropdown-card">
      <div class="nav-search-scope nav-sprite">
        <div class="nav-search-facade" data-value="search-alias=aps">
          <span id="nav-search-label-id" class="nav-search-label nav-progressive-content" style="width: auto;">Kindle Store</span>
          <i class="nav-icon"></i>
        </div>
        <span id="searchDropdownDescription" class="nav-progressive-attribute" style="display:none">Select the department you want to search in</span>
        <select aria-describedby="searchDropdownDescription" class="nav-search-dropdown searchSelect nav-progressive-attrubute nav-progressive-search-dropdown" data-nav-digest="Xa0GQ+pPQ/tdsV+GmRWeXB8PUD0=" data-nav-selected="9"
          id="searchDropdownBox" name="url" style="display: block; top: 2.5px;" tabindex="0" title="Search in">
          <option value="search-alias=aps">All Departments</option>
          <option value="search-alias=arts-crafts-intl-ship">Arts &amp; Crafts</option>
          <option value="search-alias=automotive-intl-ship">Automotive</option>
          <option value="search-alias=baby-products-intl-ship">Baby</option>
          <option value="search-alias=beauty-intl-ship">Beauty &amp; Personal Care</option>
          <option value="search-alias=stripbooks-intl-ship">Books</option>
          <option value="search-alias=computers-intl-ship">Computers</option>
          <option value="search-alias=digital-music">Digital Music</option>
          <option value="search-alias=electronics-intl-ship">Electronics</option>
          <option selected="selected" current="parent" value="search-alias=digital-text">Kindle Store</option>
          <option value="search-alias=instant-video">Prime Video</option>
          <option value="search-alias=fashion-womens-intl-ship">Women's Fashion</option>
          <option value="search-alias=fashion-mens-intl-ship">Men's Fashion</option>
          <option value="search-alias=fashion-girls-intl-ship">Girls' Fashion</option>
          <option value="search-alias=fashion-boys-intl-ship">Boys' Fashion</option>
          <option value="search-alias=deals-intl-ship">Deals</option>
          <option value="search-alias=hpc-intl-ship">Health &amp; Household</option>
          <option value="search-alias=kitchen-intl-ship">Home &amp; Kitchen</option>
          <option value="search-alias=industrial-intl-ship">Industrial &amp; Scientific</option>
          <option value="search-alias=luggage-intl-ship">Luggage</option>
          <option value="search-alias=movies-tv-intl-ship">Movies &amp; TV</option>
          <option value="search-alias=music-intl-ship">Music, CDs &amp; Vinyl</option>
          <option value="search-alias=pets-intl-ship">Pet Supplies</option>
          <option value="search-alias=software-intl-ship">Software</option>
          <option value="search-alias=sporting-intl-ship">Sports &amp; Outdoors</option>
          <option value="search-alias=tools-intl-ship">Tools &amp; Home Improvement</option>
          <option value="search-alias=toys-and-games-intl-ship">Toys &amp; Games</option>
          <option value="search-alias=videogames-intl-ship">Video Games</option>
        </select>
      </div>
    </div>
  </div>
  <div class="nav-fill">
    <div class="nav-search-field ">
      <input type="text" id="twotabsearchtextbox" value="" name="field-keywords" autocomplete="off" placeholder="" class="nav-input nav-progressive-attribute" dir="auto" tabindex="0" aria-label="Search">
    </div>
    <div id="nav-iss-attach"></div>
  </div>
  <div class="nav-right">
    <div class="nav-search-submit nav-sprite">
      <span id="nav-search-submit-text" class="nav-search-submit-text nav-sprite nav-progressive-attribute" aria-label="Go">
        <input id="nav-search-submit-button" type="submit" class="nav-input nav-progressive-attribute" value="Go" tabindex="0">
      </span>
    </div>
  </div>
</form>

POST https://www.amazon.com/gp/digital/fiona/buy.html/ref=dbs_p_ebk_r00_pbcb_cv1c00

<form method="post" id="buyOneClick" action="https://www.amazon.com/gp/digital/fiona/buy.html/ref=dbs_p_ebk_r00_pbcb_cv1c00" spacing="none">
  <input type="hidden" name="ASIN.0" value="B08C1S4FX3"> <input type="hidden" name="addNarration" value="0" id="addNarration"> <input type="hidden" name="audibleAsin" id="audibleAsin"> <input type="hidden" name="audibleOurPrice" id="audibleOurPrice">
  <input type="hidden" name="addAyceBenefit" value="0" id="addAyceBenefit"> <input type="hidden" name="offerListingID.0"
    value="Uo2%2FP54ODtrMyr9XoXQt8kZiHUzM6T7w2%2FaNgV1qJibWzJ2iHU4n7Dwnx6yZdEG82moiUcYIMrxd9XjmXBiCnovm%2FWvkBwiUVi6kdG38NhCLYUHbZTjpR18s4QlrU0MXF%2FSW6lpJUqsnILu3E9WsxYEBqvLBVXm%2F1j7EJF0Bv3Rl49oAWxyoDtExX4olRCOn"> <input type="hidden" name="t"
    value="fiona"> <input type="hidden" name="itemCount" value="1"> <input type="hidden" name="emailSubscriptionIdList" id="emailSubscriptionId"> <input type="hidden" name="buyActionIdentifier"
    value="arn:action:pa:1:QjA4QzFTNEZYMzpBVFZQREtJS1gwREVSOkJ1eTpudWxsOjEwLjEwOlVTRDpudWxs" id="buyActionIdentifier"> <input type="hidden" name="cor.0" value="DE"> <input type="hidden" name="displayedPrice" value="10.1"> <input type="hidden"
    name="displayedPriceCurrencyCode" value="USD"> <input type="hidden" name="displayedPriceCurrency" value="USD"> <input type="hidden" name="displayedGiftPrice" value="10.1"> <input type="hidden" name="displayedGiftPriceCurrencyCode" value="USD">
  <input type="hidden" name="transactionMode" value="one-click" id="transactionMode"> <input type="hidden" name="isPreorder" value="0"> <input type="hidden" name="subtype.0" value="STANDARD" id="subtype0"> <input type="hidden"
    name="isPaymentInstrumentSelected" value="0" id="isPaymentInstrumentSelected">
  <div class="a-button-stack">
    <div class="a-button-stack"> <span id="checkoutButtonId" class="a-button a-button-normal a-spacing-none a-button-oneclick a-button-icon"><span class="a-button-inner"><i class="a-icon a-icon-1click"></i><input id="one-click-button"
            name="submit.one-click-order.x" class="a-button-input" type="submit" value="Buy now with 1-Click  <sup>&amp;reg</sup>" aria-labelledby="checkoutButtonId-announce"><span id="checkoutButtonId-announce" class="a-button-text a-text-center"
            aria-hidden="true"> Buy now with 1-Click <sup>®</sup> </span></span></span> </div>
    <script type="text/javascript">
      // Send csm counter on 'Buy' button click as well preferred payment method buy button click.
      P.when('A', 'jQuery', 'accordionInstrumentation', 'ready').execute(function(A, $, instrumentation) {
        $('#checkoutButtonId').click(function() {
          var counter = instrumentation.counter();
          if (counter) {
            counter.buttonClick("buyButton");
            var preferredPaymentMethodbuyButtonText = '';
            if (preferredPaymentMethodbuyButtonText) {
              counter.buttonClick(preferredPaymentMethodbuyButtonText);
            }
          }
        });
      });
    </script>
    <style>
      .buyBoxORDivider>h5 {
        font-weight: bold !important;
        color: #333333 !important;
      }
    </style>
    <script type="text/javascript">
      P.when('A', 'jQuery').execute(function(A, $) {
        var SERVICE_COUNTER_ENABLE_ONECLICK_ON_MASH_REAPPEAR = "dbsOneClickEnableOneClickButtonOnMashReappear";
        var SERVICE_COUNTER_DISABLED_CLICK = "dbsDisabledButtonOneClickButton";
        var SERVICE_COUNTER_RE_ENABLE = "dbsReEnableOneClickButton";
        var cooldownMilliseconds = 5000;
        var _PAGE_REAPPEAR_FROM_CACHE_MASH_EVENT = 'mash:willReappear';

        function logCounter(counter) {
          if (window.ue && window.ue.count) {
            window.ue.count(counter, 1);
          }
        }
        $.fn.preventMultiSubmission = function() {
          var currForm = $(this);
          currForm.submit(function(e) {
            if (currForm.data('submitted') === true) {
              logCounter(SERVICE_COUNTER_DISABLED_CLICK);
              e.preventDefault();
            } else {
              currForm.data('submitted', true);
              setTimeout(function() {
                logCounter(SERVICE_COUNTER_RE_ENABLE);
                currForm.data('submitted', false);
              }, cooldownMilliseconds); //Re-enable the button after cooldown time
            }
          });
          // Fix for TT: https://t.corp.amazon.com/P25461968
          // We should NOT freeze the 1-Click button when user returns to the DP page by hitting back buttton
          // This is an issue in mshop since the page gets cached in history
          A.on(_PAGE_REAPPEAR_FROM_CACHE_MASH_EVENT, function() {
            logCounter(SERVICE_COUNTER_ENABLE_ONECLICK_ON_MASH_REAPPEAR);
            currForm.data('submitted', false);
          });
        };
        $("#buyOneClick").preventMultiSubmission();
        A.on.ready(function() {
          $("#sendSample").preventMultiSubmission();
        });
      });
    </script>
    <script type="text/javascript">
      P.when('A', 'jQuery').execute(function(A, $) {
        /*
          Claimed Applicable Promotions

          Expose a jQuery event trigger here that will show a message about
          what promotions will be applied to this purchase. Since the "You Save"
          message and price is calculated pre-promotion, we'll hide that message
          to avoid confusion.
        */
        A.on('kindle_price_block_show_promotions', function(promotionText, numberOfPromotions) {
          //Show list of promotions
          $('#kindle_applied_promotions').html(promotionText).children().css('textDecoration', 'none');
          //Show promotion stackable message if there is more than one promotion
          if (numberOfPromotions > 1) {
            $('#kindle_promo_multiple_promo_message').show();
          }
          //Hide the amount saved and show the popover
          $('.kindle-price .ebooks-price-savings').hide();
          $('#kindle_promo_message').show();
        });
      });
    </script>
    <span class="a-declarative" data-action="a-popover"
      data-a-popover="{&quot;closeButtonLabel&quot;:&quot;Close&quot;,&quot;name&quot;:&quot;promo-in-price-block&quot;,&quot;position&quot;:&quot;triggerBottom&quot;,&quot;popoverLabel&quot;:&quot;Promotions apply when you purchase&quot;}">
      <p id="kindle_promo_message" class="a-spacing-small a-spacing-top-small a-text-center a-size-small a-color-link">
        <a id="kindle_promo_message_popover" href="javascript:void(0)" class="a-popover-trigger a-declarative"> Promotions apply when you purchase <i class="a-icon a-icon-popover"></i></a> </p>
    </span>
    <div class="a-popover-preload" id="a-popover-promo-in-price-block">
      <p class="a-spacing-small a-spacing-top-small"> These promotions will be applied to this item: </p>
      <p id="kindle_applied_promotions"> </p>
      <p id="kindle_promo_multiple_promo_message" class="a-spacing-small a-color-tertiary"> Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms &amp; Conditions associated with
        these promotions. </p>
    </div>
    <style type="text/css">
      #kindle_promo_message,
      #kindle_promo_multiple_promo_message {
        display: none;
      }

      #kindle_promo_message_popover {
        text-decoration: none;
      }
    </style>
  </div>
  <div id="deliverTo" class="a-section a-spacing-micro a-spacing-top-mini a-text-center">
    <div class="a-section a-spacing-none a-spacing-top-micro celwidget" data-csa-c-id="bhouoi-4mmdnn-iet5vu-hqsqw5" data-cel-widget=""> </div>
    <p>Deliver to your Kindle or other device</p>
  </div>
  <script type="a-state" data-a-state="{&quot;key&quot;:&quot;deliverToState&quot;}">
    {"asinRequiresSecureDelivery":false,"secureDeliveryInfoWithHeader":false,"isTextbook":false,"deliverToDropdownName":"a:dropdown:selected:target-fiona.0","updateRequiredHeader":"Update required"}</script>
  <style type="text/css">
    .deviceDisabled .a-dropdown-link {
      color: #aaa !important;
      pointer-events: none;
    }

    .deviceDisabled {
      cursor: not-allowed;
    }
  </style>
</form>

<form id="addToCart" action=""><input data-addnewaddress="add-new" id="cartAddressNew" name="dropdown-selection" type="hidden" value="add-new" class="nav-progressive-attribute"><input data-addnewaddress="add-new" id="cartAddressUsed"
    name="dropdown-selection-ubb" type="hidden" value="add-new" class="nav-progressive-attribute"></form>

POST https://www.amazon.com/gp/digital/fiona/buy.html/ref=dbs_p_etb_r00_pmss_spds00

<form id="sendSample" method="post" action="https://www.amazon.com/gp/digital/fiona/buy.html/ref=dbs_p_etb_r00_pmss_spds00" class="a-spacing-micro"> <input type="hidden" name="ASIN.0" value="B08C1S4FX3"> <input type="hidden" name="offerListingID.0"
    value="Uo2%2FP54ODtrMyr9XoXQt8kZiHUzM6T7w2%2FaNgV1qJibWzJ2iHU4n7Dwnx6yZdEG82moiUcYIMrxd9XjmXBiCnovm%2FWvkBwiUVi6kdG38NhCLYUHbZTjpR18s4QlrU0MXF%2FSW6lpJUqsnILu3E9WsxYEBqvLBVXm%2F1j7EJF0Bv3Rl49oAWxyoDtExX4olRCOn"> <input type="hidden" name="t"
    value="fiona"> <input type="hidden" name="subtype.0" value="FREE_CHAPTER" id="subtype0"> <input type="hidden" name="itemCount" value="1"> <input type="hidden" name="cor.0" value="DE"> <span id="sendSampleButton"
    class="a-button a-spacing-none a-button-base full-width"><span class="a-button-inner"><input class="a-button-input" type="submit" value="Send a free sample" aria-labelledby="sendSampleButton-announce"><span id="sendSampleButton-announce"
        class="a-button-text" aria-hidden="true"> Send a free sample </span></span></span>
  <div id="sendSampleDeliverTo">
    <div id="deliverTo" class="a-section a-spacing-micro a-spacing-top-mini a-text-center">
      <div class="a-section a-spacing-none a-spacing-top-micro celwidget" data-csa-c-id="h17oil-a4cnn9-gn224l-lkgq7a" data-cel-widget=""> </div>
      <p>Deliver to your Kindle or other device</p>
    </div>
    <script type="a-state" data-a-state="{&quot;key&quot;:&quot;deliverToState&quot;}">
      {"asinRequiresSecureDelivery":false,"secureDeliveryInfoWithHeader":false,"isTextbook":false,"deliverToDropdownName":"a:dropdown:selected:target-fiona.0","updateRequiredHeader":"Update required"}</script>
    <style type="text/css">
      .deviceDisabled .a-dropdown-link {
        color: #aaa !important;
        pointer-events: none;
      }

      .deviceDisabled {
        cursor: not-allowed;
      }
    </style>
  </div>
</form>

POST https://www.amazon.com/gp/digital/fiona/buy.html/ref=dbs_p_ebk_r00_pggg_gige00

<form method="post" id="buyOneClick" action="https://www.amazon.com/gp/digital/fiona/buy.html/ref=dbs_p_ebk_r00_pggg_gige00" spacing="none">
  <input type="hidden" name="ASIN.0" value="B08C1S4FX3"> <input type="hidden" name="addNarration" value="0" id="addNarration"> <input type="hidden" name="audibleAsin" id="audibleAsin"> <input type="hidden" name="audibleOurPrice" id="audibleOurPrice">
  <input type="hidden" name="addAyceBenefit" value="0" id="addAyceBenefit"> <input type="hidden" name="offerListingID.0"
    value="Uo2%2FP54ODtrMyr9XoXQt8kZiHUzM6T7w2%2FaNgV1qJibWzJ2iHU4n7Dwnx6yZdEG82moiUcYIMrxd9XjmXBiCnovm%2FWvkBwiUVi6kdG38NhCLYUHbZTjpR18s4QlrU0MXF%2FSW6lpJUqsnILu3E9WsxYEBqvLBVXm%2F1j7EJF0Bv3Rl49oAWxyoDtExX4olRCOn"> <input type="hidden" name="t"
    value="fiona"> <input type="hidden" name="itemCount" value="1"> <input type="hidden" name="emailSubscriptionIdList" id="emailSubscriptionId"> <input type="hidden" name="buyActionIdentifier"
    value="arn:action:pa:1:QjA4QzFTNEZYMzpBVFZQREtJS1gwREVSOkJ1eTpudWxsOjEwLjEwOlVTRDpudWxs" id="buyActionIdentifier"> <input type="hidden" name="cor.0" value="DE"> <input type="hidden" name="displayedPrice" value="10.1"> <input type="hidden"
    name="displayedPriceCurrencyCode" value="USD"> <input type="hidden" name="displayedPriceCurrency" value="USD"> <input type="hidden" name="displayedGiftPrice" value="10.1"> <input type="hidden" name="displayedGiftPriceCurrencyCode" value="USD">
  <input type="hidden" name="transactionMode" value="one-click" id="transactionMode"> <input type="hidden" name="isPreorder" value="0"> <input type="hidden" name="subtype.0" value="STANDARD" id="subtype0"> <input type="hidden"
    name="isPaymentInstrumentSelected" value="0" id="isPaymentInstrumentSelected">
  <div id="giftButtonStack" class="a-button-stack"> <span id="gift-button" class="a-button a-spacing-micro a-button-base"><span class="a-button-inner"><input name="submit.give-as-gift" class="a-button-input" type="submit" value="Give as a Gift"
          aria-labelledby="gift-button-announce"><span id="gift-button-announce" class="a-button-text a-text-center" aria-hidden="true"> Give as a Gift </span></span></span> </div>
  <script type="text/javascript">
    var giveawayGiftingShareVar = true;
  </script>
  <style>
    #giveGiftBox {
      padding: 0 18px;
    }
  </style>
</form>

Name: addToWishlistPOST https://www.amazon.com/gp/digital/fiona/add-to-wish-list.html/ref=dbs_p_ebk_r00_plwl_wlal00

<form method="post" id="ebooksWishlist" name="addToWishlist" action="https://www.amazon.com/gp/digital/fiona/add-to-wish-list.html/ref=dbs_p_ebk_r00_plwl_wlal00">
  <input type="hidden" name="ASIN.0" value="B08C1S4FX3"> <input type="hidden" name="itemCount" value="1"> <input type="hidden" name="wlPopCommand"> <input type="hidden" name="store" value="digital-text"> <input type="hidden" name="session-id"
    value="133-2331706-8940625"> <input type="hidden" name="rsid" value="133-2331706-8940625">
  <div id="wishlistButtonStack" class="a-button-stack">
    <div id="add-to-wishlist-button-group" data-hover="<!-- If PartialItemStateWeblab is true then, showing different Add-to-wish-list tool-tip message which is consistent with Add-to-Cart tool tip message.  -->
       To Add to Your List, choose from options to the left" class="a-button-group a-declarative a-spacing-none" data-action="a-button-group" role="radiogroup"> <span id="wishListMainButton"
        class="a-button a-button-groupfirst a-spacing-none a-button-base a-declarative" role="radio" data-action="add-wishlist-declarative" aria-posinset="1" aria-setsize="1"><span class="a-button-inner"><input id="add-to-wishlist-button-submit"
            name="submit.add-to-registry.wishlist" title="Add to List" data-action="atwl-splitbutton-main" data-hover="<!-- If PartialItemStateWeblab is true then, showing different Add-to-wish-list tool-tip message which is consistent with Add-to-Cart tool tip message.  -->
       To Add to Your List, choose from options to the left" class="a-button-input a-declarative" type="submit" value="Add to List" aria-labelledby="wishListMainButton-announce"><span id="wishListMainButton-announce"
            class="a-button-text a-text-left" aria-hidden="true"> Add to List </span></span></span> </div>
    <div id="atwl-inline-spinner" class="a-section a-hidden">
      <div class="a-spinner-wrapper"><span class="a-spinner a-spinner-medium"></span></div>
    </div>
    <div id="atwl-inline" class="a-section a-spacing-none a-hidden">
      <div class="a-row a-text-ellipsis">
        <div id="atwl-inline-sucess-msg" class="a-box a-alert-inline a-alert-inline-success" aria-live="polite" aria-atomic="true">
          <div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
            <div class="a-alert-content"> <span class="a-size-base" role="alert"> Added to </span> </div>
          </div>
        </div> <a id="atwl-inline-link" class="a-link-normal" href="/gp/registry/wishlist/"> <span id="atwl-inline-link-text" class="a-size-base" role="alert"> </span> </a>
      </div>
    </div>
    <div id="atwl-inline-error" class="a-section a-hidden">
      <div class="a-box a-alert-inline a-alert-inline-error" role="alert">
        <div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
          <div class="a-alert-content"> <span id="atwl-inline-error-msg" class="a-size-base" role="alert"> Unable to add item to List. Please try again. </span> </div>
        </div>
      </div>
    </div>
    <div id="atwl-dd-spinner-holder" class="a-section a-hidden">
      <div class="a-row a-dropdown">
        <div class="a-section a-popover-wrapper">
          <div class="a-section a-text-center a-popover-inner">
            <div class="a-box a-popover-loading">
              <div class="a-box-inner"> </div>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div id="atwl-dd-error-holder" class="a-section a-hidden">
      <div class="a-section a-dropdown">
        <div class="a-section a-popover-wrapper">
          <div class="a-section a-spacing-base a-padding-base a-text-left a-popover-inner">
            <h3 class="a-color-error"> Sorry, there was a problem. </h3> <span> There was an error retrieving your Wish Lists. Please try again. </span>
          </div>
        </div>
      </div>
    </div>
    <div id="atwl-dd-unavail-holder" class="a-section a-hidden">
      <div class="a-section a-dropdown">
        <div class="a-section a-popover-wrapper">
          <div class="a-section a-spacing-base a-padding-base a-text-left a-popover-inner">
            <h3 class="a-color-error"> Sorry, there was a problem. </h3> <span> List unavailable. </span>
          </div>
        </div>
      </div>
    </div>
    <script type="a-state" data-a-state="{&quot;key&quot;:&quot;atwl&quot;}">
      {"showInlineLink":false,"hzPopover":true,"wishlistButtonId":"add-to-wishlist-button","dropDownHtml":"","inlineJsFix":true,"wishlistButtonSubmitId":"add-to-wishlist-button-submit","maxAjaxFailureCount":"3","asin":"B08C1S4FX3"}</script>
  </div>
  <script type="a-state" data-a-state="{&quot;key&quot;:&quot;popoverState&quot;}">{"formId":"ebooksWishlist","showWishListDropDown":false,"wishlistPopoverWidth":"206","isAddToWishListDropDownAuiEnabled":true,"showPopover":false}</script>
  <div class="aok-hidden" data-amazon-lists-csrf-token="g3o6HWwXeDY5pY73TqxaLjaITcgEASj23h2KVzXBmAtcAAAAAQAAAABhvOqAcmF3AAAAAHuL9oHQYR32uqP6iUf9gA=="></div>
  <style type="text/css">
    .registry-button-width {
      width: 100%;
      margin-left: ;
      margin-right: ;
    }

    .add-to-baby-button-spacing-bottom {
      margin-bottom: 0;
    }
  </style>
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THE FOCUS PROJECT: THE NOT SO SIMPLE ART OF DOING LESS KINDLE EDITION

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Erik Qualman (Author)
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Learn the not so simple art of doing less. Whether you’re a programmer, a mom,
an executive, a school teacher, or an entrepreneur...THIS BOOK IS FOR YOU
IF...1. You feel stretched too thin by trying to do too much.2. There’s no time
for relaxation or deep thinking.3. You’re completing thousands of tasks without
achieving your goals.Welcome to The Focus Project, a book designed to provide
answers and solutions to the challenge of focusing in an unfocused world.
Combining street science and institutional research alongside his own personal
focus project, Qualman delivers practical advice on doing the important things
instead of a bunch of things. The following is a guide to pursuing less in order
to achieve more—both personally and professionally. We will realize that leading
an overly busy life is a choice, but it’s not a wise one. Being overscheduled
isn’t something to be proud of, it’s something to avoid at all costs. Instead,
we should choose to focus on what matters most. This choice determines our
success, happiness, health, and fulfillment. Successful and happy people
understand it’s not about getting more things done, it’s about getting more of
the big things done. The pages within will help you learn the not so simple art
of doing less.

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    318 pages
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    July 23, 2020
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PRODUCT DETAILS

 * ASIN ‏ : ‎ B08C1S4FX3
 * Publication date ‏ : ‎ July 23, 2020
 * Language ‏ : ‎ English
 * File size ‏ : ‎ 6969 KB
 * Simultaneous device usage ‏ : ‎ Unlimited
 * Text-to-Speech ‏ : ‎ Enabled
 * Screen Reader ‏ : ‎ Supported
 * Enhanced typesetting ‏ : ‎ Enabled
 * X-Ray ‏ : ‎ Enabled
 * Word Wise ‏ : ‎ Enabled
 * Print length ‏ : ‎ 318 pages
 * Lending ‏ : ‎ Enabled

 * Best Sellers Rank: #129,412 in Kindle Store (See Top 100 in Kindle Store)
    * #5 in Econometrics
    * #18 in Social Science Reference
    * #23 in Biography Reference & Collections

 * Customer Reviews:
   4.7 out of 5 stars 190 ratings





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ABOUT THE AUTHOR

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ERIK QUALMAN

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Erik Qualman is a #1 Bestselling and author and keynote speaker. He was voted
the World's 2nd Most Likeable Author behind Harry Potter's J.K. Rowling. He is
still trying to live up to the title of &quot;World's Best Dad&quot; that his
daughters scrawled on a coffee mug. He isn't there yet, but he is getting better
each day—it's his top priority.

Called a Digital Dale Carnegie and The Tony Robbins of Tech, Qualman has put on
performances in over 55 countries and has reached over 40 million people with
his books and content.



His work has been featured on 60 Minutes to the Wall Street Journal and used by
the National Guard to NBC to NASA to Nordstrom. He has a BA from Michigan State
University where he has been a past recipient of the Spartan of the Year Award
and has a scholarship endowment in his name for basketball. His MBA is from The
University of Texas. Qualman is a former sitting professor at Harvard &amp;
MIT's edX labs. For his groundbreaking books, Qualman received an honorary
doctoral degree.

Qualman was once a columnist for CNN Japan (even though he doesn't speak any
Japanese) and adopted a baby cheetah in Kenya from the same litter that Olympian
Usain Bolt adopted from. Qualman says that his cheetah is much faster than
Bolt's :-)


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CUSTOMER REVIEWS

4.7 out of 5 stars
4.7 out of 5
190 global ratings

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TOP REVIEWS FROM THE UNITED STATES



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AmazonCustomer
2.0 out of 5 stars Disappointed - Unfocused and Random
Reviewed in the United States on August 20, 2021
Verified Purchase
I was super excited to purchase this book! I am a very busy person and tend to
over-schedule myself. I was looking for a framework or example to teach me how I
could narrow my focus and eliminate those non-essential items but still remain
successful. The afternoon the book arrived I decided to use the remainder of the
day to read the book! I had other things to do, but I hoped that the tools I
learned would help me save time in the end. I was so disappointed!
The author makes a joke that he had his young daughters edit the book for him,
but it kind of reads like that. This book is more of a collection of individual
stories meant to teach you that focus is important rather than a guide for how
to actually focus yourself. The author’s wandering thoughts make it difficult to
follow, and many of the points he makes seem off-topic. Concepts that are
introduced are not explained, particularly in regards to how to apply them to
your own life. I found the number of stories excessive and distracting to the
point that I would forget what the author was trying to say.
The author says his intended audience is those of us who are already busy and
doing well, but looking for improvement. I think he may have forgotten that, as
much of the book felt like a waste of time. The problems began early on. For
example, on page 9 the author gives a list of 99 Notes for a Focused life. These
include things like “With great power comes great responsibility”, and “A truly
happy person is one who can enjoy the scenery on a detour.” I’m sure those
things are true, but reading four and a half pages of the like sure didn’t help
my focus.
It took me a while to realize what the Focus Project actually was. The author
was focusing on a new topic 2 hours a day, for a month. But he doesn’t really
talk about what he eliminated, or how he blocked out his time, or his process or
motivation. Why 2 hours? What made him choose each topic? Why 1 month? (I wanted
to know about long-term focus.) The book is broken up into chapters by month
based on his focus. However, much of the content in each chapter does not match
his focus. For example, chapter 2 is on Time Management. He starts with a to-do
list that includes things like updating his driver’s license, and decluttering.
Ummm...how is that time management? Then a few pages later he tells us not to
make to-do lists!
By page 85 I was so frustrated I actually decided that the best way to simplify
my life was to eliminate this book. It is going to be added to my “Not To Do
List”. I really just couldn’t finish it. I felt like I was wasting my time.
I gave 2 stars instead of 1 because it does contain true principles (mostly
quotes from other people), but it was just too disjointed and random to follow.

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29 people found this helpful
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AndreaVahl
5.0 out of 5 stars Engaging, Inspiring, and Actionable!
Reviewed in the United States on August 20, 2020
Verified Purchase
I am a HUGE victim of my "yes and" mentality. I optimistically think I can get
everything done and that it all MUST be done by me. This book could not have
come at a better time. Last year I had to take a sabbatical because I was so
burnt out by all my activity and I'm feeling myself moving in that direction
once again. As I've been reading, I'm feeling myself get back on track to a more
balanced life. This book is perfect for anyone who tries to do too much.

Erik Qualman has been a long time professional friend of mine and I have read
many of his books but this one is my favorite. He weaves in inspiration and his
own personal journey while giving you actionable steps to take to gain more
focus and clarity for yourself. I especially love the holistic approach to using
this in your business, your personal life, your giving, learning and more.
HIGHLY recommend!!

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20 people found this helpful
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Jennifer Rodriguez
5.0 out of 5 stars Treasure trove
Reviewed in the United States on March 10, 2021
Verified Purchase
I LOVE THIS BOOK. It’s full of anecdotes and sometimes meanders a little around
the main outline, but that actually makes it fun to read and hard to put down. I
took a highlighter to it the first time through, and am so glad I did! I leave
the book in the bathroom so I can pick it up and pick out some of the
highlighted tidbits to serve as reminders for the day. It’s not dogmatic, but
uses short stories and refers to research to drive home and give credence to
certain principles we all should be adopting for a happier life. It gives us
permission to do what we REALLY want to be doing, and some practical ways to get
there. Good job, Equalman, and your wifey, too.

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14 people found this helpful
Helpful
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Erin Bell
5.0 out of 5 stars Awesome new ideas!
Reviewed in the United States on August 9, 2020
Verified Purchase
I’ve been struggling (even before quarantine) to focus my efforts on a day job I
love plus a variety of side businesses and volunteer projects (oh yeah, and I
have a toddler).
When I first received the book, I couldn’t put it down. It seemed like so many
relatable stories and incredible suggestions - especially things I could do
right away but also longer term. I really love some of the suggestions too about
tracking importance of your activities and asking better questions.
I know I need more focus but it seemed like I couldn’t quite get there and I’m
excited to have so many great ideas to help me figure out how to do less and
find what will truly make an impact. I can also tell you that Erik Qualman is
one of the most kind, generous and genuine people you will meet. He also has a
great sense of humor and truly is out to help others - you will not be
disappointed with this book!

Read more
5.0 out of 5 stars Awesome new ideas!
By Erin Bell on August 9, 2020
I’ve been struggling (even before quarantine) to focus my efforts on a day job I
love plus a variety of side businesses and volunteer projects (oh yeah, and I
have a toddler).
When I first received the book, I couldn’t put it down. It seemed like so many
relatable stories and incredible suggestions - especially things I could do
right away but also longer term. I really love some of the suggestions too about
tracking importance of your activities and asking better questions.
I know I need more focus but it seemed like I couldn’t quite get there and I’m
excited to have so many great ideas to help me figure out how to do less and
find what will truly make an impact. I can also tell you that Erik Qualman is
one of the most kind, generous and genuine people you will meet. He also has a
great sense of humor and truly is out to help others - you will not be
disappointed with this book!
Images in this review


15 people found this helpful
Helpful
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Sara Luchsinger
5.0 out of 5 stars Brilliant, Effective and Entertaining
Reviewed in the United States on December 2, 2020
Verified Purchase
Our team decided to do a book club based on Erik's book and has it been
successful! We are using the chapters and ideas in the book to help our teams
become more focused. The upside to this is that not only is it improving our
progress but it is helping us tune out the noise of the world (which is so
needed right now) and reducing stress. Great read with lots of inspirational
messages along with real exercises that get results. I hope to be able to bring
this gem to every person in our company. If you are wanting to improve your
performance and be inspired while taking control of your destiny, this book is
for you!

Read more
6 people found this helpful
Helpful
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Caitlin
5.0 out of 5 stars Such a good read!
Reviewed in the United States on November 11, 2020
Verified Purchase
The Focus Project was such a good read— I can’t recommend it enough! Being a
business owner can be extremely stressful having to juggle many tasks. Eric has
so many relatable stories in this book that truly helped me figure out how to
navigate not only my business, but my life as well. I couldn’t have found this
book at a better time, especially during quarantine when life was flipped upside
down. Thank you Eric for all of the amazing tips!

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3 people found this helpful
Helpful
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C.Molano
5.0 out of 5 stars RELEVANT!
Reviewed in the United States on August 3, 2020
Verified Purchase
Honestly, this is valuable content, specially in the current times of
overwhelming amounts of uncertainty, stress, and with overloads of data changing
before our eyes at light speed. I have followed Qualman over the years and his
books. Thanks to his pragmatic well dotted views through examples, and
application to our chaotic modern day lives, he remains relevant. While we live
in a world of half cooked “Influencer Wanna Bees,” Erik does deliver value in
his books as a well renown keynote speaker whose work reflects in his books.

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4 people found this helpful
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TOP REVIEWS FROM OTHER COUNTRIES

Athena
5.0 out of 5 stars A life-changing book
Reviewed in Australia on September 11, 2020
Verified Purchase
This book was written for me! As Erik says, it is intended for people who,
ironically, feel they don't have the time to read it! While the title is Focus,
it is really about achieving better outcomes in all areas of life - business,
family, relationships, health and well-being. It is through focus that these
better outcomes are achieved. I have always been a multi-tasker, but who would
have thought that multi-tasking has negative long term effects on memory and
attention span? I particularly related to a few key tips from this book -
learning to say No, the Rule of 3 (if you have more than 3 priorities you have
none), the power of meditation (something I have practiced for years) and the
concept of treating your body and mind like an iphone - that is, learning to
switch off all the 'Apps' that run in the background. I highly recommend this
book for practical advice on how to get more out of life and be happier - and
who doesn't have those goals?

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David Jenyns
5.0 out of 5 stars Consistently on point.
Reviewed in Australia on September 30, 2020
Verified Purchase
I love Eric's work and have followed him since the early days of Socialnomics.
His newest works is rock solid. The game is won with focus... the hardest thing
is knowing where to focus. The Focus Project helps to solve this problem.

Highly recommended.

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