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LAST CHANCE SALOON: TRACING THE POP CULTURE HERITAGE OF THE JAGUAR XF

Searching for redemption, we bid farewell to the nonconfirmist saloon that never
quite left the mark it should have
Open gallery

 * > Production of XF, XE and F-Type models ended last month, although cars will
   > be available from stock

 * > In 2023, Jaguar sold 9935 XEs and 10,918 XFs

 * > Designed to be driven: dynamically the XF has always been a star

 * > Prior channels the spirit of 1970s villainy via the XF’s engaging steering

 * > Dodgy deals once went unnoticed here. Now dodgy gym wear reigns

 * > Arthur Daley’s car lot is now a west London residential utopia

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by Matt Prior
9 mins read
5 July 2024

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Who buys a Jaguar saloon? From about now, nobody will - at least for a while,
because this is one of the last of the current four-door Jaguars that will be
built, prior to a hiatus for this so-traditional style of car whose replacement
still lingers some time off in the future.

But who has been driving them up to this point? And what's the appeal? We know
that a four-door Jaguar is coming down the line, but the next one will be
electric and, word is, far more expensive than any previous one. Will former
customers still want such a thing?



To investigate, I've got into one of the last of the current breed. The
Jaguar XF is a car we've liked very much since the first version was launched in
2007, when we said it was a "job done" and the "world-class" car Jaguar needed
and just at the right time, with both manufacturer and model achieving their
goals.


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The XF was Jaguar making a sleek and good-looking, fine-riding and
great-handling, well-priced and seemingly well-assembled saloon car. Just like
it needed to.

We still like it 17 years and a second generation of XFs later. It remains one
of the best-handling cars in its class, and the XF's consistency with that has
given its drivers something to smile about.

What Jaguar has managed less well is to make cars that convince millions of
people to buy one; it has not followed up a brilliant initial offering, like the
XF, with other derivatives straight away. Jaguar has never - and this is why the
XF is one of the brand's last saloons before it reinvents itself as a luxury
electric car maker - sold enough cars.

So what went wrong? By way of research, I'm going to visit some haunts of famous
Jaguar owners to see if I can get some insight into what makes them tick. Find,
perhaps, who Jaguar needs to talk to.

I have much to ponder, then, while standing on a street in Hammersmith, west
London, looking at an Edwardian (or Victorian - sorry, no expert) terrace in
front of me, with a very similar-looking house behind me. Except the one behind
is from the reign of Elizabeth II and wasn't a house at all as recently as the
1980s. It was a used car lot, in fact, owned by one of the most famous Jaguar
owners of all. Fictional, yes, but a bona fide Jag driver. I give you Arthur
Daley.

Arthur Daley: used car salesman, general wheeler-dealer and "mid-level
professional criminal of mature years, a minor conman", according to a glowing
Wikipedia biography. 

If one was to draw up a list of fictional characters you would consider 'lovable
rogues', there's a strong chance George Cole's Arthur Daley from Minder would be
on it.





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He mostly drove an XJ, initially an XJ6 4.2 Series II in early Minder series,
with Sixes, Double Sixes and Jaguar and Daimler Sovereigns later.

I would have brought an XJ along instead of the XF, but Jaguar hasn't made one
of those for five years, when the final, lan Callum-designed XJ, the
best-looking modern executive/luxury car by miles to my eyes, was retired from
sale. It was the best-driving luxury car of the time, too.

He didn't play by conventional rules, Arthur Daley, but he knew a thing or two
about luxury: he got a minion to do the hard graft for him, drank at a private
club and smoked expensive cigars, and I can only imagine how snug his camel coat
felt.



Alas, modern west London residential streets have no time for Daley's way of
earning a living, so I can't park the XF up on the lot and interview his modern
equivalent about Jags. And truth be told, a modern saloon like this would fit in
better around here if it was an electric crossover.



Hammersmith, clearly, has moved on, so I try one of Daley's lock-ups instead,
tucked under some railway arches in nearby Shepherd's Bush - but even that's a
CrossFit studio rather than the storage location for some goods of dubious
origin. Like the smell of his cigars, the spirit of Arthur Daley has long since
dissipated.

The XF takes me onwards, then, to where I might find grubbier industry and less
gentrification. I go to the hangout of other Jaguar people who were society's
rebels and outsiders but who needed a Jag's blend of characteristics. To
Southall Gasworks it is.

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The Sweeney, the Metropolitan Police's Flying Squad division, personified in
this case by DJ Jack Regan, played by John Thaw, would fire up their Fords to
chase Jaguars around scruffy back roads and derelict warehouses right here.

When Squeeze sang "the Sweeney's doing 90 'cos they've got the word to go, they
get a gang of villains in a shed up at Heathrow", the sheds in question would
have been here, and the villains would have arrived in a car like this: a
sporting Jaguar saloon. And with good reason: Jaguars drove well, rode
comfortably and could seat a healthy number of wrong uns. Crucially, they were
fast too.

Today's XF, even with a 2.0-litre four-pot like this, would of course have left
an XJ-engined old Jag for dead. But the driving character that appealed to
scoundrels back then is the same thing that tempts Jaguar-driving rogues today.



This XF doesn't ride with the same absorbency as a classic car, but it really
does ride well by modern standards, and while it has four cylinders instead of
six, its 247bhp and 269lb ft are good for 0-60mph (let's stick with old-school
0-60, not the newfangled 100kph-compatible 62mph) in 6.5sec.

This is a quick car, then, and rear-drive, with switchable stability control and
fast steering, so ideal for wangling around derelict Southall while I imagine
the Granada estate I spotted earlier in a side street is chasing us. Shut it,
etc.

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But again, reader, no. There is more gentrification here, too, done rather
pleasingly, in the form of The Green Quarter: fancy homes, £399,000 and upwards;
roaming security; large play and leisure areas; 1km of canal frontage; 13 acres
of park, it says here, and a really rather good oat milk latte from the cafe.

There's no place here, tash, for rebels and old-interested in Jaguars, or those
invested in finding out what makes them tick.

The XF doesn't look too out of place, at least, although it would look more
suited to the area if it was an e-scooter or a supermarket delivery van.

Clearly I need to head to a location where I'm more likely to find, and which
better suits, a modern jaguar saloon. If there's no room for the antihero,
perhaps I need to find a more discerning kind of owner, a more
establishment-friendly type.

They don't get much more establishment than our Secret Intelligence Service,
MI6, so that's where we are headed. Millbank is the road you would take to
travel from the SIS building on the south bank of the Thames to Whitehall
farther along on the north bank: if you're a top secret-agency bigwig, that's
the route you'll be driven.

Certainly it's the route MI6's fictional head, M of Bond film fame, takes, most
notably in Skyfall. 

Obviously Dame Judi Dench is not in any sense a wrong 'un, but she has got a
Jaguar, even if she rides in the back of it.

Establishment? Certainly. On the right side of things? Of course. But even here,
in the heartland of law and democracy, there are shades of grey and allowed
indiscretions.

Shadows; a definite nonconformity. There's an edge to proceedings that's
quite... British.

In Skyfall, Bond and M swap Jaguar for Aston Martin, two brands that sit
alongside each other with ease (they once did, in fact, under Ford control), but
no swaps for me as I head to our last outpost of fictional Jaguarness, necessary
in order to stretch the XF's legs.

A drive out first on the M40 and then onto some twistier Home Counties back
roads reminds me why I will miss a saloon like the XF, which was developed on
roads that are definitely unique to our island.

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It's basically 5m long, the XF, and 1.98m wide, but its agility and steering
precision mean it never feels that big. And it's priced more like a smaller car
these days, its £41,265 being more in line with BMW 3 Series money, as opposed
to the 5 Series with which it ostensibly competes.

With a relatively light four-cylinder petrol motor, it has a balance and poise
that you won't find in most EVs, nor any SUVs. It's genuinely good fun in a way
that most saloons of its ilk, and particularly cars of taller ilks, are simply
not.

In its commitment to being a dynamic-driving saloon, I wonder if, as it ages,
there has been an irascibility, a reluctance to compromise and join the crowd
and a refusal for it to conform.

And if that's not a hammed-up, creaky segue into the last of our famous Jaguar
owners, Oxford's MkII-owning Inspector Morse, another famous Jaguar
non-conformist (and John Thaw again), I don't know what is.

Morse first aired in 1987, but the MkII first appeared in 1959. Forward 30 years
from now, then, and wonder what kind of car from today, a future classic, would
a fictional Thames Valley police inspector drive? Could it be this XF, or the
recently departed XJ? An F-Type? Maybe.

Put it this way: I don't think TV producers working on a Morse reboot in 2050
will be on the hunt for a Volkswagen Tiguan.

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Ultimately, I think there is something different, unusual, often rebellious,
sometimes cranky, often uncompromising, about the owners of these Jaguars, and
it says something about the car itself.



I do worry I'm making the Jaguar saloon in general, and the XF in particular,
sound like some kind of outcast and heroic failure, and if so that wouldn't be
fair.

The XF arrived at a time when Jaguar desperately needed a convincing saloon of
its own, and this car gave its maker just that; and although the XF is
disappearing when the brand's position is similarly perilous, let's not forget
how successful and well regarded it has been in the meantime against cars as
solid and respected as the BMW 5 Series and Mercedes-Benz E-Class.

The Jaguar may not have had the interior tech of rivals, nor the breadth of
their line-ups, but always in base form, and usually in its sporty R form, it
has out-driven them convincingly. It has won numerous design awards and at one
point Jaguar even finished top of the JD Power/What Car? customer satisfaction
survey.

For a time, Jaguar used the strapline fast, beautiful cars, and the XF was just
as worthy of that as an XK or F-Type. It didn't save the brand but gave it a
solid underpinning from which the F-Type, F-Pace and elegant new XJ could
emerge, while in the Sportbrake estate and XE saloon, the XF was joined by other
five-seat models that were the envy of their classes to drive. Today they still
are.

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As the current Jaguar saloon heads to retirement, it is still an elegant, bold,
nonconformist choice, intelligent and unafraid to stand outside the
establishment. When a new Jag arrives, I don't think those would be bad traits
to retain.


TRACING JAGUAR'S SALOON SUCCESS


JAGUAR MKVII



The MkVII was powered by the then new XK engine and could reach a
headline-grabbing (at the time) 100mph. More importantly, the model gained a
foothold for Jaguar in the US market, where the brand remains highly regarded
today


JAGUAR 2.4 LITRE AND 3.4 LITRE (LATER KNOWN AS MKI)



A smaller, more dynamic Jaguar than its larger siblings and with more to it than
heavier, more stately competitors. If ever there was a car that set the tone for
what a Jaguar saloon could be, then this is probably it.


XJ6 SERIES I



The finest saloon in the world when it was launched in 1968. Based on an earlier
E-Type 2+2 design study, the XJ6 was the last car designed by Sir William Lyons,
and it set a design template that lasted Jaguar for decades (probably too many
decades, to be fair).


JAGUAR XF



Thankfully, former Jaguar design director Ian Callum had no interest in
producing retro-look Jags. He moved their appearance on quite dramatically – not
to mention elegantly – with the XF line and later once again the fabulous 2010
XJ.

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Title: Editor-at-large
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7
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ADD YOUR COMMENT

Log in or register to post comments
manicm 8 July 2024

The reason the XF Mk2 bombed is very simple, compared to the rakish Mk1 it
looked like a big Cortina. It looked bigger than it actually was - epic fail. No
wonder it sent buyers flocking to BMW.

 * Log in or register to post comments

CrusherFella 6 July 2024

The issue with Jaguar is quite obvious. Their cars when first introduced had the
cheapest looking interiors in the segment. Look at the atrocious dash on early
XF, XE, F-Pace cars. It was a tiny slow responding screen sandwiched between a
sea of plastic and big cheap looking buttons. They didn't bother to design
decent looking headlights unless you spent extra which meant you could see high
dollar Jaguar models running around with rental spec halogen headlights. It
cheapened the entire look of the car. Then there was the ugly analog gauge
cluster that looked like it had been designed in 1990 with a small trip computer
display that even set to the dimmest level would nearly burn your corneas out at
night. The XE and XF looked far too similar and honestly I never thought they
were much to look at. They looked like the Ford era Mk1 XF which while not ugly,
was nothing expensive looking. Then there was the engines and transmissions. The
initial batch of XE and XFs came with Ford's rather boring and unrefined 2.0T I4
that barely felt adequate. Then came JLR's Ingenium I4 which didn't feel like
any improvement. It was not good sounding, not particularly fuel efficient and
it felt way less powerful than the comparable German spec car. The heavy and out
of date AJ126 was the upgrade engine and it too idled roughly, guzzled fuel, and
was known to be quite problematic. It was not a refined engine compared to the
sonorous N55 or B58 from BMW, nor did it have the deep low end torque
reserves of Audi's equal displacement but totally different EA837 3.0L
Supercharged V6. I've owned cars with all of these various 6-cylinder engines
and the BMW B58 is by far the best overall, but the EA837 is a close second. The
AJ126 is far away the worst. Mercedes' M276 twin-turbo 60° 3.0L V6 is decent,
but not as good as the other Germans engines in my opinion, but still better
than the Jag.  

Then we come to the big issue. Jaguar's XE with the 380HP V6 was the top spec
model. They didn't bother to make an M3 baiting rival, instead they did the very
limited production and so overpriced XE Project 8 that nobody wanted at its
price. Whereas BMW knows how to program the ZF 8HP transmission to be both
supremely smooth or lightning quick, Jaguar didn't manage to do either with
their tuning. It was rather clunky at low speeds, while wide open throttle was
met with shifts that just slurred from one to the next gear. None of the fuel
cut shift farts or dual clutch like precision you get from an RS4, M340i, or M3.
In the XE they never followed up the first generation XF-R which meant there was
no M5/E63/RS6 rival, nor did they even design an M550i/S6/E550/E53 rival. The
diesels weren't any better than their Ingenium petrol brethren.  

JLR's new Ingenium I6 never got to be used in any of Jaguar's models besides the
F-Pace where it has been quite underwhelming. They designed an all new straight
six engine just to muffle it to complete silence and with all of the complex
MHEV components it doesn't even weigh less than the old V8-2 cylinders AJ126. It
is no surprise to me that Jaguar has struggled. If they had designed some truly
desirable models from right at the beginning of the model introductions they
could've been much more successful, but waiting years to fix fundamental
failings with the interior and perform subtle nips and tucks to the exterior was
too little, too late. I won't even mention the absolutely atrocious E-Pace. That
vehicle is so horrendous I would honestly be embarrassed to put my name on that
car. It's ugly, cramped and an absolute disaster to drive. Talk about cheap
fittings, the interior looks like it would belong in something Eastern European,
not a luxury-priced English car. It's also so heavy that it weighs more than the
larger F-Pace which itself was already one of the heavier vehicles in the class.
It made no sense as a product. It was priced more against an X3 but was more
cramped than an X1 and was based on the front drive architecture of the
Discovery Sport and Evoque. Was this supposed to be an XE SUV? It sure wasn't
one if that's what they hoped for. The F-Pace should have been positioned
against the X3 in price and could've found more homes, but being priced against
an X5, Q7 and GLE, all of which are roomier and seem much larger it was destined
to fail. If I could have taken over the reigns of Jaguar I honestly think I
would've been able to save the brand before the resorted to this ill conceived
plan to go even further upmarket where they will not be successful. Jaguar
could've been a BMW rival had they done some things differently. Reliability is
still a JLR sore point and without fixing that reputation they will continue to
struggle. 

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jason_recliner 7 July 2024

Great post. Comprehensive and accurate, sadly.

 * Log in or register to post comments

harf 5 July 2024

Unfortunately they were always a generation behind. The interiors were when they
were launched. By the time they introduced half decent diesels everyone else was
already on the electrification band wagon. And now they're about to potentially
jump ahead of the buying public with EVs.

I'm really tempted by a Jaguar XF Estate mk 1 or 2.

i think it would be the spiritual successor to my gorgeous old Alfa 159 estate.
Jaguar are/were the new Alfa. Attractive cars that that just didn't sell enough
and weren't as reliable as they should be.

I bottled it when I bought my last car and bought a 520d estate instead. Now
they sell in huge numbers but are still not as reliable as they should be
either.

Perhaps I should just get the Jaguar next time after all. 

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   interactions and those of other users with advertising or (non-advertising)
   content to identify common characteristics (for instance, to determine which
   target audiences are more receptive to an ad campaign or to certain
   contents).
   
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   Object to Legitimate Interests Remove Objection

 * DEVELOP AND IMPROVE SERVICES 102 PARTNERS CAN USE THIS PURPOSE
   
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   Information about your activity on this service, such as your interaction
   with ads or content, can be very helpful to improve products and services and
   to build new products and services based on user interactions, the type of
   audience, etc. This specific purpose does not include the development or
   improvement of user profiles and identifiers.
   
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   Object to Legitimate Interests Remove Objection

 * USE LIMITED DATA TO SELECT CONTENT 27 PARTNERS CAN USE THIS PURPOSE
   
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   Content presented to you on this service can be based on limited data, such
   as the website or app you are using, your non-precise location, your device
   type, or which content you are (or have been) interacting with (for example,
   to limit the number of times a video or an article is presented to you).
   
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   Object to Legitimate Interests Remove Objection

 * USE PRECISE GEOLOCATION DATA 45 PARTNERS CAN USE THIS SPECIAL FEATURE
   
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   With your acceptance, your precise location (within a radius of less than 500
   metres) may be used in support of the purposes explained in this notice.

 * ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 19 PARTNERS CAN USE
   THIS SPECIAL FEATURE
   
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   With your acceptance, certain characteristics specific to your device might
   be requested and used to distinguish it from other devices (such as the
   installed fonts or plugins, the resolution of your screen) in support of the
   purposes explained in this notice.

 * ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 93 PARTNERS CAN USE
   THIS SPECIAL PURPOSE
   
   Always Active
   
   Your data can be used to monitor for and prevent unusual and possibly
   fraudulent activity (for example, regarding advertising, ad clicks by bots),
   and ensure systems and processes work properly and securely. It can also be
   used to correct any problems you, the publisher or the advertiser may
   encounter in the delivery of content and ads and in your interaction with
   them.
   
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 * DELIVER AND PRESENT ADVERTISING AND CONTENT 94 PARTNERS CAN USE THIS SPECIAL
   PURPOSE
   
   Always Active
   
   Certain information (like an IP address or device capabilities) is used to
   ensure the technical compatibility of the content or advertising, and to
   facilitate the transmission of the content or ad to your device.
   
   View Illustrations 

 * MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 81 PARTNERS CAN USE THIS
   FEATURE
   
   Always Active
   
   Information about your activity on this service may be matched and combined
   with other information relating to you and originating from various sources
   (for instance your activity on a separate online service, your use of a
   loyalty card in-store, or your answers to a survey), in support of the
   purposes explained in this notice.

 * LINK DIFFERENT DEVICES 68 PARTNERS CAN USE THIS FEATURE
   
   Always Active
   
   In support of the purposes explained in this notice, your device might be
   considered as likely linked to other devices that belong to you or your
   household (for instance because you are logged in to the same service on both
   your phone and your computer, or because you may use the same Internet
   connection on both devices).

 * IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 87 PARTNERS
   CAN USE THIS FEATURE
   
   Always Active
   
   Your device might be distinguished from other devices based on information it
   automatically sends when accessing the Internet (for instance, the IP address
   of your Internet connection or the type of browser you are using) in support
   of the purposes exposed in this notice.

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