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︎ WELCOME TO LUIGITHUB Shush someone is watching ZEMENG FENG ︎︎ PORTFOLIO 2023 ABOUT Earth based, trilingual communication designer & photographer & visual artist at your service. PROJECTS -------------------------------------------------------------------------------- PROJECT EIRENE-AN INSTRUCTION TO PEACE PROJECT EIRENE-AN INSTRUCTION TO PEACE Project Eirene is an instruction about peace to 16+ audience. Make love, not war. As of 10 April 2023, the United Nations Human Rights Office of the high commissioner has counted 22,734 civilian casualties in the conflict between Russia and Ukraine. For this project, I would like to make it a similar form of government document. Each country’s government produces multiple hypothetical battle plans every year. This project is the opposite, an INSTRUCTION for peace. Prev / Next (1 of 1) Folded poster+booklet -------------------------------------------------------------------------------- WHOSE REALITY? WHOSE REALITY? "The Butterfly Dream" Once, Chuang Chou dreamt he was a butterfly. A vivid, vibrant butterfly who didn’t know about Chou. Suddenly he awoke, and was a startled, surprised Chou who didn’t know: Was the butterfly in Chou’s dream? Is Chou in the butterfly’s dream? Chou and the butterfly—there’s definitely a difference. Let’s call this, things change. Therefore, whose reality, is this reality? Prev / Next (1 of 1) AR experience -------------------------------------------------------------------------------- THE PATH OF ARIADNE THE PATH OF ARIADNE The project of The path of Ariadne is a multi-sensory, healing and immersive experience design. It allows the audience to approach and appreciate the work of a master in a new way. The entire exhibition attempts to create an atmosphere of solitude similar to that shown in the paintings. Immersed in this atmosphere the viewer is able to reflect more deeply about themselves. Prev / Next (1 of 1) Inclusive exhibiton -------------------------------------------------------------------------------- MELBOURNE DESIGN WEEK 2023 MELBOURNE DESIGN WEEK 2023 Melbourne Design Week (MDW) celebrates design in an annual 11-day program of talks,tours, exhibitions, launches, installations and workshops across Australia’s design capital. Through this project, I have created an identity system for MDW 2023, the primary outcome is a folded poster-brochure. Prev / Next (1 of 1) Identity -------------------------------------------------------------------------------- GALLERIA D’ARTE MODERNA MILANO GALLERIA D’ARTE MODERNA MILANO This project about brand revitalisaion. Galleria d'Arte Moderna Milano(Gallery of Modern Art Milan) has collections spanning the Renaissance and Post-Impressionist eras. The beautiful 18th-century Villa Reale is filled to the brim with artwork, statues, and reliefs focused on mythological subjects. Dedicates to collect and exhibit modernism artworks from different eras. Although GAM plays a very important role amongst the art museums in Milan, it receives fewer visitors than other art museums in the city. In order to revitalise this gallery, I designed a new brand identity proposal for it. A more modern and youthful brand identity. Prev / Next (1 of 1) Identity -------------------------------------------------------------------------------- HELL DISPATCH HELL DISPATCH Hell dispatch is a fake organization that in charge of dispatch people of different nationalities and religions to their suitable hell after death. Prev / Next (1 of 1) Identity -------------------------------------------------------------------------------- MUSEUM OF POETRY MUSEUM OF POETRY Museum of Poetry is a museum that dedicate to find and collect all poetic existence in the world Prev / Next (1 of 1) Identity -------------------------------------------------------------------------------- PRINT WORKS -------------------------------------------------------------------------------- POSTERS & PUBLICATIONS POSTERS & PUBLICATIONS Prev / Next (1 of 1) -------------------------------------------------------------------------------- PHOTOGRAPHY WORKS -------------------------------------------------------------------------------- VERSION VERSION My photography works are variations of myself. My emotions and thoughts, versions of myself. Prev / Next (1 of 1) -------------------------------------------------------------------------------- PRODUCT PRODUCT Prev / Next (1 of 1) -------------------------------------------------------------------------------- PEOPLE PEOPLE For portrait works, I intend to catch the unexpected moments of people. Prev / Next (1 of 1) -------------------------------------------------------------------------------- ARCHITECTURE & CITYSCAPE ARCHITECTURE & CITYSCAPE Architecture & Cityscape photography Prev / Next (1 of 1) -------------------------------------------------------------------------------- ILLUSTRATION WORKS -------------------------------------------------------------------------------- ILLUSTRATIONS ILLUSTRATIONS Prev / Next (1 of 1) -------------------------------------------------------------------------------- MOTION WORKS -------------------------------------------------------------------------------- VIDEOS & ANIMATIONS VIDEOS & ANIMATIONS For video and animation works, please proceed to ︎ -------------------------------------------------------------------------------- WEBSITES -------------------------------------------------------------------------------- FINDING JOHN NIXON EXHIBITION MICROSITE FINDING JOHN NIXON EXHIBITION MICROSITE This project is focused on the design of an identity for an exhibition within the State Library of Victoria, as part of its ambitious expansion, ‘Vision 2024’. Microsite of Finding John Nixon exhibition. Click to view the website -------------------------------------------------------------------------------- FORWARD BACKWARD FORWARD BACKWARD The main thrust of this project is to explore the future. I have divided the content presented in my website into two binary sets of contrasts, one for macro vs. micro and one for before and after time. Ancient Chinese philosopher Jiuyuan Lu of the Song Dynasty argued that The heart(mind) is a mirror, what you have in mind will reflect on the mirror(your heart - the universe) . The English writer Alan Watts had published a similar statement. Through our eyes, the universe is perceiving itself. Through our ears, the universe is listening to its harmo- nies. We are the witnesses through which the universe becomes conscious of its glory, of its magnificence. These are the sources of the theory that influenced my website on exploring the future, that we are the way the universe experiences itself, that understanding our- selves as human beings might give us a glimpse of the rules by which the universe operates, and that when we master the rules, we might gain some inspiration about the future. The history of mankind is like the history of sensory stimulation and desire, and by understanding the senses and history we may be able to explore the future. “The wheel... is an extension of the foot. The book... is an extension of the eye... Clothing, an extension of the skin... Electric circuitry, an extension of the central nervous system.” Marshall McLuhan, The Medium is the Massage Consider this website is an extension of your brain. It is a tool for exploring the future. Click to view the website(Please use Chrome browser to view this website) -------------------------------------------------------------------------------- ︎︎︎BACK TO TOP