www.soulmachines.com Open in urlscan Pro
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Submitted URL: https://cxq-g04.na1.hubspotlinks.com/Ctc/LY*113/cXq-G04/VX2yP978syH2W5_31kJ7QFC6LW7RdXLG4Ln86jN1k24YD5nKwBV3Zsc37CgGg8Vq0G0V5vKj8RW2-...
Effective URL: https://www.soulmachines.com/resources/whitepapers/empathetic-customer-experience-long-term-value-innovation-as-an-asset/?&ut...
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Empathetic Customer Experience : Long-term Value, Innovation as an AssetSoul
Machines2022-06-03T19:08:42+00:00


EMPATHETIC CUSTOMER EXPERIENCE


LONG-TERM VALUE, INNOVATION AS AN ASSET




For the last 2 decades marketing has been obsessed with the great Customer
Acquisition Costs (CAC) arms race. Digital media gave marketers incredible
horsepower for acquiring new customers, with great emphasis on filling the top
of the funnel, and less thought to retain customers. Today, the focus is on
nurturing and creating value out of long-term relationships with customers to
increase loyalty.

In this whitepaper, the two authors Greg Cross, Soul Machines’ CBO, and Fergus
Hay, CEO of the marketing firm Elysian Fields, discuss why businesses should
invest in assets enabling empathetic Customer Experience:

 * There is currently an empathy deficit in the digital Customer Experience
   (CX).
 * Humanized AI can create future-facing competitive advantage and value for
   businesses including insights about customers’ needs, preferences, and
   emotional states with the brand.
 * Global brands have already invested in Soul Machines’ Digital People to
   realize this advantage.



COMPLETE THE FORM BELOW TO DOWNLOAD THE WHITEPAPER








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