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Platform

 * Content Analytics Dashboard
   
   Build a better, smarter content strategy

 * Content Conversion Engine
   
   Prove your content's value

 * Content API for Developers
   
   Personalize your content experiences

 * Data Pipeline for Analysts
   
   Stream your real-time content data


Resources

 * Blog

 * Content library

 * About us

 * Customers

 * Glossary

 * Documentation

 * Partners


Pricing
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CONTENT API


IMMEDIATELY ADD PERSONALIZED CONTENT RECOMMENDATIONS TO YOUR WEBSITE

Increase the ROI of every piece of content by feeding your readers more things
that they want to read. 

Get a demo


OUR CUSTOMERS GET RESULTS

+105%

paying subscribers

+65%

page views

+400%

daily newsletter subscribers

+300%

recirculation


ADD RECOMMENDATIONS TO ALL YOUR CHANNELS IN DAYS, NOT MONTHS

Our easy-to-use API lets your team integrate recommendations into websites,
apps, newsletters, and more.



CUSTOMIZED FOR YOUR READER, OPTIMIZED FOR YOUR BUSINESS METRICS

Whether you want to increase page views, engaged time, conversions, or more, our
algorithm considers visitor behavior to fine-tune content recommendations based
off what’s going to drive business impact.

BOOST RECIRCULATION AND CONTENT ROI WITH PERSONALIZED RECOMMENDATIONS

Get more from your content archive. Leverage content consumption, profiles, and
behavioral patterns to deliver the most engaging content to your readers.


WHAT CUSTOMERS ARE SAYING

> We’ve seen an increase in fan interaction since we launched Parse.ly’s content
> personalization. It’s allowed us to build a widget that gives our visitors a
> glimpse into what content is truly trending amongst the fanbase.
> 
> Sam Flood
> Manager of Digital Innovation,
> Minnesota Timberwolves

> They’ve saved us tons of time, from curation of newsletters to our ability to
> run reporting and do analysis with the click of a button. Our newsletter
> creation time is down from 1 hour down to 5 minutes.
> 
> Apartment Therapy Media

> Slate has relied on Parse.ly’s recommendation API to row time-on-site and
> reader loyalty through several iterations of our site. It has powered
> everything from our most popular modules to personalized recirculation links
> to our queue of infinitely scrolling articles.
> 
> David Stern
> VP of Product and Business Development, Slate


CUTTING-EDGE NATURAL LANGUAGE PROCESSING

At the end of 2022, we announced a major upgrade to the Content API: our new
endpoint is the first product to commercially apply transformer models to create
semantic understanding of your content. What does that mean? Our recommendations
are more accurate.

Discover the new technology


COMPANIES USING PARSE.LY EVERY DAY




READY TO WIN MORE WITH YOUR CONTENT?

Join thousands of editors and content marketers who use Parse.ly every day.

Get started today


FREQUENTLY ASKED QUESTIONS

What is the Content API?

Make each user experience unique by showcasing your most popular content in
real-time. Provide readers with tailored onsite experiences based on their
interests to increase circulation and move users closer to your business goals.

What is predictive analysis?

Predictive analytics is a branch of advanced data analytics which is used to
make predictions about future behavior based on the data acquired. Parse.ly
incorporates predictive analytics into the Content API so you can make your
content live longer online, resonate more with your audience, and help drive
users to your business goals.

Why is content personalization important?

Content personalization is now, more than ever, the new standard in digital
marketing and online storytelling. Improve the customer experience while driving
users to take action on your site and lift your brand above the online noise.

How does Parse.ly’s content recommendation algorithm work?

Parse.ly measures your website data and incorporates AI to analyze your content
and provide the most relevant experience to your users. The algorithm considers
visitor behavior, relevancy and the trending content on your site to provide the
best experience, increasing the metrics you care about. Serve users more of what
they care about and get started with Parse.ly today.

Platform

 * Content Analytics Dashboard
 * Content Conversion Engine
 * Content API for Developers
 * Data Pipeline for Analysts
 * Enterprise Trusted Data Partner
 * Pricing
 * Data Privacy

Resources

 * Blog
 * Content Library
 * Customers
 * Documentation
 * Glossary
 * Changelog
 * Partners

About Parse.ly

 * About
 * Careers
 * Contact
 * Status
 * Homepage

Content analytics for everyone.

 * LinkedIn
 * Twitter
 * GitHub

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