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SOLUTIONS

Platform
Dynamic strategic planningServices and Support
‍Let's tackle strategic planning togetherIntegrations
Connect the tools you already useSecurity
Privacy and security are a top priority

ELATE FOR

Building Your Plan
Set your team up for successExecuting Your Plan
‍‍Drive outcomes and engagementReviewing Your Plan
Celebrate your successChief of Staff
‍Streamline execution and automate follow upStrategy and Operations
‍Create a competitive advantageExecutives
‍Connect long-term vision and tactical execution

LEARN

Strategic Planning 101
‍Not sure where to begin? We’ve got you covered.Aspiring Ops Podcast
‍‍Actionable advice from world-class leadersDynamic Planning
‍Our growth framework for your strategic planStrategy Resources
‍Templates, webinars, and blog postsCustomers


ABOUT

Our Story
‍‍The rise in strategy and operationsCareers
‍‍Join our team!
Get a Demo
How Seismic Made OKRs a Part of Company Culture

1400

Employees

$446M

Raised
Integrations:

About
Challenges
Why Elate?
Results
Use Case
Implementation
Competitive Advantage
About
Who Is Seismic?

Seismic is the global leader in enablement, helping organizations engage
customers, enable teams, and ignite revenue growth. The Seismic Enablement
Cloud™ is the most powerful, unified enablement platform that equips
customer-facing teams with the right skills, content, tools, and insights to
grow and win. From the world’s largest enterprises to startups and small
businesses, more than 2,000 organizations around the globe trust Seismic for
their enablement needs. Seismic is headquartered in San Diego with offices
across North America, Europe, and Australia.

Challenges
Problems Seismic Needed to Solve

Seismic had tried other OKR solutions in the past, but they struggled to get the
other solutions to stick. They lacked consistent adoption from the whole
company, and needed to reimagine a new ideal process for setting and managing
goals.

After experiencing rapid growth with no signs of slowing down, Seismic’s
leadership team needed a way to keep their team aligned on what is most
important, and ensure their operating framework captured how they would plan,
execute, and review OKRs.

Seismic’s lack of adoption with OKR solutions in the past led to the leadership
team missing important updates around how key initiatives were going. It also
prevented employees from knowing how their work tied into the bigger company
vision and plan. The CEO and leadership team needed a better way to see how
their most important priorities were going, and to course correct when things
fell off track.

Finally, Seismic needed a way to help their team better collaborate cross
functionally on the most important strategic initiatives. With a rapidly scaling
team, they needed to ensure alignment across different initiatives, and provide
visibility into how various departments contributed to those initiatives.


Why Elate?
Why Did Seismic Choose Elate?

Seismic chose Elate to make execution a competitive advantage. With a focus on
increasing adoption and engagement through a unified OKR framework, Elate’s
radical simplicity helped bring this to life. The ease of use and intuitiveness
of the platform unlocked engagement with employees to capture the insights
needed to give executives and department leaders transparency across the
business.

Elate’s reporting, automated reminders, and plug-and-play integrations helped
streamline decision making and ensure execution of the strategic plan across the
entire business. Having experienced a lack of adoption in previous OKR
solutions, simplicity was key. Seismic immediately found value in their team
members providing updates seamlessly in the tools they already use, like Slack.

Additionally, Elate and Seismic partnered on an implementation and enablement
plan defined specifically to work with their existing business processes. Having
had previous tools not work, Seismic needed to ensure this process worked within
their regular meeting structure and team processes.

Elate and Seismic worked together to define an operating cadence, create a
proposal for executive team buy-in, write a playbook for internal enablement,
provided training, and collaborated on a plan to make sure Seismic was supported
and guided at every step of their process.

Results
Results for Seismic

After past missteps in rolling out OKRs, missing on a solution to drive
transparency and bring their strategy to life was a non-negotiable. Seismic
needed a solution that intuitively aligned team members and enabled adoption
from day one. Here are some of their results:



INCREASED TRANSPARENCY, IMPROVED ENGAGEMENT

Driving engagement wasn't just about asking employees for more updates. It was
about driving transparency and alignment around what was a priority and why.
Elate and Seismic partnered together to bring this to life. By focusing on the
‘why,’ Seismic helped team members better understand the importance of their
work. Today, Seismic has over 75% of objective status updates provided on time,
leading to more engaged team members who see how their contributions tie into
company goals.  



A HEALTHIER PLAN WITH BETTER EXECUTION

The real power of a solution like Elate lies in the ability to impact execution.
Seismic leveraged Elate to help amplify the impact of their OKR framework and
set clear expectations on building, tracking, and taking action on Objectives.
The result: an incredible 87% Objective Success rate in the first quarter
leveraging the platform.

STREAMLINED UPDATES FOR DRIVING ACTION

For any Strategic Plan Owner, the focus should be on driving action, not
tracking down updates. Seismic streamlined the process of capturing updates to
focus more on answering “what’s next?” Elate’s Nudge Report enables transparency
around what objectives have not been updated on time, and simplifies how email
and Slack reminders are sent to the team, saving dozens of hours manually
tracking updates.

CREATING A UNIFIED VIEW OF OBJECTIVES AND RESULTS

A single-source of truth for transparently reporting on objectives and results
was critical in Seismic’s evaluation of Elate. Seismic needed a solution that
created a clear cadence for reviewing objectives and results. Elate has provided
a central view of Seismic’s entire strategy, powering everything from leadership
team meetings to department updates, saving hundreds of hours in manual
reporting each quarter.

Use Case
How Seismic Uses Elate

Seismic has been able to successfully roll out 
and get adoption with their new
goal setting framework and processes through Elate.

TRACKING PROGRESS ON KEY INITIATIVES WITH REGULAR UPDATES

By focusing on defining and communicating an operating cadence at the onset,
Seismic established a culture that empowers employees with understanding the
“why” behind the updates they are providing. With Elate as the solution to drive
simple updates for employees, Seismic has seen a significant increase to the
updates completed on time each week from employees.

Elate’s automated Slack reminders help streamline how the Seismic team provides
updates. By meeting employees where they already work with notifications to
spark simple updates, employees have a regular cadence to share feedback on
their goals, and even reminders when they might forget. With Elate’s Nudge
Report, Seismic admins can send custom reminders to quickly prompt their team to
update objectives. This level of transparency and accountability helps the
Seismic team emphasize a high performance culture.

‍



‍

IMPROVED TRANSPARENCY WITH EASY 
TO DIGEST SCORECARDS FOR LEADERSHIP AND
DEPARTMENT MEETINGS

In team meetings, Seismic previously used spreadsheets and PowerPoint
presentations to communicate progress on key objectives and KPIs. The
PowerPoints were not always standardized, which made for a time consuming
process. Additionally, the lack of standardization added a mental burden in
trying to digest the presentations at each meeting.

Seismic now runs their regular leadership team and department lead meetings in
Elate. What used to take dozens of hours to prepare slides and review a
spreadsheet can now be shared through Elate. This consistent process and
standardization of visuals allows team members to better visualize how each
initiative is trending, and if it is behind, at risk, or on pace.

Elate’s visualization tools allow everyone to see progress on company goals in
an easy to consume way. Integrations with Monday.com, Jira, among other tools,
require the leadership team to give less manual updates before a meeting.
Seismic’s operating cadence has helped standardized this process to make
meetings more consistent with less prep work.

‍



‍

A STREAMLINED PLANNING PROCESS 
WITH EXECUTIVE BUY IN

Seismic was very intentional about getting the CEO and Executive Team aligned
and bought in on the strategic planning process from day one. The internal
playbook that Elate and Seismic collaborated on gave the Seismic leadership team
transparency into what was happening, when it was happening, why it was
happening, and what was expected of them.

Seismic socialized why an effective strategic planning process was so important
to the company’s success, which helped enable buy-in from executives and
department leads.

This alignment in expectations and timelines helped the Seismic team streamline
their planning process and build their plan with ease. Using Elate’s planning
feature, Seismic was able to propose and review their objectives to each team.
They were able to structure this activity based on the planning timeline they
aligned to in the playbook, which allowed cross functional collaboration during
the planning process to give feedback and approve objectives in time for company
roll out.

‍



‍

A SHARED DEFINITION OF SUCCESS

Seismic successfully aligned the company on what themes and objectives were the
most important to focus on for the year. By defining themes in Elate, Seismic
created a shared vision of where the company needed to go. These themes helped
the Seismic team connect the company vision and execution.

Based on the themes, Seismic created supporting objectives and rolled them out
at every level of the company. Success and transparency into the why behind the
work made the objective creation process easier. This process helped the Seismic
team understand how their work ties into the future of Seismic, which increased
engagement with the goal setting process.

‍



‍

REAL-TIME TRANSPARENCY ON PROGRESS

Seismic wanted to ensure deadlines were not missed, and that teams had access to
real-time key results for objectives.

Elate’s Monday.com and Jira integrations helped the Seismic team reduce double
entry, and allowed them to keep their existing process for how their teams
updated Monday.com and Jira.

The lack of duplicative work streamlined this process for the Seismic team.
Elate allows Seismic’s leadership to track their OKRs in one platform, while not
requiring their team to change the way they work.

‍


Implementation
What Did Implementation Look Like for Seismic?

With an organization of Seismic’s size, Elate typically recommends a phased
approach to rolling out a goal setting framework. With the amount of people
involved in a company’s goal setting process, rolling out to everyone at once
often can create a lack of adoption and misalignment of expectations. If timed
improperly, goals become scattered and not rolled up to the company level themes
and objectives, which leads to a lack of focus on what really matters.

Seismic and Elate partnered to create a project plan with a phased roll out, so
everyone knew exactly what was expected of them, and when they would need to
create their goals. Additionally, the team created a custom Strategic Planning
Playbook and operating cadence to communicate best practices for this process.

Seismic had an OKR project lead that served as the main point of contact
internally and with the Elate team, along with 
several other key stakeholders
on the project team. Elate 
and Seismic partnered with their project team to
create a 
plan for rollout.

More specifically, here were some phases of roll out:

- Initial alignment and definition of Seismic’s OKR playbook with Seismic’s
project lead and the Elate team

- Feedback and approval of the OKR playbook from the CEO

- Elate training session for the executive team

- Executive objectives reviewed and approved

- Elate training session for the L2 team 
(Department leads and VPs)

- L2 objectives reviewed and approved

- Kickoff of quarter

- Ongoing updates and engagement

As part of this implementation process, the Elate team sent regular weekly
updates of action items, meetings, and any blockers during implementation. This
weekly update helped both teams stay on track to hit deadlines for the project
plan, enabling Seismic to roll out on time.

Competitive Advantage
Dynamic Strategic Planning as a Competitive Edge

Are you interested in learning more about how today’s leading companies are
leveraging their Strategic Planning process as a competitive edge?

Unlike Strategic Planning of the past, today’s Strategy and Operations leaders
are evolving to meet the needs of their company. Rather than a static, manual
process that feels more like checking a box, Elate can help evolve Strategic
Planning to be a dynamic, real-time process that serves as a competitive
advantage.

Our team would love to spend some time understanding what Strategic Planning
looks like for your company today, and how we can help take it to the next
level. Reach out to a member of our team, and we’ll be in touch today to
schedule time to share how Elate can help make Dynamic Strategic Planning a
competitive edge.




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Request a Demo
contact@goelate.com
 * Solutions
 * Platform
 * Services and SupportIntegrations
 * Security

 * Elate For
 * Building Your Plan
 * Executing Your Plan
 * Reviewing Your PlanChief of StaffExecutivesStrategy and Operations

 * Learn
 * Aspiring Ops Podcast
 * Strategic Planning Toolkit
 * Blog

 * About
 * Our Story
 * Careers

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