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Submission: On April 20 via api from US — Scanned from IS
Submission: On April 20 via api from US — Scanned from IS
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* About * Portfolio * Blog * Contact Us * Marketing * Website Design * Branding & Graphic Design * Search Engine Optimization (SEO) * Conversion Optimization (CRO) * Pay Per Click (PPC) * Intelligence * Market & Consumer Insights * Business Intelligence * Competitive Intelligence * Security * Website Security Management * Regular Website Security Updates * Employee Anti-Fraud Training * Anti-Spam Systems * Get a Proposal * About * Portfolio * Blog * Contact Us * Marketing * Website Design * Branding & Graphic Design * Search Engine Optimization (SEO) * Conversion Optimization (CRO) * Pay Per Click (PPC) * Intelligence * Market & Consumer Insights * Business Intelligence * Competitive Intelligence * Security * Website Security Management * Regular Website Security Updates * Employee Anti-Fraud Training * Anti-Spam Systems * Get a Proposal SHARPER THAN YOUR COMPETITION WE’RE IN THE BUSINESS OF CREATING COMPETITIVE ADVANTAGES. Find your competitive advantages TRUSTED BY PROFESSIONALS LIKE YOU. FIND YOUR COMPETITIVE ADVANTAGES. Competitive advantages are important things that you do better than your competitors. Combine a few and you’ll have a marketing machine that leaves your competition scratching their heads. CONVERSION RATE ADVANTAGES LOWER COST/SALE Your conversion rate is the % of visitors that become customers. Improving your conversion rate increases your sales without requiring an increase in advertising. OUTCOMPETE With a sufficiently superior conversion rate, your competitors won’t be able to compete with you in auction-based advertising like Google Ads. MORE OPTIONS A higher conversion rate can turn unprofitable advertising options into profitable ones. This is especially useful if you don’t have competition in that medium. More about CRO SEO ADVANTAGES GREATER MARKET SHARE The obvious benefit of Search Engine Optimization (SEO) is getting more traffic from customers who are searching for your services/products. EXPANDING THE MARKET A less obvious benefit of SEO is finding new customers who didn’t know they needed your service or product. With some astute keyword research, these could-be customers can be targeted economically because your competitors haven’t found these untapped niches. CREATING BARRIERS Most SEO work is cumulative, which means a great SEO campaign can create a significant barrier to entry. These barriers make it much more expensive and time-consuming for competitors to target your keywords. A sufficient barrier creates a defensible, profitable market position. More about SEO DESIGN ADVANTAGES QUALITY Exceptional websites convey qualities like trustworthiness, competence, and whatever else you design them to convey. Conveying these qualities starts your customer relationships off on the right foot and can improve return rates, conversions, and a customer’s lifetime value. COMPATIBILITY Perfect compatibility across devices and browsers doesn’t come easy, it takes testing. Chances are your competitors’ sites have problems on mobile devices or different browsers that are hurting them. Proper testing earns you a competitive advantage with those users and gives you an SEO advantage because Google values compatibility. SPEED Making your website faster than your competition gives you advantages in both conversion rate and SEO. With the right page loading time, your customers are more likely to complete their conversion on your website. More about Design PPC ADVANTAGES SMARTER MARKETING A Pay-Per-Click (PPC) campaign that is properly targeted gives you a much lower cost per conversion. OUTCOMPETING Just like a better conversion rate, a great PPC campaign can make your ad spend more profitable than your competition so that you can squeeze them out of auction-based ads. This further decreases your PPC costs while extending your reach. More about PPC INTELLIGENCE ADVANTAGES BETTER ROI TRACKING Proper ROI tracking enables higher-impact marketing. BETTER CUSTOMER INTELLIGENCE Competitive intelligence can be used to understand your customers more deeply and accurately. Understanding price sensitivity, changing requirements, and other features about your customers gives you an edge over the competition. EARLY WARNING ANALYSIS The creation of early warning systems guards a business against strategic surprises, and allows for a greater decision head-start on its competitors. More about Intelligence SECURITY ADVANTAGES WEBSITE SECURITY Ensuring that your website isn’t hacked, taken offline, or injected with malware is critical. Cybercriminals strike websites with alarming regularity. Ensuring you are not affected when your competitors are puts you at an advantage. Lost trust, SEO damage, compromised data, and downtime all impact the bottom line. SPAM SOLUTIONS Keeping spam out of your inbox, ensuring real emails don’t go to your spam, and ensuring that your emails don’t get sent to your client’s spam folders keeps your business running smoothly. A competitor that runs into problems in this department will be disadvantaged. More about Security The Iris team has been absolutely fantastic to work with. We are in the process of building our third site with them, and have also engaged them to manage our SEO. Iris is market savvy and has a keen eye for design. I would recommend them without hesitation (and have!) . Tim Summers Partner at Crease Harman LLP GREAT WEBSITES. BETTER RESULTS. We build websites that change businesses. Here are some results we achieved for David Aujla of BCImmigration.com. 1,327 additional leads/year via forms alone. 4,851 more users in the first year of SEO campaign. 15.8% improvement in bounce rate. Data used with permission. Full Case Study I’ve worked with Spencer at Iris Business Intelligence several times, and will certainly refer him to my clients again. Every time he’s been super responsive and completed the project quickly. He makes my job easier. Bonnie Namkung Marketing Copywriter RECENT WEBSITE DESIGNS Take a peek at a few of our clients’ recently launched sites! Website Design GARTENMEISTER PREMIUM PLANT COLLECTION View Project Website Design, SEO MONTIA MOVERS View Project Website Design, SEO, CRO, Webmaster Services, Whiteboard Animation DAVID AUJLA IMMIGRATION LAWYER View Project Website Development, Webmaster Services NUDATA SECURITY (A MASTERCARD COMPANY) View Project See full portfolio …During the revamping process, Spencer was always timely, had an unparalleled ability to capture exactly what I wanted and he did it with a remarkable, refreshing can-do attitude resulting in exemplary service. If you are considering a new website or updating your present site, look no further than Iris and Spencer… David Aujla Immigration Lawyer DISCOVER TOP POSTS OPEN-SOURCE INTELLIGENCE (OSINT) TOOLS Open-source Intelligence (OSINT) is intelligence based on data gathered from publicly available sources. The term originates from the world of [...] Read More By Spencer McLennan In Business Intelligence, Competitive Intelligence Posted January 2, 2020 GOOGLE BERT UPDATE BERT allows Google to better understand language, which means more useful search results for previously tricky searches like long-tail searches [...] Read More By Spencer McLennan In Marketing Strategy Posted December 31, 2019 BUSINESS INTELLIGENCE (BI) VS. COMPETITIVE INTELLIGENCE (CI) Many people use the terms Business Intelligence (BI) and Competitive Intelligence (CI) interchangeably. Yet more people lump both terms in with [...] Read More By Spencer McLennan In Business Intelligence, Competitive Intelligence Posted November 21, 2019 YOU’LL ENJOY WORKING WITH US. GET A PROPOSAL * Name* * Email* * Phone * Business Name * What can we help you with?* * * * Email This field is for validation purposes and should be left unchanged. * Home * About * Blog * Portfolio * Get a Proposal * Contact Us * Marketing * Web Design * Branding & Graphic Design * Search Engine Optimization (SEO) * Conversion Rate Optimization (CRO) * Pay Per Click (PPC) * Intelligence * Market & Consumer Insights * Business Intelligence * Competitive Intelligence * Security * Security Management * Security Updates * Employee Anti-Fraud Training * Anti-Spam Systems Contact Us info@intelligence.is (844) 344-4747 (toll-free) Iris Business Intelligence Tel : 844.344.4747 Email : info@intelligence.is © 2024 Iris Business Intelligence. All Rights Reserved. Cookie Policy - Privacy Policy We use cookies to give you the best online experience. By clicking "Accept Cookies" or clicking into any content on this site, you agree to allow cookies to be placed. 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