www.lendingtree.com Open in urlscan Pro
104.18.168.119  Public Scan

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Effective URL: https://www.lendingtree.com/legal/privacy-policy/?ccreative=footer-legal-pp&bsft_aaid=69be3185-13c5-450a-9e31-ad745108b311&b...
Submission: On December 12 via api from BE — Scanned from DE

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PRIVACY POLICY

Last Updated: July 1, 2023

LendingTree, LLC, and its subsidiaries and affiliates (collectively,
“LendingTree,” “we,” “our,” or “us”) are committed to maintaining your
confidence and trust as it relates to the privacy and security of your personal
information. This Privacy Policy describes how we use, disclose, and protect the
personal information collected:

• through our website, www.lendingtree.com, and any other websites or mobile
apps where this Privacy Policy is posted or linked (collectively, the “Digital
Properties”) and any services available through the Digital Properties;
• in connection with the delivery of our products and services to our customers;
• in connection with our business development and marketing activities; and
• through our other offline and business interactions.

Collectively, we refer to our online and offline interactions with you as the
“Services.”

In this Privacy Policy, “personal information” means any information that
identifies, relates to, describes, is reasonably capable of being associated
with, or could reasonably be linked, directly or indirectly, to an individual.

Please carefully review this Privacy Policy to learn more about our information
handling and privacy practices. You can jump to a particular topic by clicking
the following links:

• Personal Information We Collect
• How We Use Personal Information
• How We Disclose Personal Information
• Your Choices
• Information Security
• Information Retention
• Third-Party Services
• Children’s Privacy
• Services Limited to United States
• Changes to this Privacy Policy
• How to Contact Us

If you are a California resident, click here for more information about our
privacy practices and your rights.

For details regarding our handling of financial information and your choices
with respect to such information, review our Financial Privacy Disclosure.

PERSONAL INFORMATION WE COLLECT

Depending on your use of the Services and how you otherwise interact with us, we
may collect or obtain information from and about you in several ways, including:
(1) directly from you; (2) automatically when you visit and interact with the
Digital Properties; and (3) from third parties. Additional details regarding our
collection of your personal information are included below.

Information provided by you
When you visit and interact with the Digital Properties or otherwise engage with
us, we collect personal information that you share with us. For example, we may
collect personal information when you contact us (via phone, email, etc.),
request that we send you promotional communications or other materials, or
otherwise communicate with us.

Depending on the context of your interactions with us and the Services, the
categories of personal information that we may collect directly from you
include:

• Contact information, including your name, street address, telephone number,
and email address.
• Identifying information, including your LendingTree account name, Social
Security number, date of birth, and other similar identifiers.
• Correspondence and communications, including recordings of our email and phone
conversations with you and any correspondence related to providing you with the
Services.
• Preferences, including how frequently you wish to receive marketing and
promotional communications from us.
• Other information you choose to provide, including information you include in
any webforms that you complete and submit on the Digital Properties and other
information that you provide during your interactions with us.

Where applicable, we may indicate whether and why you must provide us with your
personal information as well as the consequences of failing to do so. For
example, it may be necessary for you to disclose certain personal information in
order for us to provide the Services to you.

You may voluntarily provide certain information to us when you interact with an
automated assistance chatbot on the Digital Properties, which our service
provider enables on our behalf. Note that your conversations with any chatbot
present on the Digital Properties may be monitored and recorded and any personal
information you provide will be handled by us and our service provider in
accordance with this Privacy Policy.

Some personal information that we receive from you may relate to other
individuals (e.g., co-borrowers). You are responsible for obtaining all
necessary permissions to provide personal information relating to other
individuals to us.

Information collected through automated means
When you visit and interact with the Digital Properties, we (and our service
providers and partners) may use cookies, pixels, web beacons, software
development kits (SDKs), and other similar tracking technologies to collect
certain information automatically.

The specific types of information we (and our service providers and partners)
may collect include:

● Device information, which includes the Internet Protocol (IP) address and/or
other unique identifier(s) assigned to your device; the location of your device;
and other information about your browser, device, and operating system.
● Usage information, which includes information about your interaction(s) with
the Digital Properties (e.g., the date and time of your visit(s); the area(s) or
page(s) that you visit; the amount of time you spend on a page or use the
Digital Properties; the domain name from which you accessed the Digital
Properties; and other click-stream or usage information).
We (and our service providers and partners) may use cookies or other similar
technologies to collect information about your behavior on the Digital
Properties (e.g., how you move and scroll through the Digital Properties, your
keystrokes, how you interact with webforms, etc.) and the actions that you take
upon receipt of an email from us.

Analytics
We use third-party analytics and tracking tools to better understand who is
using the Digital Properties, how the Digital Properties are used, and how to
improve the effectiveness of the Digital Properties and related content. We may
also use the information collected to draw inferences.

For example, we use Google Analytics to better understand how users interact
with the Digital Properties. For information on Google Analytics’
information-handling practices and how you can control the use of information
sent to Google, visit https://policies.google.com/technologies/partner-sites. If
you wish to prevent your information from being used by Google Analytics, Google
has developed the Google Analytics opt-out browser add-on available at
https://tools.google.com/dlpage/gaoptout.

Interest-based advertising
We use third-party tools and services to serve interest-based advertisements to
you across the internet. These tools may include cookies, pixels, web beacons,
and/or other similar tracking technologies that automatically collect, store,
and/or transmit certain information about your interaction(s) with the Digital
Properties and other websites and mobile apps that you interact with and use
across your devices. Our third-party service providers and partners use the
collected information to serve advertisements to you and measure the performance
of our advertising campaigns. To learn more about your interest-based
advertising choices, see the “Your Choices” section below.

You may be able to adjust your device or browser settings to limit certain
tracking or to decline cookies. Refer to your device’s settings or your
browser’s “Help” section for more information on how to delete cookies and/or
disable your device or browser from receiving cookies or adjust your tracking
preferences. Additional information about cookies, including how to manage them,
can be found here: https://allaboutcookies.org/.

Site recording technology
We use third-party site-visit recording technologies to memorialize visits to
our Digital Properties. Scripts from these technologies are embedded on our
Digital Properties and collect information when you interact with pages where
the scripts are present. These technologies collect information such as page
URL, mouse movements and clicks, information you input, snapshots of pages you
visit, time spent on a page, date and time of various interactions with a page,
and HTTP headers from your browser. By visiting our Digital Properties or using
our Services, you acknowledge and agree to our use of such site recording
technologies and the collection, maintenance, and use of information these
technologies collect.

Information collected from other sources
We may obtain your personal information from other sources, including, for
example, credit bureaus, our service providers, our customers, lead generators,
social media platforms, Network Partners (as defined below), and other partners.

The information that we receive from other sources may include contact
information, demographic information, consumer credit reports, credit scores,
credit history, and other consumer reports/credit information, financial
information (e.g., information about an account and the terms, amount, usage, or
disposition of a loan or other financial product received from a Network
Partner), and internet or other electronic network activity information.

We use the personal information that we receive from other sources to help us
maintain the accuracy of or supplement the information we collect; personalize
your experience with the Services; conduct internal business analysis; and
fulfill other business or commercial purposes described in this Privacy Policy.

Combination of information
We may combine personal information that we receive from and about you,
including information you provide to us, information we automatically collect
through the Digital Properties, and information we receive from third-party
sources. Where applicable, we will use, disclose, and protect the combined
information for the purposes described in this Privacy Policy.

HOW WE USE PERSONAL INFORMATION

We may use personal information we collect for the following purposes:

● Providing the Services, including to operate, maintain, support, and provide
the Services.
● Communicating with you, including to contact you for administrative purposes
(e.g., to provide the Services and information that you request or to respond to
your comments and questions) or to send you important updates and communications
about this Privacy Policy and/or other applicable terms and conditions.
● Sending you marketing and promotional communications, including emails about
products or services that we think may interest you. Details on how to exercise
your choices with respect to marketing and promotional communications from us
can be found in the “Your Choices” section below.
● Personalizing the Services, including to tailor the content we may send or
display to you and otherwise personalize your experience with us.
● Engaging in interest-based advertising, including to serve you interest-based
advertising on the Digital Properties or on other online services across the
devices you may use. Details on how to exercise your choices with respect to
interest-based advertising can be found in the “Your Choices” section below.
● Conducting research and analytics to develop and improve the Services,
including to analyze usage trends and preferences in order to improve the
Services and to develop new products, services, and features.
● Maintaining security and preventing fraud, including to monitor and maintain
the security of our systems and networks and to detect, prevent, investigate,
and protect you, our business, and others from fraud, unauthorized transactions,
and other unlawful or unsafe activity.
● Satisfying our legal obligations, including complying with applicable law and
responding to lawful requests and communications from law enforcement
authorities and other government officials.
● Supporting our business operations and business transactions, including to
administer our general business and other related functions and to carry out
sales or other business transactions.

We may also use your personal information as described to you at the point of
information collection or with your consent. Additionally, we may use your
personal information as we believe necessary or appropriate to protect our
rights, privacy, safety, property, and/or those of others.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose each category of personal information we collect from and about
you with the following categories of recipients:

● Our Affiliates and Subsidiaries. We disclose your personal information to
other entities within our family of brands to fulfill any purpose described in
this Privacy Policy.
● Network Partners. When you use the Services to submit a loan request, we
disclose your personal information to lenders and other third parties in our
network (collectively, “Network Partners”) as necessary to deliver the products
and services that you requested. We may disclose your personal information to
Network Partners to provide you with information about financial products and
services that may interest you. Note that Network Partners that interact with
you may use and/or retain your personal information whether or not you use their
services and their handling of your personal information is subject to their
privacy policies. Our Network Partner list may be updated from time to time, and
we encourage you to review the list periodically to remain informed about with
whom we share information.
● Financial Companies. We disclose your personal information to other financial
companies with whom we engage in joint marketing efforts or who offer
financial-related products or services that may be of interest to you.
● Our Business Partners. We disclose your personal information to other
companies with whom we partner to provide the Services and carry out other
activities described in this Privacy Policy.
● Our Service Providers. We disclose your personal information to third parties
that provide business, professional, or technical support services to us and/or
administer activities on our behalf.
● Our Analytics Providers. We disclose your personal information to parties that
assist us in performing analytics and help us measure the effectiveness of the
Services and our marketing and advertising efforts.
● Our Marketing and Advertising Partners. We disclose your personal information
to our marketing and advertising partners, including social media networks,
third-party advertising networks, and other parties that assist us in serving,
measuring the performance of, and optimizing our advertisements.
● Governmental and Public Authorities. We disclose your personal information to
government and public authorities as necessary or permitted by the laws of any
jurisdiction in which we operate, including in response to a subpoena, court
order, investigative demand, request for cooperation from a law enforcement
agency, or similar request from a self-regulatory body or government agency.
● Relevant Third Parties in Connection with a Business Transaction. We may
disclose or otherwise transfer your personal information to an acquirer,
successor, or assignee as part of any merger, acquisition, debt financing, sale
of assets, or similar transaction as well as in the event of any insolvency,
bankruptcy, or receivership in which information is transferred to one or more
third parties as one of our business assets.
● Other Parties. We may disclose your personal information to other parties as
we believe necessary or appropriate either to: (1) comply with applicable law;
(2) protect our operations and those of our affiliates and subsidiaries; (3)
investigate and prevent against fraud and other illegal activity; (4) protect
our rights, privacy, safety, property, and/or those of others; or (5) allow us
to pursue available remedies or limit damages that we may sustain.
We may disclose your personal information for other reasons described at the
time of information collection or prior to disclosing your information.
Additionally, we may disclose your personal information with your consent or
when you direct us to do so.

We may de-identify, anonymize, or aggregate personal information and disclose
such information to third parties for various purposes as permitted by law.



YOUR CHOICES

We respect your privacy and provide you with the ability to make certain choices
about how we use your personal information, as described below.

• Financial Information: For details regarding our handling of financial
information and your choices with respect to such information, review our
Financial Privacy Disclosure.

•Marketing and Promotional Communications: You can opt out of receiving
marketing and promotional communications from us or manage your preferences at
any time through your LendingTree profile or by visiting
https://www.lendingtree.com/publications. You may be able to opt out of
receiving marketing and promotional communications from us by following the
instructions included in any such communication that you receive from us. Note
that even if you opt out of receiving marketing and promotional communications
from us, you will still receive non-marketing or transactional messages from us,
including messages about your account and responses to your inquiries/requests.
• Cookies: As noted above, we (and our third-party providers and partners) use
cookies on the Digital Properties for various purposes, including for analytics
and interest-based advertising purposes. You may be able to adjust your device
or browser settings to limit certain tracking or to decline cookies. Refer to
your device’s settings or your browser’s “Help” section for more information on
how to delete cookies and/or disable your device or browser from receiving
cookies or adjust your tracking preferences. Additional information about
cookies, including how to manage and delete them, can be found here:
https://allaboutcookies.org/.
• Interest-Based Advertising: We use services provided by Google, Meta, TikTok,
and other companies that use tracking technologies to collect from you and
across your devices information about your online activities, preferences, and
interactions with websites. These services are used to serve targeted
advertising to you and to measure performance of our advertising campaigns. For
example, these services enable us to retarget you with advertisements based on
what you have viewed or engaged with on our Digital Properties while you are
using platforms provided by Google, Meta, or TikTok and to measure when you have
clicked through to our Digital Properties after seeing an advertisement on those
or other platforms. Some websites/platforms and mobile devices allow you to
exercise certain choices with respect to interest-based advertising, as
described below.
       o Web browsers: You may be able to opt out of receiving interest-based
advertising using the browser opt-out tools and consumer choice mechanisms
provided by interest-based advertising self-regulatory groups by following the
links below:
            ▪Digital Advertising Alliance (DAA):
https://optout.aboutads.info/?c=2&lang=EN
            ▪Network Advertising Alliance (NAI):
https://optout.networkadvertising.org/?c=1
Note that you will need to opt out separately on all of your browsers and
devices, as each opt-out will apply only to the specific browser or device from
which you opt out. If you delete or reset your cookies, change browsers, or use
a different device, any opt-out cookie may no longer work and you will have to
opt out again.
       o Mobile devices: You have the ability to control whether you see
interest-based advertisements on your mobile device in the following ways:
            ▪ Device Settings: Your device operating system may provide
mechanisms that allow you to opt in or opt out of the use of information about
your usage of mobile apps to deliver interest-based advertising to your mobile
device. For more information, consult your device settings.
            ▪AppChoices Tool: The DAA offers a tool for opting out of the
collection of cross-app information on a mobile device for interest-based
advertising. To exercise your choices with respect to participating companies,
you may download the AppChoices tool available here:
https://youradchoices.com/appchoices.
        o Other choices: The advertising partners that we have listed below may
provide you with additional choices with respect to interest-based advertising,
including the ability to control your advertising preferences directly through
their services. We encourage you to review the privacy policies of the
third-party services you use for more information regarding your choices.
            ▪Google: https://adssettings.google.com
            ▪ Meta/Facebook: https://www.facebook.com/about/ads
            ▪TikTok: https://support.tiktok.com/en/account-and-privacy
            ▪ Twitter: https://twitter.com/settings/account/personalization
• Access and Correct Personal Information: Depending on how you have engaged
with us and the Services, as well as your state of residence, you may be able to
request access to and/or correction of certain personal information that we
maintain relating to you. You may also be able to access and correct certain
personal information by logging in to the Digital Properties. If you have
submitted a loan request through the Services and would like to request access
to or correction of certain personal information, contact us using the contact
details below. Note that we will only respond to or take action in response to a
request to access, correct, or delete personal information to the extent
required by law.
Email: privacy@lendingtree.com
Mail: Compliance Officer
LendingTree, LLC
1415 Vantage Park Drive, Suite 700
Charlotte, NC 28203

INFORMATION SECURITY

We maintain physical, electronic, and procedural measures designed to safeguard
your personal information from unauthorized access and disclosure. However, no
system can be completely secure. Therefore, although we take steps to secure
your information, we cannot guarantee your information, searches, or other
communications will always remain secure.

INFORMATION RETENTION

We will retain your personal information as long as necessary to fulfill the
purposes outlined in this Privacy Policy, including to satisfy our legal or
reporting requirements, unless a longer retention period is required or allowed
under law. We reserve the right to provide access to or delete personal
information only to the extent required by applicable law.

To determine the appropriate retention period for personal information, we
consider the amount, nature, and sensitivity of personal information; the
potential risk from unauthorized use or disclosure of the personal information;
the purpose(s) for which we use or may use the personal information; whether we
can achieve the purpose(s) through other means; and the applicable legal
requirements.

If we de-identify information, we will maintain and use the information in
de-identified form and not attempt to re-identify the information except as
required or permitted by law.

THIRD-PARTY SERVICES

The Digital Properties may contain features or links to websites and services
provided by third parties, including social media widgets and plugins, which are
not governed by this Privacy Policy. Any personal information you provide to the
owner or operator of another website or a third-party service is provided
directly to the owner or operator and is subject to its privacy policy, even if
accessed through the Digital Properties. We encourage you to review all third
parties’ privacy policies before providing them with your personal information.

CHILDREN’S PRIVACY

The Services are not intended for or directed to individuals under the age of
18, and we do not knowingly collect personal information from individuals under
the age of 18.

SERVICES LIMITED TO THE UNITED STATES

Our Digital Properties are designed to provide services in the United States and
are governed by the laws of the United States. We make no representation that
our Digital Properties are governed by or operated in accordance with the laws
of any other nation or foreign jurisdiction.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our
information handling and privacy practices and/or changes in applicable law.

The “Last Updated” date at the top of this page indicates when this Privacy
Policy was last revised. If we make changes, we will revise the date at the top
of this page and, in the case of material changes, we will provide you with
additional notice if required by applicable law.

Unless otherwise stated, the current version of this Privacy Policy applies to
all Digital Properties and all personal information under our control. We
encourage you to review this Privacy Policy periodically to remain informed
about our information handling and privacy practices. By visiting or using our
Digital Properties, you agree that any changes to this Privacy Policy shall
apply to any personal information we may maintain about you, whether collected
before or after such changes.

HOW TO CONTACT US

If you have any questions or comments about this Privacy Policy or our
information handling and privacy practices, contact us using the following
contact details:

Email: privacy@lendingtree.com

Phone: 1-888-272-1355

Mail: Compliance Officer
LendingTree, LLC
1415 Vantage Park Drive, Suite 700
Charlotte, NC 28203



HELPFUL LINKS

Overview
Privacy Policy
Advertising Disclosures
Security Policy
Terms of Use
Licenses & Disclosures
Reviews & UGC Terms of Use
Consent for Electronic Disclosures and Communication
Widgets Terms of Use
Do Not Call
Loan Officer Directory Terms of Use
SMS Terms & Conditions
RateBeat Guarantee Terms & Conditions
Product Privacy Notice
Accessibility Statement




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LendingTree, LLC is a Marketing Lead Generator and is a Duly Licensed Mortgage
Broker, as required by law, with its main office located at 1415 Vantage Park
Drive, Suite 700, Charlotte, NC 28203 (TDD/TTY). NMLS Unique Identifier #1136.
LendingTree, LLC is known as LT Technologies in lieu of true name LendingTree,
LLC in NY. LendingTree technology and processes are patented under U.S. Patent
Nos. 6,385,594 and 6,611,816 and licensed under U.S. Patent Nos. 5,995,947 and
5,758,328. © 2023 LendingTree, LLC. All Rights Reserved. This site is directed
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