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Altus Group


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LATEST FROM ALTUS GROUP



 * 2 days ago
   
   
   BOXWARD: HOW TO AVOID THE JUNK FOLDER WITH YOUR COLD OUTREACH EMAILS
   
   WHILE EMAIL DELIVERY HAS HAD SOME HELPFUL IMPROVEMENTS OVER THE YEARS TO
   THWART SPAMMERS AND ENABLE GOOD COMPANIES TO COMMUNICATE WITH PROSPECTS AND
   CUSTOMERS, IT’S STILL A RIDICULOUS TECHNOLOGY...
   
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 * 2 days ago
   
   
   INFOGRAPHIC: YOUR CHECKLIST FOR CONVERSION RATE OPTIMIZATION (WITH CRO
   CALCULATOR)
   
   MARTECH ZONE HAS SHARED ARTICLES ON CONVERSION RATE OPTIMIZATION (CRO) IN THE
   PAST, PROVIDING AN OVERVIEW OF WHAT THE STRATEGY IS AND THE GENERAL STEPS IN
   THE PROCESS. THIS INFOGRAPHIC FROM THE...
   
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 * 3 days ago
   
   
   META BOX: THE BEST WORDPRESS PLUGIN FRAMEWORK FOR WORDPRESS CUSTOM FIELDS,
   CUSTOM POST TYPES, AND TAXONOMIES
   
   WORDPRESS HAS BECOME SUCH A POWERHOUSE IN THE CONTENT MANAGEMENT SYSTEM (CMS)
   INDUSTRY BECAUSE OF ITS INFINITE CUSTOMIZATION CAPABILITIES. WHILE YOUR
   TYPICAL INSTALLATION OF WORDPRESS HAS STANDARD...
   
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 * 3 days ago
   
   
   BEST WORDPRESS PLUGINS FOR BUSINESS
   
   THIS IS A LIST OF MY RECOMMENDED WORDPRESS PLUGINS FOR BUSINESSES TO ENHANCE
   AND OPTIMIZE THEIR WORDPRESS SITE INTO AN INBOUND CONVERSION SITE. I KEEP IT
   UP TO DATE AS NEW PLUGINS ARE RELEASED. ©...
   
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 * 3 days ago
   
   
   3 KEYS TO MARKETING EFFECTIVELY FOR B2B GROWTH
   
   IF YOU’RE A B2B MARKETER YOU CAN’T HELP BUT NOTICE THAT THE WORLD IS A LITTLE
   DIFFERENT THESE DAYS.  LATELY, WE’VE ALL BEEN FEELING THE EFFECTS OF AN
   UNCERTAIN ECONOMY – IN THE BROADER MARKET AND...
   
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 * 4 days ago
   
   
   WHAT IS A CONTENT DELIVERY NETWORK (CDN)?
   
   ALTHOUGH PRICES CONTINUE TO DROP ON HOSTING AND BANDWIDTH, IT CAN STILL BE
   PRETTY EXPENSIVE TO HOST A WEBSITE ON A PREMIUM HOSTING PLATFORM. AND IF
   YOU’RE NOT PAYING A LOT, CHANCES ARE THAT YOUR...
   
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 * 4 days ago
   
   
   IMAGE COMPRESSION IS A MUST FOR SEARCH, MOBILE, AND CONVERSION OPTIMIZATION
   
   WHEN GRAPHIC DESIGNERS AND PHOTOGRAPHERS OUTPUT THEIR FINAL IMAGES, THEY’RE
   TYPICALLY NOT OPTIMIZED TO REDUCE THE FILE SIZE. IMAGE COMPRESSION CAN
   DRASTICALLY REDUCE THE FILE SIZE OF AN IMAGE –...
   
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 * 4 days ago
   
   
   HOW TO MAXIMIZE THE IMPACT OF A SINGLE PIECE OF CONTENT FOR YOUR BUSINESS
   
   A LOT OF THE PRESSURE AROUND CONTENT MARKETING COMES FROM THE FEELING THAT WE
   NEED TO BE PRODUCING NEW PIECES, NEW IDEAS, AND NEW FORMATS CONSTANTLY. EVERY
   TIME WE POST A VIDEO OR BLOG POST, THE...
   
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 * 7 days ago
   
   
   GROWTAL: HIRE PRE-VETTED FREELANCE MARKETING EXPERTS TO EXPAND YOUR AGENCY’S
   SERVICE OFFERINGS
   
   HAVING BEEN IN THE AGENCY BUSINESS FOR OVER A DECADE, I’VE SEEN A FEW
   AGENCIES FLOURISH WHILE MANY MORE WENT OUT OF BUSINESS. I DON’T HAVE A LOT OF
   WISDOM WHEN IT COMES TO THIS INDUSTRY – SIMPLY...
   
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 * 8 days ago
   
   
   FILESTAGE: STREAMLINE YOUR VIDEO REVIEW AND APPROVAL PROCESS
   
   WE’VE BEEN WORKING ON AN EXPLAINER VIDEO FOR THE LAST COUPLE OF WEEKS, AND
   IT’S BEEN GOING EXTREMELY WELL EVEN THOUGH IT’S BRINGING TOGETHER FIVE GROUPS
   OF TALENT – THE CLIENT, THE SCRIPTWRITER,...
   
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 * 8 days ago
   
   
   SHAPE: CRM, LEAD CAPTURE & SCORING, SALES AUTOMATION, AND PIPELINE MANAGEMENT
   
   IT’S AMAZING TO SEE HOW ADVANCED SALES AUTOMATION PLATFORMS ARE GETTING THESE
   DAYS. I WAS JUST SPEAKING WITH A COLLEAGUE OF MINE WHERE I MENTIONED THAT
   CUSTOMER RELATIONSHIP MANAGEMENT (CRM) WAS...
   
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 * 8 days ago
   
   
   HOW MARKETERS CAN READY THEMSELVES TODAY FOR THE LIMITLESS CAPABILITIES OF
   BIG DATA ANALYTICS OF TOMORROW
   
   THE WORLD OF MARKETING IS CURRENTLY AT A CROSSROADS. TRADITIONAL PROCESSES
   AND APPROACHES ARE CURRENTLY BEING CHALLENGED BY EMERGING TECHNOLOGIES AND
   THE LOOMING SPECTER OF WEB 3.0–WHICH PROMISES...
   
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 * 9 days ago
   
   
   3 BEST PRACTICES FOR A BETTER EXPERIENCE FOR CONSIDERED PURCHASES
   
   WHETHER IT’S A YOUNG COUPLE BUYING THEIR FIRST HOME, NEW PARENTS PURCHASING
   LIFE INSURANCE, OR SOON-TO-BE EMPTY NESTERS SECURING A LOAN FOR THEIR COLLEGE
   STUDENT, CONSIDERED PURCHASES ARE BIG...
   
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 * 10 days ago
   
   
   WHY THE WORLD IS BUZZING ABOUT CHATGPT
   
   CHATGPT IS A REVOLUTIONARY NEW TOOL THAT HAS THE POTENTIAL TO REVOLUTIONIZE
   THE PROGRAMMING INDUSTRY. DEVELOPED BY THE TEAM AT OPENAI, CHATGPT IS AN
   OPEN-SOURCE NATURAL LANGUAGE PROCESSING (NLP)...
   
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 * 10 days ago
   
   
   NOTION: THE VIRTUAL WORKSPACE FOR YOUR MARKETING EFFORTS
   
   ONE OF THE KEY SERVICES WE OFFER OUR CLIENTS IS MARKETING-AS-A-SERVICE, WHERE
   THEY OFFLOAD SOME OR ALL OF THEIR MARKETING EFFORTS TO OUR TEAM. AT TIMES,
   THIS CAN BE A FINITE PROJECT FOR AUTOMATING...
   
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 * 11 days ago
   
   
   CALCULATE OR QUERY GREAT CIRCLE DISTANCE BETWEEN POINTS OF LATITUDE AND
   LONGITUDE USING THE HAVERSINE FORMULA (PHP, JAVASCRIPT, JAVA, PYTHON
   
   THIS MONTH I’VE BEEN PROGRAMMING QUITE A BIT IN PHP AND MYSQL WITH RESPECT TO
   GIS. SNOOPING AROUND THE NET, I ACTUALLY HAD A HARD TIME FINDING SOME OF THE
   GEOGRAPHIC CALCULATIONS TO FIND THE...
   
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 * 13 days ago
   
   
   WORDPRESS: HOW TO SORT YOUR CUSTOM POST TYPE POSTS ALPHABETICALLY
   
   WITH THE NEW THEME (AND CHILD THEME) I’VE IMPLEMENTED ON MARTECH ZONE, I HAD
   TO REBUILD AND RECODE THE CUSTOM POST TYPE I BUILT FOR ACRONYMS. I OPTIMIZED
   THE CODE TO INSERT SOME ADDITIONAL CUSTOM...
   
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 * 14 days ago
   
   
   BLOOMREACH: EMPOWERING ECOMMERCE MARKETERS TO DRIVE MORE RESULTS WITH LESS
   COMPLEXITY
   
   THE PAST FEW YEARS HAVE SEEN E-COMMERCE ACCELERATE AT BREAKNECK SPEED. AND
   WHILE THAT GROWTH HAS EVENED OUT AS OF LATE, THE POTENTIAL OF E-COMMERCE HAS
   HARDLY REACHED ITS LIMIT. OVER TWO BILLION...
   
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 * 15 days ago
   
   
   6 STEPS TO REIMAGINING AN EFFECTIVE CONTENT CALENDAR FOR THE NEW YEAR
   
   GETTING CONTENT RIGHT IS EASIER SAID THAN DONE. FOR SMALL BUSINESSES IN
   PARTICULAR, THE ACT OF SETTING UP A COHERENT CONTENT SCHEDULE THAT’S BOUND TO
   INSPIRE YOUR CUSTOMERS AND GENERATE LEADS CAN...
   
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 * 15 days ago
   
   
   SURVEYSPARROW: YOUR ALL-IN-ONE OMNICHANNEL EXPERIENCE MANAGEMENT PLATFORM
   
   THERE’S DEFINITELY A TREND AMONG CONSUMERS AND BUSINESSES ALIKE TO PROTECT
   THEIR DATA AND PRIVACY MORE THAN THEY EVER HAD IN THE PAST. A FEW YEARS AGO,
   I MADE THE MISTAKE OF SHARING MY MOBILE...
   
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