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EVENTS


3 OF THE TOP 5 MOST LISTENED-TO TWITTER SPACES ARE K-POP ARTISTS

By
YeonJeong Kim
Monday, 12 July 2021

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K-pop fans come to Twitter to talk about what’s happening. While K-pop fans
already flock to Twitter for their favorite artists’ Tweets, Spaces now gives
fans a way to listen to their favorite artists’ voices - live. Joining K-pop
artists’ live audio conversations brings them to life in a completely new way
and helps fans to feel closer to their favorites.

Many K-pop fans have already used Twitter Spaces to hear directly from their
favorites. Fans of artists like NCT (@NCTsmtown), TWICE (@JYPETWICE), BamBam
(@BamBam1A), LOONA (@loonatheworld), and MonstaX (@OfficialMonstaX) among many
others, have been able to listen to their favorites via live audio. 

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Already, 3 of the top 5 Twitter Spaces with the most listeners in the world as
of June 30, 2021 have included K-pop artists:

GOT7 BamBam (@BamBam1A) set the record for the most listened-to Space since
launch, with his Space on June 9. BamBam’s Space was noteworthy for including an
interactive Q&A with fans, where fans were able to ask BamBam their questions
themselves. 

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NCT (@NCTsmtown) was the first K-pop artist to host a Space, and set the record
for the most listened-to Space before Spaces launched to the public. NCT’s Space
was also the most liked Tweet for live Spaces, despite Spaces still being in
beta at the time on March 11. NCT 127 (@NCTsmtown_127), NCT DREAM
(@NCTsmtown_DREAM), and WayV (@WayV_official) also joined NCT Space as speakers.

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TWICE (@JYPETWICE) was the first K-pop girl group to host a Space and connect
with their fans, when they led an ‘After Party’ Space of the comeback premiere
live-streaming of ‘Taste of Love’ on June 9.

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Other notable firsts

As more and more artists continue to use Spaces, fans have a chance to join
artists’ Spaces as they set noteworthy firsts for K-pop artists in Spaces. In
addition to the firsts set by the above artists, other firsts include Sandara
Park (@krungy21, 2NE1) becoming the first K-pop artist to join a Space as a
speaker, to have an interactive Q&A with fans on March 8. 

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#KCON:TACT became the first series of K-pop talk shows on Spaces, as KCON
(@KCON_official) established the Spaces with two K-pop artists with pairings
like ONF (@WM_ONOFF) & ONEUS (@official_ONEUS), SF9 (@SF9official) & P1Harmony
(@P1H_official), to talk about KCON (@KCON_official) events.

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K-pop artists also use #TwitterBlueroom to connect with their fans via
livestreamed Q&A. Now, artists are using Spaces in tandem with #TwitterBlueroom
to make their live connections with their fans better. ENHYPEN (@ENHYPEN) went
live on Spaces immediately before going Live on #TwitterBlueroom, giving fans
who were waiting for the Blueroom a fun way to connect with the group. ASTRO
(@offclASTRO) used Spaces as an after party instead, going live on
#TwitterBlueroom, then switching to Twitter Spaces after the Blueroom finished
for a quick surprise to delight their fans.

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Even the next wave of K-pop artists can be found on Spaces. As Twitter’s recent
research “K-pop Generations Analysis by Twitter Usage” shows, K-pop artists are
now utilizing Twitter even before their debuts to drive excitement and gain
fans, like new K-pop boy group JUST B (@JUSTB_twt), which debuted at the end of
June 2021. JUST B opened its Twitter handle in advance on May 21, but everything
about its debut was kept confidential. JUST B utilized Twitter Spaces as the
first time that the world heard its members’ voices, which fans were able to
share live with each other.

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Beyond K-pop

Other parts of K-culture see the benefits of Twitter Spaces, and are starting to
use them more as well. Cine21 (@cine21_editor), the most influential film
magazine in Korea, hosted a Space for six prominent movie journalists around the
2021 #Oscars, where the journalists shared their predictions and analysis live,
as well as discussed major moments like ‘Minari’ star Yuh-Jung Youn’s win.

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In another K-culture Space, before the #TwitterBlueroom live-streaming for the
K-movie ‘The Book of Fish’, actors (Seol Gyeong-gu, Byun Yo-han) and film
director (Lee Joon-ik) joined a Twitter Space to drive up excitement. Hip Hop
artist Simon Dominic and popular webtoonist Jongbeom Lee are among others that
have had conversations with fans on Spaces. 

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K-pop fans also have used Spaces proactively to share their stories among fans
and to show their support towards their favorite artists, since Twitter launched
Spaces on May 4 globally. On July 2, EXO-L (EXO’s fandom) and IGOT7 (AHGASE,
GOT7’s fandom) drove an ‘EXOxGOT7 Streaming Party’, hosted by fan @exo9sh,
creating a ‘playlist’ together on Spaces for about 8 hours, helping the hashtag
#EXOxGOT7 trend worldwide.

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One of fans’ favorite parts of #KpopTwitter is feeling closer to their favorite
artists, and Twitter Spaces bring them even closer than ever before. Spaces is
where live audio conversations happen, and it’s just getting started, meaning
that fans can look forward to even more of their favorite K-pop, Kmovie, and
Kdrama stars trying new ways to connect using Spaces live.

Follow your favorite artists on Twitter right now to get real-time updates about
Topics and more.

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