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GLOBAL SOCIAL NETWORK USERS 2022


TIKTOK ROCKETS TO NO. 3 WORLDWIDE AS MOST OTHER PLATFORMS SETTLE BACK TO EARTH

Report by Debra Aho Williamson  |  Jan 18, 2022
ReportDeckCharts


GLOBAL SOCIAL NETWORK USERS 2022


OUR INAUGURAL TIKTOK FORECAST, PLUS DEVELOPMENTS FROM THE OTHER MAJOR PLATFORMS

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Global Social Network Users 2022
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Table of Contents
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Table of Contents
Executive Summary
Key Points
How Is Global Social Network Usage Changing in 2022?
What Are the Biggest Global Trends for Facebook, Instagram, Snapchat, TikTok,
and Twitter in 2022?
What Does This Forecast Mean for Marketers Around the World?
Appendix
Read Next
Sources
Media Gallery
About This Report
TikTok is now the third-largest worldwide social network, according to our
inaugural forecast. It will have 60% more users than Snapchat and twice as many
as Twitter this year.
Topics
Social Media Users
Social Media Usage
Worldwide
Table of Contents
Executive Summary
Key Points
How Is Global Social Network Usage Changing in 2022?
What Are the Biggest Global Trends for Facebook, Instagram, Snapchat, TikTok,
and Twitter in 2022?
What Does This Forecast Mean for Marketers Around the World?
Appendix
Read Next
Sources
Media Gallery



EXECUTIVE SUMMARY

Two opposing developments sum up the state of social network usage in 2022:
slowing global growth after unexpected pandemic gains and the rise of TikTok as
a major force in social media. The intersection of these trends means that
future growth for the main social platforms will come not from wooing first-time
users but, increasingly, from stealing each other’s.

3 KEY QUESTIONS THIS REPORT WILL ANSWER:

 * What factors are driving a slowdown in global social network user growth in
   2022?
 * How many users will TikTok have worldwide, and how much of a threat will it
   be to the rest of the Big Five: Facebook, Instagram, Snapchat, and Twitter?
 * How should marketers and their agency partners adapt their social media
   strategies to take advantage of shifting usage patterns?

WHAT’S IN THIS REPORT? This report presents our latest forecasts for global
social network users through 2025 and identifies the top usage trends for
Facebook, Instagram, Snapchat, TikTok, and Twitter.


E-Mail ChartDownload


KEY STAT: Facebook is the leading social network by far, but our inaugural
forecast reveals that TikTok is now the third-largest worldwide platform.




HERE’S WHAT’S IN THE FULL REPORT


3FILES

Exportable files for easy reading, analysis and sharing.

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17CHARTS

Reliable data in simple displays for presentations and quick decision making.

 * 




TABLE OF CONTENTS

 1. Executive Summary
 2. Key Points
 3. How Is Global Social Network Usage Changing in 2022?

 1. What Are the Biggest Global Trends for Facebook, Instagram, Snapchat,
    TikTok, and Twitter in 2022?
 2. What Does This Forecast Mean for Marketers Around the World?
 3. Appendix

 1. Read Next
 2. Sources
 3. Media Gallery




CHARTS IN THIS REPORT

Social Network Users Worldwide, by Platform, 2022 (millions)Social Network Users
Worldwide, 2020-2025 (billions, % change, and % of internet users)
Top 10 Countries, Ranked by Growth in Social Network Users, 2022 (%
change)TikTok Users Worldwide, 2020-2025 (millions, % change, and % of internet
users)
TikTok Users Worldwide, by Region, 2022 (% of internet users)Instagram Users
Worldwide, 2020-2025 (millions, % change, and % of internet users)
Social Network Users in the Middle East & Africa, by Platform, 2020-2025 (% of
internet users)Facebook Users Worldwide, 2020-2025 (millions, % change, and % of
internet users)
Facebook User Growth Worldwide, by Region, 2020-2025 (% change)Twitter Users
Worldwide, 2020-2025 (millions, % change, and % of internet users)
Twitter User Growth Worldwide, by Region, 2020-2025 (% change)Snapchat Users
Worldwide, by Region, 2020-2025 (% of total)
Snapchat Users Worldwide, 2020-2025 (millions, % change, and % of internet
users)Mobile Phone Social Network User Penetration, by Region, 2022 (% of
internet users)
Social Network Users in the Middle East & Africa, 2020-2025 (millions, % change,
and % of internet users)Top 10 Countries, Ranked by Social Network Users and
Penetration, 2022 (millions and % of internet users)
Social Network Users Worldwide, by Platform, 2021-2025 (millions)
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Select a CountryAlbaniaAlgeriaAmerican
SamoaAndorraAngolaAnguillaAntarcticaAntigua and
BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia
and HerzegovinaBotswanaBouvet IslandBr. Indian Ocean Terr.BrazilBrunei
DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman
IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling)
IslandsColombiaComorosCongoCook IslandsCosta RicaCote
DIvoireCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican
RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial
GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe
IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench S.
TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHeard
& Mc Donald Is.HondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Rep.
of)IraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKoreaKuwaitKyrgyzstanLao
Peoples Dem. Rep.LatviaLebanonLesothoLiberiaLibyan Arab
JamahiriyaLiechtensteinLithuaniaLuxembourgMacauMacedonia
(Former)MadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall
IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldova, Republic
ofMonacoMongoliaMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands
AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern
Mariana IslandsNorwayOmanPakistanPalauPanamaPapua New
GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto
RicoQatarReunionRomaniaRussian FederationRwandaSaint Kitts and NevisSaint
LuciaSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSeychellesSierra
LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth
GeorgiaSpainSri LankaSt. HelenaSt. Pierre and MiquelonSt. Vincent, The
GrenadinesSudanSurinameSvalbard & Jan Mayen Is.SwazilandSwedenSwitzerlandSyrian
Arab RepublicTaiwanTajikistanTanzania, United Republic
ofThailandTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and
Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited
StatesUruguayUS Minor Outlying IslandsUzbekistanVanuatuVatican City
StateVenezuelaViet NamVirgin Islands (British)Virgin Islands (U.S.)Wallis and
Futuna IslandsWestern SaharaYemenYugoslaviaZaireZambiaZimbabwe
Continue

Social Network Users Worldwide, by Platform, 2022 (millions)

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Social Network Users Worldwide, 2020-2025 (billions, % change, and % of internet
users)

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Top 10 Countries, Ranked by Growth in Social Network Users, 2022 (% change)

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Social Network Users Worldwide, by Platform, 2022 (millions)

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TikTok Users Worldwide, 2020-2025 (millions, % change, and % of internet users)

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TikTok Users Worldwide, by Region, 2022 (% of internet users)

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Instagram Users Worldwide, 2020-2025 (millions, % change, and % of internet
users)

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Social Network Users in the Middle East & Africa, by Platform, 2020-2025 (% of
internet users)

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Facebook Users Worldwide, 2020-2025 (millions, % change, and % of internet
users)

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Facebook User Growth Worldwide, by Region, 2020-2025 (% change)

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Twitter Users Worldwide, 2020-2025 (millions, % change, and % of internet users)

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Twitter User Growth Worldwide, by Region, 2020-2025 (% change)

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Snapchat Users Worldwide, by Region, 2020-2025 (% of total)

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Snapchat Users Worldwide, 2020-2025 (millions, % change, and % of internet
users)

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Mobile Phone Social Network User Penetration, by Region, 2022 (% of internet
users)

Download
Social Network Users in the Middle East & Africa, 2020-2025 (millions, % change,
and % of internet users)

Download
Top 10 Countries, Ranked by Social Network Users and Penetration, 2022 (millions
and % of internet users)

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Social Network Users Worldwide, by Platform, 2022 (millions)

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Social Network Users Worldwide, by Platform, 2021-2025 (millions)

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Social Network Users Worldwide, 2020-2025 (billions, % change, and % of internet
users)

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Top 10 Countries, Ranked by Growth in Social Network Users, 2022 (% change)

Download
TikTok Users Worldwide, 2020-2025 (millions, % change, and % of internet users)

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TikTok Users Worldwide, by Region, 2022 (% of internet users)

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Instagram Users Worldwide, 2020-2025 (millions, % change, and % of internet
users)

Download
Social Network Users in the Middle East & Africa, by Platform, 2020-2025 (% of
internet users)

Download
Facebook Users Worldwide, 2020-2025 (millions, % change, and % of internet
users)

Download
Facebook User Growth Worldwide, by Region, 2020-2025 (% change)

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Twitter Users Worldwide, 2020-2025 (millions, % change, and % of internet users)

Download
Twitter User Growth Worldwide, by Region, 2020-2025 (% change)

Download
Snapchat Users Worldwide, by Region, 2020-2025 (% of total)

Download
Snapchat Users Worldwide, 2020-2025 (millions, % change, and % of internet
users)

Download
Mobile Phone Social Network User Penetration, by Region, 2022 (% of internet
users)

Download
Social Network Users in the Middle East & Africa, 2020-2025 (millions, % change,
and % of internet users)

Download
Top 10 Countries, Ranked by Social Network Users and Penetration, 2022 (millions
and % of internet users)

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AUTHORS


DEBRA AHO WILLIAMSON




CONTRIBUTORS

Jasmine EnbergSenior AnalystPeter NewmanSenior Forecasting Analyst



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