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Submitted URL: http://adage.com/
Effective URL: https://adage.com/
Submission: On April 25 via api from US — Scanned from DE
Effective URL: https://adage.com/
Submission: On April 25 via api from US — Scanned from DE
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Activate your account. * Sections * Marketing * Advertising * Digital * Media * Agency * Data * Publishing Partner * Studio 30 Interactive Reports * Latest * 5 AI TRENDS TO WATCH FOR THE 2024 TV UPFRONT By Parker Herren - 27 min 43 sec ago * PREDICTIONS FOR NEWFRONTS—TIKTOK, GOOGLE, META AND SNAP BATTLE FOR AD DOLLARS By Garett Sloane - 27 min 43 sec ago * HOME APPLIANCE MARKETING STRATEGIES—CONSUMERS VALUE PERFORMANCE OVER PREMIUM FEATURES By Will Johnson - 57 min 43 sec ago * THE TOP 5 BRAND TIKTOKS YOU NEED TO KNOW ABOUT RIGHT NOW By Gillian Follett - 57 min 43 sec ago * WOMEN’S SPORTS—5 TAKEAWAYS ON GROWTH POTENTIAL AND AD OPPORTUNITIES By Lindsay Rittenhouse - 57 min 43 sec ago * Editor's Picks * AGENCY PITCHES ON THE RISE—INSIDERS REVEAL THE BIGGEST TRENDS AND BUSINESS OPPORTUNITIES By Ewan Larkin - 1 day 1 hour ago * GEN ZERS IN MARKETING—WHY EXECUTIVES MUST EMBRACE THEIR IDEAS FOR SOCIAL MEDIA SUCCESS By Malene Hold - 1 day ago * HOW FTC’S NEW NONCOMPETE RULES COULD IMPACT MARKETING INDUSTRY By E.J. Schultz - 1 day 12 hours ago * Most Popular * GOOGLE DELAYS POST-COOKIE PLAN AGAIN AMID PRESSURE FROM AD TECH INDUSTRY By Garett Sloane - 1 day 13 hours ago * HOW OGILVY’S NEW CONSULTING LEADER WANTS TO HELP CLIENTS GROW BUSINESS BEYOND ADVERTISING By Brian Bonilla - 1 day 1 hour ago * AGENCY PITCHES ON THE RISE—INSIDERS REVEAL THE BIGGEST TRENDS AND BUSINESS OPPORTUNITIES By Ewan Larkin - 1 day 1 hour ago * MULLENLOWE WEST SHAKEUP—NEW PRESIDENT NAMED AND CREATIVE LEADERS EXIT By Brian Bonilla - 18 hours 13 min ago * BEHIND POPPI’S INFLUENCER MARKETING STRATEGY WITH NEON SWEATSUITS By Gillian Follett - 1 day 1 hour ago * Login * Search: Introducing the winners of the 2024 Ad Age Creativity Awards How Domino’s is taking on tipping fatigue Women’s sports—5 takeaways on growth potential and ad opportunities Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars MOST RECENT 01:36 PM ET Comcast shares tumble with growing loss of broadband customers 12:24 PM ET How Domino’s is taking on tipping fatigue 12:04 PM ET Watch the newest commercials from Hefty, Southwest Airlines, Apartments.com and more 11:36 AM ET Upfront and NewFronts news—Warner Bros. Discovery launches cross-portfolio planning tool 11:20 AM ET Inside Change the Ref’s shocking film about a girl battling cancer—and gun violence 09:01 AM ET Fanta remixes its classic jingle in a tantalizing new campaign 06:00 AM ET 5 AI trends to watch for the 2024 TV upfront 06:00 AM ET Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars 05:30 AM ET Home appliance marketing strategies—consumers value performance over premium features 05:30 AM ET The top 5 brand TikToks you need to know about right now 05:30 AM ET Women’s sports—5 takeaways on growth potential and ad opportunities 05:00 AM ET 2024 Creativity Award Winners 04:59 AM ET Introducing the winners of the 2024 Ad Age Creativity Awards 04:57 AM ET Foundation to Combat Antisemitism cleverly dramatized data in #StandUpToJewishHate 04:56 AM ET Hilton turned TikTok convention on its head with 10-minute video ad 04:55 AM ET Blockbuster stayed alive on Earth, and in culture, with its end-times Super Bowl hack 04:54 AM ET Kai Deveraux Lawson is a powerhouse voice for change in advertising’s DE&I efforts 04:53 AM ET Gissele Alzate spearheaded Truff’s social growth and viral brand collabs 04:52 AM ET Biscuit’s Bine Bach crafts surreal worlds full of delightful absurdist humor 04:51 AM ET McDonald’s birthday milkshake for Grimace boosted sales and sparked a TikTok trend 04:50 AM ET State Farm scored big with its Super Bowl TikTok challenge Yesterday Publishing Partner: How to bridge the gap between today CTV’s opportunities and reality Yesterday MullenLowe West shakeup—new president named and creative leaders exit Yesterday Band-Aid puts TikTok spin on classic jingle to attract Gen Z Yesterday What Foxtrot Market’s abrupt closure means for DTC brand awareness Yesterday Watch the newest commercials from Kohl’s, TikTok, SkinnyPop and more Yesterday TikTok ban looms with Biden poised to start 270-day countdown Yesterday How J.M. Smucker is modernizing Jif and other brands to reach Gen Z Yesterday Gen Zers in marketing—why executives must embrace their ideas for social media success Yesterday Agency pitches on the rise—insiders reveal the biggest trends and business opportunities Yesterday Behind Poppi’s influencer marketing strategy with neon sweatsuits Yesterday How DTC beauty brands Glossier and Rare Beauty could adjust marketing strategies if acquired Yesterday How Ogilvy’s new consulting leader wants to help clients grow business beyond advertising Yesterday How FTC’s new noncompete rules could impact marketing industry 2 days ago Google delays post-cookie plan again amid pressure from ad tech industry 2 days ago Paramount’s Jo Ann Ross to exit after three decades 2 days ago Watch the newest commercials from Rocket Mortgage, Puma, Lowe’s and more 2 days ago Publishing Partner: 3 ways today’s viewership behaviors are influencing video culture on YouTube 2 days ago Coke turns a soda bottle into an AI-powered musical instrument 2 days ago Musk’s X to launch connected TV app in video push 2 days ago Huggies backpedals on ad claims after challenge from Pampers parent P&G 2 days ago AMA announces 2024 Marketing Hall of Fame inductees 2 days ago Firehouse Subs overhauls agency roster with Orchard and PHD among winners 2 days ago Creator and influencer trends brand marketers need to know about right now 2 days ago Inside the state of influencer marketing agencies and their new role in the creator economy 2 days ago Inside WPP’s AI brand hub—how marketers can experiment and what’s next 2 days ago Madonna Badger and Debby Reiner team up to form Futura Collective 3 days ago Leo Burnett Chicago names new CEO 3 days ago Tesla cuts marketing team a year after Musk said it will try advertising 3 days ago Watch the newest commercials from Nationwide, Heinz, Venus and more 3 days ago Media measurement uncertainty—tracking the latest updates 3 days ago TikTok prepares for legal fight as US presses for sale or ban 3 days ago United Entertainment Group hires first North America president as its parent expands globally 3 days ago What Gen Z wants from brands’ music partnerships and concert activations 3 days ago 5 ad leaders predict media measurement trends for the TV upfront 3 days ago How an agency used the writers’ strike to change the industry model—plus, its first spot with Paris Hilton 3 days ago Google’s new AI ad tool—key restrictions marketers should know 3 days ago The top 5 creative campaigns you need to know about right now 6 days ago Streaming TV measurement’s biggest issue revealed by brands, agencies and networks 6 days ago Chick-fil-A prompts backlash by shutting down employee’s positive TikToks—what marketers can learn View all latest news Featured INSIDE CHANGE THE REF’S SHOCKING FILM ABOUT A GIRL BATTLING CANCER—AND GUN VIOLENCE By Sabrina Sanchez Publishing Partner: HOW TO BRIDGE THE GAP BETWEEN TODAY CTV’S OPPORTUNITIES AND REALITY By Kevin McGurn 5 AI TRENDS TO WATCH FOR THE 2024 TV UPFRONT By Parker Herren HOME APPLIANCE MARKETING STRATEGIES—CONSUMERS VALUE PERFORMANCE OVER PREMIUM FEATURES By Will Johnson THE TOP 5 BRAND TIKTOKS YOU NEED TO KNOW ABOUT RIGHT NOW By Gillian Follett STATE FARM SCORED BIG WITH ITS SUPER BOWL TIKTOK CHALLENGE By Gillian Follett MOST POPULAR 1 2024 CREATIVITY AWARD WINNERS 2 MULLENLOWE WEST SHAKEUP—NEW PRESIDENT NAMED AND CREATIVE LEADERS EXIT 3 INTRODUCING THE WINNERS OF THE 2024 AD AGE CREATIVITY AWARDS 4 GOOGLE DELAYS POST-COOKIE PLAN AGAIN AMID PRESSURE FROM AD TECH INDUSTRY 5 HOW OGILVY’S NEW CONSULTING LEADER WANTS TO HELP CLIENTS GROW BUSINESS BEYOND ADVERTISING 6 AGENCY PITCHES ON THE RISE—INSIDERS REVEAL THE BIGGEST TRENDS AND BUSINESS OPPORTUNITIES 7 INSIDE WPP’S AI BRAND HUB—HOW MARKETERS CAN EXPERIMENT AND WHAT’S NEXT 8 GEN ZERS IN MARKETING—WHY EXECUTIVES MUST EMBRACE THEIR IDEAS FOR SOCIAL MEDIA SUCCESS 9 LAMAR : ROADNINJA 10 INSIDE THE STATE OF INFLUENCER MARKETING AGENCIES AND THEIR NEW ROLE IN THE CREATOR ECONOMY 11 HOW DTC BEAUTY BRANDS GLOSSIER AND RARE BEAUTY COULD ADJUST MARKETING STRATEGIES IF ACQUIRED 12 WHAT FOXTROT MARKET’S ABRUPT CLOSURE MEANS FOR DTC BRAND AWARENESS 13 BEHIND POPPI’S INFLUENCER MARKETING STRATEGY WITH NEON SWEATSUITS MOST POPULAR 1 2024 CREATIVITY AWARD WINNERS 2 MULLENLOWE WEST SHAKEUP—NEW PRESIDENT NAMED AND CREATIVE LEADERS EXIT 3 INTRODUCING THE WINNERS OF THE 2024 AD AGE CREATIVITY AWARDS 4 GOOGLE DELAYS POST-COOKIE PLAN AGAIN AMID PRESSURE FROM AD TECH INDUSTRY 5 HOW OGILVY’S NEW CONSULTING LEADER WANTS TO HELP CLIENTS GROW BUSINESS BEYOND ADVERTISING 6 AGENCY PITCHES ON THE RISE—INSIDERS REVEAL THE BIGGEST TRENDS AND BUSINESS OPPORTUNITIES 7 INSIDE WPP’S AI BRAND HUB—HOW MARKETERS CAN EXPERIMENT AND WHAT’S NEXT Creativity Fanta remixes its classic jingle in a tantalizing new campaign Majority Outback Steakhouse can get an actor to dine with you if your friend flakes out Mischief Ad Age’s Creativity Blog—see today’s top advertising and design news Carhartt digs into Luke Grimes’ life, from blue-collar worker to entertainment superstar Anomaly Titan Casket interviews celebs in caskets for new talk show ‘Grave Conversations’ Good Fiend Films Coca-Cola invites Gen Z to ‘Catch the Coke’ on digital billboards across Europe Ogilvy-Paris Hellmann’s made sneakers from food waste, with a price tag that will shock you Lindex underwear lasts a lifetime in brand’s new short film Heineken’s ‘Boring Phone’ helps you socialize like it’s 1997 instead of 2024 Le Pub Coca-Cola crushed its logo for series of ‘Recycle Me’ billboards Open X Nestlé recreates childhood recipes for people with Alzheimer’s in emotive campaign Publicis Brazil-Sao Paulo Featured THE 2024 AD AGE AGENCY A-LIST AWARDS WINNERS Publishing Partner: HOW VIEWERS HAVE GONE FROM CONSUMING CONTENT TO BECOMING BRAND FANS By Anne Marie Nelson-Bogle TOP MARKETERS, BRANDS AND AGENCY COMPANIES RANKED—THE BIG LIST AD AGE 2023 MARKETERS OF THE YEAR By Ad Age Staff AD AGE DEI COUNCIL MOST POPULAR 8 GEN ZERS IN MARKETING—WHY EXECUTIVES MUST EMBRACE THEIR IDEAS FOR SOCIAL MEDIA SUCCESS 9 LAMAR : ROADNINJA 10 INSIDE THE STATE OF INFLUENCER MARKETING AGENCIES AND THEIR NEW ROLE IN THE CREATOR ECONOMY 11 HOW DTC BEAUTY BRANDS GLOSSIER AND RARE BEAUTY COULD ADJUST MARKETING STRATEGIES IF ACQUIRED 12 WHAT FOXTROT MARKET’S ABRUPT CLOSURE MEANS FOR DTC BRAND AWARENESS 13 BEHIND POPPI’S INFLUENCER MARKETING STRATEGY WITH NEON SWEATSUITS AD AGE WAKE-UP CALL (DAILY) Get the highlights of the most important daily news delivered to your inbox every weekday morning, combining Ad Age reporting with key developments from other sources, plus our ICYMI roundup of the week’s best every Sunday. 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