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Submitted URL: https://www.industrialdigitalmarketing.com/
Effective URL: https://www.topspotims.com/
Submission: On November 16 via api from US — Scanned from DE
Effective URL: https://www.topspotims.com/
Submission: On November 16 via api from US — Scanned from DE
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Go to Navigation Go to Content 866.952.7200 * Events * TopSpot Careers * Case Studies * Blog * Get a Website Assessment 866.952.7200 * Home * Solutions BACK How We Help * SEO Services We develop unique SEO strategies to expand your reach in organic search engine results and improve website usability to drive leads for your business. * Content Strategy We work with you to generate unique, quality content to help with customer retention and lead generation. * Local SEO We work with SEO clients in Houston and around the country to drive local traffic and conversions with local strategies. * Social Media Marketing We will work with you to decipher the right channels for your audience and develop a strategy for your business. * SEO for E-Commerce If you are selling products online, SEO is an important aspect of your e-commerce marketing strategy. * Houston SEO Services Our Houston team would be happy to discuss your SEO strategy needs and business goals in order to determine what plan of action is right for you! * PPC Services As Premier Google Partners, our paid search strategies offer an immediate and effective method to drive qualified traffic to your website and a great way to get in front of people who may not have otherwise found you. * Google Ads We have been working with Google Ads since 2003 and are Premier Google Partners. * Microsoft Ads - Yahoo - AOL Microsoft Ads, Yahoo, and AOL are important search engines that should be factored into any PPC strategy. * Display & Remarketing Remarketing is an effective way to drive sales and stay top of mind with your prospective & current clients. * Shopping Ads Shopping Ads are a fantastic option for online merchants as they are prominently featured in search results. * Local PPC Even if your company services nationwide, you can still benefit from geographically targeted PPC ads. * Social Media PPC Social media allows you to hone in on specific demographics and interest groups. * Mobile PPC Marketing Reach your customers where they are with Mobile PPC. We can develop PPC campaigns with mobile in mind. * Houston PPC Services As Premier Google Partners, our paid search strategies offer an immediate and effective method to drive qualified traffic to your website and a great way to get in front of people who may not have otherwise found you. * Analytics & Reporting As a Google Analytics Certified Partner (GACP), we have demonstrated advanced expertise in Analytics and delivered value-added services to our clients. We track both onsite and offsite data to identify new opportunities. * Google Analytics We have an entire team dedicated to installing and troubleshooting Google Analytics 4. * Form Analytics We take time to capture the context of the leads generated on our customers’ sites and evaluate the quality of conversions. * Call Analytics We use call tracking to record and evaluate offline conversions from your website. * Website Intelligence VisitorView is a business development tool that delivers website intelligence about who is visiting your website. * Heatmap Analytics Our teams use heat-mapping and visitor recording software to improve the user experience on websites. * Reporting & Online Attribution Monitoring your site’s performance is important to ensure your sales, marketing and branding efforts are in line. * Web Design & Development We use data to drive our website design and development strategies, which focus on improving user experience and connecting with your potential customers to increase new business opportunities. * Our Website Process * Content Management Systems * E-Commerce Websites * Catalog Websites & Integrations * Responsive Website Design * Analytics Based Web Design * B2B Websites * Industrial Websites * B2C Websites * Conversion Optimization Our conversion optimization team utilizes analytics data to make recommendations focused on improving user experience and increasing website driven leads. * A/B and Multivariate Testing Use A/B and multivariate testing are used to determine which versions of a landing page lead to more online conversions. * E-Commerce CRO A successful integrated marketing strategy includes making sure your website is turning visitors into paying customers. * Email Marketing Email marketing creates another touchpoint with your customers and your brand and can be used to inform subscribers of product and service offerings. * Industrial Marketing Since 2003, TopSpot has connected manufacturers, suppliers and distributors to their prospects through highly targeted digital strategies. Who We Help * Manufacturers * B2B * Suppliers & Distributors * B2C * Energy * Local Businesses * Service Providers * Small/Medium Size Business * Large Corporations * Why Partner With Us * BACK * Our Integrated Approach * Customer Relationship Teams * The B-SMART Method® * Lead Generation & Analysis * Testimonials * TopSpot Statistics * Our Company * BACK * Our Team Our commitment to our customers starts with our Team, which is our greatest resource. * David Underwood * Anita Valdez * Tim Doyle * Whitney Kane * Sara Bentley * Josh Blankenship * Julia Karnezis * Jordan Sen * Amanda Whittington * Bradley Parker * Community Involvement Giving back to the community is very important to TopSpot. We work with several charities as a company and are members of several associations. * Awards We've been recognized with many honors over the years. Take a look at our accomplishments. * Events See a list of our upcoming events and speaking engagements for TopSpot as well as an archive of what we've been up to. * Online Workshop: Digital Planning for 2022 * Online Workshop: Google Analytics for Businesses * Online Workshop: Google Analytics for Businesses * FABTECH2022 - Pre Event * FABTECH2022 Post Event * Online Workshop: Closing the Loop on Form Tracking * Online Webinar: Digital Marketing Trends for 2023 * An Introduction to GA4 * Get in the Loop: Form Tracking and User Behavior Online Workshop * Online Webinar: 5 Tips for Creating 5 Star Website Content * Improving Your Close Rate by Aligning Your Sales & Marketing Teams * An Introduction to GA4 * 2023 Search & User Behavior Trends * GA4 Refresher & Roundtable * Online Webinar: Navigating Digital Marketing in 2024 * GA Universal Export Workshop * Navigating Change: A Fireside Chat on Business Growth and Evolution with the OuterBox Leadership Team * Build Demand with Email Marketing: Strategies for B2B and B2C Businesses * 2025 Digital Marketing Trends Webinar * Online Workshop: Utilizing Your Competitive Landscape * On-Demand Webinar: 2022 Website Design & Usability Trends Webinar * On-Demand Webinar: Your Digital Marketing Plan for 2022 * Live: 6 Ways Your Website Can Benefit Your Business * Live: The Digital Landscape & B2B Marketing with Microsoft Ads * On-Demand Webinar: 2021 Website Trends - What You Need to Know * On-Demand Webinar: 5 Strategies for Improving Your Close Rate * On-Demand Webinar: Understanding Your Competitive Landscape * On-Demand Webinar: Search Trends for B2B In our final webinar of 2019, we examined the overall trends in organic search, how Google’s new metrics should be shifting the way you should view your paid search data, as well as how to use these insights moving forward. * On-Demand Webinar: Understanding Your Business Leads Watch our on-demand webinar and learn how evaluating your phone call recordings and form data can shed light on your lead quality while also tracking your return on your marketing investments. * On-Demand Webinar: 5 Ways to Get Ahead With an Integrated Approach Watch our recent webinar and learn how to use an integrated approach to identify new opportunities & grow your online exposure during a time when the landscape is becoming more and more competitive. * On Demand Webinar: Understanding Your Customer Journey * On Demand Webinar: Website Best Practice Considerations * On Demand Webinar: How to Build a Winning Content Strategy * On Demand Webinar: Local Digital Marketing: 10 Steps to Grow Your Business * On Demand Webinar: Competing in a Micro-moment World * On Demand Webinar: Bing Ads: Benefits of An Integrated Strategy * TopSpotting We created our own photo meme and it's way cooler than planking or owling. We have TopSpotting pictures from all over the world! * TopSpot In The Media Links to press coverage, interviews, quotes, and more from the TopSpot Team! * TopSpot Careers When you do excellent work, word gets around. We are growing and are looking for more TopSpotters to join our team. * SEO Specialist As a SEO Specialist, you will be responsible for developing SEO strategies that generate quality leads for our customers through organic traffic. * Case Studies We believe in clear reporting of our progress and will often highlight our customers’ greatest successes through our case studies. * Content Case Study: Rapid Rivets & Fasteners TopSpot set an intent-based content foundation for SEO and PPC programs that helped Rapid Rivets accelerate program progress. * Analytics: EagleLIFT Through TopSpot's custom analytics installation, user behavior by zip code is tracked and analyzed, offering EagleLIFT better lead data for this second business location * Call Tracking: Industrial Flow Research shows that phone calls generate 10 to 12 times more conversions than lead forms across all business types. When taking into account mobile devices, 60% of users reported making a call to a business directly from search engine results, emphasizing the importance of mobile-optimized websites with click-to-call features. * Paid Search: 44 Farms 44 Farms saw online competition steadily increase over the years, especially in the text ad and Google Shopping space, and the bulk of their sales came during the holidays. They also had a reporting problem and were not receiving the level of detail needed or consistency in metrics between Google Ads, Shopify, and their previous agency’s analytics, making marketing decisions difficult. * Content Optimization: All-Star Tire All-Star Tire saw increased competition in the search landscape for local area forklift parts and services, which included large national brands, and needed to maintain their rankings. Additionally, the company was looking to expand its business to include forklift sales and rentals, needing to enter a new search landscape that was equally competitive. * Website Design: Stainless Steel Products Stainless Steel Products saw a need for better search rankings and for better conversions, and their collaboration with TopSpot resulted in a project that narrowed in on user intent (seen in the search strategy) and user experience (seen in the website updates). * Paid Search & E-Commerce: Crane Depot Crane Depot's paid search strategy, developed with TopSpot, pays off by bringing in new customers for their e-commerce website * Integrate Strategy: Blades Wellness * Quote Cart Case Study: PneuTech * Website Design Case Study: Kason * PPC Case Study: Industrial Manufacturer Prior to working with TopSpot, the global manufacturing company's in-house PPC program converted 13% of their paid search leads into sales. They moved their program to TopSpot with the expectation of increasing sales from paid search. * E-commerce Website Development Case Study: Altius Technical Services * Website Design Case Study: Industrial Coil Supplier * B2B & Local Business Case Study: The Shade Shop When The Shade Shop came to TopSpot wanting a new website that would let them stand out from the crowded window coverings market, the Team knew what they needed to do. They used a data-based approach to refine and elevate the shop’s original website. The new site brought in incredible results immediately and the momentum hasn’t stopped. * SEO & Content Optimization Case Study: Industrial Tube & Steel * Website Design Case Study: Steel Warehouse Steel Warehouse is a family-owned supplier of premier steel coil with distribution, shipping, and processing capabilities. When they came to TopSpot, they had an outdated site that made it difficult for customers to find what they were looking for or to contact the company for more information and trusted TopSpot to build them a website that would drive online leads by providing an excellent user experience. * SEO & Content Optimization Case Study: Blaylock Gasket Having partnered with TopSpot since 2013, the TopSpot Team worked with Blaylock Gasket & Packaging to repurpose historically informational pages into high-intent, transactional content that would generate the right kind of leads for their business. * Website Design Case Study: Rol-Tec Rol-Tec wanted a new, responsive website that would drive organic traffic, showcase their full product line and provide an optimal user experience that would drive qualified leads for the business. They quickly saw results with online leads increasing by 317.65% in the first three months and maintained ongoing year over year growth within its first year with a 500% increase in leads compared to the previous year. * Website Design Case Study: Bayou City Bolt * SEO Case Study: Mitchell Crane * Local SEO & Website Design Case Study: Funk Facial Plastic Surgery * Catalog Website Design Case Study: RTS Cutting Tools * Call Analytics Case Study: B2B Company * Website Design Case Study: KD Fasteners * Metal Coatings * Precision Urethane * Stainless Drains * AST Bearings * Farmers Copper * Associated Spring Raymond * Hoover Ferguson Group * Portfolio Since 2003, TopSpot has designed & developed custom responsive, ecommerce, and catalog-integrated websites to drive new business online. * Resources * BACK * Case Studies At TopSpot, we know data is an important factor when deciding to partner with an internet marketing vendor. * Website Portfolio Since 2003, TopSpot has designed & developed custom responsive, ecommerce, and catalog-integrated websites to drive new business online. * Video Library TopSpot's collection of video testimonials, tutorials, culture, and community events we captured on video. * Digital Marketing Guides TopSpot's infographic library features information about our the digital marketing industry, internet marketing success stories, and information about our company. * Digital Marketing for Industrial Companies Infographic * Industrial Insights * Events * Blog Learn about online industrial and B2B marketing strategies. Plus, get general digital marketing updates and news for all business types, TopSpot recommendations, and other helpful topics to strengthen your online presence. We love helping businesses like yours with online marketing and analytics. * Who We Serve * BACK * Manufacturers We help manufacturers, fabricators and OEMs get in front of the right audience, give them the information they need, and build new relationships with qualified users. Whether it’s pumps, vessels, fasteners or a niche product, we can work with you on a strategy that’s right for your business. * B2B For B2B companies in the software, health care, and professional service industries, we understand that setting yourself apart from the competition is a necessity. We work with you to differentiate yourself from the pack by growing your web presence and narrowing in on the leads that move your business forward. * Suppliers & Distributors Do you stock or drop-ship products? Are you contractually obligated to certain regions? Do your customers know about your value-added services? Wherever you fall in the supply chain, we have a solution to help improve your leads and grow your business with our online marketing strategies. * B2C With business-to-consumer companies, online visibility and engagement drive your revenue. See how our integrated approach of search engine optimization, Pay-Per-Click ads, and conversion improvement services work together for your website, your brand, and your sales. * Energy Companies in the energy sector have specific challenges driven by the economy. But one constant remains, the customer experience. We help you bring relevant users to your website and give them the info they need to start their customer experience with you. * Local Businesses We’re not all industrial. We work with many local businesses like dentists, doctors, pool builders, sports gyms, and universities that make local communities go ‘round. We’ve even won a Landy from Search Engine Land for our local strategies. * Service Providers We work with a variety of businesses in the service industry including moving companies, roofing contractors, equipment maintenance & repair, engineers, and more. * Small/Medium Size Business These days, thanks to Google, Microsoft Ads, and Yahoo, SMBs have a level playing field in the marketing world. From SEO to web design to PPC, we help small and medium-sized businesses grow every day while utilizing a budget that works for their business. * Large Corporations Whether you are a Fortune 500 business or a publicly traded company, for large organizations investing in their digital marketing, it’s natural for their marketing strategies to require more resources and deeper reporting and analytics to show ROI. Our integrated approach allows us to work as an extension of your business, no matter the size. * Request A Proposal Let's talk to help us get to know you and to see whether you decide to move forward with us. * Get a Website Assessment Not sure if your website passes the test? Request a free assessment. * Contact Us Get in touch with us today! * Blog * TopSpot Careers * Privacy Policy MENU Search Term Scroll To Explore FULL-SERVICE DIGITAL MARKETING AGENCY Digital Marketing Services & Experience With Purpose TopSpot is a full-service digital marketing agency offering SEO, PPC, Website Development & Design, and Analytics Solutions. We help connect businesses of all sizes to their prospects through highly targeted digital strategies. Our online marketing solutions will help your website achieve your business goals and showcase who you really are. Get In Touch Who We Serve WE HELP BUSINESSES IN ALL INDUSTRIES, OF ALL SIZES No matter the industry, your audience is online, making decisions on who to give their business to. If you’re in the Houston area, we’d love to meet you in person, but we’re a digital web company working with brands from around the country, with online marketing solutions to fit all shapes and sizes. Whether you are a manufacturer, distributor, industrial service provider, e-commerce store or local service area business, our goal is to drive decision-makers to your website using data-driven marketing strategies that will help you convert them into customers. Industries We Serve LET US GET TO KNOW YOU Request A Proposal to see what we can do for you Get Started 900 + Happy ClientsHouston-Area, Worldwide & Growing Why Partner With Us GROW YOUR BUSINESS WITH A REPUTABLE MULTI-CHANNEL MARKETING COMPANY By working closely with you, our team will develop a customized multi-channel digital marketing strategy to grow your online leads, sales, and your business. In today’s digital landscape, coordinating your marketing strategy can be complex when trying to build a successful online presence. From targeting your key audience to measuring the quality of your leads and everything in-between, there is a lot to consider! Learn How We Help 150 + Team Members 800 + Websites Launched 250 + Awards Won Internet Marketing Services DIGITAL MARKETING SERVICES TO MEET YOUR BUSINESS NEEDS Since 2003, growing companies of all sizes and industries rely on our internet marketing strategies to help evolve their businesses. Our online marketing services include search engine optimization (SEO) and pay-per-click (PPC) ads that can be provided as a single service, or an integrated digital marketing strategy. We also offer web design & development and analytics solutions to track your internet marketing ROI. Our team prides themselves on not only being knowledgeable in these areas but also in providing great customer service. SEO SERVICES SEO SERVICES We develop unique SEO strategies to expand your reach in organic search engine results. Learn More PPC SERVICES PPC SERVICES As Premier Google Partners, our paid search strategies offer an immediate and effective method to drive qualified… Learn More ANALYTICS & REPORTING ANALYTICS & REPORTING As a Google Analytics Certified Partner (GACP), we have demonstrated advanced expertise in Analytics and delivered… Learn More WEB DESIGN & DEVELOPMENT WEB DESIGN & DEVELOPMENT We use data to drive our website design and development strategies, which focus on improving user experience and… Learn More SOLUTIONS VIEW ALL SERVICES Learn More Plastics Distributor & FabricatorDallas, TX 120 % Increase InOnline & Offline Inquiries Learn How We Did It 13762 30241 Case Studies DATA-DRIVEN MARKETING MATTERS And the decision to invest in a digital marketing agency is an important one. We are a data-analyzing and results-focused company whose goal is to win for our customers utilizing an integrated internet marketing strategy while maintaining crystal clear communication along the way. 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