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DATA DRIVEN.


PEOPLE POWERED.

THAT’S THE FRANCO DIFFERENCE. DISCOVER WHAT HAPPENS WHEN WE COMBINE ANALYTICS
AND INSIGHTS WITH RELATIONSHIPS AND INSTINCT.

Who We AreWhat We Do



WHAT WE DO

We bring together our diverse specialties and skill sets to build integrated
communications programs that deliver maximum impact. Our integrated programs
include a wide range of owned media (website, email marketing, video), shared
media (social media), earned media (media relations) and paid
(digital/social/traditional advertising).

Whether you use one or every service we offer at Franco, strategic planning and
program management are core parts of our integrated communications programs.
They’re the bow that ties everything together. The program management expertise
we’ve developed through working with organizations that range from small and
scrappy to large and complex means we have the knowledge and experience to
ensure all details are taken care of when bringing your vision to life.

When there are multiple projects running simultaneously and dozens of plates in
the air, we keep everything flowing seamlessly, while always monitoring,
analyzing what’s working and recommending ways to improve performance and
results. Learn more about our specific capabilities:

 * Capabilities
 * Industries

PUBLIC RELATIONS

We build integrated, high-impact PR programs that generate awareness, ignite
action and connect brands to their desired audiences.

MARKETING

From multi-faceted consumer programs to comprehensive B2B campaigns, our
marketing programs produce results.

SOCIAL MEDIA

Our digital strategists, community managers and content specialists build and
manage social media programs aligned with overall marketing goals.

ADVERTISING

Our designers, copywriters and buyers work in harmony to create and place ads
that drive intended actions.

CREATIVE

Our creative team specializes in intentional design and strategy including “stop
the scroll” social media assets, bold graphic design and memorable video.

ANALYTICS & REPORTING

We tell a story with data and make recommendations – not give you a report and
expect you to interpret it.

CRISIS MANAGEMENT

We protect reputations by creating and implementing crisis communications plans
to provide client’s counsel and strategize the right approach to move forward –
all with complete confidentiality.

GET STARTED

Contact us to learn more about making Franco an extension of your team.

CONSUMER

Franco’s wide range of consumer-facing programs have led to some of our most
diverse and recognized local and national campaigns to date.

HEALTHCARE

Franco’s years of experience in healthcare communications render us uniquely
capable of effectively helping your organization reach its goals – and serve its
community.

MOBILITY

With roots deep in the automotive industry, Franco has earned a reputation as
the go-to resource for mobility and auto companies needing marketing and
communications support.

NONPROFIT

Marketing and communications for nonprofit organizations are where heart and
soul meet strategy and innovation.

PROFESSIONAL SERVICES

Marketing a professional service requires a completely different approach than
marketing a product – something we’ve successfully done countless times in our
almost 60-year history.

TECHNOLOGY

We create targeted integrated communications programs that position our client
partners as thought leaders and leverage our industry expertise to put a
spotlight on their technology’s unique market value.

EDUCATION

We provide a variety of integrated services to education client partners
including supporting recruitment efforts, planning and managing large-scale
events and growing brand awareness via high-impact media coverage.

GET STARTED

Contact us to learn more about making Franco an extension of your team.


OUR RICH HISTORY AS A DETROIT-BASED PR FIRM HAS GIVEN US THE OPPORTUNITY TO
SHAPE SOME OF THE REGION’S MOST ICONIC BRANDS AND DEVELOP STRATEGIC B2B AND B2C
PROGRAMS FOR CLIENTS IN A VARIETY OF INDUSTRIES WITH A LOCAL, NATIONAL AND
GLOBAL REACH. THE DEEP EXPERTISE WE’VE BUILT BY STAYING TRUE TO OUR ORIGINS
WHILE ALSO EVOLVING TO REMAIN AT THE FOREFRONT OF A CHANGED INDUSTRY MADE US
WHAT WE ARE TODAY: AN INTEGRATED COMMUNICATIONS AGENCY THAT’S EQUAL PARTS LEGACY
AND CONTEMPORARY.

LEARN MORE
59



YEARS


WHAT WE’RE SAYING

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Explore the main differences between ChatGPT and Bard to understand which tool
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FRANKLY… EPISODE 21: RECAPPING THE MACKINAC POLICY CONFERENCE AND “THE POWER OF
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Devon O'Reilly and Tina Kozak report back from the 2023 Mackinac Policy
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WHY WE’RE LEGIT

As a data-driven agency, generating tangible results for our clients is our top
priority. We’re constantly honing our skills through continued learning, earning
us numerous industry awards and recognitions.

IABC Detroit selected Franco as a 2022 Beacon Awards winner for Agency of the
Year. The Beacon Awards program recognizes excellence in communications in
Michigan.
Franco received an IABC Detroit Award of Merit in the media relations category
for The Salvation Army Eastern Michigan Division’s annual Red Kettle fundraising
campaign, along with an IABC Silver Quill Award for our social media work
supporting The Salvation Army’s 32nd Annual Bed & Bread Radiothon.
Franco was selected as one of the Top Agencies for 2023 in the Boutique Agencies
of the Year category of Ragan/PR Daily’s Top Agencies Awards.
Franco received an Honorable Mention in the PR Daily Content Marketing Awards
COVID-19 category for The Salvation Army of Metro Detroit’s 2020 Red Kettle
Campaign.
Franco’s media relations work on behalf of client Pope Francis Center received
an Honorable Mention in the CSR & Diversity Awards presented by PR News.
Franco received a 2021 PRSA East Central District Diamond Award for our work on
The Salvation Army Eastern Michigan Division’s 2020 Red Kettle Integrated
Communications Campaign.
In 2022, O’Dwyer’s featured Franco in its annual ranking of PR firms, which
included a #1 ranking in Michigan in seven industries (Automotive, Education,
Energy, Healthcare, Nonprofit, Professional Services and Real Estate Finance &
Development).
‹›


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to help you grow your business. 




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