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SEMALT PROVIDES ON-PAGE SEO TIPS YOU NEED TO KNOW



All SEO strategies are aimed at improving a site's ranking in search engine
results. Every winning strategy focuses on developing a website that is friendly
to search engine ranking algorithms, and that's more or less what SEO is all
about. There are two categories of factors that determine a website's ranking
and these are on-page SEO and off-page SEO factors. In this article, Ivan
Konovalov, the Semalt expert, will discuss on-page SEO factors and their
importance to the online presence of a site.

On-page SEO relates to the elements of the website that you can control. These
include the technical elements such as quality of code and structure of the web
pages, the quality of content, and the user-friendliness of the site. Once
on-page SEO is tackled properly (which is a simple task since everything is in
your hands), the chances of ranking higher are significantly increased. Another
advantage of taking care of on-page SEO is that the site is set on the right
path to the success of your off-page SEO strategy.


MAIN PILLARS OF ON-PAGE SEO

Here are the major on-page factors that should be focused on for more effective
SEO:

1. Technical competitiveness of the site: Every technical detail of the site
needs to be made excellent to ensure that search engine crawlers find it easy to
index the site. Here are tips on how to go about it:

 * Include custom meta tags. They influence visitors and increase the
   click-through rate.
 * Use a short, precise, comprehensive and attractive title tag. The tag should
   be within the character limit, stand out from competitors, and include all
   pertinent information about your business.
 * Your meta description should clearly tell users what they'll find on the
   page. Include your brand name in the meta description and add a keyword or
   its synonyms to get your point home.
 * Have an eye-catching landing page with multiple heading tags.



2. High-quality content with optimum value to your audience: When developing
content to put on your website, ask yourself why your customers visit your site.
Most likely, it's because they find what they are looking for (that is the value
of your content). Writing excellent content cannot be overemphasized. Your
content should have well-researched and placed keywords, and it should be
unique, informative and easy to read. Awesome website content is also
user-friendly. Today's internet user wants shorter texts and more images and
videos. So, keep this in mind as you plan how to promote your products and
services through the web content.

3. Faultless user experience (UX): This on-page SEO factor has gained more
significance lately. To achieve flawless user experience, the website should be
designed and maintained in a way that is easy for users to understand and
navigate. It also needs to be fast, mobile-friendly and responsive. Internet
users continue to be sophisticated, and it's inherent for website owners to
understand these changes. Today's customer wants a site that loads right away
and one that is easy to navigate using mobile devices. Anything less certainly
hurts user experience and pulls conversion rate down. Therefore, a lot of focus
needs to be paid to the user experience. It is the only on-page SEO factor that
keeps both users and search engines happy.

When these on-page SEO factors are taken care of properly, the website will most
likely achieve a higher rank in search engine results. The website will be more
visible and attractive to visitors and the conversion rate, thus sales and
revenue could get a boost. As you can see, there are more than enough reasons to
invest more in on-page SEO.