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Media & Entertainment


APPLE ALUM’S JOBS APP FOR INDIA’S WORKERS SECURES $8 MILLION

Manish Singh@refsrc / 7:39 PM HST•August 31, 2020
comment Comment

cameraImage Credits: Getty Images

Javed, a middle-aged man, worked as a driver before losing that job earlier this
year as coronavirus spread across India, prompting New Delhi to enforce a
nationwide lockdown and temporarily curb several business activities.

There are millions of people like Javed in India today who have lost their
livelihood in recent months. They are low-skilled workers and are currently
struggling to secure another job.

An Apple alum thinks he can help. Through his app startup Apna, Nirmit Parikh is
helping India’s workers learn new skills, connect with one another and find
jobs.



Parikh’s app is already changing lives. Javed, who could barely speak a few
words in English before, recently posted a video on the Apna app where he talked
about his new job — processing raisins — in English.

In less than one year of its existence, the Apna app — available on Android —
has amassed more than 1.2 million users.

The startup announced on Tuesday it has raised $8 million in its Series A
financing round led by Lightspeed India and Sequoia Capital India. Greenoaks
Capital and Rocketship VC also participated in the round.

In an interview with TechCrunch last week, Parikh said that these workers lack
an organized community. “They are daily-wage workers. They rely on their friends
to find jobs. This makes the prospects of them finding a job very difficult,” he
said.





Apna app comprises vertical communities for skilled professionals, like
carpenters, painters, field sales agents and many others (Image Credits: Apna)



“The most powerful thing for me about Apna is its communities — I’ve seen people
help each other start a business, learn a new language or find a gig!
Communities harbinger trust and make the model infinitely scalable,” said
Vaibhav Agrawal, a partner at Lightspeed India, in a statement.



The other issue they struggle with is their skill set. “An electrician would end
up working decades doing the same job. If only they had access to upskilling
courses — and just knew how beneficial it could be to them — they would stand to
broaden their scope of work and significantly increase their earnings,” said
Parikh.

Apna is addressing this gap in multiple ways. In addition to establishing a
community, and rolling out upskilling courses, the startup allows users — most
of whom are first-time internet users — to easily generate a virtual business
card. The startup then shares these profiles with prospective employers. (Some
of the firms that have hired from the Apna app in recent weeks include Amazon,
Big Basket and HDFC Bank.)

In the last month, Parikh said Apna has facilitated more than 1 million job
interviews — up more than 3X month-on-month. During the same period, more than 3
million professional conversations occurred on the platform.

Parikh said he plans to use the fresh capital to expand Apna’s offerings, and
help users launch their own businesses. He also plans to expand Apna, currently
available in five Indian cities, outside of India in the future.



There are over 250 million blue and grey-collar workers in India, and providing
them meaningful employment opportunities is one of the biggest challenges in our
country, said Harshjit Sethi, principal at Sequoia Capital India, in a
statement.

“With internet usage in this demographic growing rapidly, further catalysed by
the Jio effect, apps such as Apna can play a meaningful role in democratizing
access to employment and skilling. Apna has built a unique product where users
quickly come together in professional communities, an unmet need so far,” he
added.

A handful of other players are also looking for ways to help. Last month, Google
rolled out a feature in its search engine in India that allows users to create
their virtual business card. The Android-maker also launched its jobs app Kormo
in the country.

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