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 1. Applications
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ORACLE MARKETING

Oracle Marketing is the most comprehensive, integrated marketing solution
available to launch cross-channel marketing programs and unify all prospect and
customer marketing signals in a single view. This solution helps generate a
higher return on digital marketing investments, create customer loyalty through
superior campaign performance, and unlock real-time performance decisions during
critical campaign cycles.

Request a demo




SAVE THE DATE FOR MARKETING SUMMIT AT ORACLE CLOUDWORLD

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Subscribe for updates


EXPLORE MARKETING IN THESE INTERACTIVE TOURS

B2B interactive demo

See our marketing automation, sales, and service software designed for B2B
businesses.

See B2B product
B2C interactive demo

Tour our B2C solutions for marketing, ecommerce, and customer service.

See B2C product
Unity Customer Data Platform demo

Learn how our customer data platform can help both marketing and technical
users.

Explore CDP product


EXPLORE ORACLE MARKETING

B2C Marketing B2B Marketing
 * B2C Marketing
 * B2B Marketing


B2C MARKETING

DATA-DRIVEN CAMPAIGN MANAGEMENT FOR B2C MARKETING PROFESSIONALS

Simplify marketing campaign creation, execution, and measurement. Use built-in
intelligence to capture real-time customer behaviors to produce sophisticated
yet efficient B2C marketing campaigns.

See solution details

FEATURED PRODUCTS

 * Responsys Campaign Management
 * BlueKai Data Management Platform
 * CrowdTwist Loyalty and Engagement
 * Audience Segmentation
 * Content Management
 * Infinity Behavioral Intelligence
 * Maxymiser Testing and Optimization
 * Unity Customer Data Platform




B2B MARKETING

MARKETING AUTOMATION SOLUTIONS FOR PERSONALIZED B2B MARKETING

Create targeted, cross-channel marketing campaigns, optimize lead generation
activities, personalize customer and prospect communications, and automate
marketing activities. Use real-time data-driven insights to engage, convert, and
nurture buyer relationships to increase sales.

See solution details
Explore Fusion Marketing

FEATURED PRODUCTS

 * Eloqua Marketing Automation
 * DataFox Data Management
 * CrowdTwist Loyalty and Engagement
 * Content Management
 * Infinity Behavioral Intelligence
 * Maxymiser Testing and Optimization
 * Unity Customer Data Platform




EXPLORE ORACLE MARKETING INDUSTRY SOLUTIONS




HEALTHCARE

Explore the digital patient engagement solutions that can be tailored to each
person. Improve outcomes at the individual and community levels and create the
kind of experiences that drive engagement.




RETAIL

Explore the retail marketing solution that converts browsers to buyers.
Personalize marketing campaigns, exceed customer expectations, and build
customer loyalty.




UTILITIES

Discover the utilities marketing solution that automates marketing
communications and drives personalization at scale. Increase program
enrollments, reach new customers and prospects, and lower costs.


GARTNER MAGIC QUADRANT FOR B2B MARKETING AUTOMATION PLATFORMS

Discover why Oracle’s ongoing innovations drive faster speed-to-lead handoffs
and increase revenue.

Download the report


WHY CHOOSE ORACLE MARKETING?


01UNIFY AND ACTIVATE YOUR CUSTOMER DATA

Connect customer behaviors, transactions, firmographics, and demographics across
the entire customer experience to make every interaction matter for each
individual.

See how Oracle Unity Customer Data Platform can help


02DELIVER RELEVANT EXPERIENCES IN REAL TIME

Collect data from more places, apply intelligence at scale, and use insights to
deliver personalized customer experiences in the moments that matter.

Personalize your B2C marketing campaigns

View the B2B Marketing interactive demo (2:29)


03EASILY EXECUTE SOPHISTICATED MARKETING

Empower marketers to use their intuition and creativity to orchestrate amazing
B2B and B2C campaigns and irresistible customer experiences.

Personalize your B2B marketing initiatives


04INCREASE CUSTOMER LOYALTY AND RETENTION

Reward and engage your loyalty program members with highly personalized
campaigns based on customer data, shopping behaviors, and preferences in real
time.

Forrester ranks Oracle a leader in loyalty solutions


RED BULL RACING HONDA AND ORACLE CX: DRIVING THE FAN EXPERIENCE

Oracle Advertising and CX and Red Bull Racing Honda are teaming up to deliver
unrivaled fan experiences and bring fans closer to the race through
personalization and real-time engagement. Watch as the journey begins to unfold.

Read the story


ORACLE MARKETING CUSTOMER SUCCESSES

View more customer successes

Learn why companies across all industries use Oracle Marketing to deliver
timely, personalized multichannel customer experiences. Click on the logos to
learn more.

 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
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WHERE MARKETERS PLAN TO INVEST THIS YEAR

37%customer data platforms
32%segmentation and targeting
30%testing and optimization
29%content management system
28%artificial intelligence (AI)
27%marketing automation platform



Source: Marketing Trends 2022


MAKE EVERY CUSTOMER INTERACTION MATTER WITH MARKETING PERSONALIZATION


RECOGNIZE YOUR CUSTOMERS ANYWHERE

Recognize each customer across all their interactions with your brand so you can
engage with them in a consistent and personalized way.

Learn how to deliver personalized customer experiences at scale


ADAPT TO UNPREDICTABLE CUSTOMER JOURNEYS

Improve customer engagement by delivering experiences that adapt in real time to
the complexity and unpredictability of customer behaviors.

Match the pace of customer change with real-time customer experiences (21:39)


PREDICT AND DELIVER ON CUSTOMER NEEDS

Harness the value of AI to engage with customers at the time that’s right for
them, on their preferred channel, and with the right message, every time.

Discover new AI capabilities in Oracle Responsys

Discover new AI capabilities in Oracle Eloqua




CONNECT YOUR MARKETING ECOSYSTEM AND BEYOND

Break down marketing silos and connect to sales cloud, service cloud, and
back-office applications to provide consistent experiences throughout the
customer lifecycle.

See how connected CX can help you (2:29)

MARCH 30, 2022


5 SURPRISING FINDINGS FROM ORACLE’S 2022 MARKETING TRENDS SURVEY

Vanessa Denice, Content Marketing Manager, Oracle

Working with research firm Ascend2, Oracle gathered insights from 853 marketers
across the US, Canada, India, and the UK who represent organizations in various
industries and marketing channels. We compiled the results into a new report,
"Marketing trends 2022: Marketers tell all about successes, struggles, and
solutions." The report reveals interesting insights into the biggest challenges
and opportunities of the year.

Continue reading to learn about the five findings that stood out.

Read the complete post

FEATURED BLOGS

 * February 24, 2022 Black History Month 2022: Celebrating Black trailblazers in
   technology, marketing, customer experience, and beyond
 * December 30, 2021 How to drive consistency with your cross-channel marketing
   for the best customer experience
 * November 24, 2021 CDP vs. CRM vs. DMP: Their differences, capabilities, and
   how they can work together
 * September 29, 2021 Oracle’s Larry Ellison offers a plan to help salespeople
   sell more

View all


RESOURCES

See what's new Compare Oracle Already a customer? Build your skills Get help and
support FAQ
 * See what's new
 * Compare Oracle
 * Already a customer?
 * Build your skills
 * Get help and support
 * FAQ


SEE WHAT'S NEW

SEE WHAT’S NEW IN ORACLE MARKETING

Catch up on the latest in blogs, videos, product demos, events, and more from
the Oracle Advertising and CX team. See how we’re making every customer
interaction matter.

 * Explore what’s new
 * See what’s new in your update
 * Watch our latest videos
 * Register for upcoming events
 * Catch up on recent headlines
 * See where analysts rank Oracle


COMPARE ORACLE

SEE WHY ORACLE MARKETING IS A LEADER

Oracle Advertising and CX goes beyond email marketing to deliver experiences
tailored to each customer’s expectations in real time.

 * See Oracle’s vision for CX (1:55)
 * Explore analyst reports

SEE THE COMPARISONS

 * Oracle Marketing vs. Salesforce
 * Oracle Marketing vs. Adobe
 * Oracle Eloqua vs. Pardot
 * Oracle Eloqua vs. Marketo


ALREADY A CUSTOMER?

RESOURCES TO HELP YOU GET STARTED

Explore Topliners for peer collaboration, information sharing, and needed tools.
Ask questions, comment, and learn more about Oracle Marketing products and
related technologies.

Explore Topliners

ADDITIONAL RESOURCES

 * Get best practices and resources
 * Idea Labs—share ideas, vote, and discuss


BUILD YOUR SKILLS

DEVELOP YOUR SKILLS

Oracle University provides a variety of learning solutions to help you build
cloud skills, validate expertise, and accelerate adoption.

 * Take free training
 * Get certified
 * Oracle Guided Learning
 * Search CX Marketing learning subscriptions


GET HELP AND SUPPORT

SUPPORT

 * Oracle Support
 * Topliners customer community

PARTNERSHIPS

 * Oracle Consulting
 * Cloud Marketplace
 * Find a partner
 * Become a partner

HOW CAN WE HELP YOU?

 * Contact global resources
 * Schedule an executive briefing


FAQ

HOW MARKETING AUTOMATION WORKS

Marketing automation software makes it easier to plan, coordinate, manage, and
measure the results of marketing campaigns across channels, including email,
web, display, search, and social. By automating processes, the software makes
marketing more effective.

How marketing automation works

ANSWERS TO POPULAR QUESTIONS

 * What is marketing automation?
 * What are marketing automation benefits?
 * Top marketing automation statistics
 * What is digital marketing?
 * What is mobile marketing?
 * How to determine marketing ROI
 * How to build a marketing strategy


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