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27-29 October 2021 • online
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THE WORLD’S LARGEST ONLINE ADVERTISING EVENT


27-29 OCTOBER 2021 • ONLINE

secure your seat now


 * 70,000+attendees
 * 100+speakers
 * 160+countries
 * 10+tracks


WELCOME TO AD WORLD

Join 70,000 of the world’s brightest minds in advertising to learn, share
secrets and connect online.

For three days on 27-29 Oct, Ad World will stream 10+ Digital Advertising
Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to
help take your business to the next level.

The all-in-one advertising event will bring you closer to leading marketers and
brands than ever before from the comfort of your home.

BUY TICKETS


“A NEW STANDARD FOR DIGITAL EVENTS.”


“ONE OF THE MOST USEFUL CAN-USE-IT-NOW ADVERTISING CONFERENCES I’VE SEEN!”


“THE EVENT FOR VISIONARY ADVERTISING IDEAS.”


EXPLORE AD WORLD TRACKS

It's like 11 Events In One


CONTENT MARKETING

Turn one-time clicks into long-term customers with the power of content
marketing!

COPYWRITING TIPS / CONTENT FRAMEWORKS / STORYTELLING STRATEGIES / PSYCHOLOGICAL
TRIGGERS / PERFORMANCE ANALYSIS / PROMOTION STRATEGIES



WHAT YOU WILL LEARN:

How to build your own bulletproof content creation framework in 2021

The blueprint to writing copy that converts like crazy

How to use persuasive storytelling to generate compelling content

How to measure, analyze, and finetune content for performance

Step-by-step guide to organic and paid promotion

WHO YOU WILL MEET:

Ross Simmonds (Foundation)

Alex Cattoni (The Copy Posse)

Travis Chambers (Chamber Media)

Darby Rollins (Jarvis Underground)

More announced soon!


CONVERSION OPTIMIZATION

Optimize your conversion rate and make your funnels convert like crazy!

LANDING PAGE BLUEPRINTS / SPLIT-TESTING STRATEGIES / CRO HACKS / BEHAVIORAL
SCIENCE / DATA ANALYSIS



WHAT YOU WILL LEARN:

9-Figure landing page blueprints

Cutting-edge split-testing strategies and CRO hacks

How to leverage the power of behavioral science and UGC to convert anyone,
anywhere

Step-by-step strategies for landing page optimization and Google Tag Manager

The ultimate framework for user event tracking across the funnel

WHO YOU WILL MEET:

Speakers: Announced Soon!


LEAD GENERATION

Pull in more new customers than ever before with surefire lead generation
strategies!

INCREASE LEAD QUALITY / TRAFFIC SOURCES / SPLIT-TESTING STRATEGIES /
SEGMENTATION TIPS / CHATBOT STRATEGIES / FUNNEL BUILDING / DATA ANALYSIS



WHAT YOU WILL LEARN:

Trusted frameworks for improving lead quality by a landslide

How to leverage key traffic sources

Detailed split-testing strategies + powerful segmentation tips

Step-by-step chatbot strategies and funnel building

Expert data analysis frameworks

WHO YOU WILL MEET:

Speakers: Announced Soon!


SEO

Hack your way to the top of search engines with breakthrough SEO strategies!

ADVANCED SEO HACKS / GOOGLE SEARCH ADS STRATEGIES / VIDEO SEO / OPTIMIZE YOUR
STORE / WEBSITE ACQUISITIONS



WHAT YOU WILL LEARN:

Advanced SEO Hacks to skyrocket you to the top of search engines

Foolproof strategies to nail your content + video rankings

Blueprints for optimizing your store & doing keyword research

Expert website acquisition strategies

Technical SEO frameworks to turbocharge your performance

WHO YOU WILL MEET:

Loren Baker (Search Engine Journal)

Eugene Levin (Semrush)

Brian Dean (Backlinko & Exploding Topics)

Jon Bennion (Online Marketing Gurus)

More announced soon!


THE FUTURE OF ADVERTISING

Be at the forefront of the advertising industry with the hottest, most
cutting-edge trends!

WHAT'S NEW & WHAT'S NEXT / NEW AD TECH / TRACKING & ATTRIBUTION / BIG DATA / AI
IN ADVERTISING



WHAT YOU WILL LEARN:

Insights on the latest trends from world class marketing experts

How to leverage the latest Ad Tech products

Tracking & Attribution frameworks + Big Data strategies

Omnichannel marketing blueprints to dominate your niche

Step-by-step strategies for marketing to Gen Z & leveraging AI

WHO YOU WILL MEET:

Rory Sutherland (Ogilvy UK)

Seth Godin (altMBA, Yoyodyne & Akimbo)

Ryan Deiss (Digital Marketer)

Jim Kwik (Kwik Learning)

Eugene Levin (SemRush)

Ben Parr (Octane AI)

Maggie Winters Gaudaen & Zach Goodwin (January Third)

More announced soon!


PERFORMANCE DESIGN & CREATIVES

Kiss ad fatigue goodbye once and for all!

PERFORMANCE CREATIVE TEMPLATES / VIDEO AD FORMULAS / ADVANCED UGC / SALES PAGE
DESIGN / AD FATIGUE HACKS



WHAT YOU WILL LEARN:

Ad creative templates for a huge conversion spike

Rockstar video ad & UGC formulas to turn your brand into a household name

Expert sales page design frameworks to eliminate customer hesitation

Powerful ad fatigue strategies to protect your brand from burnout & increase
engagement

WHO YOU WILL MEET:

Kris Sugatan (Sugatan Agency)

Benton Crane (Harmon Brothers)

Alex Antolino (Typeform)

Chris Erthel (Meller)

Cody Iverson (Viscap Media)

More announced soon!


SOCIAL MEDIA MARKETING & INFLUENCERS

Go viral like a pro & become a social media expert!

TIKTOK GROWTH / YOUTUBE RANKING / CONTENT REPURPOSING / MONETIZE YOUR FOLLOWING
/ PROMO STRATEGIES / CONVERSION COPYWRITING / BRAND CAMPAIGN BLUEPRINTS / FUNNEL
BUILDING



WHAT YOU WILL LEARN:

Breakthrough strategies to grow massively on TikTok

Formulas to ignite your social media calendar & content creation

Step-by-step strategies for going viral on YouTube + TikTok + Instagram

How to build a hyper-engaged community & foster meaningful partnerships

Roadmaps for monetizing your following with the help of influencers & UGC

WHO YOU WILL MEET:

Aneri Shah (WhatsApp at Facebook)

Mari Smith (Mari Smith International, Inc)

Marc Lefkowitz (YouTube)

Maggie Lower (Hootsuite)

Maira Genovese (MG Empower)

Jacob Pace (Flighthouse)

Sebastian Beja (Mindvalley)

Ulyses Osuna (Influencer Press)

More announced soon!


ECOMMERCE / DTC

Learn proven Ecommerce/DTC paid ads strategies used by 7/8/9+ figure store
owners to scale their stores!

INCREASE YOUR AOV / GET MORE SALES / BRAND BUILDING / INCREASE CUSTOMER
RETENTION / SCALING GLOBALLY



WHAT YOU WILL LEARN:

How to maximize your AOV & pull in a record number of sales

The trusted framework for building a brand and increasing customer retention

How to scale your eCom brand globally

Hyper-effective SMS marketing for an 800% conversion boost

Frameworks for creating irresistible shopping ads

WHO YOU WILL MEET:

Speakers: Announced Soon!


EMAIL MARKETING & AUTOMATION

Build a relationship with your customers through email marketing and automation!

EMAIL NURTURING / GROWING A USER LIST / LEAD SEGMENTATION / MARKETING AUTOMATION
& FLOWS / NEWSLETTER BLUEPRINTS



WHAT YOU WILL LEARN:

Step-by-step lead segmentation & email nurturing techniques

Proven marketing automation & flows you can copy + paste

How to leverage the latest live chat + chatbots to ease your team’s workload

Expert marketing workflows/ Zapier that makes conversions a no-brainer

Blueprints for growing and personalizing an email list through newsletters

WHO YOU WILL MEET:

Speakers: Announced Soon!


MEDIA BUYING

Skyrocket your ROAS and scale your brand to a whole new level!

TESTING STRATEGIES / CAMPAIGN OPTIMIZATION / CREATIVE ANALYSIS / SCALING
STRATEGIES / TRAFFIC SOURCES



WHAT YOU WILL LEARN:

Fail-proof testing strategies that help you scale to a whole new level

Media Buying strategies for Facebook, YouTube, Google and LinkedIn ads

Cutting-edge creative analysis & optimization techniques

How to set up and fine-tune your campaigns for maximum impact

Ways to make the most out of your traffic sources

WHO YOU WILL MEET:

Ralph Burns (Tier 11)

Bailey Proulx (Experts Agency)

Yan Vispo (RumboEficiente.com)

Lindsay Shearer (Pins 4 Profit & BrandRanx Media)

Marcel Sattler (McAd-Consulting.com)

Ashton Shanks (Hemon Media & HemonX)

Mike Rhodes (AgencySavvy & WebSavvy))

More announced soon!


GROWTH HACKING

Unlock explosive growth frameworks and dominate your niche!

VIRAL LOOPS / REFERRAL MARKETING / FUNNEL MARKETING / THE PIRATE FUNNEL / GROWTH
EXPERIMENTATION



WHAT YOU WILL LEARN:

Frameworks for growth experimentation to scale massively

Step-by-step referral marketing + viral loop techniques to attract a slew of
customers

Advanced funnel marketing strategies, including ways to leverage the Pirate
Funne

Ideation, ranking, and experiment design frameworks

How to discover new channels for growth & create WOW moments for your audience

New Channels for Growth

Tools-Based Marketing

WOW Moment

WHO YOU WILL MEET:

Jay Bowden (Google)

Guillaume Cabane (HyperGrowth Partners)

David Arnoux (Growth Tribe)

Corey Haines (Swipe Files)

Joshua Johnston (321 Pocket Ops)

Jon Brody (Ladder)

Jack Paxton (Top Growth Marketing)

More announced soon!

more tracks Announced Soon!


AD WORLD SPEAKERS

An unparalleled lineup of Ad World leaders have come to share their secrets.
They will present actionable insights, data-driven knowledge, and innovative
ideas from the online advertising industry.

Rory Sutherland

Vice Chairman, Ogilvy UK, TED Global Speaker, Author of Alchemy



RORY SUTHERLAND

VICE CHAIRMAN, OGILVY UK, TED GLOBAL SPEAKER, AUTHOR OF ALCHEMY

Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title
which has allowed him to co-found a Behavioral Science practice within the
agency.
He works with a consulting practice of Psychology graduates who look for ‘unseen
opportunities’ in consumer behavior - these are the often small contextual
changes which can have enormous effects on the decisions people make, for
instance tripling the sales rate of a call center by adding just a few sentences
to the script.
Put another way, lots of agencies will talk about “bought, owned and earned”
media. We also look for “invented media” and “discovered media”, seeking out
those unexpected (and inexpensive) contextual tweaks that transform the way that
people think and act.



Seth Godin

Founder, altMBA, Yoyodyne & Akimbo



SETH GODIN

FOUNDER, ALTMBA, YOYODYNE & AKIMBO

Seth Godin is the author of 20 bestsellers that have been read all around the
world. His work has been translated into more than 35 languages. He is also the
founder of the altMBA and The Akimbo Workshops—online seminars that have
transformed the lives of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing,
quitting, leadership, and—most of all—changing the way people see the world. You
might be familiar with some of his books: Linchpin, Tribes, The Dip, and Purple
Cow. His book, "This Is Marketing", was an instant bestseller around the world.
His latest, "The Practice", was published at the end of 2020 and is already a
smash hit.
In addition to his writing and speaking, Seth has founded several companies,
including Yoyodyne and Squidoo. His blog (you can find this by typing “Seth”
into Google) is one of the most popular on the internet. His podcast rests in
the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000
people have completed his influential Akimbo and altMBA workshops, and continue
to seek out his invaluable guidance.



Kris Sugatan

Founder & CEO, Sugatan



KRIS SUGATAN

FOUNDER & CEO, SUGATAN

With systematic problem solving as her zone of genius, Kris Sugatan founded a
growth-hacking ecommerce agency with a team of international digital nomads who
work 24/7 to stay ahead of the competition and grow their client’s businesses
like their own through innovative methodologies.
Since the inception of Sugatan in 2018, she has driven over $147 million in
revenue for their clients while generating 24x ROAS during Black Week.
As a full-funnel strategist, Kris ensures that every creative decision is backed
by data to create lasting success for clients.



Ryan Deiss

Founder & CEO, Digital Marketer



RYAN DEISS

FOUNDER & CEO, DIGITAL MARKETER

Ryan Deiss is the Founder and CEO of The Scalable Company, DigitalMarketer.com,
Recess.io, and a Founding Partner at Scalable Equity, LLC, a venture equity
accelerator that builds and acquires B2B media and software brands.
He is the creator of the “Customer Value Optimization” methodology, and has
introduced and popularized many of the digital selling strategies that modern
companies now take for granted.
He is also the Founder and Host of "The Traffic & Conversion Summit", the
largest digital marketing conversion conference in North America.
Ryan is a best-selling author and a sought-after speaker who has shared the
stage with top business leaders and celebrities like Sir Richard Branson,
William Shatner, Gary Vaynerchuk, Rachel Hollis, Tim Ferris, Daymond John, and
Dave Ramsey.



Dennis Yu

CEO, BlitzMetrics



DENNIS YU

CEO, BLITZMETRICS

Dennis Yu is the CEO of BlitzMetrics, a digital marketing company which partners
with schools to train young adults.
His personal mission centers around mentorship from his experience with helping
people from all walks of life grow their expertise in digital marketing, sharing
his insights from managing campaigns for enterprise clients like The Golden
State Warriors, Nike, and Rosetta Stone.
Dennis is an internationally recognized lecturer in Facebook Marketing and has
spoken over 730 times in 17 countries, spanning 5 continents, including keynotes
at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen,
and Marketo Summit.



Jim Kwik

New York Times Best Selling Author, Founder & CEO, Kwik Learning



JIM KWIK

NEW YORK TIMES BEST SELLING AUTHOR, FOUNDER & CEO, KWIK LEARNING

Jim Kwik, his real name, is the widely recognized world expert in memory
improvement, brain optimization and accelerated learning.
After a childhood brain injury left him learning-challenged, he created
strategies to dramatically enhance his mental performance. He has since
dedicated his life to helping others unleash their true genius and brainpower.
Jim is host of the top education training podcast "Kwik Brain" and instant New
York Times bestselling author of “Limitless - Upgrade Your Brain, Learn Anything
Faster, Unlock Your Exceptional Life.” His mission: No brain left behind.



Aneri Shah

Product Marketing Manager, WhatsApp at Facebook



ANERI SHAH

PRODUCT MARKETING MANAGER, WHATSAPP AT FACEBOOK

Aneri Shah is a Product Marketing Manager at WhatsApp, focusing on new business
products. Prior to WhatsApp, she worked in consumer product marketing for
Facebook and held product marketing roles at Microsoft, Glassdoor and various
startups. She holds a B.S. in Business Administration and B.A. in Economics from
Berkeley.
Originally hailing from Hong Kong, Aneri enjoys travel and exploring new
cultures. Outside of work, she has her own career coaching practice and enjoys
volunteering in the education space, from tutoring at San Quentin prison to
literacy coaching with the San Francisco Education Fund.



Brian Dean

Founder, Backlinko & Co-Founder, Exploding Topics



BRIAN DEAN

FOUNDER, BACKLINKO & CO-FOUNDER, EXPLODING TOPICS

Brian Dean is an SEO expert and the Founder of Backlinko, one of the top
marketing blogs online with 5 million readers.
He also recently co-founded Exploding Topics, a trend-spotting market research
product used by hundreds of top brands including Netflix, Google, Shopify and
more.



Ross Simmonds

Founder & CEO, Foundation Social



ROSS SIMMONDS

FOUNDER & CEO, FOUNDATION SOCIAL

Ross Simmonds is the Founder of Foundation Marketing, a content marketing agency
that combines data and creativity to develop and serve ambitious brands.
Foundation Marketing provides content marketing services to organizations all
over the world ranging from some of the fastest-growing startups and consumer
products to global Fortune 500 brands.
Ross and the team at Foundation have launched marketing initiatives that reach
millions of people and generate millions of new business opportunities through
SEO and social channels like Instagram, Slideshare, Facebook, Twitter, YouTube
and more.



Mari Smith

CEO, Mari Smith International, Inc.



MARI SMITH

CEO, MARI SMITH INTERNATIONAL, INC.

Often referred to as “The Queen of Facebook”, Mari Smith is widely known as the
Premier Facebook Marketing Expert and a top Social Media Thought Leader.
Forbes describes her as, “…the preeminent Facebook expert. Even Facebook asks
for her help.”
IBM named her as one of seven women that are shaping digital marketing.
Mari is an in-demand keynote speaker, corporate social media strategist, dynamic
live webcast host, and popular brand ambassador. She is also co-author of
"Facebook Marketing: An Hour A Day", and author of "The New Relationship
Marketing".


VIEW MORE

Got the knowledge & know-how to join our speaker line-up or know someone that
does?

Apply to speak


THE ONLINE ADVERTISING EVENT OF THE YEAR


A VIRTUAL EVENT LIKE YOU’VE NEVER SEEN BEFORE

LEARNING



LEARNING

Attend a 3 day Masterclass: Learn the strategies, systems and insider secrets
used by the top advertising experts across every major marketing channel.

Get access to 50+ hours of hyper-focused speeches, exclusive interviews, and
in-depth panels covering digital marketing's hottest topics.

NETWORKING



NETWORKING

The networking event of the year: Meet the industry elite, network with 70,000
marketers, advertisers, ecommerce brands, entrepreneurs and founders through
1-on-1 networking.

Connect with speakers directly at Live Speaker Q&A Sessions and get your
questions answered by the experts as part of an engaging virtual experience.

LEAD GENERATION



LEAD GENERATION

Get more global leads: Forge valuable, long-lasting connections with
industry-leading marketers and advertisers from across the world.

CAREER DEVELOPMENT



CAREER DEVELOPMENT

Ad World is an IAB approved event that will work towards IAB Certified
professional’s Continuing Education Credits. Together with the IAB (Interactive
Advertising Bureau) all Ad World attendees will receive:

 * A “Certified Ad World 2021 Attendee” badge for your website, email signature,
   and LinkedIn profile
 * A printable digital certificate
 * Recognition as a “Certified Ad World 2021 Attendee”
 * Up to 24 CE Credits* towards your recertification as an IAB Certified
   Professional

*1 CE credit per 1 hour of content. Required: upload proof of session
attendance.


WHAT ATTENDEES SAY ABOUT OUR EVENTS

Joshua Chin

Chronos Agency

"The value from the networking and presentations is something that no amount of
money can replace."

Mohamed Ali Aguel

Momentum Marketing Group

"Ad World was the closest thing to an in-person event! Everything was there:
value, online connections, deals and tons of learning!"

Troy Osinoff

JUICE

"I was consistently impressed by the quality and substance of presentations.
There was no fluff, just actionable and thoughtful approaches to marketing."

Nick Shackelford

Structured Social

"An incredible event that covered every continent with over 100 speakers. It
literally has never been done."

Alex Cattoni

The Copy Posse

"This is the most impressive and engaging virtual event I’ve ever been a part of
by far."

Mirella Crespi

Pixelhaus

"Leaders from all corners of the advertising industry shared everything from big
visions to actionable tactics over 3 days. It was truly unmissable!"

Claudio Marseglia
Attendee

"I connected with many of the speakers and expanded my network. I definitely
plan to attend Ad World 2021."

Matthew Black

Mav

"Ad World was like mixing the energy of Coachella with a virtual, global
audience."

Alex Salguero
Attendee

"What I learned in three days is more than I learned in the past three years."

Sue Prentice
Attendee

"A must-attend event for anyone leading brands into the digital future. Thank
you Ad World. I’ll be back."

Miguel Laliberte
Attendee

"The most accommodating advertising mastermind from the comfort of your home,
office, or Grandma’s house!"

Tony Christensen
Attendee

"Ad World should be mandatory for media buyers every year."


THE AD WORLD COMMUNITY

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TICKETS ON SALE NOW

Your all-access pass to join 70,000+ ATTENDEES ON OCTOBER 27-29 2021

27-29 October 2021 - online

AttendeeCompany
REGULAR


ATTENDEE

SALE PRICE
$177
FULL PRICE
$799
SAVE $622!

SALE ENDS IN 1 days

 * Identified as an Attendee

 * Company logo on your profile

 * Ad World Featured Companies Webpage Listing
   
   Have your company listed on the Ad World Featured Companies webpage hosted on
   the Ad World website. This is your chance for your company to get prime
   exposure to the advertising industry leading up to the show.

 * Free Basic Booth in the Ad World Marketplace
   
   Have your company listed in the Ad World Marketplace hosted on the Ad World
   platform for the duration of the show. This is your chance for your company
   to get prime exposure to all attendees, marketers and other businesses during
   the show. Note: Limit of 1 free basic booth per company

 * Early access to Ad World

 * 3+ days of 100+ speeches, panels and interviews

 * 10+ tracks spanning the industry’s biggest trends

 * Access live speaker Q&As

 * 1-on-1 networking with 70,000+ attendees

 * Customizable agenda

 * Bonus: 1 Week all-access replays, marketplace & directory
   Note: Optional 1-year replay pass available on next step

BUY TICKETS
REGULAR


COMPANY

SALE PRICE
$277
FULL PRICE
$999
SAVE $722!

SALE ENDS IN 1 days

Includes 1x free Basic Booth (worth $999)

 * Identified as a Company

 * Company logo on your profile

 * Ad World Featured Companies Webpage Listing
   
   Have your company listed in the Ad World Marketplace hosted on the Ad World
   platform for the duration of the show. This is your chance for your company
   to get prime exposure to all attendees, marketers and other businesses during
   the show. Note: Limit of 1 free basic booth per company

 * Free Basic Booth in the Ad World Marketplace
   
   Have your company listed in the Ad World Marketplace hosted on the Ad World
   platform for the duration of the show. This is your chance for your company
   to get prime exposure to all attendees, marketers and other businesses during
   the show. Note: Limit of 1 free basic booth per company

 * Early access to Ad World

 * 3+ days of 100+ speeches, panels and interviews

 * 10+ tracks spanning the industry’s biggest trends

 * Access live speaker Q&As

 * 1-on-1 networking with 70,000+ attendees

 * Customizable agenda

 * Bonus: 1 Week all-access replays, directory & marketplace
   Note: Optional 1-year replay pass available on next step

BUY TICKETS


NEVER MISS AN UPDATE

Sign up for email updates and stay in the know about all things Ad World
including price changes, discounts, and the latest speakers added to the
schedule.


SUBSCRIBE
27-29 october 2021 • online

#AdWorld2021






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