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Sign in/Sign up * Home * Category * Entry Guidelines * Judging Criteria * Inspiring Case Studies * T&C * FAQs * Contact Us * Previous Edition * Digiplus Award 2023 Edition 2 * Digiplus Award 2023 Edition 1 * Digiplus Awards 2022 * Digiplus Awards 2021 * Digiplus Awards 2020 #ETDigiPlus December 12, 2024 | The Leela Ambience, Gurugram Express Your Interest * * * * * DIGITAL MARKETING AWARDS INDIA- DIGIPLUS AWARDS ETBRANDEQUITY 6TH INDIA DIGIPLUS AWARDS ETBrandEquity.com's 6th India DigiPlus Awards is a premier event celebrating excellence in digital marketing, advertising, innovation, and talent within India. This esteemed awards program acknowledges India’s growing influence on the global digital marketing scene and honors outstanding work that drives compelling brand narratives. With over 70 distinct award categories, participants have the chance to showcase their achievements across several areas, including digital campaigns, mobile marketing, content marketing, industry-specific accomplishments, and special awards...Read More With over 70 distinct award categories, participants have the chance to showcase their achievements across several areas, including digital campaigns, mobile marketing, content marketing, industry-specific accomplishments, and special awards. These categories reflect the remarkable progress in digital marketing and advertising in India and aim to recognize both leading figures and emerging stars for their exceptional contributions. The awards process is rigorous, with entries evaluated by a panel of the country’s top digital professionals. This expert panel ensures that only the most deserving projects and campaigns are celebrated for their innovation and effectiveness. The judging process highlights the best practices and cutting-edge strategies that set benchmarks in the industry. The ET DigiPlus Awards are crucial in advancing the standards of digital marketing. By providing a platform to highlight exceptional talent and creative work, the awards inspire marketers to craft impactful brand stories and contribute to the evolving global digital marketing landscape. This celebration of achievement not only acknowledges past successes but also motivates continued excellence and innovation in the field. KEY DATES * Early Bird Deadline: August 29, 2024 * Regular Deadline: September 26, 2024 * Late Fees Deadline: October 25, 2024 * Shortlist Announcement: December 05, 2024 * Awards Night: December 12, 2024 PARTICIPATED BY INDIA'S TOP BRANDS IN PAST EDITION WHY ENTER ET DIGIPLUS AWARDS? INDUSTRY RECOGNITION Winning or even being nominated for the DigiPlus Award can provide valuable recognition from peers, clients, and industry leaders. It validates your work and showcases your achievements in a highly competitive field. ENHANCED REPUTATION Awards can enhance your credibility and reputation. They serve as third-party validation of your skills, innovations, and contributions, making you stand out in the industry. DISTINCTIVE OPPORTUNITY TO SHOWCASE EXPERTISE The DigiPlus Award offers a unique platform to highlight and celebrate your innovative achievements and industry-leading expertise. EQUALIZES COMPETITIVE OPPORTUNITIES The DigiPlus Award creates a fair platform where both new and seasoned professionals can compete on equal terms. ESTABLISH NEW STANDARDS OF EXCELLENCE The DigiPlus Award enables you to set new benchmarks for excellence in your field, demonstrating leadership and innovation SHOWCASE AWARD-WINNING TALENT TO ATTRACT NEW CLIENTS The DigiPlus Award allows you to showcase your award-winning talent, effectively attracting new clients and expanding your business opportunities. WHAT AN HONOUR! Previous Learning, Interaction, and Digital Creativity “I thoroughly enjoyed the experience for two reasons: learning from the country’s top minds and engaging with fellow jurors. The entries we reviewed displayed exceptional creativity, innovative thinking, and a deep understanding of the digital landscape, highlighting the vast creative opportunities in digital marketing.” Mohit Anand, Kellogg India & South Asia “Evaluating top digital marketing work was both captivating and enriching. Witnessing innovative content and strategic partnerships driving exceptional results was truly inspiring. The high quality of this work assures me that we're on track to producing world-class global campaigns soon.” Saugata Gupta, Managing Director & CEO, Marico Jury Chair 2023 (Edition 1) “I see this opportunity as a glimpse into the industry's remarkable achievements. Observing campaigns from small brands, regional players, and agency partners has been truly inspiring. The entries showcased meticulous idea development, inventive engagement tactics, and skilled use of digital platforms, with strategic use of regional platforms adding an exciting dimension.” Sujay Ray, Head- Digital Marketing - Professional Products Division, L'OréalJury 2023 "Within the digital spectrum, there's immense potential in the data and Al realm, yet we've seen relatively little presented on this front. I'd love to witness more of the groundbreaking work harnessing data and Al to empower brands. It would be truly great to witness such innovative and transformative initiatives coming to the forefront." Bhavesh Jhalani, Head-Digital Marketing, Godrej Appliances Jury 2023 “Watching the innovative entries was truly inspiring. The high caliber of work highlighted the growing complexity of digital marketing and social media. I've gained valuable insights, and for those who haven't participated, these awards are exceptionally well-organized. Don’t miss the chance to elevate your brand—engage with this platform and shine.” Sanjiv Bajaj Bajaj Capital Diverse Brilliance & Future Success I'm thoroughly impressed by the caliber and diversity of the participants. This experience has been incredibly enriching in terms of learning. As we look towards the next year, I encourage nominees to wholeheartedly showcase their finest efforts. Emphasize innovation and business impact, and success will surely follow. Prashant Tripathy Max Life Insurance Captivating Nominations The experience was truly delightful. The nominations were captivating and I gained valuable insights as well! Anupriya Acharya, Publicis Groupe Exploring the Digital Landscape I thoroughly enjoyed the discussions with fellow jury members. The work presented was truly commendable, as digital emerges as a pivotal medium enhancing our creative efforts. I particularly value the harmony between campaign objectives and outcomes. This experience was a valuable learning opportunity for me as well. Anuj Jain, Kansai Nerolac Paints Ltd Enriching Insights from Campaign Reviews Personally, I found it incredibly enriching to review such a diverse range of entries. There were some truly clever and empathetic campaigns, effectively leveraging social media. Many of them demonstrated the ability to maximize impact without excessive spending. The ideas presented were innovative, uncharted, and boundary-pushing. I'm eagerly anticipating even more entries in the future. Vibha Padalkar, HDFC Life Learning, Interaction, and Digital Creativity “I thoroughly enjoyed the experience for two reasons: learning from the country’s top minds and engaging with fellow jurors. The entries we reviewed displayed exceptional creativity, innovative thinking, and a deep understanding of the digital landscape, highlighting the vast creative opportunities in digital marketing.” Mohit Anand, Kellogg India & South Asia “Evaluating top digital marketing work was both captivating and enriching. Witnessing innovative content and strategic partnerships driving exceptional results was truly inspiring. The high quality of this work assures me that we're on track to producing world-class global campaigns soon.” Saugata Gupta, Managing Director & CEO, Marico Jury Chair 2023 (Edition 1) “I see this opportunity as a glimpse into the industry's remarkable achievements. Observing campaigns from small brands, regional players, and agency partners has been truly inspiring. The entries showcased meticulous idea development, inventive engagement tactics, and skilled use of digital platforms, with strategic use of regional platforms adding an exciting dimension.” Sujay Ray, Head- Digital Marketing - Professional Products Division, L'OréalJury 2023 "Within the digital spectrum, there's immense potential in the data and Al realm, yet we've seen relatively little presented on this front. I'd love to witness more of the groundbreaking work harnessing data and Al to empower brands. It would be truly great to witness such innovative and transformative initiatives coming to the forefront." Bhavesh Jhalani, Head-Digital Marketing, Godrej Appliances Jury 2023 “Watching the innovative entries was truly inspiring. The high caliber of work highlighted the growing complexity of digital marketing and social media. I've gained valuable insights, and for those who haven't participated, these awards are exceptionally well-organized. Don’t miss the chance to elevate your brand—engage with this platform and shine.” Sanjiv Bajaj Bajaj Capital Diverse Brilliance & Future Success I'm thoroughly impressed by the caliber and diversity of the participants. This experience has been incredibly enriching in terms of learning. As we look towards the next year, I encourage nominees to wholeheartedly showcase their finest efforts. Emphasize innovation and business impact, and success will surely follow. Prashant Tripathy Max Life Insurance Captivating Nominations The experience was truly delightful. The nominations were captivating and I gained valuable insights as well! Anupriya Acharya, Publicis Groupe Exploring the Digital Landscape I thoroughly enjoyed the discussions with fellow jury members. The work presented was truly commendable, as digital emerges as a pivotal medium enhancing our creative efforts. I particularly value the harmony between campaign objectives and outcomes. This experience was a valuable learning opportunity for me as well. Anuj Jain, Kansai Nerolac Paints Ltd Enriching Insights from Campaign Reviews Personally, I found it incredibly enriching to review such a diverse range of entries. There were some truly clever and empathetic campaigns, effectively leveraging social media. Many of them demonstrated the ability to maximize impact without excessive spending. The ideas presented were innovative, uncharted, and boundary-pushing. I'm eagerly anticipating even more entries in the future. Vibha Padalkar, HDFC Life Learning, Interaction, and Digital Creativity “I thoroughly enjoyed the experience for two reasons: learning from the country’s top minds and engaging with fellow jurors. The entries we reviewed displayed exceptional creativity, innovative thinking, and a deep understanding of the digital landscape, highlighting the vast creative opportunities in digital marketing.” Mohit Anand, Kellogg India & South Asia Next * 1 * 2 * 3 * 4 * 5 * 6 * 7 * 8 * 9 PREVIOUS EDITION JURY CHAIR SHANTANU KHOSLA Executive Vice Chairman Crompton Greaves Consumer Electricals Ltd. PREVIOUS EDITION GRAND JURY RAJNEET SINGH KOHLI CEO & Executive Director AMBUJ NARAYAN CEO- Taneira MANOJ SAXENA MD ,Bayer Zydus & South Asia Head- Pharma GARIMA MITTAL MISRA Managing Director PUSHKARAJ SHENAI Chief Executive Officer and Wholetime Director View more PREVIOUS EDITION JURY VISHAL SRIVASTAVA Head of Ecommerce and Digital GIRISH AHUJA Head of Marketing SHWETA SRIVASTAVA Head Digital Marketing DR. BISWAJIT RATH Head Analytics, CRM & Digital Technology VINAY JAIN Sr. GM - Global Health & Beauty Digital & E-Commerce View more PREVIOUS EDITION TESTIMONIAL SAUGATA GUPTA, MARICO The sky is the limit! SUMATI KAPUR, MCCAIN What an Honour! GIGESH GANGADHARAN, GODREJ Spotlight Fiesta SUJAY RAY, L'ORÉAL Voices of budding marketers will be heard! SURUCHI MAHATPURKAR KORE, BAJAJ GROUP More Than a Competition View more HOW OUR AWARDS WORK JUDGING CRITERIA We focus on exceptional entries that demonstrate outstanding execution and strong impact. Judges consider aspects like innovation, inspiration, and the ability to push boundaries. View weightage PERSISTENT FAIRNESS & INTEGRITY Judges who enter the competition don't vote on entries in their category to avoid bias. A strict code of conduct ensures impartial evaluation of all entries. This process ensures that only the most exceptional and impactful work receives recognition. CONFIDENTIALITY All material will remain confidential to the judges. Only the 'Credits and Casestudy' section of an entry will be made public via the shortlist/winner announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcement and winner guides. SCRUTINY BY EXPERT TABULATOR * Eligibility Check: An expert tabulator meticulously verifies the eligibility of each entry. * Certified Assurance: The tabulator’s name and logo stand as a mark of credibility and transparency. THOROUGH REVIEW PROCESS * Expert Judges: We enlist top professionals from across the nation, ensuring judges bring deep industry knowledge and current insights. * Two-Tier Judging: A rigorous two-stage judging process narrows down the entries to the best of the best. * Final Shortlist: The top 5 entries in each category advance to the final round, highlighting excellence GRAND JURY * Winner Selection: From the final shortlist, the grand jury identifies the ultimate winners. * Ceremony Recognition: Winners are unveiled and celebrated at our prestigious award ceremony. GET THE RECOGNITION YOU AND YOUR TEAM DESERVE Early Bird is open till Thursday, August 29, 2024 Nominate Now JOIN OUR GRAND AWARD DISTRIBUTION CEREMONY 2 Tickets per shortlisted company is Complimentary 12 December, 2024 The Leela Ambience Gurugram Hotel Get Tickets WHO SHOULD ENTER * Brands * Startups * Technology Companies * Digital Marketers * Digital Transformation Specialists * Digital Agencies * Social Media Agencies * Marketing Agencies * PR Agencies * Media Agencies FREQUENTLY ASKED QUESTIONS WHAT ARE THE DIGIPLUS AWARDS? India ET Digiplus Awards 2024 honours excellence in digital content and recognises the efforts and achievements of brands and the creators behind them. The awards are segmented in three main categories, and entries can be submitted by organisations or their representatives, as long as approval for submission has been received from all the parties concerned. WHY TO ENTER IN THE INDIA ETDIGIPLUS AWARDS? * Increased credibility * A unique way to demonstrate expertise * Levels the playing field * Highlight award-winning talent to help attract new business * Set New Benchmarks WHO CAN ENTER? The competition is open to anyone working in an brand, advertising agency, digital agency, social media agency, technology company, media agency, creative agency, content marketing agency, OTT company, broadcast agency or any other organisation related to branding, advertising and marketing. CAN AN AGENCY SUBMIT PROJECT FOR THEIR CLIENTS? Either the client or the implementing agency can apply. Should a client and its agency submit the same project, the submission will then be considered as a joint application. In case of being shortlisted or winning, both the client and the agency are named. WHAT ARE THE ELIGIBILITY REQUIREMENTS? The competition is open to campaigns/initiatives created, published and promoted between 1st August 2023 and 31st July 2024. WHEN WILL THE WINNERS BE ANNOUNCED? The final winners will be announced during the award show in November 2023. WHAT KIND OF RECOGNITION WILL THE WINNERS GET? The winner's list will be published on the website and announced through our social media handles. And each category winner will be felicitated with a trophy on the Awards night in New Delhi. CASE STUDIES CATEGORY : RETAIL; FASHION & LIFESTYLE CAMPAIGN : TANISHQ: DIWALI FESTIVE CAMPAIGN Download CATEGORY : AUTOMOBILE CAMPAIGN : KARO SAFETY SE DOSTI; RIDING HOPE RIDING CHANGE; CROSSALLTERRAINSWITHCROSSDRIVE; CEAT DISCOVERYRIDESS Download CATEGORY : B2B CAMPAIGN : TATA COMMUNICATIONS: WEAVING A DIGITAL FABRIC OF TRANSFORMATION Download CATEGORY : BFSI CAMPAIGN : PHONEPE INSURANCE YOUR WAY Download CATEGORY : MOBILE HANDSETS & ACCESSORIES CAMPAIGN : RISING ABOVE THE FESTIVE CLUTTER Download CATEGORY : BEST CONTENT FOR BRAND BUILDING CAMPAIGN : ISSE NAHI KATEGA – PHILIPS BT1000 MALE GROOMING CAMPAIGN Download CATEGORY : BEST SOCIAL MEDIA CONTENT CAMPAIGN CAMPAIGN : GOIBIBO MERCH- IT'S RIDICULOUSLY PRACTICAL Download CATEGORY : USE OF IN-APP ADVERTISING CAMPAIGN : AIR Download CATEGORY : B2B CAMPAIGN CAMPAIGN : CLEAR FINANCE CLOUD- FINANCE TRANSFORMED Download CATEGORY : B2C CAMPAIGN CAMPAIGN : ISSE NAHI KATEGA – PHILIPS BT1000 MALE GROOMING CAMPAIGN Download CATEGORY : CUSTOMER ENGAGEMENT & EXPERIENCE CAMPAIGN CAMPAIGN : ASKNESTLE TODDLER; TEENS & ADULT NUTRITION Download CATEGORY : DIGITAL STRATEGY CAMPAIGN : ADIDAS INDIA CRICKET TEAM JERSEY LAUNCH CAMPAIGN Download CATEGORY : SEASONAL MARKETING CAMPAIGN : CHANGE SOON ITS MONSOON Download CATEGORY : SOCIAL IMPACT CAMPAIGN CAMPAIGN : JUMPFORHEALTH Download CATEGORY : USE OF DATA ANALYTICS/INSIGHT CAMPAIGN : HOW PAYTM ADS HELPED TO AMPLIFY AWARENESS OF REIMAGINED EXPERIENCES IN SINGAPORE Download CATEGORY : USE OF PERFORMANCE MARKETING CAMPAIGN : SCHWEPPES WEEKEND RITUAL CREATION Download CATEGORY : USE OF SOCIAL MEDIA CAMPAIGN : GOIBIBO MERCH- IT'S RIDICULOUSLY PRACTICAL Download CATEGORY : USE OF VIDEO CAMPAIGN : GOIBIBO MERCH- IT'S RIDICULOUSLY PRACTICAL Download CATEGORY : EXCELLENCE IN USE OF COLLABORATIVE CONTENT CAMPAIGN : HOW WE CONVERTED BRAND AMBASSADOR TO BRAND INFLUENCER Download CATEGORY : EXCELLENCE IN USER EXPERIENCE IN AN APP CAMPAIGN : NALLI SILKS & NETCORE CLOUD Download VIDEO Previous CATEGORY : TECH ENABLED CAMPAIGN CAMPAIGN : KIA ARTBEAT CATEGORY : USE OF AUDIO MARKETING CAMPAIGN : 7UP SUPER DUPER REFRESHER ANTHEM FT ANIRUDH CATEGORY : USE OF SPORTS & GAMIFICATION CAMPAIGN : MOUNTAIN DEW CLUTCH CREW CATEGORY : REAL ESTATE ENTERPRISE CAMPAIGN : #CHIEFEXPERIENCEOFFICER & #REVERSETHEJOY CATEGORY :FMCG BEVERAGE CATEGORY : FMCG - FOOD CAMPAIGN : JIM JAM POPS - PRODUCT LAUNCH CATEGORY : HEALTH & WELLNESS SECTOR CAMPAIGN : SOCHO MAT SWITCH KARO CATEGORY : BEST VIDEO/VISUAL CONTENT CAMPAIGN CAMPAIGN : ADIDAS INDIA CRICKET TEAM JERSEY LAUNCH CAMPAIGN CATEGORY : EXCELLENCE IN USER-GENERATED CONTENT USED FOR A CAMPAIGN CAMPAIGN : BRITANNIA MILK BIKIS NICKNAMES CONTEST CATEGORY : PRODUCT LAUNCH CAMPAIGN : ADIDAS INDIA CRICKET TEAM JERSEY LAUNCH CAMPAIGN CATEGORY : USE OF CONTENT MARKETING CAMPAIGN : "1 COMMON NAME; 1 BIG ACCUSATION: NETIZENS BREAK THE INTERNET.'' CATEGORY : INNOVATIVE MOBILE APP OF THE YEAR CAMPAIGN : LOKAL CATEGORY : BUDGET DIGITAL MARKETING CAMPAIGN CAMPAIGN : BIG FITNESS GIVEAWAY CATEGORY : EXCELLENCE IN PR/ ONLINE REPUTATION MANAGEMENT CAMPAIGN : TRANSFORMING PUBLIC PERCEPTION THROUGH ORM CATEGORY : FESTIVE MARKETING CAMPAIGN : ANDAR SE SUNDAR CATEGORY : INTEGRATED MARKETING CAMPAIGN - ENTERTAINMENT CAMPAIGN : HUNTER HUNTS DOWN THE PIRACY SCENES WITH TOOTEGA NAHI TODEGA CATEGORY : INTEGRATED MARKETING CAMPAIGN - PRODUCT/ SERVICE CAMPAIGN : BRITANNIA JIM JAM POPS - PRODUCT LAUNCH CATEGORY : MOMENT MARKETING CAMPAIGN CAMPAIGN : #SUNDAESHAKEDOWN CATEGORY : REGIONAL DIGITAL CAMPAIGN CAMPAIGN : SOFTOUCH #BLACK IS MY FAVORITE COLOUR CATEGORY : TECH ENABLED CAMPAIGN CAMPAIGN : KIA ARTBEAT CATEGORY : USE OF AUDIO MARKETING CAMPAIGN : 7UP SUPER DUPER REFRESHER ANTHEM FT ANIRUDH CATEGORY : USE OF SPORTS & GAMIFICATION CAMPAIGN : MOUNTAIN DEW CLUTCH CREW CATEGORY : REAL ESTATE ENTERPRISE CAMPAIGN : #CHIEFEXPERIENCEOFFICER & #REVERSETHEJOY CATEGORY :FMCG BEVERAGE CATEGORY : FMCG - FOOD CAMPAIGN : JIM JAM POPS - PRODUCT LAUNCH CATEGORY : HEALTH & WELLNESS SECTOR CAMPAIGN : SOCHO MAT SWITCH KARO CATEGORY : BEST VIDEO/VISUAL CONTENT CAMPAIGN CAMPAIGN : ADIDAS INDIA CRICKET TEAM JERSEY LAUNCH CAMPAIGN CATEGORY : EXCELLENCE IN USER-GENERATED CONTENT USED FOR A CAMPAIGN CAMPAIGN : BRITANNIA MILK BIKIS NICKNAMES CONTEST CATEGORY : PRODUCT LAUNCH CAMPAIGN : ADIDAS INDIA CRICKET TEAM JERSEY LAUNCH CAMPAIGN CATEGORY : USE OF CONTENT MARKETING CAMPAIGN : "1 COMMON NAME; 1 BIG ACCUSATION: NETIZENS BREAK THE INTERNET.'' CATEGORY : INNOVATIVE MOBILE APP OF THE YEAR CAMPAIGN : LOKAL CATEGORY : BUDGET DIGITAL MARKETING CAMPAIGN CAMPAIGN : BIG FITNESS GIVEAWAY CATEGORY : EXCELLENCE IN PR/ ONLINE REPUTATION MANAGEMENT CAMPAIGN : TRANSFORMING PUBLIC PERCEPTION THROUGH ORM CATEGORY : FESTIVE MARKETING CAMPAIGN : ANDAR SE SUNDAR CATEGORY : INTEGRATED MARKETING CAMPAIGN - ENTERTAINMENT CAMPAIGN : HUNTER HUNTS DOWN THE PIRACY SCENES WITH TOOTEGA NAHI TODEGA CATEGORY : INTEGRATED MARKETING CAMPAIGN - PRODUCT/ SERVICE CAMPAIGN : BRITANNIA JIM JAM POPS - PRODUCT LAUNCH CATEGORY : MOMENT MARKETING CAMPAIGN CAMPAIGN : #SUNDAESHAKEDOWN CATEGORY : REGIONAL DIGITAL CAMPAIGN CAMPAIGN : SOFTOUCH #BLACK IS MY FAVORITE COLOUR CATEGORY : TECH ENABLED CAMPAIGN CAMPAIGN : KIA ARTBEAT CATEGORY : USE OF AUDIO MARKETING CAMPAIGN : 7UP SUPER DUPER REFRESHER ANTHEM FT ANIRUDH CATEGORY : USE OF SPORTS & GAMIFICATION CAMPAIGN : MOUNTAIN DEW CLUTCH CREW Next * 1 * 2 * 3 * 4 * 5 * 6 * 7 * 8 * 9 * 10 * 11 * 12 * 13 * 14 * 15 * 16 * 17 * 18 * 19 CONTACT US For Nominations Nikita Vig nikita.vig@timesinternet.in 8860302087 For Partnership Riju Goel Jain riju.jain@timesinternet.in 9873089731 For any issues requiring immediate escalation, please write to shahbaz.khan@timesinternet.in - Md. Shahbaz Khan, Head of Special Initiatives & Business Strategy, The Economic Times Business Verticals. ABOUT ETBRANDEQUITY.COM ETBrandEquity.com is the online avatar of Brand Equity, India's premier source of information, news and opinion on the marketing and advertising industries. For over two decades as a weekly print magazine and for six years as an incendiary TV show, Brand Equity has set the agenda for the Indian marketing and marketing communications industry, chronicling the latest trends, the larger than life personalities and the hottest campaigns and agencies. ETBrandEquity will be the single largest, most reliable source for information on the latest in the Indian marketing industry: from market share battles, account movements and pitches, quarterly performances of leading consumer goods companies, and the latest movements of key industry personnel. Express Your Interest For any issues requiring immediate escalation, please write to shahbaz.khan@timesinternet.in - Md. 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