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Submitted URL: http://www.foodnavigator.com//Article//2024//08//14//mars/-to/-acquire/-kellanova/-for/-35.9bn/-in/-snack/-push/-as/-m/-a/-ac...
Effective URL: https://www.foodnavigator.com//Article//2024//08//14//mars/-to/-acquire/-kellanova/-for/-35.9bn/-in/-snack/-push/-as/-m/-a/-ac...
Submission: On August 19 via api from US — Scanned from DE
Effective URL: https://www.foodnavigator.com//Article//2024//08//14//mars/-to/-acquire/-kellanova/-for/-35.9bn/-in/-snack/-push/-as/-m/-a/-ac...
Submission: On August 19 via api from US — Scanned from DE
Form analysis
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Text Content
* News & Analysis on Food & Beverage Development & Technology * EUROPE * USA * ASIA * LATAM Sign in Register Sign out My account Search Send Home News Business Market trends Science Policy Food safety & quality Views Promotional features Site Archive * August 2024 * July 2024 * All News Multimedia * Videos * Podcasts * Photo Galleries Sectors Bakery Beverage Confectionery Dairy Healthy foods Meat Prepared foods Snacks Site Archive * August 2024 * July 2024 * All News Multimedia * Videos * Podcasts * Photo Galleries Trends Diet & health Sustainability Reformulation Alternative proteins Food tech Start-ups Innovation & NPD Packaging & labelling Site Archive * August 2024 * July 2024 * All News Multimedia * Videos * Podcasts * Photo Galleries Resources * Carbohydrates and fibres (sugar, starches) * Processing and Packaging * Cereals and bakery preparations * Chocolate and confectionery ingredients * Cultures, enzymes, yeast * Dairy-based ingredients * Emulsifiers, stabilisers, hydrocolloids * Fats & oils * Flavours and colours * Food labelling * Fruit, vegetable, nut ingredients * Health and nutritional ingredients * Meat, fish and savoury ingredients * Preservatives and acidulants * Proteins * Sweeteners (intense, bulk, polyols) * Food safety Type of resources * Product innovations * Technical papers * Product brochures * Videos * Supplier webinars * Suppliers Events All events Shows & conferences Online events Editorial webinars Events * All Events Menu close Register Send * Home * News * Back to News * Business * Market trends * Science * Policy * Food safety & quality * Views * Promotional features * Sectors * Back to Sectors * Bakery * Beverage * Confectionery * Dairy * Healthy foods * Meat * Prepared foods * Snacks * Trends * Back to Trends * Diet & health * Sustainability * Reformulation * Alternative proteins * Food tech * Start-ups * Innovation & NPD * Packaging & labelling * Resources * Back to Resources * Carbohydrates and fibres (sugar, starches) * Processing and Packaging * Cereals and bakery preparations * Chocolate and confectionery ingredients * Cultures, enzymes, yeast * Dairy-based ingredients * Emulsifiers, stabilisers, hydrocolloids * Fats & oils * Flavours and colours * Food labelling * Fruit, vegetable, nut ingredients * Health and nutritional ingredients * Meat, fish and savoury ingredients * Preservatives and acidulants * Proteins * Sweeteners (intense, bulk, polyols) * Food safety * Events * Back to Events * All Events * All events * Shows & conferences * Online events * Editorial webinars * Resources * Back to Resources * Product innovations * Technical papers * Product brochures * Videos * Supplier webinars * Suppliers * Sign out * My account User close Register * Account & Access * Sign in * Register * Sign out * My account THE PAGE YOU ARE LOOKING FOR CANNOT BE FOUND You may have followed a broken or outdated link, or there may be an error on our site. Go to the homepage FOODNAVIGATOR * Advertise with us * Press Releases – Guidelines * Apply to reuse our content * About us * Contact the Editor * Report a technical problem RESOURCES * Whitelist our newsletters * Why Register * Editorial Calendar * Event Calendar * Expert Advisory Panel * RSS Feed * Podcast * FAQ © William Reed Ltd 2024. All rights reserved. Registered Office: Broadfield Park, Crawley RH11 9RT. Registered in England No. 2883992. VAT No. 644 3073 52. Website Terms | Privacy Notice | Cookie Statement | Manage Preferences WE CARE ABOUT YOUR PRIVACY We and our 43 partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below, including your right to object where legitimate interest is used, or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data. 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We share this information with our partners on the basis of consent and legitimate interest. You may exercise your right to consent or object to a legitimate interest, based on a specific purpose below or at a partner level in the link under each purpose. These choices will be signaled to our vendors participating in the Transparency and Consent Framework. More information List of IAB Vendors ESSENTIAL WEBSITE COOKIES Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. These cookies do not store any personally identifiable information. FUNCTIONAL AND CUSTOMISATION COOKIES Functional and customisation cookies These cookies enable the website to provide enhanced functionality and customisation but are non-essential to their use. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly such as keeping you logged in or prefilled web forms. PERFORMANCE AND ANALYTICS COOKIES Performance and analytics cookies These cookies allow us to count visits and traffic sources so we can measure, improve and monitor the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. SOCIAL NETWORK COOKIES Social network cookies These cookies are set by a range of third-party social media services that we have added to the site to enable you to share our content. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools. ADVERTISING COOKIES Advertising cookies These cookies are used to make advertising messages more relevant to you. They may be used to build a profile of your interests to show you more relevant adverts. They do not directly store personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. 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List of IAB Vendors | View Illustrations PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT, AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 42 PARTNERS CAN USE THIS PURPOSE Personalised advertising and content, advertising and content measurement, audience research and services development * USE LIMITED DATA TO SELECT ADVERTISING 29 PARTNERS CAN USE THIS PURPOSE Switch Label Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you). View Illustrations Object to Legitimate Interests Remove Objection * CREATE PROFILES FOR PERSONALISED ADVERTISING 33 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. View Illustrations * USE PROFILES TO SELECT PERSONALISED ADVERTISING 29 PARTNERS CAN USE THIS PURPOSE Switch Label Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects. View Illustrations * CREATE PROFILES TO PERSONALISE CONTENT 11 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests. View Illustrations * USE PROFILES TO SELECT PERSONALISED CONTENT 7 PARTNERS CAN USE THIS PURPOSE Switch Label Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests. 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For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you. View Illustrations Object to Legitimate Interests Remove Objection * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT SOURCES 29 PARTNERS CAN USE THIS PURPOSE Switch Label Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents). 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View Illustrations Object to Legitimate Interests Remove Objection List of IAB Vendors USE PRECISE GEOLOCATION DATA 16 PARTNERS CAN USE THIS SPECIAL FEATURE Use precise geolocation data With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice. List of IAB Vendors ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 2 PARTNERS CAN USE THIS SPECIAL FEATURE Actively scan device characteristics for identification With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice. List of IAB Vendors ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 32 PARTNERS CAN USE THIS SPECIAL PURPOSE Always Active Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them. List of IAB Vendors | View Illustrations DELIVER AND PRESENT ADVERTISING AND CONTENT 28 PARTNERS CAN USE THIS SPECIAL PURPOSE Always Active Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device. List of IAB Vendors | View Illustrations MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 33 PARTNERS CAN USE THIS FEATURE Always Active Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice. List of IAB Vendors LINK DIFFERENT DEVICES 30 PARTNERS CAN USE THIS FEATURE Always Active In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices). List of IAB Vendors IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 33 PARTNERS CAN USE THIS FEATURE Always Active Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice. List of IAB Vendors Back Button COOKIE LIST Filter Button Consent Leg.Interest checkbox label label checkbox label label checkbox label label Clear checkbox label label Apply Cancel Confirm My Choices Reject All Accept All