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1Use CaseOverviewForward-looking retailers are continuously seeking innovative
ways to improve business performance and maintain a competitive edge in today’s
global economy. Many are fusing in-store and online technologies, using data
analytics, machine learning (ML), and artificial intelligence (AI) to reinvent
the customer experience and streamline business processes. In-store location
beacons, smart sensors, and surveillance cameras can provide valuable insights
into consumer behavior. And digital signage and interactive mobile apps can
entice shoppers and transform customer engagements.By delivering rich,
omnichannel shopping experiences that blend physical and digital interactions,
providing the right information at the right point in the buyer journey,
retailers can increase online and foot traffic, boosting conversion rates and
upsell opportunities. And by optimizing operations and merchandising, retailers
can increase workforce productivity, improve inventory management, and reduce
expenses.Digital Retail Applications• Collaborative Retail Ecosystem with
Process Automation—Use AI and ML to streamline workflows and optimize
operations• Value Driven Consumption for Immersive Experiences—Use digital
signage, smart shopping carts, and interactive mobile apps to engage consumers•
Consumer enablement through Omnichannel Retailing—Blend in-store, online, and
social interactions to improve customer loyalty• Merchandise Optimization with
Intelligent Merchandizing—Use beacons and sensors to analyze shopper patterns
and optimize store layouts• Consumer Autonomy with Kiosks—Introduce self-serve
terminals with bots and live sales and support specialistsThe Challenge:
Ensuring Fast, Reliable, and Secure ConnectivityDigital retail applications
fundamentally reshape network traffic flows, introducing performance, security,
and service quality challenges for system architects Historically, most
retailers hosted applications in central data centers or colocation centers.
They connected retail sites over MPLS networks or private WANs, over which they
had deep visibility and tight control.In the new model, retail applications and
services are hosted in public and private clouds (as well as in data centers).
And high volumes of business-critical application traffic flows over best-effort
public Internet connections over which the retailer has little visibility and
control.NEXT-GENERATION RETAIL NETWORKS ACCELERATE DIGITAL TRANSFORMATION

Next-Generation Retail Networks Accelerate Digital Transformation2Traditional
Retail NetworkRetail Sit es are Co nnect ed overMPLS NetworkIntern et Trafficis
BackhauledAcro ss WANConventional Clien t/ServerApplicationsRe tail
SitesCentralData CenterInternetMPLSCloud-Centric Retail NetworkTraffic Flows
Across MPLS Network andPublicIntern etBeacons,Sensors,Cameras,Digital
SignageRetail SitesCentralData CenterInternetMPLSCloud Services(Analytics,ML,AI)
Figure 1: Traditional vs. cloud-centric retail networkTraditional retail store
networks, designed to support conventional business applications and IT
services, aren’t well suited for the digital era. Retailers must re-architect
their networks to meet the increased performance, agility, and resiliency
demands of a cloud-first world.Juniper AI-driven SD-WAN SolutionThe Juniper
AI-driven SD-WAN solution, powered by the Juniper Session Smart Router, is an
advanced, service-centric networking solution that takes the software-defined
WAN to a whole new level. Ideal for next-generation retail networks, the
solution provides fast, secure, and reliable WAN connectivity with unmatched
simplicity and economics.The AI-driven SD-WAN solution eliminates the inherent
inefficiencies and cost constraints of traditional branch office networking
products and legacy SD-WAN solutions, as it meets stringent next-generation
retail network requirements:• Economics—A fully software-based solution,
AI-driven SD-WAN runs on commercial off-the-shelf servers or Juniper SSR Series
Router appliances for ultimate economics and choice. Unlike with a traditional
service function chaining approach, the AI-driven SD-WAN solution performs
multiple logical network functions (router, stateful firewall, WAN optimizer,
etc.) in a single virtualized network function (VNF), significantly reducing CPU
and memory requirements. Secure Vector Routing (SVR) and lossless application
delivery expand bandwidth capacity by as much as 50%. And native analytics
obviate the need for external network monitoring and analysis
solutions.Scalability—The solution supports up to triple the number of routers
per head-end and delivers up to four times the hardware performance of
alternative solutions. Zero-touch provisioning (ZTP) enables plug-and-play
installation at remote sites, allowing retailers to turn up hundreds of
locations per week.• Security—Its pioneering SVR approach provides strong data
security without the overhead of traditional encryption protocols. Deny-all
(zero trust) routing, L3/L4 denial of service/distributed DoS (DoS/DDoS)
protection, payload encryption, URL filtering, and Network Address Translation
(NAT) and VPN functionality all work together to protect applications and
infrastructure against data loss and malicious attacks.• Availability—AI-driven
SD-WAN provides continuous connectivity without requiring expensive hot-standby
tunnels like conventional branch office networking or legacy SD-WAN solutions.
In the event of a link failure or ISP outage, the solution seamlessly redirects
traffic over an alternative path without disrupting sessions or impairing
application performance.• Visibility—Unlike alternative solutions that
encapsulate all data flows into a single overlay tunnel, the AI-driven SD-WAN’s
tunnel-free architecture gives network administrators full visibility into
individual data flows, so they can efficiently monitor end-to-end sessions,
track key performance indicators (KPIs), and troubleshoot problems.
Single-pane-of-glass, centralized management simplifies ongoing administration
and operations at unstaffed retail locations and makes it easy to institute
uniform policies across clouds.• Performance—The solution supports a variety of
WAN optimization features, traffic steering, quality-of-service (QoS) functions,
and session-aware routing capabilities, along with a tunnel-free architecture to
ensure high performance and service quality for diverse applications and
services.





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