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Bologna University Business School (“BBS”) uses cookies and similar technologies
to ensure the proper functioning of the procedures and optimize the experience
of browsing the online platform. This document provides detailed information on
the use of cookies and similar technologies, how they are used by BBS and how to
manage them. The platform https://www.bbs.unibo.it/ owner and operator is
Bologna Business School, having its headquarters in Via degli Scalini 18, 40136
Bologna (BO) Italy, C.F. 02095311201, tel. 0039 0512090111, e-mail
info@bbs.unibo.it. BBS has appointed its Data Protection Officer, who can be
contacted at the email address dpo@bbs.unibo.it for all matters relating to the
processing of your personal data and the exercise of your rights under European
Regulation No. 679/2016




1. Definitions

Cookies are short fragments of text (letters and/or numbers) that allow the web
server to store information on the user's terminal (normally, on the browser) to
be reused during the same visit to the website (session cookies) or afterwards,
even after days (persistent cookies). Cookies are stored, according to the
user's preferences, by the individual browser on the specific device used
(computer, tablet, smartphone).  With reference to cookies in this document,
similar technologies used to collect information on user behavior and use of
services, such as web beacons, transparent GIFs and all forms of local storage
introduced with HTML5, are also considered included in the definition. In the
remainder of this document, reference will be made to cookies and all similar
technologies simply using the term "cookies".

 

2. Types of cookies

Internet websites use cookies for different purposes and can be grouped into the
categories indicated below. Some cookies have only technical functions (the
so-called technical cookies), while others are designed to create profiles
related to the user and are used to send advertising messages in line with the
preferences expressed during web surfing (the profiling cookies). Others are
used to collect and analyze traffic and the use of the website, monitor the
system and improve its performances and usability (the so-called analytical
cookies). The latter are comparable to technical cookies and are included in the
same category as long as they meet the conditions specified by the Guarantor for
the protection of personal data. The BBS platform uses both technical or
equivalent cookies and profiling cookies.

 

3. Third party cookies

When visiting a website, it is possible to receive cookies either from the
website that is visited ("first party") or from websites operated by other
organizations ("third parties"). These are parts of the page visited that are
generated directly from these websites and integrated into the page of the host
website. An example is offered by the so-called social plugins whose use is
aimed at sharing content on social networks (e.g. Facebook, Twitter, Google+ and
LinkedIn). The presence of these plugins involves the transmission of cookies to
and from all websites managed by third parties. The handling of information
collected by "third parties" is governed by their individual policies to which
the User should refer. The individual third-party cookies on the BBS platform,
as well as links to the policies and how to manage cookies, through which the
user can receive more information and request that the cookies be disabled, are
described in detail:

 

 * Google+ policy: http://www.google.it/intl/it/policies/technologies/cookies/ 
 * Google+
   (configuration): http://www.google.it/intl/it/policies/technologies/managing/
 * Facebook policy: https://www.facebook.com/help/cookies/ 
 * Facebook (configuration): access your account. Privacy section. 
 * LinkedIn policy: https://www.linkedin.com/legal/cookie-policy 
 * LinkedIn (configuration): https://www.linkedin.com/settings/ 
 * Twitter policy: https://support.twitter.com/articles/20170514 
 * Twitter (configuration): https://twitter.com/settings/security 
 * Repubblica
 * University of Bologna: Information on cookies and the processing of personal
   data on the University Portal system websites — University of Bologna
   (unibo.it). 
 * YouTube: https://policies.google.com/technologies/cookies?hl=en-US
 * Spotify: https://www.spotify.com/us/legal/cookies-policy/

 

4. How to manage cookies

By default, when you first access the website, no cookies or other tools other
than technical or equivalent ones are placed on your device, nor are any other
active or passive tracking techniques used. Cookies and tracking tools other
than technical or equivalent ones are processed only with the user's consent.
Even if consent to the use of such cookies is denied, you may consult the
website. In the event that the user wishes to modify his or her choices
regarding the use of cookies, it should be noted that it is possible to disable
or enable the cookies of the BBS platform by accessing the following link to the
dedicated area.  [inserire link ad area specificamente deputata a tali finalità]
However, it should be noted that the total or partial disabling of technical
cookies could compromise the use of the website features reserved for registered
users. On the contrary, public content maintains its functionality even after
the complete disabling of cookies.

 

5. Purpose and legal basis of processing

As anticipated, the processing of personal data in the context of cookies takes
place, according to the different types of cookies previously illustrated, for
the following purposes: a. to ensure the proper functioning and management of
the website;  b. to analyse traffic and use of the website, as well as to
improve its usability;  c. to identify user's preferences and propose
personalized advertisements or listings. With regard to the purposes a) and b)
(technical cookies or equivalent), the legal basis of the processing is to be
found in the legitimate interest of the data controller and the provision of a
service to the person concerned. As regards the purpose of c) (profiling
cookies), the legal basis for the processing of personal data is the consent of
the user.

 

6. Duration of cookies and retention period of personal data

Some cookies (session cookies) remain active only until the browser is closed or
the log out command is executed. Other cookies remain available on subsequent
visits by the user. These cookies are called persistent and their duration is
fixed by the server at the time of their creation. In some cases an expiry date
is set, in other cases the duration is unlimited. The BBS platform uses cookies
of this type. Browsing the pages of the BBS platform, one may interact with
websites managed by third parties that may create or modify permanent and
profiling cookies. In any case, the personal data acquired by BBS in the context
of cookies are kept by BBS for the period indicated under the heading "expiry"
in the "Cookie analysis report".

 

7. Data recipients

The personal data processed in the context of cookies are transmitted to the
subjects or categories of subjects indicated on the website
https://www.bbs.unibo.it/legal. To this effect, we inform you that the subjects
and suppliers that BBS avail itself of for the purpose of the management and
maintenance of its site are designated as data processors and receive your
personal data.

 

8. Exercise of data subjects' rights

Without prejudice to the limitations to the exercise of data subjects' rights
under Articles. 2-undecies and 2-duodecies of Legislative Decree no. 196/2003 as
amended. ("Code regarding the protection of personal data"), you, as a data
subject, may exercise the rights granted to you pursuant to and within the
limits of Articles 15-21 of the Regulation, including the right to request from
the controller access to your personal data, the amendment or deletion of such
data, as well as the limitation of the processing of data concerning you, the
opposition to the processing and the portability of your data.

You also have the right to revoke your consent to the processing of your data,
at any time, without prejudice to the lawfulness of the processing based on your
consent before revocation.  Finally, you have the right to lodge a complaint
with a competent supervisory authority, pursuant to art. 77, paragraph 1 of the
Regulation, which in Italy is the "Guarantor for the protection of personal
data".

You may exercise the aforementioned rights by sending a written communication to
the office of the data controller indicated in paragraph 1 above or to the
e-mail address gdpr@bbs.unibo.it.

 

9. Policy update

This policy on the use of cookies will be constantly updated. Therefore, it is
recommended to check this page periodically to become aware of changes.

 

 

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FINTECH: A DIGITAL (R)EVOLUTION IN THE BANKING SYSTEM

5 September 2019



Fintech is a recent phenomenon that is challenging the traditional financial and
banking system. The first challenge that the system is facing is to find a
unique definition, that might be shared by the entire economic community. After
hundreds of research in the field, the common definition is that “Fintech is a
global digital phenomenon, where technology is used to support and implement
financial services”. The technologies that have supported the growth of the
phenomenon are cybersecurity, data analytics, blockchain, peer-to-peer and
robo-advising. The established areas of Fintech such as payments and lending
still grow and in the last years the number of investors and the volume of the
investments’ themselves have increased. Furthermore, businesses are now focusing
on the development of areas of Artificial Intelligence and Data Analytics.

The real challenge for the traditional system lays in the fact that financial
and banking sectors are highly regulated, consequently they tend to be quite
sticky and adapt slowly to changes. The traditional system is challenged by the
pace of Fintech development, which is really fast and by its effect, which are
disruptive for the system. Indeed, Fintech is a source of opportunities for
already established systems and for start-ups to reach a sustainable, long-term
development. The main challenge is not being able to adapt the business model to
this structural change and being left out of the market. The main opportunity
for the system is the increase in speed of financial and banking transactions
and the decrease in the costs of the transactions themselves. Indeed, Fintech
might bring to a more efficient and interconnected financial system. Fintech is
undoubtedly a source of value creation.

Nevertheless, Fintech is facing four challenges: trust, credit risk, innovation
risk and regulation. Although the great potential and benefits that Fintech
might bring to the financial system, these four elements might impede its
success. Trust is fundamental among economic actors and technology cannot
replace the role of trust. However, transparency and verification can be a
replacement of trust, indeed Fintech is a trump card in financial and banking
services where calculations or record keeping are involved. However, trust is
partly sustained by proper regulation. Because of the nature of financial
banking services, Fintech needs the support of regulation and governments to
increase transparency and, consequently, trust. Regulation strengthens the
relationship among consumers, investors and business, since with the right
regulation they all feel protected in transactions.

Therefore, regulation is an instrument for the safeguarding and trust in the
relationship between economic actors. Although many virtuous countries, such as
Estonia, Gibraltar, Hong Kong are working hard in order to implement the right
regulation and attract investments, many countries are struggling in finding a
common point for the development of the appropriate regulation. By the way,
United States and European Union are now making a few steps towards the creation
of apposite regulation. Especially in European Union the focus on the
development of regulation is leading to an increase in investments in Regtech
companies, i.e. companies that monitor and advise firms to make them compliant
to regulation. Then two other main risks are innovation risk and credit risk.
Innovation risk is directly stemming from the lack of regulation. Indeed,
Fintech can be successful only if the system is able to support it; therefore,
innovation risk is the risk that originates from a mismatch between the
innovation and the infrastructure supporting it, which is one of the risks
underlying Fintech implementation, but if governments collaborate with each
other can be overcome.

Credit risk is the risk that the borrower does not payback the future payments
to the lenders. When considering P2P platforms credit risk must be considered.
P2P platforms such as Lending Club or Prosper are working hard, in order to
decrease credit risk, basing the choice of funding on objective measures,
concerning the risk profile of an individual or business considering different
characteristics of the demander of credit.
Fintech is fascinating because of the potential enclosed in it and the huge
influence that has on financial and banking sectors. If the financial system
manages to overcome the challenges and to implement fully Fintech services,
protecting consumers, investors and business, then the value creation stemming
from Fintech might be really huge and it would be able to create value that
would have not been created otherwise.

This complex framework demonstrates how traditional financial institutions and
Fintech startups are increasingly in need of new professionals, in order to make
digital transformation a competitive advantage: it comes into contact with the
didactic coordinator of our Master in Finance and Fintech to become an actor key
to this process.

Author: Daniela Arzu

PHD Student at Alma Mater Studiorum Università di Bologna

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