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Submission: On September 03 via api from US — Scanned from DE
Submission: On September 03 via api from US — Scanned from DE
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Skip to main content MMA Global Member Login Contact Us Toggle navigation * About * Who We Are * Board of Directors * Our Executive Team * Media Center * Our Members * Marketers Future Collective * Member Testimonials * MMA Regional & Local * FAQs * Contact us * Member Center * Member Login * Am I a Member? * Member Directory * Submit Content * MMA Logos * Member Knowledge Center * Renew * Categories & Dues * Events FEATURED EVENTS REGISTER TODAY FOR MMA'S WEBINAR SERIES Concise sessions designed to build modern marketing capabilities MMA CMO & CEO SUMMIT 2025 July 20-22, 2025 | Napa, California * POSSIBLE * The Great CDO Debates * CMO & CEO Summit * Marketing Growth Debate * Data Journey Series * DATT Unplugged * MATT Unplugged Virtual * CX Unplugged Virtual * Identifier Solutions Debate * Events Archive * Webinars * Smarties SMARTIES™ GLOBAL AWARDS PROGRAMS * Global: SMARTIES X Global * * Regional: * North America * APAC * Europe * Middle East & Africa * * Country: * India * Indonesia * Vietnam * China * Thailand * Philippines * DACH * United Kingdom * MENA * KSA * Egypt * Sub-Saharan Africa * South Africa * Türkiye * Brazil * Hispanic LATAM * Awards Programs * Business Impact Index * Case Studies & Research * Global Task Force * Education * MMA Think Tanks * Guidelines * Benchmark Studies * Best Practices * Member Knowledge Center * Research & Insights FEATURED RESEARCH DOWNLOAD THE STATE OF CREATIVE PROCESS IN MARKETING Conducted in partnership with Canva, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts. 2024 ANNUAL STATE OF ATTRIBUTION MARKETER BENCHMARK REPORT Our annual study shows that marketers in 2024 are more optimistic, but prioritize measurable outcomes over expanding media budgets and reach. * Advertising and the Present Moment * State of Attribution Marketer Benchmark Report * Marketer Benchmark Study on Growth * Attribution is Hard: Is MTA Worth the Effort? * Mobile Cognition Research * Marketing Attribution Think Tank * Member Knowledge Center * Think Tanks * ALC - AI Leadership Coalition * RAIL - Responsible AI Innovation Lab * MATT - Marketing Attribution * MOSTT - Marketing Organization * DATT - Data in Marketing * Join MMA * Membership Application * Am I a Member? * Member Directory * Categories & Dues * Member Testimonials * EVENTS * POSSIBLE * The Great CDO Debates * CMO & CEO Summit * Marketing Growth Debate * Data Journey Series * DATT Unplugged * MATT Unplugged Virtual * CX Unplugged Virtual * Identifier Solutions Debate * Events Archive * Webinars 1. 2. Events 3. Webinars MMA FREE WEBINAR SERIES -------------------------------------------------------------------------------- THE MMA WEBINAR SERIES IS DESIGNED TO HELP BUILD MODERN MARKETING CAPABILITIES FOR MARKETERS BY PROVIDING INFORMATION IN CLEAR AND CONCISE SESSIONS DEVELOPED TO INFORM AND INSPIRE. Subscribe to Weekly Digest 1. 2. Events 3. Webinars WEBINARS REIMAGINE CUSTOMER DISCOVERY FUELED BY SHORT-FORM VIDEO TUESDAY, SEPTEMBER 10, 2024 - 12:30PM TO 1:00PM EDT Video The way people discover (and rediscover) brands is evolving. They're increasingly seeking content that is native and inspiring, not just information. Crowdsourcing information (fka - "searching") for recommendations from short-form videos is becoming the new normal, and TikTok is leading this global change - no matter the demo (yes, even 30+) or interest groups like #worktok or #DIYtok. Region: Global SPEAKERS: ANN NGUYEN Head of Product Marketing, Measurement, Identity & Privacy TikTok WEBINAR SPONSOR: Register Now BREAKTHROUGHS IN AUDIENCE STRATEGY: DEBUNKING THE SHORT AND LONG-TERM MYTH OF MARKETING WEDNESDAY, SEPTEMBER 25, 2024 - 12:00PM TO 1:00PM EDT Consumer Engagement Customer Lifecycle The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if “going broad for the brand and targeted for performance" is wrong? Join this webinar to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles, how it compares to other audience targeting approaches, and how it can help drive repeatable success. Region: Global SPEAKERS: CHRISTINE MERLOTTI Assistant Manager, Addressable Media GM DIEGO VACCAREZZA VP Enterprise Media CVS ROBERT SPRATLEN SVP Marketing Acquisition and Campaign Services ViacomCBS Streaming MODERATOR: VASSILIS BAKOPOULOS SVP – Head of Industry Research MMA MARC VERMUT VP, The Knowledge Lab TransUnion WEBINAR SPONSOR: Register Now * Subscribe to calendar KEEP ME INFORMED ON UPCOMING WEBINARS YES. PLEASE SIGN ME UP TO RECEIVE THE MMA'S WEEKLY WEBINAR SERIES EMAIL NEWSLETTER. Email Address * First Name * Last Name * Job Title * Company * Mobile Phone Other Phone Also send me general news & updates from MMA Global Sign up for MMA Updates cnf wbnr 2fd4fa To prevent automated spam submissions leave this field empty. Leave this field blank THE MMA WEBINAR SERIES IS DESIGNED TO HELP BUILD MODERN MARKETING CAPABILITIES FOR MARKETERS BY PROVIDING INFORMATION IN CLEAR AND CONCISE SESSIONS DEVELOPED TO INFORM AND INSPIRE. SUBSCRIBE Sign up for the weekly email digest. ARCHIVE View archives of past MMA webinars. SPONSOR Demonstrate your leadership by supporting an MMA webinar. ABOUT MMA Comprised of over 800-member companies globally and 16 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. 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