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ART


DESIGN


SHOP

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FLO LOW IS A GRAPHIC DESIGNER AND VISUAL ARTIST BASED IN NEW YORK.

YOU CAN FOLLOW ME ON INSTAGRAM @LOWLOWLOW.STUDIO, OR CONTACT ME HERE.



Photo by Edi McGurk https://edi.xyz/




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FRIENDS OF THE JOINERS ARMS: REBRAND

(2022)

Branding design, digital and print editorial design.

I completed the rebrand of the campaign group Friends of the Joiners Arms for
their new crowdfunder campaign to open a new community-owned queer venue in
London. This project included a new logo, identity and branding guidelines, as
well as social media assets, digital publications  (the business plan and share
offer) and a print publication (a zine promoting the sale of community shares).
The campaign was a successful one, and the venue is currently being built.

This year I was the lead graphic designer on the rebrand of the Friends of the
Joiners Arms campaign, which sought to open a community-owned queer bar in
London. I developed a fresh identity with a new logo and branding guidelines,
within which I designed a variety of digital and print materials, including
digital publications, a print promotional zine, social media assets, and
supervised the design of the website. The campaign was successful, raising over
£120,000 in community shares from 2260 members.







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TRANSOME

(2022)

Brand design


I developed the brand identity for a new trans-centered club night, Transome,
the proceeds of which fundraise for gender-affirming surgeries for trans people.
My hand lettering was inspired by the cursive neon signs of gay venues of London
of the 80s and 90s, and the cloud imagery conveys dreaminess, utopia-dreaming,
horizon-looking. Inspired by the famous SOPHIE portrait, and by José Esteban
Muñoz: “Queerness is not yet here. Queerness is an ideality. Put another way, we
are not yet queer, but we can feel it as the warm illumination of a horizon
imbued with potentiality”. I then used this brand identity to develop a logo and
digital and print assets to promote the night.

I have designed fresh branding for each of the two nights that Transome has so
far hosted, with £700 raised at the first night and £750 raised at the second.





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RECIPES FROM A FREE ARTSAKH

(2022)


Layout design, editing, illustration, risograph print

Recipes from a Free Artsakh is a collection of vegetarian recipes, contributed
by Armenians and our friends, telling our history: of the lands we belong to,
have passed through, have made our own; of gatherings, celebrations and
mourning.


From a cocktail in the garden, to jingyalov hats dreaming of Artsakh mountain
herbs, to envisioning our future over coffee cups: this cookbook is the story of
Armenians and our friends, of the lands we have been in, where we have stayed
and passed through, where we have called home.


I designed, illustrated and edited this collection of recipes. Printed by
risograph in red and blue ink, bound in red wiro, with the help of Hato Press
and Spun Press, with paper from G.F Smith and finishing by Radclyffe Printers.
It has had two print runs of 400 copies overall. I built an audience through
email, social media campaigns and a dinner event attended by 50 people in
London. So far I have sold 250 copies and raised £1650 for refugees from the
2020-2022 conflict between Armenia and Azerbaijan.







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ԳԻՇԵՐ / GISHER


(2020)

Editorial design, illustration, digital print

I designed and illustrated an online and printed zine of the text of a
performance, to accompany Giorgia Ohanesian Nardin’s performance Gisher,
a performance negotiating themes of about diaspora and memory, the way that
memory lives in the body, intergenerational trauma, the struggle to feel present
and safe, hypervigilence, the commodification of our stories to ensure our
safety and our income, and Armenian ritual.

I was inspired in lay-out by Armenian illuminated manuscripts and the epic David
of Sassoun, I imagined the text as a queered Armenian epic quest. I laid out
English and Armenian text with my own illustration, themed around  liminal
spaces and night-time (a pathway into a forest, a train at night, a door opened
slightly, a waning moon, curtains), I designed and laid out a zine of their
text. Initially digital only (to ensure safety during COVID), it was printed in
physical format in September 2020.



In September 2020, I printed 50 copies of an adapted version of the cover of
“Gisher” to sell as prints, with £300 fundraised towards efforts to provide
shelter, food and medicine for affected families.










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SIÂN DOCKSEY

(2022)

Web design, Branding

I built a new website, including fresh branding, for feminist pole-dancing
witchy comedian Siân Docksey. I used her pink and yellow brand colors to develop
a seventies-vibe, tarot themed website, including a witches’ hand as the cursor
and tarot cards as the menu options. Website hosted by Cargo Collective.