www.nationalgeographic.com Open in urlscan Pro
18.66.97.70  Public Scan

Submitted URL: https://apple.news/Pwh3tMhDNy3i-QRAQFZprmk?articleList=AyW8pS3_6QRmQAo4nVEfjZQ
Effective URL: https://www.nationalgeographic.com/premium/article/herculaneum-scrolls-vesuvius-challenge-seales
Submission: On February 12 via api from US — Scanned from DE

Form analysis 0 forms found in the DOM

Text Content

Skip to content

 * Login
 * 
 * Newsletters
 * Subscribe
 * Menu



>
mexico

 * History & Culture


AI JUST DECIPHERED PART OF AN ‘UNREADABLE’ ANCIENT SCROLL. HERE’S WHAT IT SAYS.

The Herculaneum scrolls were so badly damaged in the A.D 79 eruption of Vesuvius
that scholars feared the ancient library was lost forever. That just
changed—with help from technology and a $1 million prize.

A carbonized papyrus scroll unearthed from a villa in the wealthy town of
Herculaneum, destroyed by the eruption of Vesuvius in A.D. 79. Researchers have
announced a major step forward in "reading" the texts recorded inside these
brittle husks—which may inclu...Show moreShow more
Photograph by EduceLab
BySarah Kuta
Published February 6, 2024
• 13 min read
ShareTweetEmail

With the help of artificial intelligence, researchers are now able to read
2,000-year-old passages of text from a scroll charred in the A.D. 79 eruption of
Vesuvius that was long considered unreadable. The breakthrough was announced
Monday by the organizers of the Vesuvius Challenge, a global competition
offering more than $1 million in prize money for significant benchmarks in
applying machine learning techniques to coaxing long-lost texts from the famed
Herculaneum scrolls, an ancient library assumed to be lost forever.

Roughly 1,800 papyrus scrolls—believed to contain literary and philosophical
works from the first and second centuries B.C.—were discovered by workers
digging up the ancient town of Herculaneum near Pompeii in 1752. The scrolls had
been reduced to brittle, charred lumps by the heat and gasses of the eruption,
and the ones that workers didn’t throw away more than 250 years ago have largely
languished since then in storerooms, written off as indecipherable curiosities.

Technological developments over the past two decades have helped researchers get
closer to being able to “read” the fragile scrolls. But only the very recent
acceleration of artificial intelligence and computing have finally made it
possible to begin unlocking their secrets—all without opening them.



This week, the Silicon Valley investor-backed Challenge awarded its latest
installment, $700,000, to a team of three competitors—an American college
student, an Egyptian graduate student in Germany, and a Swiss robotics
engineer—who worked together to reveal 15 columns of text totalling more than
2,000 characters from an intact scroll.


EPICUREAN DELIGHTS

Papyrologists have produced a preliminary transcript of the newly revealed text,
which represents about 5 percent of the scroll’s content. They’re still working
to analyze the text, but shared a few snippets that amount to a “2,000-year-old
blog post about how to enjoy life,” according to the contest organizers. 


The Greek characters, πορφύραc, which spell the word "purple," are among the
characters and multiple lines of text that have been extracted by Vesuvius
Challenge contestants Luke Farritor and Youssef Nader. 
Photograph by Vesuvius Challenge
Please be respectful of copyright. Unauthorized use is prohibited.

Based on what they’ve gleaned so far, papyrologists suspect the unnamed scribe
was Philodemus, a follower of the Greek philosopher Epicurus, who valued
pleasure above all else. One passage, for instance, contemplates how abundance
or scarcity might affect sources of pleasure like music and food. “We do not
right away believe things that are scarce to be absolutely more pleasant than
those which are abundant,” the author writes. 

Historians suspect Philodemus was the philosopher-in-residence at the
Herculaneum villa where the charred scrolls were found—a villa likely owned by
Julius Caesar’s father-in-law. The deciphered text mentions Xenophantos, for
instance, who may be the same musician Philodemus notes in other writings. The
author also criticized his adversaries—likely the Stoics—for having “nothing to
say about pleasure, either in general or in particular, when it is a question of
definition.”

‘The scrolls are readable’



The newly revealed passages build upon “πορφύραc,” a single word from the
scroll, which two of the three winning competitors revealed independently in
October. The colorful ancient Greek word refers to purple dye or purple-colored
clothes—a color closely associated with royalty and power. 

“We knew if we could read just one [scroll], then all the other ones would be
available with the same method or some augmented method,” says Brent Seales, a
computer scientist at the University of Kentucky who’s been trying to decode the
Herculaneum scrolls for the last 20 years and leads the university’s Digital
Restoration Initiative, said in October. “We are now proving not just to
ourselves but to the entire global community that the scrolls are readable.”

As they progress in deciphering the Herculaneum scrolls, researchers suspect
they’ll find many more Epicurean reflections. One scholar likened the villa’s
Epicurean-obsessed owner to “the sort of guy who collects every album of one
band and every cover of that band, but nothing else.”

But, beyond that, all scholars can do is make educated guesses—and draft their
wishlists. Perhaps the scrolls will contain other kinds of Greek philosophy,
such as works by Aristotle or Stoic texts. Or, maybe, some Latin literature or
the long-lost writings of authors like Sappho, Homer, and Sophocles.The scrolls
might also offer fresh insights about early Christianity, some researchers
suggest. But only time—and more virtual unwrapping and transcribing—will tell. 

A view of Herculaneum, a wealthy resort town on the western flank of Vesuvius,
was destroyed along with Pompeii in the A.D. 79 eruption.
Photograph by Ivan Romano, Getty Images
Please be respectful of copyright. Unauthorized use is prohibited.



READING THE HERCULANEUM SCROLLS

Since the mid-1700s, people have made various attempts at reading some of the
less damaged scrolls from Herculaneum. One method involved cutting the scrolls
in half and scraping away layers one at a time to see the text inside; another
involved slowly unwinding the scrolls with a specially built machine. Though
these 18th and 19th century efforts did allow conservators to copy down some of
the words inside, they often damaged—or, worse, totally destroyed—many of the
scrolls in the process.

Between 500 and 600 carbonized scrolls from Herculaneum—kept in museum,
university and national collections in England, France and Italy—remain
unopened, though the exact figure is hard to estimate because many are
fragmented. The remaining scrolls are extremely brittle, which means physically
unrolling them is not a viable option. “If you drop one, it would shatter like
glass,” Seales explains.

Technological advancements since the early 2000s have helped researchers
overcome this hurdle, including using CT scans to make 3D images of ancient
scrolls. From there, Seales’ Digital Restoration Initiative team developed
software that could “virtually unwrap” the 3D images to produce flattened
segments. This method enabled them to read previously hidden text from the Ein
Gedi scroll, a charred and fragmented scroll from the Middle East dated to the
third or fourth century A.D.

When researchers tried to use this method to read the scrolls carbonized by
Vesuvius, however, they ran into another roadblock. The ink used on the Ein Gedi
scroll contained metal, which meant the letters were visible on the CT scan. The
Herculaneum scrolls, by contrast, were written with carbon-based ink, which, to
the human eye, makes the symbols indistinguishable from the carbonized papyrus
on the CT scans.

Undeterred, researchers wondered if higher-resolution scans of the scrolls
produced by a particle accelerator could provide an even more detailed view of
the carbonized papyrus. Sure enough, at very high resolutions, the scans
revealed visible areas where the ink slightly altered the shape and texture of
the papyrus fibers. “The carbon-based ink sort of fills in the holes that are
the grid of the papyrus—it coats them and makes them a little thicker,” says
Seales.



Seales and his Digital Restoration Initiative colleagues then developed and
trained a machine learning model to detect these subtle differences in the
carbonized papyrus surfaces. But to take the project any further, they needed
human beings to help. That’s where the Vesuvius Challenge comes in. Hoping to
harness the collective power of citizen scientists around the world, Seales
teamed up with Silicon Valley investors and put his team’s data, code, and
methods online for anyone to access. The challenge’s pitch? After 275 years, the
puzzle of the Herculaneum scrolls has been reduced to a software problem—one
that anyone, anywhere with access to a computer could, in theory, contribute to
solving.


CITIZEN SCIENCE

In March 2023, the Vesuvius Challenge team released thousands of 3D images of
two rolled-up scrolls from Herculaneum, as well as a machine-learning algorithm
trained to detect the invisible letters and symbols written on the layers of
carbonized papyrus. They also offered $1 million in prize money to incentivize
participants to build upon the AI technology and, ultimately, speed up the
deciphering.

Herculaneum scroll with red laser lines being 3D scanned at Institut de France
by Brent Seales and his team. The Herculaneum scrolls are among the most iconic
and inaccessible of the world’s vast collection of damaged manuscripts.
Photograph by EduceLab
Please be respectful of copyright. Unauthorized use is prohibited.


Three competitors extracted the new columns of text working collaboratively:
Luke Farritor, an  undergraduate at the University of Nebraska-Lincoln; Youssef
Nader, a doctoral student at Freie Universität Berlin; and Julian Schilliger,
who recently earned his master’s degree in robotics from ETH Zürich. They split
the 2023 grand prize of $700,000 for being the first competitors to reveal at
least four separate passages of 140 characters each, with no more than 15
percent of the characters missing or illegible, by the end of 2023.

All three had won earlier prizes in the contest. Farritor and Nader shared the
$50,000 “first letters” prize for separately revealing πορφύραc (Farritor got
$40,000 for being first, while Nader got the remaining $10,000). Schilliger,
meanwhile, won three smaller progress prizes totaling $14,500.

Though the 2023 grand prize has been awarded, the contest is far from over.
Organizers have announced new incentives for 2024, including $100,000 for the
first person or team who can reveal 90 percent of the text in each of four
scrolls provided by the Challenge. This, organizers believe, will lay the
groundwork for eventually being able to read all of the ancient texts.

Citizen scientists can find everything they need online, from the history of the
scrolls themselves to downloadable data, algorithms, and tutorials. And while
the contest is open to anyone, it’s technical work that’s so far mostly
attracted computer scientists who are already well-versed in machine learning.
Competitors are helping advance the project forward by virtually unwrapping
additional sections of scrolls via software and methods developed by Seales;
they’re also working to improve the machine learning model by providing it with
additional training examples from the newly unwrapped digital segments of
papyrus.


CURIOSITY AND PRESTIGE

The competitors—an estimated 1,500 to 2,000 of them in total, according to
Seales—have done their part. In less than a year, they’ve made huge strides
toward solving a puzzle that has stymied people for centuries. “We’ve seen 10 or
20 person-years of work from these competitors,” says Seales.



So, what’s motivating the contestants to volunteer hours and hours of their time
toward the project? The prize money is a big factor but, on top of that, some
competitors are simply intrigued by the scrolls themselves. “When things were a
bit frustrating and things were not working, I felt like I was unable to give up
because I was just too curious—I really need to know what’s going on here,” says
Nader.

There’s also the allure of working on a project backed by Silicon Valley
entrepreneurs and investors. Former GitHub CEO Nat Friedman launched the
contest, along with venture capitalist Daniel Gross; other startup founders and
investors also chipped in prize money. “There’s kind of this Silicon Valley
prestige,” says Farritor, who spent last summer interning at SpaceX.

From here, the machine learning model should continue to improve even more and
reveal additional letters until, ideally, researchers will be able to decipher
all of the Herculaneum scrolls. These efforts could pave the way for future
excavation work at Herculaneum, where experts believe even more scrolls are
still buried—and more lost texts from ancient writers await.

“Some people might think, ‘What are you going to all that trouble for?’ but I
don’t believe that,” says Seales. “This is an amazing period in human history.
We’re talking about more works from that period. Yeah, I want more, I want it
all.”

This article was originally published on October 12, 2023 and has been updated
to reflect the latest prize awarded by the Vesuvius Challenge.

ShareTweetEmail

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------










READ THIS NEXT

'Denmark’s salvation'? Runestones hint at Viking queen's power


 * History & Culture


'DENMARK’S SALVATION'? RUNESTONES HINT A…

Researchers say a new analysis of Denmark’s Jelling Stones suggest a
10th-century woman named Thyra may have been a key political player.
These ancient Roman tablets may have more secrets to reveal


 * History & Culture


THESE ANCIENT ROMAN TABLETS MAY HAVE MORE SECRETS TO REVEAL

50 years after the first Vindolanda tablet was discovered, scientists are
looking at how these extraordinary artifacts were made.
7 of the most exciting archaeological discoveries in 2023


 * History & Culture
 * 2023 in Review


7 OF THE MOST EXCITING ARCHAEOLOGICAL DISCOVERIES IN 2023

A lost Maya city. A submerged temple in Italy. Remarkably well-preserved swords
in a cave by the Dead Sea. These finds changed our perspective on history.
This ancient society helped build the modern world.


 * History Magazine


THIS ANCIENT SOCIETY HELPED BUILD THE MODERN WORLD.

Writing, laws, cities, and science—these and other innovations were devised by
the enterprising peoples living in Sumer, the land between the Tigris and
Euphrates rivers, some 5,000 years ago.




GO FURTHER




ANIMALS

 * 
   Migratory monarch numbers take a dive—but they’ll bounce back
    * Animals
   
   Migratory monarch numbers take a dive—but they’ll bounce back
 * 
   In Japan, an endangered eel was hiding in plain sight
    * Animals
   
   In Japan, an endangered eel was hiding in plain sight
 * 
   Meet some of the fiercest queens of the animal kingdom
    * Animals
   
   Meet some of the fiercest queens of the animal kingdom
 * 
   Love them or hate them, hyenas are getting the last laugh
    * Animals
   
   Love them or hate them, hyenas are getting the last laugh
 * 
   These dragons don’t breathe fire—but they’re very real
    * Animals
   
   These dragons don’t breathe fire—but they’re very real
 * 
   Like a moth to a flame? A new study debunks an age-old theory
    * Animals
   
   Like a moth to a flame? A new study debunks an age-old theory


ENVIRONMENT

 * 
   Have we been talking about climate change all wrong?
    * Environment
   
   Have we been talking about climate change all wrong?
 * 
   What is the ARkStorm? California's worst nightmare, potentially
    * Environment
   
   What is the ARkStorm? California's worst nightmare, potentially
 * 
   Why indigenous relationships with water matter, Video Story
    * Paid Content
   
   Why indigenous relationships with water matter
 * 
   Should we be preparing for Category 6 hurricanes?
    * Environment
   
   Should we be preparing for Category 6 hurricanes?
 * 
   These plants are beguiling—and they have a taste for meat
    * Environment
   
   These plants are beguiling—and they have a taste for meat
 * 
   How to buy crystals that don’t harm people or the planet
    * Environment
   
   How to buy crystals that don’t harm people or the planet


HISTORY & CULTURE

 * 
   14 of the best cultural experiences in Kansai
    * Paid Content
   
   14 of the best cultural experiences in Kansai
 * 
   These ancient nomads made human leather out of their enemies
    * History & Culture
   
   These ancient nomads made human leather out of their enemies
 * 
   Were Alexander the Great and Hephaestion more than friends?
    * History & Culture
   
   Were Alexander the Great and Hephaestion more than friends?
 * 
   Why is throwing toilet paper a staple of New Orleans Mardi Gras?
    * History & Culture
   
   Why is throwing toilet paper a staple of New Orleans Mardi Gras?
 * 
   Harriet Tubman, the spy: uncovering her secret Civil War missions
    * History Magazine
   
   Harriet Tubman, the spy: uncovering her secret Civil War missions
 * 
   Who were the original 49ers?
    * History & Culture
   
   Who were the original 49ers?


SCIENCE

 * 
   Melanoma is overdiagnosed at ‘alarming’ rates
    * Science
    * Mind, Body, Wonder
   
   Melanoma is overdiagnosed at ‘alarming’ rates
 * 
   On a wave of innovation
    * Paid Content
   
   On a wave of innovation
 * 
   An asteroid may have turned ancient Earth into a snowball
    * Science
   
   An asteroid may have turned ancient Earth into a snowball
 * 
   What happens to your body when you’re in love and heartbroken
    * Science
    * Mind, Body, Wonder
   
   What happens to your body when you’re in love and heartbroken
 * 
   This is what you need to know about lead and your health
    * Science
   
   This is what you need to know about lead and your health
 * 
   Kombucha and nootropics are all the rage. Do they work?
    * Science
   
   Kombucha and nootropics are all the rage. Do they work?


TRAVEL

 * 
   Meet the cooks keeping traditional Goan cuisine alive
    * Travel
   
   Meet the cooks keeping traditional Goan cuisine alive
 * 
   How award-winning director Tommy Joyce films in remote locations
    * Paid Content
   
   How award-winning director Tommy Joyce films in remote locations
 * 
   7 of the best underground bars in the UK
    * Travel
   
   7 of the best underground bars in the UK
 * 
   The ultimate guide to Kansai by rail
    * Paid Content
   
   The ultimate guide to Kansai by rail
 * 
   14 of the best cultural experiences in Kansai
    * Paid Content
   
   14 of the best cultural experiences in Kansai
 * 
   Explore the national parks of the Pacific Northwest
    * Paid Content
   
   Explore the national parks of the Pacific Northwest



LEGAL

 * Terms of Use
 * Privacy Policy
 * Interest-Based Ads
 * EU Privacy Rights
 * Cookie Policy
 * Manage Privacy Preferences

OUR SITES

 * Nat Geo Home
 * Attend a Live Event
 * Book a Trip
 * Buy Maps
 * Inspire Your Kids
 * Shop Nat Geo
 * Visit the D.C. Museum
 * Watch TV
 * Learn About Our Impact
 * Support Our Mission
 * Masthead
 * Press Room
 * Advertise With Us

JOIN US

 * Subscribe
 * Customer Service
 * Renew Subscription
 * Manage Your Subscription
 * Work at Nat Geo
 * Sign Up for Our Newsletters
 * Contribute to Protect the Planet

FOLLOW US

National Geographic InstagramNational Geographic FacebookNational Geographic
TwitterNational Geographic YoutubeNational Geographic LinkedinNational
Geographic TiktokNational Geographic Reddit
United States (Change)

--------------------------------------------------------------------------------

Copyright © 1996-2015 National Geographic SocietyCopyright © 2015-2024 National
Geographic Partners, LLC. All rights reserved


YOUR PRIVACY SETTINGS

We and our partners store and/or access information on a device, such as unique
IDs in cookies to process personal data. We work with 793 partners. You may
accept or manage your choices by clicking below, including your right to object
where legitimate interest is used, or at any time through the “Manage Privacy
Preferences” link on each page. These choices will be signaled to our partners
and will not affect browsing data. For additional information, please visit our
Cookie Policy.


WE AND OUR PARTNERS PROCESS DATA TO:

Store and/or access information on a device. Precise geolocation data, and
identification through device scanning. Personalised advertising and content,
advertising and content measurement, audience research and services development.
List of Partners (vendors)

I Accept
Show Purposes
Continue without Accepting


PRIVACY PREFERENCE CENTER

We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent and
legitimate interest. You may exercise your right to consent or object to a
legitimate interest, based on a specific purpose below or at a partner level in
the link under each purpose. These choices will be signaled to our vendors
participating in the Transparency and Consent Framework.
More information
Allow All


MANAGE CONSENT PREFERENCES

TECHNICALLY NECESSARY

Always Active

These cookies are necessary for our services to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in, accessing, searching, or discovering content, or
filling in forms. You can set your browser to block, or alert you about, these
cookies, but some parts of the site will not then work.

PERFORMANCE & ANALYTICS

Always Active

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site.

FUNCTIONAL

Always Active

These cookies are used by us to detect or remember choices you make to customise
your experience, such as language, location or other settings. Disabling these
cookies may impact performance.

TARGETING & ADVERTISING COOKIES

Always Active

These cookies may be set through our site by us and/or by our advertising
partners. They may be used to build a profile of your interests and show you
relevant advertising on this and on other sites. They may not store directly
personal information, but instead may be based on uniquely identifying your
browser and internet device. You can choose to allow these cookies or to opt out
at any time.

SOCIAL MEDIA COOKIES

Always Active

These cookies are set by a range of social media services that we have added to
the site to enable you to share our content with your friends and networks. They
are capable of tracking your browser across other sites and building up a
profile of your interests. This may impact the content and messages you see on
other websites you visit.    If you do not allow these cookies you may not be
able to use or see these sharing tools.

STORE AND/OR ACCESS INFORMATION ON A DEVICE 647 PARTNERS CAN USE THIS PURPOSE

Store and/or access information on a device

Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

List of Partners (vendors)‎ | View Illustrations 

PRECISE GEOLOCATION DATA, AND IDENTIFICATION THROUGH DEVICE SCANNING 307
PARTNERS CAN USE THIS PURPOSE

Precise geolocation data, and identification through device scanning

 * USE PRECISE GEOLOCATION DATA 255 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   With your acceptance, your precise location (within a radius of less than 500
   metres) may be used in support of the purposes explained in this notice.

 * ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 116 PARTNERS CAN USE
   THIS PURPOSE
   
   Switch Label
   
   With your acceptance, certain characteristics specific to your device might
   be requested and used to distinguish it from other devices (such as the
   installed fonts or plugins, the resolution of your screen) in support of the
   purposes explained in this notice.

List of Partners (vendors)‎

PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 762 PARTNERS CAN USE THIS PURPOSE

Personalised advertising and content, advertising and content measurement,
audience research and services development

 * USE LIMITED DATA TO SELECT ADVERTISING 587 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Advertising presented to you on this service can be based on limited data,
   such as the website or app you are using, your non-precise location, your
   device type or which content you are (or have been) interacting with (for
   example, to limit the number of times an ad is presented to you).
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * CREATE PROFILES FOR PERSONALISED ADVERTISING 480 PARTNERS CAN USE THIS
   PURPOSE
   
   Switch Label
   
   Information about your activity on this service (such as forms you submit,
   content you look at) can be stored and combined with other information about
   you (for example, information from your previous activity on this service and
   other websites or apps) or similar users. This is then used to build or
   improve a profile about you (that might include possible interests and
   personal aspects). Your profile can be used (also later) to present
   advertising that appears more relevant based on your possible interests by
   this and other entities.
   
   View Illustrations 

 * USE PROFILES TO SELECT PERSONALISED ADVERTISING 473 PARTNERS CAN USE THIS
   PURPOSE
   
   Switch Label
   
   Advertising presented to you on this service can be based on your advertising
   profiles, which can reflect your activity on this service or other websites
   or apps (like the forms you submit, content you look at), possible interests
   and personal aspects.
   
   View Illustrations 

 * CREATE PROFILES TO PERSONALISE CONTENT 210 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information about your activity on this service (for instance, forms you
   submit, non-advertising content you look at) can be stored and combined with
   other information about you (such as your previous activity on this service
   or other websites or apps) or similar users. This is then used to build or
   improve a profile about you (which might for example include possible
   interests and personal aspects). Your profile can be used (also later) to
   present content that appears more relevant based on your possible interests,
   such as by adapting the order in which content is shown to you, so that it is
   even easier for you to find content that matches your interests.
   
   View Illustrations 

 * USE PROFILES TO SELECT PERSONALISED CONTENT 184 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Content presented to you on this service can be based on your content
   personalisation profiles, which can reflect your activity on this or other
   services (for instance, the forms you submit, content you look at), possible
   interests and personal aspects, such as by adapting the order in which
   content is shown to you, so that it is even easier for you to find
   (non-advertising) content that matches your interests.
   
   View Illustrations 

 * MEASURE ADVERTISING PERFORMANCE 680 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information regarding which advertising is presented to you and how you
   interact with it can be used to determine how well an advert has worked for
   you or other users and whether the goals of the advertising were reached. For
   instance, whether you saw an ad, whether you clicked on it, whether it led
   you to buy a product or visit a website, etc. This is very helpful to
   understand the relevance of advertising campaigns.
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * MEASURE CONTENT PERFORMANCE 340 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information regarding which content is presented to you and how you interact
   with it can be used to determine whether the (non-advertising) content e.g.
   reached its intended audience and matched your interests. For instance,
   whether you read an article, watch a video, listen to a podcast or look at a
   product description, how long you spent on this service and the web pages you
   visit etc. This is very helpful to understand the relevance of
   (non-advertising) content that is shown to you.
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
   DIFFERENT SOURCES 420 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Reports can be generated based on the combination of data sets (like user
   profiles, statistics, market research, analytics data) regarding your
   interactions and those of other users with advertising or (non-advertising)
   content to identify common characteristics (for instance, to determine which
   target audiences are more receptive to an ad campaign or to certain
   contents).
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * DEVELOP AND IMPROVE SERVICES 509 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Information about your activity on this service, such as your interaction
   with ads or content, can be very helpful to improve products and services and
   to build new products and services based on user interactions, the type of
   audience, etc. This specific purpose does not include the development or
   improvement of user profiles and identifiers.
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

 * USE LIMITED DATA TO SELECT CONTENT 108 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label
   
   Content presented to you on this service can be based on limited data, such
   as the website or app you are using, your non-precise location, your device
   type, or which content you are (or have been) interacting with (for example,
   to limit the number of times a video or an article is presented to you).
   
   View Illustrations 
   Object to Legitimate Interests Remove Objection

List of Partners (vendors)‎

SPECIAL PURPOSES & FEATURES

Always Active

 * ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 486 PARTNERS CAN
   USE THIS PURPOSE
   
   Switch Label label
   
   Your data can be used to monitor for and prevent unusual and possibly
   fraudulent activity (for example, regarding advertising, ad clicks by bots),
   and ensure systems and processes work properly and securely. It can also be
   used to correct any problems you, the publisher or the advertiser may
   encounter in the delivery of content and ads and in your interaction with
   them.
   
   View Illustrations 

 * DELIVER AND PRESENT ADVERTISING AND CONTENT 473 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label label
   
   Certain information (like an IP address or device capabilities) is used to
   ensure the technical compatibility of the content or advertising, and to
   facilitate the transmission of the content or ad to your device.
   
   View Illustrations 

 * MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 331 PARTNERS CAN USE THIS
   PURPOSE
   
   Switch Label label
   
   Information about your activity on this service may be matched and combined
   with other information relating to you and originating from various sources
   (for instance your activity on a separate online service, your use of a
   loyalty card in-store, or your answers to a survey), in support of the
   purposes explained in this notice.

 * LINK DIFFERENT DEVICES 313 PARTNERS CAN USE THIS PURPOSE
   
   Switch Label label
   
   In support of the purposes explained in this notice, your device might be
   considered as likely linked to other devices that belong to you or your
   household (for instance because you are logged in to the same service on both
   your phone and your computer, or because you may use the same Internet
   connection on both devices).

 * IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 457 PARTNERS
   CAN USE THIS PURPOSE
   
   Switch Label label
   
   Your device might be distinguished from other devices based on information it
   automatically sends when accessing the Internet (for instance, the IP address
   of your Internet connection or the type of browser you are using) in support
   of the purposes exposed in this notice.

List of Partners (vendors)‎
Back Button


COOKIE LIST



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Reject All Confirm My Choices