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MCDONALD’S WILL OFFER A $5 MEAL DEAL TO LURE CUSTOMERS BACK INTO STORES

Franchisees have already rejected the plan once, so the fast-food chain is
trying to sweeten the proposition

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A McDonald's location in New York.

Photographer: Victor J. Blue/Bloomberg
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By Daniela Sirtori
May 10, 2024 at 6:07 AM HST
Updated on
May 10, 2024 at 6:33 AM HST
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McDonald’s Corp. is looking to launch a $5 meal deal in the US that the burger
chain is betting can lure penny-pinching consumers back in.

The deal could include a McChicken or a McDouble along with fries and a drink,
according to a person familiar with the matter who spoke on the condition of
anonymity. On the company’s first-quarter earnings call, Chief Executive Officer
Chris Kempczinski said McDonald’s had to be “laser-focused on affordability”
given how price-weary diners have become. The company’s results were weaker than
expected.

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