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NewOne AI tool that does it all. Search, generate, analyze, and chat—right
inside Notion.Meet the new Notion AI→
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HOW DBT LABS AVOIDED YEARS OF SAAS COSTS AND SCALED ORGANIZATIONAL KNOWLEDGE
WITH NOTION AI




GLOBALLY DISTRIBUTED TEAMS AT DBT LABS ARE GETTING THEIR WORK DONE FASTER AND
MORE COLLABORATIVELY THAN EVER BEFORE USING THE NEXT GENERATION OF NOTION AI.
NOW, BY MORE EFFICIENTLY LEVERAGING A VAST ARRAY OF KNOWLEDGE CHRONICLING EVERY
MEETING, SPEC, DECISION, AND PLAN FROM ACROSS THEIR ORGANIZATION INSTANTLY,
THEY’RE ABLE TO FOCUS ON DOING THEIR BEST WORK, MORE TOGETHER, AT SCALE.

Insights from

Faith Lierheimer

Senior Technical Instructor

Jerrie Kumalah

Resident Solutions Architect

Leigh Staub

Director of Employee Experience

Use cases
Notion AI

Play
1


EVERYONE KNOWS WHAT ANYONE DOCUMENTS IN NOTION—BUT WHAT HAPPENS WHEN THE TEAM
RAPIDLY DOUBLES IN SIZE?

In 2016, three former colleagues created a software platform called ‘dbt’ to
help data engineers work like software developers. Documentation is a key
component to how dbt supports organizations in delivering trusted data products
with velocity. Built-in features like automatic documentation and visible
lineage help data teams maintain data quality effortlessly, reuse existing code,
and optimize data pipelines. As an open-source tool, dbt quickly became a key
piece of data infrastructure for thousands of companies to create and
disseminate their organizational knowledge. Today, dbt Labs (the creator of dbt)
has catapulted to unicorn status with hundreds of employees in the last few
years.

At the heart of dbt Labs' mission is the emphasis they put on their own
employees contributing to the knowledge loop by “thinking in public and
defaulting to open source.” This ethos finds a powerful echo in the strong
culture of documentation they’ve worked hard to foster with their teams over the
years. As a remote-first company with team members in multiple time zones across
the world, Notion became their centralized, single source-of-truth for everyone
to contribute to and iterate on shared organizational knowledge. This robust
documentation is not just a byproduct of their teams’ work; it’s a key enabler.

But as their teams nearly doubled in size over the past year, the challenge
became scaling a swell of documentation in parallel.


Documentation is the critical thread in the fabric of your organization. Without
strong documentation, knowledge transfer and collaboration breaks down— and the
fabric of the organization starts to untether.
Leigh Staub
Director of Employee Experience
2


SCALING A CULTURE OF DOCUMENTATION REQUIRES A PERSONALIZED AI ASSISTANT

At the helm of the company’s globally distributed employee experience, Leigh
Staub needed to rethink how documentation culture at dbt Labs would evolve with
their rapidly growing teams.

Many employees didn’t know where to create or how to best maintain their
documentation. That quickly led to information sprawl, where personal and
company knowledge was spread far and wide across the dbt Labs workspace. Notion
is an integral part of all of their teams’ workflows, but they needed to find a
way to reliably reel in information from the far reaches of their workspace.

That’s where Notion AI came in. At the suggestion of their Customer Success
Manager at Notion, Leigh enrolled dbt Labs in an alpha testing group to be among
the first Notion customers to trial the newest Notion AI assistant features.
“Almost overnight, when Notion AI was enabled, the power of our documentation
was illuminated, like a lighthouse being turned on, solving for information
sprawl in what was coming to be known as our Notion ocean” says Leigh.


Getting an entire company to organize documentation in an intuitive way is hard.
Important information that is stored in a poor location risks falling into a
black hole, but with Notion AI it can actually be discovered easily by simply
asking as question.
As a new employee, I don’t know what I don’t know, so it’s really powerful when
Notion AI surfaces organizational knowledge that I didn’t know to look for
because I didn’t even know it existed.
Faith Lierheimer
Senior Technical Instructor
3


NOTION AI HELPS EACH TEAM TAP INTO COMPANY-WIDE KNOWLEDGE TO FIND ANSWERS AND
SPEED UP THEIR DAILY WORK

Doubling down on their documentation culture with the power of Notion AI has had
compounding effects for the daily workflows and impact of teams at dbt Labs,
particular those that are customer-facing.

For example, Solutions Architects take notes on every customer engagement,
including what’s working well for customers or where they need support. Instead
of needing to hunt through pages and pages of notes, Notion AI cleans up those
notes and gives them perfect memory going into their next engagement using all
of those previous notes. Not only do those summaries help them better prepare
for upcoming customer calls, they help inform other people and teams about
what’s happening with their customer.

The Community team uses Notion to collect and organize product feedback that
they hear from across the growing dbt community. But what happens to that
feedback once it’s written down? With Notion AI, other teams throughout the org
— like Product and Engineering — can now leverage synthesized insights from the
wealth of community feedback that has been documented to make more informed
decisions about what they should be prioritizing.

Technical Instructors teaching their customers how to use the newest features of
dbt Labs’ growing product portfolio have to stay up to date with a lot of
information that’s sometimes specific to a very particular product area. Using
Notion AI, they’re able to pull information from a particular doc or teamspace
to instantly incorporate the right information into their lesson plans.

“Notion AI has transformed this aspect of my work by automating the information
discovery process,” says Senior Technical Instructor Faith Lierheimer. “I can
use Notion AI as my assistant to eliminate spending hours of searching for the
right information, which not only makes me more efficient but improves the
quality and relevance of my work with our community.”


Notion AI is everyone’s always-on teammate for instant insights. Customer-facing
teams can seamlessly incorporate the latest details of new products into their
work and generate ideas based on customer feedback documented throughout the dbt
Labs workspace.
4


LESS TECH STACK FRAGMENTATION LOWERS COSTS AND EMPOWERS EVERYONE WITH KNOWLEDGE

Companies can only be so productive when they’re spending too much time
searching for information. The team at dbt Labs understood that challenge all
too well, and wanted to proactively find a better way to work.

They also saved a ton of money on their tool stack in the process. By
centralizing their organizational knowledge with strong documentation in Notion,
dbt Labs has also been able to reduce or limit additional licenses for other
team-specific tools, while also avoiding the need to purchase additional tools
for enterprise AI or search altogether— saving them over $35k on their tool
stack.

However, most people at dbt Labs say the real value of Notion AI ultimately goes
beyond time saved searching or costs. It gives them the space to think bigger
and more creatively, and spend time on more strategic work.

“More than anything, Notion AI just gives me a bit of breathing room. Since it
can take care of the administrative grunt work, I’m able to focus on doing the
work that I do best,” says Jerrie Kumalah, Resident Solutions Architect at dbt
Labs.

Now, the knowledge that’s collected is no longer just Leigh’s or Faith’s or
Jerrie’s. It’s dbt Labs’ shared knowledge, and it propels them forward faster
than ever. Together.




SCALE YOUR ORG’S KNOWLEDGE WITH PERSONALIZED AI


TRY NOTION ON ANY DEVICE. REQUEST A DEMO BELOW TO LEARN ABOUT USING NOTION WITH
YOUR TEAM.


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🇫🇷 Learn French
Travel
💼 Land first freelance job
Work
💸 Contribute to 401k
Finance
🔗 Update personal website
Work
New
🙌 Meditate 15 mins each day
Health
🍔 Bring lunch to work every day
Finance
🥖 Learn how to bake
Life Skills
🏀 Start basketball team
Health
Fun
New
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Travel
👽 Go to a science fiction meetup
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HOW OTHER TEAMS USE NOTION

> Our goal for Mangopay was to increase transparency and collaboration. With the
> help of Notion, teams can easily collaborate on Wikis, pages, or databases
> either within their team or the company as a whole.
> View customer→




MANGOPAY KEEPS ALL COMPANY KNOWLEDGE IN NOTION, INCREASING EMPLOYEE ENGAGEMENT

> Across the team, we’ve saved hundreds of hours of manual, repetitive work. And
> we keep on finding new creative ways to use the tool and save even more time.
> View customer→




NOTION SAVES HUNDREDS OF HOURS AND THOUSANDS OF DOLLARS FOR VIVA



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