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PRINCIPAL LAUNCHES PRINCIPAL MILESTONES, NEW FINANCIAL WELLNESS PROGRAM



Last Update: September 25, 2018

Nearly half of Americans say their financial situation stresses them out1, and
they don’t know where to get help or where to start.

In response to this research and feedback from participants, Principal Financial
Group® is expanding its financial wellness resources with iGrad’s Enrich™
financial wellness platform.

> “We selected the Enrich financial wellness platform in large part because of
> its expansive set of content and tools, and the customization available, which
> makes each person’s experience more personalized and relevant.” Joleen
> Workman, vice president of customer care at Principal

The new Principal® Milestones helps participants access comprehensive financial
education resources all in one place. The platform addresses student loans, will
and legal document preparation powered by ARAG®, Health Savings Accounts,
budgeting and more.

There’s something for everyone, no matter their life stage or financial
priorities, and everything is designed to help people live their best lives and
work toward a better financial future.

Seven in 10 Americans postpone making financial decisions, with less than
one-third saying they feel comfortable with the amount of knowledge they have
about managing finances, according to findings released in April from a research
project by Principal and renowned behavioral economist Dan Goldstein.

In fact, the behavioral research revealed that confidence is a bigger driver of
financial decision-making than income, and people who spend even a little bit of
time learning about financial planning are 75% more likely to be confident in
their financial future.

Enrich goes beyond investment and benefits planning to provide the foundational
information and insights needed to help consumers improve financial literacy and
sustain it over time.

An in-depth online assessment helps evaluate an individual's strengths and
challenges and then delivers information more personalized to help employees
minimize financial stress and reach their goals, such as spending less than they
earn, saving for emergencies and planning for the future.

“The decision to further expand our financial wellness offering with Enrich was
easy when the research so clearly ties confidence to postponing financial
decisions,” said Joleen Workman, vice president of customer care at Principal.
“We selected the Enrich financial wellness platform in large part because of its
expansive set of content and tools, and the customization available, which makes
each person’s experience more personalized and relevant.”

Enrich supports employees at all life stages, from providing strategies to help
pay off student loans, planning for a child's college education, budgeting and
health savings accounts. The platform will integrate seamlessly with Principal’s
existing resources.

“The continued commitment by Principal to financial wellness education is a
great benefit to its participants, advisors and plan sponsors,” said iGrad
President and CEO Rob LaBreche. “As their research reveals, improving financial
knowledge increases confidence and leads to more proactive and informed
financial decisions.” Workman added, “We want to help our client’s participants
with their broader financial health, but understand there’s a sensitivity around
sharing data. That’s why we have decided not to share participant-level or plan
data with Enrich. We will allow the participant to choose what, if any,
information to share as they access the resources.”

Principal has been a leader in making available holistic financial services and
support for many years, including Principal Retire SecureSM (1-on-1 workplace
education meetings from a retirement professional), a broad range of webinars
with live chat, resources for advisors and plan sponsors, and the Retirement
Wellness Planner, which allows users to link any external account information
and adjust for their household situation, Workman said.

Principal® Milestones is the latest evolution of this commitment—and it comes at
no additional cost to participants or plans.

“When we asked what participants wanted to know more about, they told us. And
that’s why we started with will and legal document preparation services through
ARAG,” continued Workman. “It’s quite a shock when you hear that nearly 75% of
Americans don’t have a will2, but how could they with competing financial
priorities?”

“We’re committed, we listen, and we believe these resources will help not only
retirement plan participants, but also support the advisors and plan sponsors
who are looking for tools and resources to help support these kinds of
conversations,” she said


ABOUT IGRAD (ENRICH)

iGrad, a technology-driven financial wellness education company based in San
Diego, offers two award-winning white-label platforms: iGrad™ and Enrich™.
Enrich is used by more than 300 companies nationwide to provide personalized,
interactive and adaptive financial wellness education and action plans to
employees and customers. Designed around a proprietary behavioral algorithm,
Enrich personalizes financial information for each person’s situation and needs.
It also offers tools, quizzes, videos, articles and a library of multimedia
content. The company’s platform for higher education, also called iGrad, is
established at more than 600 colleges and universities, empowering students to
make wise financial decisions and easing their financial stress. iGrad is a
three-time winner of Education Program of the Year (The Institute for Financial
Literacy), Best Product award for three years running (University Business
Magazine), as well as the Outstanding Consumer Information Award (AFCPE).

Enrich.org and Schools.Grad.com.


ABOUT ARAG

Three months after the will and legal document prep services with Principal
launched, nearly 4,000 individuals have set up their accounts and created a
total of 4,700 documents.

ARAG is a global provider of legal insurance. It connects people with
affordable, professional legal help. The company has an international premium
base of $2 billion and protects 17.5 million families worldwide. ARAG's North
American headquarters are based in Des Moines, Iowa. The company is proud to
receive significant national recognition for customer service excellence, most
recently being named a BenchmarkPortal Top Contact Center–Small Centers
Category.


ABOUT PRINCIPAL®

Principal helps people and companies around the world build, protect and advance
their financial well-being through retirement, insurance and asset management
solutions that fit their lives. Our employees are passionate about helping
clients of all income and portfolio sizes achieve their goals—offering
innovative ideas, investment expertise and real-life solutions to make financial
progress possible. To find out more, visit us at principal.com. Principal,
Principal and symbol design and Principal Financial Group are trademarks and
service marks of Principal Financial Services, Inc., a member of the Principal
Financial Group.

The value-added resources provided through ARAG Services, LLC (ARAG®) and iGrad,
Inc. (Enrich) are not a part of any insurance products and plan administrative
services provided through Principal Life Insurance Co. or affiliated with any
company of the Principal Financial Group®. All resources may be changed or
canceled at any time. The use of resources provided by ARAG® Services, LLC or
Enrich should not be considered a substitute for consultation with an attorney
or advisor. Principal® is not responsible for any loss, injury, claim,
liability, or damages related to the use of the ARAG Will & Legal Document
Center or Enrich resources.

Please remember that the ARAG legal documents are accurate and useful in many
situations. Whether or not the document is right for you and your situation
depends on your circumstances. If you want specific advice regarding your
situation, consult an attorney. Information is intended to be educational in
nature and is not intended to be taken as a recommendation. Enrich and ARAG
Services, LLC are not an affiliate of any company of the Principal Financial
Group.

Insurance products and plan administrative services provided through Principal
Life Insurance Co. Securities offered through Principal Securities, Inc.,
800-547-7754, member SIPC and/or independent broker-dealers. Principal Life, and
Principal Securities are members of the Principal Financial Group®, Des Moines,
Iowa 50392.

 

1 - Principal, Retirement Readiness Participant Survey, January 2017

2 - How Legal and Financial Issues Impact Employee Wellness. Russell Research
for ARAG. February 2017


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