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Show captionThe creative industries want the onus to be on generative AI
developers to seek permission, agree licences and pay rights holders if they
want to train algorithms. Photograph: Wodthikorn Phutthasatchathum/Alamy
Artificial intelligence (AI)


UK ARTS AND MEDIA REJECT PLAN TO LET AI FIRMS USE COPYRIGHTED MATERIAL

Exclusive: Coalition of musicians, photographers and newspapers insist existing
copyright laws must be respected

Robert Booth UK technology editor
Thu 19 Dec 2024 15.38 CET
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Writers, publishers, musicians, photographers, movie producers and newspapers
have rejected the Labour government’s plan to create a copyright exemption to
help artificial intelligence companies train their algorithms.

In a joint statement, bodies representing thousands of creatives dismissed the
proposal made by ministers on Tuesday that would allow companies such as Open
AI, Google and Meta to train their AI systems on published works unless their
owners actively opt out.

The Creative Rights in AI Coalition (Crac) said existing copyright laws must be
respected and enforced rather than degraded.

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The coalition includes the British Phonographic Industry, the Independent
Society of Musicians, the Motion Picture Association and the Society of Authors
as well as Mumsnet, the Guardian, Financial Times, Telegraph, Getty Images, the
Daily Mail Group and Newsquest.

Their intervention comes a day after the technology and culture minister Chris
Bryant told parliament the proposed system, subject to a 10-week consultation,
would “improve access to content by AI developers, whilst allowing rights
holders to control how their content is used for AI training”.

Tech UK, an industry lobby group, has called for a “more open” market to enable
firms to use copyrighted data and make payments. The Conservative chair of the
Commons culture, media and sport select committee, Caroline Dinenage, alleged
the government had “fully drunk the Kool-Aid on AI”.



But Bryant told MPs: “If we were to adopt a too tight a regime based on
proactive, explicit permission, the danger is that international developers
would continue to train their models using UK content accessed overseas, but may
not be able to deploy them in the UK … this could significantly disadvantage
sectors across our economy, including the creative industries, and sweep the rug
from underneath British AI developers.”

The creative industries want the onus to be on generative AI developers to seek
permission, agree licences and pay rights holders if they want to train
algorithms with the power to write, and make moving images, pictures and music.

The joint statement from the creative industries, shared with the Guardian,
said: “Rights holders do not support the new exception to copyright proposed. In
fact, rights holders consider that the priority should be to ensure that current
copyright laws are respected and enforceable. The only way to guarantee creative
control and spur a dynamic licensing - and generative AI - market is for the
onus to be on generative AI developers to seek permission and engage with rights
holders to agree licences.”



Last week, Paul McCartney and Kate Bush became the latest high-profile British
creatives to call for curbs on AI companies engaging in copyright theft. They
joined the actors Julianne Moore, Stephen Fry and Hugh Bonneville in signing a
petition, now backed by more than 37,500 people, which states the “unlicensed
use of creative works for training generative AI is a major, unjust threat to
the livelihoods of the people behind those works, and must not be permitted”.

The novelist Kate Mosse has backed a parallel campaign for amendments to the
data bill that would allow the enforcement of the UK’s existing copyright law,
thereby allowing creators to negotiate for fair payment when licensing their
material.

In a House of Lords debate on those amendments this week, their proposer, Beeban
Kidron, compared the government’s suggested system to asking shopkeepers to “opt
out of shoplifters” and said: “I struggle to think of another situation where
someone protected by law must proactively wrap it around themselves on an
individual basis.”



Clement Jones, the Lib Dem spokesperson on the digital economy, said the
government’s proposed copyright exemption was “based on the mistaken idea,
promoted by tech lobbyists and echoed in the consultation, that there is a lack
of clarity in existing copyright law”.

The science minister, Patrick Vallance, said the government wanted to “support
rights-holders to continue to exercise control over the use of their content and
their ability to seek remuneration for this” and “support the development of
world-leading AI models in the UK by ensuring that access can be appropriately
wide”.


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Topics
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