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Absolute Last Chance to Submit Your Application. Apply Now! LOGIN SUBSCRIBE * Premium * Design * Tech * Work Life * News * Impact * Podcasts * Video * INNOVATION FESTIVAL | FastCo Works * Capital One * IBM * SAP advertisement 05-24-2024WORK LIFE HOW TO MAKE AI WORK FOR YOU At Fast Company’s Most Innovative Companies Summit, execs from Microsoft, LivePerson, and Salesforce explained how to leverage AI at work. From left: Jayesh Govindarajan, SVP of AI and Machine Learning, Salesforce, John Sabino, CEO, LivePerson, and Colette Stallbaumer, WorkLab Cofounder and Copilot General Manager, Microsoft [Photo: Celine Grouard for Fast Company] * * * * * * * * BY Ellie Stevens3 minute read AI is quickly becoming an integral part of the workplace, as tools such as ChatGPT continue to surge in popularity. The use of generative AI has nearly doubled in the past six months, with 75% of global knowledge workers using it in the workplace, according to Microsoft’s 2024 Work Trend Index Annual Report. While these trends are set to continue, many workers have also expressed fear about the technology and what it means for job security. At Fast Company’s Most Innovative Companies Summit last week, Colette Stallbaumer, general manager at Microsoft 365 and Future of Work; John Sabino, CEO of LivePerson; and Jayesh Govindarajan, senior vice president of Salesforce AI shared insights into how to make AI work for you and your team. BECOME A POWER USER Stallbaumer said workers’ comfortability with AI ranges on a scale of skeptic to power user. Luckily, there are steps all workers can take to become power users. The first step is to shift your mindset to view your role as a series of tasks and the decide whether or not using AI would be beneficial. The second step is to get in the habit of using AI and continuously make the effort to experiment. An important part of fostering AI power users is creating the pathways to train themselves on the technology. Stallbaumer noted that while business leaders say they understand the importance of training, only 25% of leaders Microsoft surveyed say that they plan to roll out AI training for their organizations. Of course, as Stallbaumer mentioned, with every massive technology disruption, there will be some job displacement. And while AI is in early stages of mass adoption, it is evolving at a very rapid pace with the capacity of large language models doubling every six to twelve months. “It’s a moment where you can choose fear or you can choose to lean in and learn,” she said. “And I think that’s what we’re trying to help every customer help their employees do is figure out how to not be a bystander, but actually start learning, start experimenting.” ENHANCING THE CUSTOMER EXPERIENCE Sabino said the reason AI is exploding right now is because of its ability to create personalized customer experiences. Creating these experiences is very costly and time-intensive for humans to do alone. AI makes it easier to deliver personalization at scale. According to a LivePerson study, 91% of business executives are excited about using AI with customers, but less than 50% of customers are excited. The key to closing that gap, Sabino said, is to design customer service models in a personalized way so customers feel valued. “[AI] is going to be ubiquitous. It’s going to be like being able to read or do math,” Sabino said. “But what’s going to be equally as important is understanding how to engage and communicate and use these technologies to drive that connection with your brand, with your customers.” TRUST AND TRAIN Govindarajan said there are two key issues organizations need to address as they adopt AI: trust and training. He believes humans will not be taken out of the equation when implementing this technology. So it’s essential they feel they can trust it and that they are prepared to use it. To create that trust, an organization needs to provide context for why they’re using AI. For example, Salesforce uses AI to synthesize data in sales deals allowing employees to focus more on the direct execution of the deal with the customer rather than replacing them. “A lot of these deals require human touch,” Govindarajan said. “So now [employees are] focused on the one thing that is patently human. When you’re in the midst of a large deal, you want to be able to look in the white of the eye and make that deal and know that it’ll be executed the right way.” Recognize your technological breakthrough by applying to this year’s Next Big Things in Tech Awards! Extended Deadline to Apply Tonight, Friday, July 19. Work Smarter, not harder. Get our editors' tips and stories delivered weekly. * Work Smarter Newsletter * This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. SIGN UP This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Privacy Policy -------------------------------------------------------------------------------- ABOUT THE AUTHOR Ellie Stevens is an Editorial Resident at Fast Company and an undergraduate at Northwestern University. More -------------------------------------------------------------------------------- EXPLORE TOPICS * Most Innovative Companies advertisement Featured Video How Sourcebooks aims to disrupt traditional book publishing Sourcebooks is transforming the book industry by connecting authors directly with readers. More Videos 0 seconds of 0 secondsVolume 0% Press shift question mark to access a list of keyboard shortcuts Keyboard ShortcutsEnabledDisabled Shortcuts Open/Close/ or ? Play/PauseSPACE Increase Volume↑ Decrease Volume↓ Seek Forward→ Seek Backward← Captions On/Offc Fullscreen/Exit Fullscreenf Mute/Unmutem Decrease Caption Size- Increase Caption Size+ or = Seek %0-9 Next Up Etsy wants you to forget about AI 01:29 Settings OffMic Dominique Raccah V4 Aq Font Color White Font Opacity 100% Font Size 100% Font Family Arial Character Edge None Background Color Black Background Opacity 50% Window Color Black Window Opacity 0% Reset WhiteBlackRedGreenBlueYellowMagentaCyan 100%75%50%25% 200%175%150%125%100%75%50% ArialCourierGeorgiaImpactLucida ConsoleTahomaTimes New RomanTrebuchet MSVerdana NoneRaisedDepressedUniformDrop Shadow WhiteBlackRedGreenBlueYellowMagentaCyan 100%75%50%25%0% WhiteBlackRedGreenBlueYellowMagentaCyan 100%75%50%25%0% Auto270p1080p720p406p270p180p Live 00:04 02:15 02:19 HOW SOURCEBOOKS AIMS TO DISRUPT TRADITIONAL BOOK PUBLISHING advertisement Tech * TechHow this broadband bootcamp is helping U.S. tribal communities gain internet access * TechThe criticality of purpose-built healthtech * TechResponsible leadership is needed to harness the power of AI News * NewsYour brain wants you to be curious, not anxious * NewsWindows CrowdStrike outage update: Blue screen of death, list of services down today, timeline for fix, what to know * NewsChuy’s opening new locations? CEO teases expanded footprint after Darden Restaurants deal Design * DesignA sneak peek at the Intuit Dome’s game-changing Halo Board * DesignHow Amazon turned the whole month of July into a shopping holiday * DesignMAGA is winning the image wars, again Work Life * Work LifeWhat happens when we eliminate ‘equity’ from DEI * Work Life3 ways to feel less negative at work * Work LifeInnovations in animal health care benefit humans * * * * * Fast Company & Inc © 2024 Mansueto Ventures, LLC * * Advertise * Careers * Subscribe * Privacy Policy * * Terms * Do Not Sell My Data * Notice of Collection * * Permissions * Help Center * About Us * Site Map Fastcompany.com adheres to NewsGuard’s nine standards of credibility and transparency. 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View details Legitimate interesthelp_outline MEASURE CONTENT PERFORMANCE Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you. View details Legitimate interesthelp_outline UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT SOURCES Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents). View details Legitimate interesthelp_outline DEVELOP AND IMPROVE SERVICES Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers. View details Legitimate interesthelp_outline USE LIMITED DATA TO SELECT CONTENT Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you). View details Legitimate interesthelp_outline Vendor preferences Accept all Confirm choices arrow_back Vendor preferences CONFIRM OUR VENDORS Vendors can use your data to provide services. Declining a vendor can stop them from using the data you shared. TCF vendors help_outline EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ROQ.AD GMBH Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent INDEX EXCHANGE INC. Cookie duration: 395 (days). Data collected and processed: Precise location data, Privacy choices, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline QUANTCAST Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BEESWAXIO CORPORATION Cookie duration: 395 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent SOVRN, INC. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent ADIKTEEV Doesn't use cookies. Data collected and processed: Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline RTB HOUSE S.A. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent THE UK TRADE DESK LTD Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEXXEN INC. Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EPSILON Cookie duration: 184 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent YAHOO EMEA LIMITED Cookie duration: 397 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ADVENTORI SAS Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Privacy choices, User-provided data, Probabilistic identifiers, Device identifiers, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent TRIPLE LIFT, INC. Cookie duration: 90 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline XANDR, INC. Cookie duration: 90 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEORY GMBH Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Privacy policylaunch Consent NEXXEN GROUP LLC Cookie duration: 365 (days). Data collected and processed: Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEURAL.ONE Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent ADITION (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent ACTIVE AGENT (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent TABOOLA EUROPE LIMITED Cookie duration: 366 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent EQUATIV Cookie duration: 396 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent ADFORM A/S Cookie duration: 3650 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAGNITE, INC. Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline RATEGAIN ADARA INC Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch Consent SIFT MEDIA, INC Doesn't use cookies. Data collected and processed: Precise location data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Privacy policylaunch Consent RAKUTEN MARKETING LLC Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline LUMEN RESEARCH LIMITED Doesn't use cookies. Data collected and processed: Browsing and interaction data, Device characteristics, IP addresses, Non-precise location data more View details | Privacy policylaunch Legitimate interesthelp_outline AMAZON AD SERVER Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline OPENX Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent YIELDLAB (VIRTUAL MINDS GMBH) Cookie duration: 90 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent ROKU ADVERTISING SERVICES Cookie duration: 396 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NANO INTERACTIVE GROUP LTD. Doesn't use cookies. Data collected and processed: Browsing and interaction data, Device characteristics, Non-precise location data more View details | Privacy policylaunch Consent SIMPLIFI HOLDINGS LLC Cookie duration: 366 (days). Data collected and processed: Precise location data, Device identifiers, IP addresses more Uses other forms of storage. View details | Privacy policylaunch Consent PUBMATIC, INC Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline COMSCORE B.V. Cookie duration: 720 (days). Data collected and processed: Browsing and interaction data, Privacy choices, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent FLASHTALKING Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Privacy policylaunch Consent SHARETHROUGH, INC Cookie duration: 30 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent PULSEPOINT, INC. Cookie duration: 365 (days). Data collected and processed: Device identifiers, Device characteristics, IP addresses more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent SMAATO, INC. Cookie duration: 21 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SEMASIO GMBH Cookie duration: 366 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, IP addresses more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CRIMTAN HOLDINGS LIMITED Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline GENIUS SPORTS UK LIMITED Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CRITEO SA Cookie duration: 390 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent ADLOOX SA Doesn't use cookies. Data collected and processed: Browsing and interaction data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BLIS GLOBAL LIMITED Cookie duration: 400 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent LOTAME SOLUTIONS, INC Cookie duration: 274 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent LIVERAMP Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent GROUPM UK LIMITED Cookie duration: 395 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SONOBI, INC Cookie duration: 60 (days). Data collected and processed: Device identifiers, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline LOOPME LIMITED Cookie duration: 90 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent DYNATA LLC Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ASK LOCALA Doesn't use cookies. Data collected and processed: Precise location data, Privacy choices, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent AZIRA Doesn't use cookies. Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline DOUBLEVERIFY INC. Doesn't use cookies. Data collected and processed: Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Privacy policylaunch Legitimate interesthelp_outline BIDSWITCH GMBH Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent IPONWEB GMBH Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent NEXTROLL, INC. Cookie duration: 183 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Privacy policylaunch Consent TEADS FRANCE SAS Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline STRÖER SSP GMBH (SSP) Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline OS DATA SOLUTIONS GMBH & CO. KG Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PERMODO GMBH Doesn't use cookies. Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent PLATFORM161 B.V. Cookie duration: 396 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent MEDIA.NET ADVERTISING FZ-LLC Cookie duration: 2190 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BASIS GLOBAL TECHNOLOGIES, INC. Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMADEX, S.L.U. Cookie duration: 365 (days). Data collected and processed: Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent BOMBORA INC. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EASYMEDIA GMBH Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent YIELDMO, INC. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent REMERGE GMBH Doesn't use cookies. Data collected and processed: Browsing and interaction data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADVANCED STORE GMBH Cookie duration: 365 (days). Data collected and processed: Device identifiers more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAGNITE CTV, INC. Cookie duration: 366 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DELTA PROJECTS AB Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline USEMAX ADVERTISEMENT (EMEGO GMBH) Cookie duration: 365 (days). Data collected and processed: Users’ profiles, IP addresses more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent EMETRIQ GMBH Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent PUBLICIS MEDIA GMBH Cookie duration: 1825 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent M.D. PRIMIS TECHNOLOGIES LTD. Cookie duration: 25 (days). Data collected and processed: Browsing and interaction data, Privacy choices, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ONETAG LIMITED Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent CLOUD TECHNOLOGIES S.A. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Privacy policylaunch Consent SMARTOLOGY LIMITED Doesn't use cookies. Data collected and processed: IP addresses more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline IMPROVE DIGITAL Cookie duration: 90 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DT EXCHANGE (FYBER MONETIZATION LTD.) Doesn't use cookies. Data collected and processed: Privacy choices, Device identifiers, Device characteristics, IP addresses more Uses other forms of storage. View details | Privacy policylaunch Consent ADOBE ADVERTISING CLOUD Cookie duration: 365 (days). Data collected and processed: Privacy choices, Device identifiers, Authentication-derived identifiers, IP addresses more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BANNERFLOW AB Cookie duration: 366 (days). Data collected and processed: Privacy choices, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline TABMO SAS Doesn't use cookies. Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent INTEGRAL AD SCIENCE (INCORPORATING ADMANTX) Doesn't use cookies. Data collected and processed: Browsing and interaction data, Privacy choices, Device characteristics, IP addresses, Non-precise location data more View details | Privacy policylaunch Legitimate interesthelp_outline WIZALY Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent WEBORAMA Cookie duration: 393 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline JIVOX CORPORATION Cookie duration: 30 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent SAGE+ARCHER BV Doesn't use cookies. Data collected and processed: Non-precise location data more View details | Privacy policylaunch Consent ON DEVICE RESEARCH LIMITED Cookie duration: 30 (days). Data collected and processed: Precise location data, Browsing and interaction data, User-provided data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch Consent ROCKABOX MEDIA LTD Doesn't use cookies. Data collected and processed: Browsing and interaction data, Device characteristics, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch Legitimate interesthelp_outline MOBFOX US LLC Cookie duration: 14 (days). Data collected and processed: Precise location data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent EXACTAG GMBH Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses more Cookie duration resets each session. View details | Privacy policylaunch Consent CELTRA INC. Doesn't use cookies. Data collected and processed: Precise location data, Device identifiers, Device characteristics, IP addresses more Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent MAINADV SRL Cookie duration: 30 (days). Data collected and processed: Browsing and interaction data, Privacy choices, User-provided data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent GEMIUS SA Cookie duration: 1825 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Device characteristics, IP addresses more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent INMOBI PTE LTD Doesn't use cookies. Data collected and processed: Precise location data, Browsing and interaction data, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent THE KANTAR GROUP LIMITED Cookie duration: 914 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent NIELSEN MEDIA RESEARCH LTD. Cookie duration: 120 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Device characteristics, IP addresses more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SOLOCAL SA Cookie duration: 396 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PIXALATE, INC. Doesn't use cookies. Data collected and processed: Browsing and interaction data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch Consent ORACLE ADVERTISING Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent NUMBERLY Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent AUDIENCEPROJECT A/S Cookie duration: 365 (days). 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View details | Privacy policylaunch Consent HUMAN Doesn't use cookies. Data collected and processed: Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Privacy policylaunch Legitimate interesthelp_outline ADLUDIO LTD. Doesn't use cookies. Data collected and processed: Device characteristics more View details | Privacy policylaunch Consent BLENDEE SRL Cookie duration: 366 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent INNOVID LLC Cookie duration: 90 (days). 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Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent OTTO (GMBH & CO KG) Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, IP addresses more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM Cookie duration: 180 (days). 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Uses other forms of storage. View details | Privacy policylaunch Consent RELAY42 NETHERLANDS B.V. Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses more View details | Storage details | Privacy policylaunch Consent GP ONE GMBH Cookie duration: Uses session cookies. Data collected and processed: Browsing and interaction data, Privacy choices, User-provided data, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline THE MEDIAGRID INC. Cookie duration: 365 (days). 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View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline HURRA COMMUNICATIONS GMBH Cookie duration: 366 (days). Data collected and processed: Precise location data, Browsing and interaction data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. 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