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User Research Academy
Work With Me
Mentorship
1x1 Calls
Continuous Feedback
UXR Job Prep Intensive
UXR Membership
Courses
Impact

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User Research Academy
Work With Me
Mentorship
1x1 Calls
Continuous Feedback
UXR Job Prep Intensive
UXR Membership
Courses
Impact

Open Menu Close Menu

Folder: Work With Me
UXR Membership
Courses
Impact
Back
Mentorship
1x1 Calls
Continuous Feedback
UXR Job Prep Intensive


CONDUCT RESEARCH MORE CREATIVELY AND CONFIDENTLY WITH VALID & RELIABLE RESOURCES
DELIVERED TO YOUR INBOX










BE CONFIDENT THAT YOUR STAKEHOLDERS WON’T LEAVE YOUR RESEARCH ON READ



Want to whip heads with your reports and presentations? Want to be more
confident when convincing explaining the value of user research? Want to add
fun, engagement, and FOMO to your research process and write insights that turn
the heads of executives and maybe even the CEO? Every two weeks, we'll ditch the
generic approaches that get us stuck in a rut so you can gain confidence in your
research craft and process—even if you don't consider yourself an "expert."

> “First, you are AMAZING! Thanks for the generosity you have in sharing so many
> good resources. I’ve been reading and following you for a while now, and you
> are my go-to in terms of research inspiration. The emails and content are
> fantastic! All the curated content is not just a piece of info but useful ones
> that one can take back to a workplace and implement!”


SUPERCHARGE YOUR RESEARCH, EFFORTLESSLY



I curate the world’s most creative, helpful, new, and informative user
research-based articles, podcasts, events, books, and academic resources and
send that straight to your inbox. Plus, you get to submit all your questions I
personally answer—because you can’t salsa dance until you see how it’s done,
right? It’s a quick, 10-minute hit of creative inspiration that you don’t have
to lift a finger finding (besides clicking into the email, of course) to help
you get in the right mindset to approach your research projects confidently in
new and creative ways.

> “I just wanted to reply, this content speaks directly to me! After 6 years as
> a user researcher, I'm looking for my next opportunity and dusting up case
> studies and my resume. I've been using your recommendation on case study
> writing, and you are so right, never again! This will now be a quarterly task
> I take on to ensure resume and work examples are ready to go! ‘If you stay
> ready, you don't have to get ready!’ sage advice! Thanks Nikki, LOVE your
> newsletters and content, it's nice to know I'm not alone in this expertise and
> also in this particular experience/moment in life.
> 
> YOU ROCK!”


ENJOY WORK AGAIN AND HAVE FUN DOING USER RESEARCH




Whether you are a senior UXR, beginning your journey, dipping a toe in the user
research world, or just want to see what this whole user research thing is
about, have fun with user research instead of viewing it as a chore. By signing
up for my content, you’ll start to view UXR through a more creative lens. With
review of my actual work, you’ll have examples of what works at your fingertips
whenever you need to jump-start your creativity, so you’ll never feel like an
unoriginal impostor again.

> “Thank you very much for your newsletter. I find all your content so useful
> and insightful. And the most important thing is that you somehow manage to
> include all levels of UX researchers in your content. I hope that you will
> never stop sending them, as we really get a lot from it”


IF YOU WANT LESS EMAIL, YOU CAN ALWAYS UNSUBSCRIBE



Sometimes it's hard to want to invite (yet another) thing into your inbox.
That's why it’s easy to get you out of jail free, in case the content isn’t your
jam. And, don’t worry, I won’t be offended if you like peanut butter more than
jam and unsubscribe. It’s important to me that you get what you need as a UXR
and that your inbox isn’t clogged like a nose with a bad cold!

> “Hi Nikki, I would like to tell you that your content is the best. You make
> something strange in me: love a newsletter. Thank you very very much for all
> the work you do and share.”


AND WHO AM I? THAT'S ONE SECRET I'LL NEVER TELL...

KIDDING (BUT DESPERATELY HOPING YOU GOT THE REFERENCE) 😄

I’M NIKKI.









I once entered a bar as a normal graduate student and emerged as an aspiring
user researcher. 

I first heard about user research at an NYC bar party way back in 2015, the year
we had the seemingly never-ended debate on whether that dress was #blackandblue
or #whiteandgold and also the year Google changed its logo for the first time
since 1999.

I’d love to say, since becoming a user researcher, I haven’t looked back, but
there were quite a few times when I seriously considered quitting to be an
interior decorator or open my own bookstore (which my husband still has to tell
me is a financially irresponsible idea). 

What gave me self-crippling doubt about user research?

I was so lonely as a UXR team of one that I practiced my presentations in front
of the bathroom mirror at work rather than with colleagues.

My fingers nearly broke from the hours I spent googling “how to build a
persona,” “what is an executive summary,” or “how to write insights that
stakeholders will actually listen to and care about that will also get me
promoted because all I do is work?” (The last one didn’t yield great results.)

Luckily something told me to keep on keeping on, and now people call me an
“expert in the field” - someone once even called me a “legend.” I have written
over 250 articles - I am attempting to wrangle them into a book, stay tuned - on
user research, spoken at dozens of conferences, and upwards of fifty podcasts
and events with super cool people and organizations such as UXPA, dscout,
UXInsight, and Dovetail. I also spoke one-on-one with my idol, Indi Young,
during a conference tech check, so I’m pretty thrilled.

The point is, I don’t want you to experience the crippling self-doubt and
impostor syndrome I did. I’ve rallied hundreds of user researchers together,
cheering them on and supernova-ing their careers so they are fulfilled in their
careers and turning heads with their amazing research





IF MY NEWSLETTER ISN’T THE ONLY THING YOU NEED…


LET’S HANG OUT



For the user researcher who is ready to ditch impostor syndrome and have their
work so valued, stakeholders are begging for more insights





USER RESEARCH MEMBERSHIP

Become the kind of researcher that teams come to. Become the kind of researcher
that teams beg for insights from. Become the kind of research who knows your
presentations won’t die in a dusty Google Drive folder.

Join the community that will support you through any struggle, embarrassment, or
question you have.

join the membership!




1 X 1 MENTORSHIP

For the user researcher ready to gain confidence and agency over all aspects of
their user research career and get into high-support.

Get mentorship

HAVE FUN WITH USER RESEARCH AGAIN.

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Nikki Anderson | 2023