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BREAKING NEWS


THE DEATH TOLL AMONG AFGHANS ROSE TO NEARLY 200 IN THE KABUL BOMBING, AN
OFFICIAL SAID. THE PENTAGON SAID ONLY ONE SUICIDE BOMBER WAS INVOLVED, NOT TWO.



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 * A-hed


INSTAGRAM STARS MAKE FARM LIFE LOOK DELIGHTFUL—MINUS THE MANURE


CURATED IMAGES ON SOCIAL MEDIA FEATURE FRESH EGGS AND RODEO STYLES, NOT SOME
RURAL REALITIES; ‘I SHOW THE GOOD, THE BAD, BUT NOT THE UGLY’

By
Rory Satran
Close


RORY SATRAN

 * Biography
 * rory.satran@wsj.com

Updated Aug. 26, 2021 10:03 am ET

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Hannah Neeleman, a rancher and entrepreneur in Kamas, Utah, has found a
following on social media for sunlit images of her rural life with her husband
and six rosy-cheeked children.

The reigning Mrs. Utah and Juilliard-trained ballerina posts photos of dancing
in the barn in cowboy boots; cooking on “Agnes,” her hunter-green Aga stove; and
milking cows at dusk, all in support of the family’s Ballerina Farm brand, which
includes an e-commerce site that sells meat as well as sundries like cute
sweatshirts.

What doesn’t make the cut: expeditions the family makes to 7-Eleven for hot dogs
when farm life inevitably gets too busy for a home-cooked meal. “I’m not sharing
that, but we do it,” said Ms. Neeleman, who has over 200,000 followers on
Instagram. “We do go get Slurpees occasionally.”

Ms. Neeleman and other creators of farming-lifestyle content are part of the
rise of “farm-fluencers,” a social-media subculture devoted to portraying a
bucolic vision of farm life. The result appears to be a charming, rustic dream.
Reality is sometimes different. “I show the good, the bad, but not the ugly,”
Ms. Neeleman said.

It can take some effort to keep jarring images of less appealing rural routines
and modern life out of the frame.

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MOST POPULAR NEWS

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