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GET A DEMO × TALK TO US! Learn how our incrementality measurement drives smarter cross-channel media investment decisions. GET A DEMO × TALK TO US! Learn how our incrementality measurement drives smarter cross-channel media investment decisions. Get a Demo * PRODUCT * Intelligence Suite * mDecisions * mExperiment * mMDW * INTEGRATIONS * CLIENTS * RESOURCES * Content Hub * Blog * FAQ * ABOUT * Company * Careers * Press Get a Demo INCREMENTALITY MEASUREMENT BUILT FOR DTC BRANDS GET THE ANSWERS YOU NEED TO GROW YOUR BUSINESS Get a Demo Play Video INCREMENTALITY MEASUREMENT AND EXPERIMENTATION FOR DTC BRANDS GET THE ANSWERS YOU NEED TO GROW YOUR BUSINESS Get a Demo BEST MEASUREMENT OR ANALYTICS CAPABILITY The AdExchanger Awards 2020 BEST MEASUREMENT OR ANALYTICS CAPABILITY Digiday Technology Awards Winner 2020 Best Measurement or Analytics Capability AdExchanger Awards Best Attribution Tool Digiday Technology Awards GREAT BRANDS TRUST MEASURED > "We now have a trusted comprehensive cross-channel attribution solution, > lining up media investment decisions to incremental metrics." TECHSTYLE FASHION GROUP AUBRIE RICHEYVP OF MEDIA INTELLIGENCE > "Game Changing! We spend only on incremental sales, not sales that would have > happened anyway - on every channel, in every campaign." ORIENTAL TRADING COMPANY DAVE LOKES VP OF MARKETING > "Shhhh. Don’t tell anyone, but we've been using Measured since early last > year, and we grew another 82% with their help. It will be our little secret." HAMMITT TONY DROCKTONFOUNDER READ MORE MEASURED IS SSAE SOC 2 COMPLIANT. OUR POLICIES AND PROCEDURES HAVE BEEN AUDITED TO ASSURE SECURITY, AVAILABILITY, PROCESSING INTEGRITY, CONFIDENTIALITY AND PRIVACY. LEARN MORE. MEASURED HELPS DTC BRANDS MAKE SMART MEDIA INVESTMENTS OUR EASY TO USE, ENTERPRISE-GRADE SOFTWARE DELIVERS CROSS-CHANNEL SOURCE OF TRUTH REPORTING POWERED BY EXPERTLY DESIGNED INCREMENTALITY EXPERIMENTS FOR EVERY MARKETING CHANNEL. CONNECT Unify, organize and harmonize all your marketing data LEARN Reveal incremental contribution of every channel, campaign and tactic GROW Make decisions based on reliable ongoing insights CONNECT Unify, organize and harmonize all your marketing data LEARN Reveal true incremental contribution of every channel, campaign and tactic GROW Make decisions based on reliable ongoing insights THE MEASURED INTELLIGENCE SUITE™ OF PRODUCTS FOR MARKETING ATTRIBUTION MDECISIONS™ SMART MEDIA DECISIONS REQUIRE FULL PORTFOLIO INCREMENTALITY REPORTING THAT GROWS WITH YOUR BRAND. Through flexible and highly customizable dashboards, mDecisions provides detailed cross-channel and granular views into incremental media contribution. Reconcile marketing spend and sales data daily across all channels. Track performance using key metrics that you choose and generate automated business-critical reports to answer every C-Suite marketing analytics question. Learn more MEXPERIMENT™ TO DEPLOY AND MANAGE EXPERIMENTS SYSTEMATICALLY AND RELIABLY ACROSS THE MEDIA MIX IS A COMPLEX PROCESS. Measured executes comprehensive, repeatable and transparent control testing to identify the incremental contribution and scale potential of media. mExperiment adapts to provide current and trustworthy results that map to your specific growth KPIs. Learn more MMDW™ MARKETERS NEED ALL THEIR DATA IN ONE PLACE, ORGANIZED FOR ONGOING ANALYSIS AND REPORTING. Bring your data together from 250+ sources and make it immediately actionable with a data warehouse that is built for marketing analytics. A source of truth for marketing, mMDW ingests, unifies and stores your data for measurement while offering extensive customization, active monitoring and secure data management services. Learn more COULD YOUR ADVERTISING DELIVER MORE BUSINESS VALUE? Try the free calculator to reveal how much you could improve your CPO or ROAS by replacing last-click with incrementality measurement. Calculate Incrementality FEATURED CONTENT We wrote the guide! Learn how to grow your DTC brand with incrementality testing and experiments. Read Case Study: Shinola uses zip level geo-testing to reveal the true value of Facebook prospecting. Read RECENT POSTS APPLE DIDN’T KILL FACEBOOK MEASUREMENT. IT WAS ALREADY BROKEN. Privacy restrictions are simply exposing platform attribution for the broken system that it is. Read 2022: BRANDS GO “ALL IN” ON INCREMENTALITY MEASUREMENT Nothing becomes the “future of” anything unless a thriving community and industry build up around it. Read IS THERE MARKETING GOLD HIDING IN YOUR CUSTOMER HOUSE FILE? DTC brands can use data from customer house files to optimize contact strategies. Read See all WANT TO LEARN MORE ABOUT INCREMENTALITY AND ATTRIBUTION? WE’VE GOT ANSWERS TO ALL YOUR QUESTIONS ABOUT MEASUREMENT, EXPERIMENTATION, MMM, MTA AND MORE. INCREMENTALITY * WHAT IS INCREMENTALITY TESTING AND HOW DO YOU MEASURE INCREMENTALITY? * HOW DO YOU CALCULATE INCREMENTAL SALES DRIVEN BY A MEDIA TACTIC? * WHAT IS INCREMENTALITY IN MARKETING? DESIGN OF EXPERIMENTS * WHAT IS A DESIGN OF EXPERIMENTS (DOE) WITH RESPECT TO MARKETING? * CAN I OPERATIONALIZE MEDIA CHANNEL EXPERIMENTATION IN STEADY STATE? * WHAT IS A/B TESTING FOR MEDIA? * HOW DO MTA AND DOE WORK TOGETHER? CHANNEL INCREMENTALITY * HOW DO I MEASURE INCREMENTALITY ON DISPLAY ADVERTISING? * CAN I MEASURE INCREMENTALITY ON FACEBOOK? * CAN I MEASURE INCREMENTALITY FOR GOOGLE? * WHAT IS OTT AND HOW DO YOU MEASURE OTT ADVERTISING? * HOW DO I SCALE CAMPAIGNS ON FACEBOOK? MARKETING MEASUREMENT * WHAT’S THE DIFFERENCE BETWEEN ATTRIBUTION VS INCREMENTALITY? * WHAT ARE THE PROS AND CONS OF INCREMENTALITY TESTING VERSUS MMM OR MTA? * WHAT IS MARKETING/MEDIA MIX MODELING (MMM)? * WHAT ARE THE CHALLENGES OF MEASURING MARKETING EFFECTIVENESS? * CAN I MEASURE INCREMENTALITY ON DIRECT MAIL AND CATALOG? * HOW IS MARKETING ROI (RETURN ON INVESTMENT) CALCULATED? * HOW DO I BRING TOGETHER CROSS CHANNEL MEDIA REPORTING? * WHAT IS A DATA CLEAN ROOM? MARKETING ATTRIBUTION * WHAT IS MULTI-TOUCH ATTRIBUTION (MTA)? * WHAT IS MARKETING ATTRIBUTION SOFTWARE? * WHAT IS CROSS-CHANNEL ATTRIBUTION AND WHY IS IT DIFFICULT? WANT TRUSTED MEASUREMENT FOR SMART MEDIA INVESTMENT DECISIONS? Get a Demo MEASURED IS SSAE SOC 2 COMPLIANT. OUR POLICIES AND PROCEDURES HAVE BEEN AUDITED TO ASSURE SECURITY, AVAILABILITY, PROCESSING INTEGRITY, CONFIDENTIALITY AND PRIVACY. LEARN MORE. INCREMENTALITY KNOWLEDGE CENTER What is Cross-Channel Attribution and Why is it Difficult? What is Multi-Touch Attribution (MTA)? What is a Data Clean Room? How is Marketing ROI (Return on Investment) Calculated? What are the Challenges of Measuring Marketing Effectiveness? What is Marketing/Media Mix Modeling (MMM)? What is OTT and How Do You Measure OTT Advertising? Can I Measure Incrementality on Facebook? What is A/B Testing for Media? What is Incrementality in Marketing? PRODUCT mMDW mExperiment mDecisions RESOURCES FAQ Blog Case Studies Testimonials Data Sheets Integrations MEASURED INC. About Clients Press Careers Contact -------------------------------------------------------------------------------- © 2022 Measured Inc. All Rights Reserved Austin | Los Angeles | Boston | New York | London | Pune Privacy Policy | Terms of Service GET A DEMO TALK TO US! LEARN HOW OUR INCREMENTALITY MEASUREMENT DRIVES SMARTER CROSS-CHANNEL MEDIA INVESTMENT DECISIONS.