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CASE STUDY


"SYNATIC EXCELLED IN PERFORMING COMPREHENSIVE INTEGRATION WITH GREAT EFFICIENCY
AND UNRIVALLED SPEED"


THE COUNCIL OF INSURANCE BROKERS

Synatic turned around a CVENT connector in a matter of days.

 * COMPANY
   
   The Council

 * COMPANY SIZE
   
   Medium Size Enterprise

 * INDUSTRY
   
   Trade Association

 * LOCATION
   
   Washington DC, USA

THE COUNCIL’S BUSINESS NEEDS

In the association space many organisations use monolithic systems, which are
called Association Management Systems. What CIAB found when they were looking at
moving to a new system was that many systems were trying to fulfil all areas of
association business needs, which, as often is the case, created a situation
that a single system couldn’t fulfil all requirements holistically at every
level. In looking to re-evaluate their system choices, the CIAB decided to take
their Association Management System needs and build it themselves into
Salesforce.

In doing so, CIAB realised that there were different lines of their business
that also needed to be moved to best of breed applications, such as CVENT, which
is used for event management. CIAB elected to migrate data from the monolithic
systems and compile this data into SalesForce as their central source, so that
they could have one go-to platform. In turn, they then needed an easier way to
perform key day to day functions in an integrated manner.

To this end, one of the large ETL platforms was implemented to facilitate this
integrated approach. But CIAB found that the connectors that were available were
for several solutions that weren’t pertinent to their needs, and were having
difficulty in getting the performance out of the ETL solution for required
integrations such as CVENT, INTACCT and several other data integrations . The
incumbent solution was not as flexible as they needed it to be and came with an
eye watering price tag.

With CIAB being a mid-sized business, this ETL solution hiked up costs and
slowed down the business due to lengthy delivery cycles. The ETL platform could
not keep pace with the integration requirements of CIAB, nor at a reasonable
price.
‍

THE SOLUTION

Synatic turned around a CVENT connector in a matter of days, instantly
simplifying what had consumed weeks of expensive integration leg work to build
workarounds. CVENT uses a SOAP architecture which Synatic could comfortably
handle, thus allowing CIAB to manipulate the data they needed to, and seamlessly
integrate their selected solutions.

Salesforce was rapidly coupled with CVENT for event registration and all
relevant event information. This in turn has allowed CIAB to leverage the
webhook functionality to make calls to the system in real time whenever they
need data.

Furthermore, Synatic rapidly rolled out a connector to the Sage Intacct REST
API, and similarly allowed for unrivalled speed in delivering a tight
integration of SalesForce to Intacct.

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THEY DELIVERED WITH SYNATIC

SHOSHA

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Integration Challenges

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JAAM AUTOMATION

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CLOUD ORCA

Delivering High-Speed and Reliable Integration Solutions

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