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Taco Bell is testing two new Mexican Pizza varieties
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TACO BELL IS TESTING TWO NEW MEXICAN PIZZA VARIETIES

By Jordan Valinsky, CNN Business
Published 1:09 PM EST, Thu December 15, 2022
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New York CNN  — 

Taco Bell is spinning up new varieties of its popular Mexican Pizza.

The chain revealed that it’s testing two new types of the beloved menu item,
which came back in May following a two-year absence because of pandemic-induced
menu changes. For the unfamiliar, the Mexican Pizza consists of a flat, crispy
tortilla covered with pizza sauce and either beans or ground beef. It’s topped
with another tortilla that’s smothered with more sauce, a blend of cheeses and
chopped tomatoes.

In Oklahoma City, Oklahoma, the chain will sell a Cheesy Jalapeño Mexican Pizza
that is described in a press release as “cheesier and spicier.” This new version
is topped with nacho cheese sauce and spicy jalapeño slices and is priced
between $4.99 and $5.49 depending on the restaurant.

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And in Omaha, Nebraska, customers can try a Triple Crunch Mexican Pizza, which
has three layers instead of the usual two. Taco Bell said that the “more to
love” version also has twice the beans and beef. It costs $5.99.

Taco Bell is testing a Triple Crunch Mexican Pizza.
Taco Bell

Both pizzas go on sale beginning December 22 for a limited time.

Fast-food chains must constantly compete for customers’ dollars and attention,
and specialty offerings are a way to try to cut through the noise. Taco Bell, in
particular, regularly experiments with its menu by adding limited-time offers to
stimulate customer interest.

Ad Feedback

In particular, the Mexican Pizza has been an enormous success for the chain.
When the item returned in May, it sold out quickly and caused the company to
pull it from menus for about three months until it had enough ingredients for it
to return.

Taco Bell said that during its initial run, it sold 20 million Mexican Pizzas
across the country, and attributed growth in loyalty membership to customers’
desire for early access to the product.

Sales at Taco Bell locations open at least a year jumped 6% in the third quarter
compared to the prior year, according to parent company Yum Brands, which also
owns KFC and Pizza Hut.


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DEVELOP AND IMPROVE PRODUCTS

Develop and improve products

Your data can be used to improve existing systems and software, and to develop
new products

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ENSURE SECURITY, PREVENT FRAUD, AND DEBUG

Always Active

Your data can be used to monitor for and prevent fraudulent activity, and ensure
systems and processes work properly and securely.

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TECHNICALLY DELIVER ADS OR CONTENT

Always Active

Your device can receive and send information that allows you to see and interact
with ads and content.

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MATCH AND COMBINE OFFLINE DATA SOURCES

Always Active

Data from offline data sources can be combined with your online activity in
support of one or more purposes

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LINK DIFFERENT DEVICES

Always Active

Different devices can be determined as belonging to you or your household in
support of one or more of purposes.

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RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION

Always Active

Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type.

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STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. You can set your browser to block or alert you about these
cookies, but some parts of the site will not work.

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PERFORMANCE COOKIES



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