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CORE WEB VITALS OPTIMIZATION SERVICES



There are lots of companies that are selling Core Web Vitals reports and
analysis. These reports often will point out the same issues, with different
wording, telling you everything you need to fix. You can also use some of
Google’s free tools like Google’s PageSpeed Insights tool, or, better
yet, Google Lighthouse to check your scores and to check for any issues that are
slowing your site down, or causing other issues with your pages.

I’m sure that if you’re on this page, you’ve done that already. You’ve probably
taken this data to your designers and programmers, and they’ve probably been
able to fix a couple of those issues, but they’ve also said “That’s all that we
can do”; yet your scores are still not great.

Often, there are solutions to getting those scores up. Part of that solution is
by getting your site on the cloud, and the other part is by having an expert who
understands what can be done with your site once a site is on the cloud to be
able to maximize your scores.

Ninjas has the Solution.

This information may include statistics, quotations or other data that is
relevant for google metrics

 
Contact Ninjas

CORE WEB VITALS OPTIMIZATION SERVICE

STARING AT JUST


$7500

 * Includes: Up to 10 Hours of Setup* & Initial Optimizations
 * Optional: $1,000/month for continued Optimization & Maintenance

* Additional hours billed at $750/hour as needed to maximize speed performance
and Web Vitals optimization during the initial phase. Client must create a
Cloudflare account and maintain the account’s billing, estimated Cloudflare fees
are $5-$205/month.*

Jim & Detlef Discuss Core Web Vitals

The solution is “Detlef Johnson”.

Detlef has been a specialist in “Technical SEO” since 1995, and is also the SEO
for Developers Expert for Search Engine Land and SMX, and has written countless
articles for Search Engine Land and Click Z over the years. Detlef also does
the SEO for Developers workshop for SMX Marketing Land where he teaches a 6 hour
class that covers many aspects for optimizing for Core Web Vitals.

So not only does Detlef understand SEO, but he can also speak technical geek
with your developers and will be a bridge of knowledge between your developers
and the SEO needs of the website.

The solution starts with a talk with you with your technical team and our team.
Your team can get all geeky with everything, and they can explain all the issues
and limitations to us. Then our team, led by Detlef, will start working on the
process of making your site faster and work towards improving your scores and
your speed. Once we are “set” we will schedule another call with you and your
developers to explain everything we did, and we will cover other things your
team should be aware of. You will be able to review your site in a test area,
where you can see your new scores. If you’re good with everything, then you’ll
“flip a switch” and the site will now be accessible on the cloud, and with our
edits in place for your faster scores. If this sounds like a solution that you
would like to explore, then contact us today before this service sells out (We
only have limited time for this service).

Our team, led by Detlef, will start working on making your site faster and
improve your scores


SOURCE : TWITTER

We're announcing that page experience ranking signals for Google Search will
launch in May 2021. This will combine Core Web Vitals and previous UX-related
signals.
Learn More Here

CORE WEB VITALS Q&A SERIES


What is the Core Web Vitals services that you offer?


So this is sort of a neat SEO by proxy or SEO on the fly type of service which
we can now provide because of innovations in the marketplace. There's a CDN or
content delivery network type of business out there and it’s almost like a Swiss
army knife in that it allows us to transform HTML on the fly. We can now make
changes in the cloud versus requiring changes at the origin server or requiring
changes that your web developers would need to do.

Why the cloud is important to optimizing for Google's Core Web Vitals?


Number one, your site will just automatically go faster by virtue of the CDN
network itself which is named Cloudflare we're using them, and what that means
is that cache copies of your website are hosted on the edge directly where users
access the internet. So, if your site is hosted in Seattle and someone from New
York wants to get to your website, your website doesn't have to traverse all the
way across the country because Cloudflare has a server right in New York and can
deliver a version of your site right there from cache. They also allow us this
ability to go in and edit things on the fly for you. With the Core Web Vitals
update coming up in May this is something that I see is increasingly important.

If you're using Cloudflare, will your page speed scores be higher on Google
Lighthouse?


There is an immediate performance boost you should be able to see. It should go
up a couple points at least unless your host is as fast as Cloudflare which
isn't very likely.

If I have a website and it's hosted on your servers, what does it mean to also
get a Cloudflare account?


In a nutshell the way all this stuff works is, you might buy your domain at
GoDaddy and then ultimately if you stick with GoDaddy as your host, they set up
a DNS setting to point to the GoDaddy server that hosts your website. That then
translates to an IP address which is the address of that server. Some people may
register with GoDaddy but then have a different host provider. In that case you
would need to change the name servers of that domain name to the name servers
that the host provider points to.

Do I have to FTP my site up to the cloud?


If you've already set up your website then you don't need to do any additional
FTP. The only step going with Cloudflare is to change your DNS settings to point
to Cloudflare name servers instead of your host provider's name servers. All
you're doing is adding Cloudflare to the chain because Cloudflare in turn goes
back to your origin

So Cloudflare is not replacing your host?


Exactly. Your registrar already points at Cloudflare and then any content that
Cloudflare has cache from your site gets served immediately. So your site
functions completely normally just a little faster by virtue of Cloudflare's
network.

Could you help us set up our Cloudflare account?


Yes. We have all of these options open to us so if you want to us to set up your
Cloudflare account we can do that. The one thing that we rely on for this to
work is that you do change your name servers over to point to Cloudflare's name
servers and if you are unsure on how to do that then we'll help you through that
process as well. If you do need us to help you with that we would need to have
your credentials for GoDaddy or wherever you're buying your domains.

If I have a WordPress website that’s hosted at my local internet company, none
of that will change right? Can I still update my site the same way? Will it
still be hosted by the same provider?


That's correct and the only thing you want to be wary of is if you change themes
on your website in WordPress we need to be involved in that. There's certainly
some asterisks of things and the project that we're offering here also comes
with an hour or two of time from one of our analysts to you walk through how to
set it up. We can show you what you need to be aware of with your specific site.
For example if you change themes or if you add new categories etc. you're going
to want to do some tagging in certain places and such but that's part of the
training we will give you as well. If you're wholly redesigning the site
obviously our transformations need to change so we'll have to turn them off
temporarily until you're done and then go in and kind of rewrite everything for
the new design.

Are there any type of sites that won't work well with setting up a Cloudflare
account first?


I'd say a majority of the websites out there could easily get onto Cloudflare
and start this service. The kinds of sites it wouldn't be appropriate for would
be ones where they are their own registrar. For example Google, they are their
own registrar they're not going to need Cloudflare. Almost every site no matter
if it's their own content management system or if they've developed their own
management system it will still work with Cloudflare. There's also one other
small category of sites where if you're if you're using a competing service such
as Fastly and you're committed to it and you can't change to Cloudflare from
Fastly then you might not want to switch over.

Once you set up someone's account how are you using that Swiss army knife that
you talked about earlier?


A few years ago Cloudflare innovated on their content delivery network servers
with an instance of Google's V8 JavaScript engine which allows them to run code
on their edge servers. So this is pretty neat in that they've really optimized
that whole structure which makes them unique in the marketplace offering this
capability. Once you're on Cloudflare and once we are able to access those cloud
workers we have a JavaScript API which lets us transform the HTML and do things
like find and replace operations. We can we can pretty much change virtually
anything via Cloudflare. We can even change page headers going out.

Can you give an example of how Cloudflare can be used to transform HTML in such
a manner?


In a basic sense you can imagine alt text. We can write a block of code that
checks to see on any image tag if there is an alt attribute for that tag and if
there is none we can simply add one right then and there. That can be a
conditional so for example if you go in and write alt text for a specific image
that we're overwriting and the next time that cloud worker runs since you've
added your own custom alt text our block no longer operates on that specific
image. There’re some things that are kind of universal like that and then there
are others that are going to be highly specific like writing or rewriting your
canonical tag for example, or if we're going to change your robots.txt.

Once you've optimized my site using Cloudflare, what type of results can I
expect to see? Can Cloudflare resolve all errors and warnings associated with
Google Lighthouse reports?


We have a testing lab where we can proxy your site using a different domain to
show you a sample of what we can project.

There's a lot of things that you can fix in Cloudflare and there are some things
you can't.

Especially if you're calling in third-party resources and third-party
JavaScript. Detlef will be looking at stuff above the fold that you want to load
real quick and so when we’re talking to your programmers we may mention a list
of things that you're doing on your website that are slowing the site down and
from there you can decide which programs you need to keep and which you can take
off to improve your load speed.

There's even some things I can change in the third party code like for example I
was looking at Facebook events JavaScript which binds to the window.unload event
which dings your best practice's score and found a solution that actually just
removes that online event from that script because I found we could basically
fetch that script and serve it directly.

Why is Lighthouse displaying warnings/errors in reference to my Google Analytics
tracking code and is this something you can fix?


We could dive into that subject of course but what we need to do is really
tackle the big stuff first. However, at some point when we get to
transformations that might be transforming some third-party code, even that is
potentially fixable. So yeah diving in and fixing some Google Analytics code if
they're redirecting because if it's just a spelling thing then we can do that
and eliminate that redirect by making the reference direct instead of making the
reference to the old URL. So it just depends on what is happening and diving in
and figuring out if it is fixable.

I've dealt with so many companies that have come to us and asked for help with
load time speed. We've run reports for years and what happens when we would hand
those suggestions to improve load time to another programmer or designer we
found they do one or two of the suggestions and they can't do anything about the
rest. What you need to realize is by using the Cloud and by using the tools that
are in there you can easily increase your scores.

We just optimized two sites for Core Web Vitals this past week, can you tell me
the Google Lighthouse scores offhand?


Yeah one was really keying in on the score for web vitals and the other one was
keying in on a score for just valid HTML the W3.org Validator, so in the case of
the validator we took code and you know it was our recommendation to produce
valid code and there was a lot of broken HTML in it. It wasn't the kind of
broken HTML that you know you could just sort of live with. It was enough that
we wanted to provide the fixes and that validator was causing load time issues,
including how Google was loading the pages. It was a code issue but your speed
your usability etc are going to be fixed.

In the other case we took scores on average I think it was 17 points up across
the board so scores went from the 70s to the 90s. This was a client who had
bought a report from us in the past they had gone to other companies, they had
gone to different designers, they sent their designers to learn stuff and they
kind of said that this is the best that we can do and that's where we realized
we can take it to the other level.

There are a lot of browser error messages in the console that can be cleared up.
In fact, that'll ding you if you've got console error messages. So you know
we're looking at everything, which is great. This service really opens up the
ability to patch things meanwhile you can get to the work of actually fixing it
at the origin so this can be a band-aid or a bridge to your better site. We can
even offer this kind of service to people who want to migrate to a new design.
To do it nicely and carefully and do the redirecting in chunks to make sure it's
indexed properly by Google and we just really control things. We work to avoid
an abrupt disruption of your business.

Let's say someone says go ahead and do everything and so we go ahead and do
everything and in the end they're like, 'we don't want to flip the switch.' That
can be okay and in fact you can take everything that we did over here and you
can see it all before you make the switch.

It's critical now because we're ahead of Core Web Vitals page experience update
in May and when that actually takes place if you haven't taken advantage of
fixing your site for update, now's the time. You can even edit and change the
code yourself after the fact. We're in it for improving the web experience right
away for your users. The first things are going to be all the universal global
code blocks that can do things like add alt text for images when they're not
there so you'll see improvements on something like that right away because
that's a code block that's universal. Things like that help with web
accessibility standards as well.

Are there are more things besides alt text as well that you can do with your
Swiss army knife for optimizing for web accessibility?


For sure. So you know one of the key things here is that you know people tend to
develop websites and they create sort of a div and span soup and so that they
don't take advantage of semantic HTML containers which are things that the
screen readers that are used by people who are visually impaired, how they
navigate the internet. Going through your headings and stuff and properly coding
them all in descending order, including sort of a main container that has your
content and then a skip to content link is the first thing that should be on the
page. A screen reader would otherwise have to read navigation so we can
implement those things when we see that they're missing.

We can add things that can help with GDPR compliance so you would be in good
standing with California privacy laws. Fines for non-compliance can be steep. We
can add security settings in page headers to improve the security measures that
your browser takes to prevent information from leaking by certain commonplace
vulnerabilities.

Just to be clear we're not we're not looking to be anyone's website designer.
We're not looking to be that company that you call when you want to change
something on your web design. With this specific project we're going to get you
all set up and we're going to optimize the heck out of your site. We're also
going to have a one or two hour talk to go over everything that we did and what
things you need to be aware of. We're going to try and do this in tandem with
you to make sure anything and everything that is implemented is done on a
schedule that is not going to be too abrupt or sudden.

Practically every one of those things is going to increase your Google
Lighthouse scores. The Core Web Vitals is sort of distinct from only the
Lighthouse stuff but the Lighthouse stuff is a lot of those metrics that are
part of what influences your Core Web Vitals score. Your Core Web Vitals is a
summary of a lot of data underneath so we're going to be targeting those things
that improve those Core Web Vitals scores and get you 100% across the board.

What are Core Web Vitals in the page experience update and why should web owners
care?


If you care about Google rankings this is one factor of many and not necessarily
a main factor but it does influence your rankings in more than one way actually.
If you get good scores in these tests then you can expect at least a little bit
of a rankings lift with the update in May but also there's some correlation I've
seen that shows when you have good page experience you tend to get more traffic.
So sites that have this automatically get more traffic, more traffic tends to
lead to more third-party links and it tends to lead to more rankings. So if you
are interested in your site becoming popular then you should learn about Core
Web Vitals because they address user concerns primarily around performance.

There's a few things that Google has begun sort of inventing like this thing
they call cumulative layout shift and cumulative layout shift means how much in
total does your web page shift around before it finally settles in a stable
state where you can click things because if you try to click something and then
it and then it suddenly disappears because an advertisement gets inserted above
you can have a frustrating experience and you might actually click the ad by
mistake. That's considered bad user experience and Google is measuring that.

Does Google care more about what loads above the screen?


Yes this whole thing is determined on what's in the viewport which is something
that they can measure. That means everything above the fold they measure
differently if it's mobile because there tends to be mobile design versus
desktop design, so there's different measures based on your device type. But
everything above the fold is something that they want to see appear on screen as
quickly as possible and without any shift or as little shifting as possible.

Web font for example, changing the font can make some shift. You've probably
loaded a news web page and seeing the headline suddenly change font right before
your eyes right after you load it that's considered a cumulative shift so they
actually measure that and so in that case that is something that we can help
with by pre-loading that font.

If you want to get ahead of your competitors chances are 99% of your competitors
are not doing this and you can have the advantages by hiring us. Every single
month there's new things going on where improvements can be made in every block
of code. I'm going to be refactoring things to add capabilities if there are any
bugs I'm going to be able to squash the bugs and so those types of things will
be in constant upgrade. We're constantly looking at everything and being like
all right what are things that need to be fixed? What are things that are
changing both within the website, within Google, and within the industry? We can
adjust to those changes on a monthly basis and we can take action quickly on the
fly.

How does a website check to see if they are optimized for Core Web Vitals?


There is a PageSpeed Insights Google report. Another way to engage it is to use
the Chrome browser and open up DevTools. You open up DevTools and the tabs
should have one for Lighthouse scores. There's a browser extension as well that
if you download the browser extension through Google you can just any page
you're on. You just click on the picture of the Lighthouse there's your scores.
And remember if you're really fast you still might be scoring poorly on SEO or
accessibility or best practices. There are security things in the best practices
one that we address as well.

What about SSL certificates in this process of optimizing for Core Web Vitals?


So Cloudflare is one of those services that naturally decided to offer SSL for
everybody so if you become a Cloudflare customer your website automatically has
an SSL certificate. There is a way to customize the certificate in other words
upload your own cert to Cloudflare but that requires enterprise level service
with them. If your website doesn't have SSL right now and you're giving your
clients http and not https website addresses one thing you can do is get on
Cloudflare and automatically improve your security because they'll just give you
SSL right off the bat.

Do you think the rankings might increase when you optimize for Core Web Vitals?


We can at least refer to Google's own statement that there is an update that is
going to take into consideration Core Web Vitals in the ranking process so it's
already implied that if we improve Core Web Vitals that you'll see a rankings
boost. You can't expect to go from position 1000 to position top 10.

It's a little boost but and I think even now though that load time is part of
the ranking algorithm. The current ranking factors that take into consideration
performance are going to be replaced by Core Web Vitals because performance is
part of Core Web Vitals measurements.

Is it possible to install some plug-in to help page speed?


Some plugins can boost a few scores but they're pretty limited and they're not
going to work in all CMS’s. WordPress might have some page speed boosters but
you're always going to want a custom solution of some kind and that's where
plugins kind of fall short. They are trying to please a lot of websites and what
we're doing with this service is manually go in and do these things for your
site individually as opposed to using a software.

Is there any other company you've heard of that offers a Core Web Vitals
optimization service like this?


Not that I'm aware of. There are some other companies that offer Cloudflare
workers based services that can optimize your site if you do the work and upload
an excel spreadsheet for the changes which they will then automate into your
workers for you but nothing that is what we are doing. We'll go ahead and modify
your code on the fly.

What if your scores are better than your competitors? Should you still care
about this stuff and if so why?


Performance is just one measure if you score low on any of the others you should
want to be better in those areas too. If you are not 100% across the whole board
then there is always room for improvement. The way that Google grades this is
anything below 50 is a failing grade, anything below 90 needs improvement and
anything above 90 is pretty great.

If you have all your scores above 90 does that mean there's a good chance your
site just got a little faster?


If you're above 90 it means you have things in place that make your sites faster
than if it were lower. For example if you went from 70 to 90 your site will be
faster. You're probably going to be losing a lot less visitors. There has been a
lot of stats on how many visitors you lose every second if something needs to
wait to load. So if you are competing against Amazon for example, you better
load pretty fast.

Your pages are on the cloud too and the coolest thing with this service is that
all of these things just improve the user experience and that's why Google
thinks it's important. In some cases this service allows us to fix things the
designer can't even fix at the origin. There are some E-commerce platforms where
you can't add alt text to the logo image and with no other way to actually edit
that code because everything is server side, having a cloud worker is a
lifesaver. With this service we can change things that your designers actually
can't do themselves.

One of the biggest culprits dragging down your score is the time it takes for
images to load. Most people are doing two things wrong when it comes to
uploading images. First one is they upload the original source size of the image
without compressing it. So even though the site is displaying it half the size
on the page, the whole image has to load taking up precious time. Images are
often one of the biggest hogs of load time so make sure your images are
optimized for the web and not a billion pixels or some super high-quality image
that has to download.

Can Cloudflare and their 'Swiss army knife' of tools fix issues with images?


There are a lot of ways to fix images depending on what problem you face. If you
have an image that's uncompressed and that addresses the issue where you've got
an image that might be small but because it has so many pixels, it is still a
huge image file size that's uncompressed. There are a lot of compression
algorithms that can be used to optimize that and we can do that on the fly for
you too.

One of the things that's easy to implement and improves things on the on the fly
is, adding the attribute of the width. That allows the browser to carve out the
space for that image and place it so that you are improving the cumulative
layout shift.

Does this service include any JavaScript coding?


Not the entire JavaScript language is available because the code is running at
the edge and there's some security reasons why they don't do eval statements for
example, which could be a serious problem if there was a worker that was doing
bad things. There's a lot of security restrictions in the worker and there's
ways to run it so that if there's an error in the JavaScript everything else
runs as normally so it prevents any disruption of the of the page site.

We'll be doing the JavaScript and we'll be doing the transformations using
JavaScript. The reason that language is important is that it has access to the
dom so we can run all kinds of things.

Will this change my website’s style sheets or web design?


Yes, practically all of them. The exception might be Shopify because that
already uses Cloudflare, but I know that Cloudflare is working on that currently
so even if you use Shopify we should be able to fix things. With that said we
may need to employ another worker to properly facilitate the connection between
Shopify and Cloudflare.

Why should I put my website on the cloud?


You get a boost in security in a couple of ways by going with Cloudflare. You
also get a performance boost. The number one thing for SEO is the performance
boost and the number one thing from a security standpoint is Cloudflare has
actually made a name for themselves by, in some famous cases, fixing major brand
name sites that were getting attacked by the DDOS problem. Which, in a nutshell
is a distributed denial of service.

It happens when somebody writes a robot that makes a billion requests at a time
but doesn't serve the acknowledge packets saying I got your stuff. The server
just ends up spitting out endless packets thinking they hadn’t arrived which
locks up all available connections. That kind of attack can bring down a site of
any size or quality.

If your site is on the cloud is it more secure?


I would say that if you went with Cloudflare, 99% of the time you're more secure
than where you're hosted right now. Your site is served by your host and cached
copies of your pages are hosted in the cloud on your behalf.

Cloudflare will periodically fetch a new copy of your cache to make sure it
hasn't changed so they're keeping copies but you don't experience any delay.
There are settings where you can limit the number of times Cloudflare goes to
your origin and just serve directly but on a static site you might want to do
that.

What is the actual deliverable with this service?


We will be able increase your overall scores one and we will be able to
continually catch and fix things on the fly without the need of your programmers
to keep your scores high. If your scores drop we're going to have an alarm
noticing something needs to be fixed on the site. We will be able to monitor
your site and your scores and your performance over time and make sure that as
you develop and add content your scores stay high.

If I am a company with a lot of red tape how will this affect the service?


If you're big company with red tape and hoops to jump through, show the higher
ups that have the decision power to get things done that Core Web Vitals are now
being measured for Google rankings.

What happens if the website speed doesn't improve?


I don't want people to be unhappy so if you've paid for the service and you're
not liking the results just tell me I’ll give you your money back. You have
nothing to lose in trying this service. The nice thing is we can show you what
your site and scores will look like even before we flip the switch.

You still own your DNS so you can point it wherever you want, you control
everything so worst case scenario if something breaks you can just change your
DNS to point to your old server while the problem is fixed so nothing gets
disrupted.

How are we handling PCI-DSS compliance for E-commerce sites?


PCI has to do with the regulations and safeguards that need to be in place for
any organization that is storing credit cards and information that can
personally identify. Since neither Cloudflare nor Ninjas are storing any credit
cards we don't specifically need to be in compliancy but you may have to if
you're storing credit cards.

If you use something like Authorize.net for your card processor then you may not
be storing any credit cards because Authorize.net is actually storing all your
credit cards but if you require PCI compliance Cloudflare has a recipe for
configuration settings to allow the site to continue to pass the PCI compliancy
scans.

What level of Cloudflare service is being used and who's maintaining the billing
and access to the accounts?


It depends on if you want a hands-on or a hands-off relationship. If you want
access to the Cloudflare basically you could set it up yourself and give us the
access so it could be a role reversal there no problem all we need is access to
the workers service which starts at five dollars a month. I think you get the
first 100,000 worker interactions which translates to something like the first
hundred thousand hits for free and then just goes up incrementally by fractions
of pennies so it's really it's a small fee. That's the minimum required account
level at Cloudflare.

They also have pro level and enterprise level and then a custom level but I have
not seen any need above enterprise level yet. Enterprise level buys you the
ability to upload your own custom secure certificate. That way you can upload
your own cert and have it presented to all browsers instead of Cloudflare’s.

You could just pay the monthly installment and continue to enjoy the benefit of
the service having us take care of everything if you just want a hands-off
approach. Your level of engagement is really up to you.

 
Contact Ninjas

CORE WEB VITALS OPTIMIZATION SERVICE

STARING AT JUST


$7500

 * Includes: Up to 10 Hours of Setup* & Initial Optimizations
 * Optional: $1,000/month for continued Optimization & Maintenance

* Additional hours billed at $750/hour as needed to maximize speed performance
and Web Vitals optimization during the initial phase. Client must create a
Cloudflare account and maintain the account’s billing, estimated Cloudflare fees
are $5-$205/month.*

 
Contact Ninja's

CORE WEB VITALS OPTIMIZATION SERVICE

STARING AT JUST


$7500

 * Includes: Up to 10 Hours of Setup* & Initial Optimizations
 * Optional: $1,000/month for continued Optimization & Maintenance

* Additional hours billed at $750/hour as needed to maximize speed performance
and Web Vitals optimization during the initial phase. Client must create a
Cloudflare account and maintain the account’s billing, estimated Cloudflare fees
are $5-$205/month.*

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