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Submitted URL: https://r20.rs6.net/tn.jsp?f=0014TZqiLfjOx0NC_Ttj2ROeYeWvLm038jFMF_pb4dOgTtvIzNj1KZQs6oRCVKCetmMOXz6sxqjM9G0pDBbBlFz...
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HEALTH CARE: MOST VALUABLE DATA, LEAST INVESTMENT IN DATA SECURITY



Recent reports suggest that health care firms fail to properly invest in strong
data security.

Cybercrime is no joke, but many organizations still don't take data protection
seriously. Unfortunately, recent reports suggest that health care firms are
among those businesses and associations that fail to properly invest in strong
data security.

 According to CNBC - which cited Forrester data - hospitals, practices and
insurers spend approximately 14 percent of their IT allocations on
cybersecurity, which is way below the average of just over 20 percent. Forrester
analyst Stephanie Balaouras told the source that these health care providers and
insurance companies simply set out to achieve compliance with the Health
Insurance Portability and Accountability Act, and once they have security
standards aligned with those industry requirements, their cybersecurity jobs are
wrongfully assumed to be complete.



"When it comes to preparedness, [health care organizations are] woefully behind
and that, to me, is the most concerning thing," said Balaouras, as reported by
CNBC. "They've done it begrudgingly and they've done it as something that they
need to comply with at the lowest possible cost, as opposed to something they
really embrace."

"The health care industry is one of the biggest targets for cybercriminals."

Putting a price on private information
The lack of sufficient investment is bad news to say the least, as the health
care industry is one of the biggest targets for cybercriminals. Simply put,
health care data and other personally identifiable information contained within
medical records is worth a lot to hackers, and they will stop at nothing to
infiltrate networks and exfiltrate that data. In fact, Martin Walter, senior
director at RedSeal, told NetworkWorld that health care-related information is
sold for 10 times more than payment card data.

Citing a report from PwC, NetworkWorld noted that fullz and kitz - collections
of personal information, the former containing all credentials and data and the
latter comprising accompanying documents such as a driver's license - are
sometimes sold for over $1,000 on the darknet. Meanwhile, CNBC reported that an
electronic health care record alone is worth $50 on average. Clearly, the market
for stolen information is ripe for health-related data.

The solution to health care cybersecurity
The Forrester study cited by CNBC recommended that organizations affiliated with
health care should encrypt sensitive information. Sometimes called end-to-end
encryption, cryptographically obfuscating personal records in all their forms -
in storage or in email - was absolutely necessary a few years ago, let alone in
2015.

Data-centric cybersecurity solutions such as CloudMask are perfect for the
health care industry, as they not only ensure HIPAA compliance, but go beyond
those standards, allowing professionals, insurers and doctors to encrypt data,
regardless of its state. That said, security budgets don't necessarily need to
grow, as long as the tools and systems being leveraged can prevent data
breaches.



With CloudMask, only your authorized parties can decrypt and see your data. Not
hackers with your valid password, Not Cloud Providers, Not Government Agencies,
and Not even CloudMask can see your protected data. Twenty-six government
cybersecurity agencies around the world back these claims.

TRY IT NOW

Watch our video and demo at www.vimeo.com/cloudmask

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