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THE SMARTERHQ OFFERING IS NOW WUNDERKIND AUDIENCES

 * Wunderkind
 * Published on March 31 2022
 * News

SmarterHQ, the leading cross-channel personalization platform, joined the
Wunderkind family in 2020. Since then, they have accompanied us on our
relentless mission to deliver one-to-one messages at an unmatched scale. Now, we
are taking the next step on our journey together, which will empower marketers
to unlock more revenue than ever before across text messaging and email.

SmarterHQ has been integrated into the Wunderkind platform and is now called
Audiences. Read on to learn more about Audiences and what this means for your
marketing strategy.


LEVEL UP YOUR MARKETING STRATEGY WITH AUDIENCES

It’s no secret that personalized experiences are quickly becoming an essential
part of building a strong brand and developing a competitive advantage. Shoppers
today expect seamless, personalized experiences on every channel and at every
touchpoint. According to Accenture, 91% of consumers are more likely to shop
with brands that recognize, remember, and provide relevant offers and
recommendations.

However, it’s not always easy for brands to fulfill those expectations.
Customers have a multitude of devices, touchpoints, email addresses, and sales
channels available at their fingertips. If your data systems don’t talk to each
other, or you don’t have the resources, it can be challenging to create
consistent customer journeys and compelling messages that appeal to your target
audience.

Audiences’ narrative-driven interface makes it easy to identify, create, and
segment audiences based on unified customer data.

Imagine being able to quickly segment and target audiences, get instant feedback
on audience sizes, and leverage engagement and purchase probability models.
Thanks to Audiences, this level of cross-channel marketing is now a reality.

Our data science team uses state-of-the art predictive modeling technology to
take the guesswork out of your marketing messaging, enabling you to send the
right message, to the right user, at the right time.

For example, you can automatically link multiple email addresses to one unique
shopper and share personalized offers that are likely to be of interest based on
their previous browsing behavior across any device. Irrelevant messaging and
irritating email blasts are a thing of the past as marketers are able to
identify, create, and segment audiences based on unified customer data.


HOW DOES AUDIENCES WORK?

Let’s dive into how you can use Audiences to take your marketing and eCommerce
strategy to the next level.


ACTIVATE

Activate real-time, multichannel data to recognize and understand your customers
across all touchpoints. By collecting data across devices, emails addresses, and
channels (including in-store), you can unify the data to build out single
customer profiles. This will enable you to understand customer behavior and
predict their actions.


SEGMENT

Identify, segment and target audiences quickly and easily based on customer
behavior and information.

Who is your most profitable target audience? Who is at risk of churning? With
Audiences, you can create sophisticated behavioral segments to send the most
relevant content to the right customers, and leverage engagement and purchase
probability models.


AUTOMATE

Automate the delivery of relevant, personalized content in real-time via email,
web, mobile push, and more to drive deep engagement. You can engage, re-engage,
cross-sell and upsell customers with 1:1 content, no matter where and when they
interact with your brand.


WHY TOP BRANDS RELY ON AUDIENCES

Businesses today have a massive opportunity to provide better customer
experiences than ever before. The most successful brands have realized this and
are already using the technology available to connect and reconnect with their
customers.

Puma, American Eagle, Sam’s Club, DSW, Bloomingdale’s, and HelloFresh are just a
few of the renowned, global brands using Audiences to make personalized customer
experiences at scale a reality. This is what separates good brands from great
brands as the eCommerce market becomes more competitive.


HISTORY OF SMARTERHQ AND ITS JOURNEY TO AUDIENCES

Wunderkind and SmarterHQ have always shared a vision of building products that
provide high value to marketers and empower them to deliver better customer
experiences.

Wunderkind, the leading performance marketing channel that delivers one-to-one
messages at scale, acquired SmarterHQ in 2020. In doing so, we immediately
benefited from their advanced segmentation and orchestration engine for
enterprise eCommerce.

SmarterHQ’s revolutionary technology provided brands with a complete picture of
their in-store, online, and in-app data. Marketers could identify and target
even the most complex audiences to share tailored messages with unmatched
customization.
When SmarterHQ joined the Wunderkind family, the initial integration leveraged
SmarterHQ’s segmentation capabilities to make Wunderkind’s text messaging
platform more customizable. This gave top eCommerce brands the flexibility they
needed to deliver texts at scale.

This is exciting news for brands, as nearly every retailer right now is focused
on increasing their one-to-one experiences to grow their eCommerce businesses.


READY TO SCALE AND GROW YOUR ECOMMERCE?

Wunderkind combines next-gen identity technology with world-class strategy to
drive up to 25% of total digital revenue for top eCommerce retailers. With
Audiences, marketers have access to a powerful engine for growth by delivering
one-to-one messages at unprecedented scale across email and text messaging.

Read more here to learn how Wunderkind can help you drive growth with
personalized customer experiences at scale.


AUTHOR


WUNDERKIND

Wunderkind is a leading performance marketing engine that delivers tailored
experiences at scale. Digital businesses use Wunderkind to remember who users
are better than ever before, allowing them to deliver high-performing,
one-to-one messages on websites, through emails and texts, and in ads at a scale
that’s not otherwise possible.

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