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Student Life NetworkyconicParent Life Network


TURN OUR AUDIENCE INTO YOUR NEW CUSTOMERS


WE’RE EXPERTS AT BUILDING ONLINE CANADIAN COMMUNITIES. OUR GOAL IS TO CREATE
VALUABLE CONNECTIONS BETWEEN OUR 3.7 MILLION MEMBERS AND OUR BRAND PARTNERS.

Explore our communities


Explore our case studies



Trusted by




CANADA’S LARGEST NETWORK OF
STUDENTS AND RECENT GRADS

1.4MM+ Members

Visit site




CANADA’S LARGEST NETWORK OF
PARENTS AND FAMILIES

1MM+ Members

Visit site




CANADA’S LARGEST NETWORK OF
STUDENTS AND THEIR PARENTS

1.3MM+ Members

Visit site




YOUR BUILT-IN AUDIENCE


AS A PARTNER, YOU GET ACCESS TO OUR COMMUNITIES, INSIGHTS, AND MARKETING +
ADVERTISING CHANNELS.


CANADA’S ONLY STUDENT-FOCUSED PERFORMANCE MARKETING AND MEDIA PLATFORM. THE
PERFECT DELIVERY CHANNEL TO CONNECT WITH GEN Z.

1.4MM+
Members
23K
Avg. Monthly Onboards
60%
Age 18-24
495K
Social Following
Learn more


Contact us


FacebookInstagramSnapchatTwitter


A DIGITAL AND PERFORMANCE MARKETING PLATFORM CREATING CONTENT AND BUILDING
CONNECTIONS BETWEEN HUNDREDS OF THOUSANDS OF CANADIAN PARENTS.

1MM+
Members
12K
Avg. Monthly Onboards
66%
Female
378K
Social Following
Learn more


Contact us


FacebookInstagramTwitter



PREPARING CANADIAN HIGH SCHOOL STUDENTS AND THEIR PARENTS FOR COLLEGE AND
UNIVERSITY. THE BEST WAY TO REACH YOUNGER MEMBERS OF GEN Z AND THEIR PARENTS.

1.3MM+
Members
4.4K
Avg. Monthly Onboards
84%
Age 16-20
75K
Social Following
Learn more


Contact us


FacebookInstagramTwitter


CANADIAN NEWCOMERS NETWORK HELPS NEWCOMERS SETTLE IN CANADA AND BUILD BETTER
LIVES FOR THEIR FAMILIES. REACH NEWCOMERS AT THEY BUILD THEIR NEW LIVES IN
CANADA.

16.4K
Members
5K
Avg. Monthly Onboards
49%
Age 31-40
56%
Female
Learn more


Contact us


NEW
Canadian Newcomers Network launched in January, 2021



WHAT’S YOUR PROJECT GOAL?


IF WE PUT YOU IN A ROOM WITH MILLIONS OF CANADIAN CONSUMERS, HOW COULD WE HELP
YOU MAKE THE MOST OF THAT OPPORTUNITY?


BUILD YOUR AUDIENCE

Your offer won’t matter if people don’t know who you are. Through national
flagship campaigns, social media, and custom acquisition channels, we drive
hundreds of thousands of email opt-ins right to your CRM.


DRIVE ACTIONS

Get clicks to the places that matter to you. Our audience will engage with your
brand in a number of ways: app downloads, email subscriptions, even purchases
and product reviews.


INCREASE ROI

You’ve worked hard to perfect your product, let us take it from here. We’ll
customize a scalable program to hit your brand objectives and exceed your CPA
goals with minimal lift on your end.


CONTENT MARKETING

The trust we’ve built with our audience means if we speak, they’ll listen. With
our voice and your creative assets, we’ll create on-brand graphic design,
conversion copy, web design, and video production to share your message.


HYPER-TARGETING

Knowing our audience means we can isolate key segments and exclusively target
and tailor your message by location, demographics (age, gender), and key
milestones (pregnancy, graduation).


DATA AND INSIGHTS

We know who’s clicking and what they’re clicking on. Collecting data via pre-
and post-engagement surveys, trivia games, focus groups, and reviews, we can
extract brand insights to help you better direct your efforts going forward.


EXPLORE A FEW CASE STUDIES


WE LIKE HELPING OUR PARTNERS SEIZE OPPORTUNITIES AND FIND SOLUTIONS.

SLN CASE STUDY

SPOTIFY

Plugging in the loudspeaker on Spotify’s student offer

PLN CASE STUDY

PLAYTEX BABY

Putting products in the hands of parents

SLN CASE STUDY

H&M

Fashionably on time for Back to School

PLN CASE STUDY

CST CONSULTANTS INC.

A potent conversion funnel built from a single survey

SLN CASE STUDY

DIONO

Buckling up to take on the crowded car seat market

PLN CASE STUDY

NUK

Taking the crying out of the pacifier process for both mom and baby

SLN CASE STUDY

CIBC

The road to becoming the #1 student bank in Canada

SLN CASE STUDY

AMAZON

Building an ambassador program at an Amazonian scale

PLN CASE STUDY

FISHER-PRICE

Positioning a toy and gear line for the modern parent

YCONIC CASE STUDY

YORK UNIVERSITY

Getting high school students to open their minds

YCONIC CASE STUDY

ALGONQUIN COLLEGE

Getting high school students to Algonquin


TELL US ABOUT YOUR PROJECT


WHETHER YOU’RE TRYING TO CREATE A CAMPAIGN FROM SCRATCH OR AMPLIFY AN EXISTING
CAMPAIGN, WE’D LOVE TO HEAR ABOUT IT.

Let’s chat





AUDIENCE AT SCALE.

Student Life NetworkParent Life Networkyconic.ClientsTeamContact Us
416 461 0207  •  312 Adelaide Street West  •  Suite 301  •  Toronto, ON, Canada