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* Research * Overview * Find Research * Individual Reports * Subscriptions * Interactive Data * Special Projects * Overview * Completed Projects * Projects in Progress * Upcoming Projects * Custom Travel Research * Free Research Insights * Additional Services * Overview * Speaking Engagements * Thought Leadership * Consulting * Events * Event Listing * Phocuswright Conference * Phocuswright Europe * TravelTech Show * Speaking Opportunities * News * PhocusWire News * Phocuswright in the News * Innovation * About Us * Analysts * Phocuswright Team * Our Clients * Careers * FAQ * Press Room * More * * * * Activate * Sign In * Activate Sign In PHOCUSWRIGHT IS THE WORLD’S LEADING TRAVEL INDUSTRY RESEARCH AUTHORITY. We dig deep to give you the data and trends that drive the travel, tourism and hospitality industry. 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See all of our travel research reports CONSUMER RESEARCH Core Consumer Metrics Destination Selection Search, Shop, Buy Tech / Devices DISTRIBUTION & MARKETING OTAs / Metasearch Travel Agents / Tour Operators GDSs / TMCs Tech / Advertising TECHNOLOGY INNOVATION AI Blockchain Voice / Chat Startups SEGMENTS Air Short-Term Rentals Tours & Activities Hotel Rail Car Rental / Ground WE ARE GLOBAL Our research and analysis goes beyond borders. Check out the map for detailed research reports by topic and segment in more than 30 countries. RECENT RESEARCH Europe Travel Market Report 2022-2026 The European travel market is still facing headwinds in its post-COVID recovery. Featuring nearly 69%... Market Overview & Sizing Read More U.S. Travel Market Report 2022-2026 With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In... Market Overview & Sizing Read More The State of Travel Startups 2022 Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation... Technology Innovation Read More eVTOLs in Travel: Viable Addition or Flights of Fancy? Electric Vertical Takeoff and Landing aircraft – “eVTOLs” – offer the promise of next-generation air... Technology Innovation Read More Generative AI: Transforming the Travel Cycle Technology Innovation Read More U.S. Travel Market Report 2022-2026 With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In... Market Overview & Sizing Read More The State of Travel Startups 2022 Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation... Technology Innovation Read More eVTOLs in Travel: Viable Addition or Flights of Fancy? Electric Vertical Takeoff and Landing aircraft – “eVTOLs” – offer the promise of next-generation air... Technology Innovation Read More Generative AI: Transforming the Travel Cycle Technology Innovation Read More Real-Time Revolution in Hotel Operations Data has long been used to make operating decisions. But what happens when the paradigm shifts, as it... Technology Innovation Read More The State of Travel Startups 2022 Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation... Technology Innovation Read More eVTOLs in Travel: Viable Addition or Flights of Fancy? Electric Vertical Takeoff and Landing aircraft – “eVTOLs” – offer the promise of next-generation air... Technology Innovation Read More Generative AI: Transforming the Travel Cycle Technology Innovation Read More Real-Time Revolution in Hotel Operations Data has long been used to make operating decisions. But what happens when the paradigm shifts, as it... Technology Innovation Read More Europe Consumer Travel Report 2023 (Series) Phocuswright’s Europe Consumer Travel Report 2023 series provides a snapshot of Europeans’ recent... Consumer Trends Read More eVTOLs in Travel: Viable Addition or Flights of Fancy? Electric Vertical Takeoff and Landing aircraft – “eVTOLs” – offer the promise of next-generation air... Technology Innovation Read More Generative AI: Transforming the Travel Cycle Technology Innovation Read More Real-Time Revolution in Hotel Operations Data has long been used to make operating decisions. But what happens when the paradigm shifts, as it... Technology Innovation Read More Europe Consumer Travel Report 2023 (Series) Phocuswright’s Europe Consumer Travel Report 2023 series provides a snapshot of Europeans’ recent... Consumer Trends Read More Asia Pacific Travel Market Report 2022-2026 Changes were afoot for the Asia Pacific travel market in 2022-23. Some country markets continued to... Market Overview & Sizing Read More Generative AI: Transforming the Travel Cycle Technology Innovation Read More Real-Time Revolution in Hotel Operations Data has long been used to make operating decisions. But what happens when the paradigm shifts, as it... Technology Innovation Read More Europe Consumer Travel Report 2023 (Series) Phocuswright’s Europe Consumer Travel Report 2023 series provides a snapshot of Europeans’ recent... Consumer Trends Read More Asia Pacific Travel Market Report 2022-2026 Changes were afoot for the Asia Pacific travel market in 2022-23. Some country markets continued to... Market Overview & Sizing Read More Travel Innovation and Technology Trends 2023 Each year, Phocuswright publishes a content series that identifies the most significant innovation... Technology Innovation Read More Real-Time Revolution in Hotel Operations Data has long been used to make operating decisions. But what happens when the paradigm shifts, as it... Technology Innovation Read More Europe Consumer Travel Report 2023 (Series) Phocuswright’s Europe Consumer Travel Report 2023 series provides a snapshot of Europeans’ recent... Consumer Trends Read More Asia Pacific Travel Market Report 2022-2026 Changes were afoot for the Asia Pacific travel market in 2022-23. Some country markets continued to... Market Overview & Sizing Read More Travel Innovation and Technology Trends 2023 Each year, Phocuswright publishes a content series that identifies the most significant innovation... Technology Innovation Read More Europe Travel Market Report 2022-2026 The European travel market is still facing headwinds in its post-COVID recovery. Featuring nearly 69%... Market Overview & Sizing Read More Europe Consumer Travel Report 2023 (Series) Phocuswright’s Europe Consumer Travel Report 2023 series provides a snapshot of Europeans’ recent... Consumer Trends Read More Asia Pacific Travel Market Report 2022-2026 Changes were afoot for the Asia Pacific travel market in 2022-23. Some country markets continued to... Market Overview & Sizing Read More Travel Innovation and Technology Trends 2023 Each year, Phocuswright publishes a content series that identifies the most significant innovation... Technology Innovation Read More Europe Travel Market Report 2022-2026 The European travel market is still facing headwinds in its post-COVID recovery. Featuring nearly 69%... Market Overview & Sizing Read More U.S. Travel Market Report 2022-2026 With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In... Market Overview & Sizing Read More Asia Pacific Travel Market Report 2022-2026 Changes were afoot for the Asia Pacific travel market in 2022-23. Some country markets continued to... Market Overview & Sizing Read More Travel Innovation and Technology Trends 2023 Each year, Phocuswright publishes a content series that identifies the most significant innovation... Technology Innovation Read More Europe Travel Market Report 2022-2026 The European travel market is still facing headwinds in its post-COVID recovery. Featuring nearly 69%... Market Overview & Sizing Read More U.S. Travel Market Report 2022-2026 With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In... Market Overview & Sizing Read More The State of Travel Startups 2022 Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation... Technology Innovation Read More Travel Innovation and Technology Trends 2023 Each year, Phocuswright publishes a content series that identifies the most significant innovation... Technology Innovation Read More Europe Travel Market Report 2022-2026 The European travel market is still facing headwinds in its post-COVID recovery. Featuring nearly 69%... Market Overview & Sizing Read More U.S. Travel Market Report 2022-2026 With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In... Market Overview & Sizing Read More The State of Travel Startups 2022 Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation... Technology Innovation Read More eVTOLs in Travel: Viable Addition or Flights of Fancy? Electric Vertical Takeoff and Landing aircraft – “eVTOLs” – offer the promise of next-generation air... Technology Innovation Read More 1. 2. 3. 4. 5. 6. 7. 8. 9. Also check out our upcoming research and explore how to customize a research bundle of Phocuswright reports. WAYS TO ENGAGE * Individual Reports * Open Access * Special Projects * Custom Research Individual Reports Phocuswright's independent research and analysis utilizes carefully designed research methodologies. Individual reports give a competitive advantage to senior executives, marketers, strategists and research professionals around the world. Select a report to make data-driven strategic decisions. Learn More Open Access An Open Access research subscription provides company-wide access to the world's most comprehensive library of travel research and data visualization. Learn More Special Projects Multi-client topical research studies are dedicated to answering tough questions about travel, tourism and hospitality. Learn More Custom Research We tailor research, data and analysis to your company's priorities, giving you a distinct competitive advantage. Learn More Market Sizing Data on Different Segments Covering 30+ countries Condensed Reports for Easy Overviews Consumer Research WEEKLY RESEARCH INSIGHTS AND MORE Phocuswright's weekly newsletter shines the spotlight on recent research. Sign Up Now SIGN UP TODAY TO STAY UP-TO-DATE: * Weekly research insights articles * Event updates * Recently published research list * And more! EXPLORE PHOCUSWRIGHT'S PRODUCTS AND SERVICES * Research * Events * News * Innovation Research Phocuswright offers so many ways for your company to gain competitive advantage with our independent research and analysis. From a free download to purchasing an individual report to a company-wide all-access subscription, there's something for every budget. You can also sponsor upcoming research or customize your own! Learn More Events Phocuswright events are industry favorites shining the spotlight on travel innovation, networking and great content. Learn More News With an arsenal of Phocuswright's deep, research-driven assets at its disposal, PhocusWire provides daily exposure to sought-after research, valuable industry data and expert analysis. Learn More Innovation Whether you're in need of research about travel technology or the startup scene, a startup looking to make connections, or an investor seeking new companies to work with, we can help. Learn More THE TRAVEL INDUSTRY'S MOST TRUSTED EXPERTS Our analysts are on top of the travel research, insights and trends your company needs. Meet the Analyst Team DAVID JUMAN Senior Director, Editorial and Research CATHY WALSH Senior Research Analyst GIANCARLO CARNIANI Market Analyst, Italy FABIÁN GONZÁLEZ Market Analyst, Spain PETER O'CONNOR Senior Market Analyst, Europe CATHY WALSH Senior Research Analyst GIANCARLO CARNIANI Market Analyst, Italy FABIÁN GONZÁLEZ Market Analyst, Spain PETER O'CONNOR Senior Market Analyst, Europe DMITRY KOLTUNOV Dmitry Koltunov GIANCARLO CARNIANI Market Analyst, Italy FABIÁN GONZÁLEZ Market Analyst, Spain PETER O'CONNOR Senior Market Analyst, Europe DMITRY KOLTUNOV Dmitry Koltunov BILL CARROLL Senior Hotel and Lodging Analyst FABIÁN GONZÁLEZ Market Analyst, Spain PETER O'CONNOR Senior Market Analyst, Europe DMITRY KOLTUNOV Dmitry Koltunov BILL CARROLL Senior Hotel and Lodging Analyst CHRIS THOMPSON Senior Research Analyst PETER O'CONNOR Senior Market Analyst, Europe DMITRY KOLTUNOV Dmitry Koltunov BILL CARROLL Senior Hotel and Lodging Analyst CHRIS THOMPSON Senior Research Analyst ROBERT COLE Senior Research Analyst, Lodging and Leisure Travel DMITRY KOLTUNOV Dmitry Koltunov BILL CARROLL Senior Hotel and Lodging Analyst CHRIS THOMPSON Senior Research Analyst ROBERT COLE Senior Research Analyst, Lodging and Leisure Travel CAROLINA SASS DE HARO Market Specialist, Latin America BILL CARROLL Senior Hotel and Lodging Analyst CHRIS THOMPSON Senior Research Analyst ROBERT COLE Senior Research Analyst, Lodging and Leisure Travel CAROLINA SASS DE HARO Market Specialist, Latin America DEREK CATRON News Editor, PhocusWire CHRIS THOMPSON Senior Research Analyst ROBERT COLE Senior Research Analyst, Lodging and Leisure Travel CAROLINA SASS DE HARO Market Specialist, Latin America DEREK CATRON News Editor, PhocusWire MADELINE LIST Senior Analyst ROBERT COLE Senior Research Analyst, Lodging and Leisure Travel CAROLINA SASS DE HARO Market Specialist, Latin America DEREK CATRON News Editor, PhocusWire MADELINE LIST Senior Analyst LINDA FOX Senior Europe Reporter, PhocusWire CAROLINA SASS DE HARO Market Specialist, Latin America DEREK CATRON News Editor, PhocusWire MADELINE LIST Senior Analyst LINDA FOX Senior Europe Reporter, PhocusWire GRACE FLANAGAN Customer Success Coordinator DEREK CATRON News Editor, PhocusWire MADELINE LIST Senior Analyst LINDA FOX Senior Europe Reporter, PhocusWire GRACE FLANAGAN Customer Success Coordinator MIKE COLETTA Manager, Research and Innovation MADELINE LIST Senior Analyst LINDA FOX Senior Europe Reporter, PhocusWire GRACE FLANAGAN Customer Success Coordinator MIKE COLETTA Manager, Research and Innovation MITRA SORRELLS Editor-in-chief, PhocusWire LINDA FOX Senior Europe Reporter, PhocusWire GRACE FLANAGAN Customer Success Coordinator MIKE COLETTA Manager, Research and Innovation MITRA SORRELLS Editor-in-chief, PhocusWire STAN PAWLOW Data Analyst GRACE FLANAGAN Customer Success Coordinator MIKE COLETTA Manager, Research and Innovation MITRA SORRELLS Editor-in-chief, PhocusWire STAN PAWLOW Data Analyst HARUO USHIBA Director and Senior Analyst, Japan MIKE COLETTA Manager, Research and Innovation MITRA SORRELLS Editor-in-chief, PhocusWire STAN PAWLOW Data Analyst HARUO USHIBA Director and Senior Analyst, Japan CRISTINA POLO Market Analyst, EMEA MITRA SORRELLS Editor-in-chief, PhocusWire STAN PAWLOW Data Analyst HARUO USHIBA Director and Senior Analyst, Japan CRISTINA POLO Market Analyst, EMEA TRICIA NEVES LEVY Market Specialist, Latin America STAN PAWLOW Data Analyst HARUO USHIBA Director and Senior Analyst, Japan CRISTINA POLO Market Analyst, EMEA TRICIA NEVES LEVY Market Specialist, Latin America DAVID JUMAN Senior Director, Editorial and Research HARUO USHIBA Director and Senior Analyst, Japan CRISTINA POLO Market Analyst, EMEA TRICIA NEVES LEVY Market Specialist, Latin America DAVID JUMAN Senior Director, Editorial and Research CATHY WALSH Senior Research Analyst CRISTINA POLO Market Analyst, EMEA TRICIA NEVES LEVY Market Specialist, Latin America DAVID JUMAN Senior Director, Editorial and Research CATHY WALSH Senior Research Analyst GIANCARLO CARNIANI Market Analyst, Italy TRICIA NEVES LEVY Market Specialist, Latin America DAVID JUMAN Senior Director, Editorial and Research CATHY WALSH Senior Research Analyst GIANCARLO CARNIANI Market Analyst, Italy FABIÁN GONZÁLEZ Market Analyst, Spain 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. NEWS AND COMMENTARY FROM PHOCUSWIRE Get the latest news, interviews, analyses and opinions with PhocusWire, the daily news service powered by Phocuswright. TERRAPAY - LAUNCH PITCH AT THE PHOCUSWRIGHT CONFERENCE 2023 Founded in 2014, TerraPay offers issuing, acquiring, pay-out and international money transfer... Read More Online | Interview RECORD ONLINE DIRECT BOOKINGS ARE DRIVING INNOVATION IN HOSPITALITY, SURVEY FINDS The hotel industry is making strides when it comes to digitalization, but there's still plenty of room... Read More Technology | News DOTT AND TIER PLAN JOINT ENTITY FORMING EUROPEAN MICROMOBILITY LEADER Subject to several conditions, the transaction bringing together micromobility businesses Dott and... Read More Startups | News TRAVEL APP DOWNLOADS, TIME SPENT ON MOBILE UP IN 2023 According to Data.ai's "State of Mobile 2024" report, in 2023 travel app downloads numbered just... 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Read More Technology | News TERRAPAY - LAUNCH PITCH AT THE PHOCUSWRIGHT CONFERENCE 2023 Founded in 2014, TerraPay offers issuing, acquiring, pay-out and international money transfer... Read More Online | Interview AIRDNA MOVES INTO SHORT-TERM RENTAL PROPERTY MANAGEMENT ARENA WITH UPLISTING ACQUISITION Financial terms of the acquisition are not being disclosed. Uplisting founder Vincent Breslin... Read More Online | News PHOCUSWRIGHT EUROPE 2024 – EARLY-BIRD PRICE ENDS JANUARY 31 Led by the theme of You, Me & The Machine, Phocuswright Europe will convene the industry’s best and... Read More Online | News TRAVEL TECH ISN’T CHEAP. FALLING BEHIND MAY BE EVEN COSTLIER Given the growing importance and availability of data, experts say it’s more important than ever for... Read More Technology | News TERRAPAY - LAUNCH PITCH AT THE PHOCUSWRIGHT CONFERENCE 2023 Founded in 2014, TerraPay offers issuing, acquiring, pay-out and international money transfer... 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Read More Startups | News TRAVEL APP DOWNLOADS, TIME SPENT ON MOBILE UP IN 2023 According to Data.ai's "State of Mobile 2024" report, in 2023 travel app downloads numbered just... Read More Online | News 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. WEEKLY RESEARCH INSIGHTS ARTICLES 4 trends point to positive outlook for major European markets Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their... Read More A different type of sustainability research Travelers often have good intentions, but they lack an understanding of how to travel sustainably, and... Read More Two must-see research presentations: Sustainability dissonance and the state of travel funding At last week’s Phocuswright Conference, Phocuswright analysts presented research from two of our... Read More Will these 5 U.S. consumer trends continue into 2024? The U.S. traveler population surged to its highest point ever in 2022, driven by strong travel... Read More Evolving fintech in super apps The concept of the super app originated in Asia, but a growing number of Western companies aim to... Read More A different type of sustainability research Travelers often have good intentions, but they lack an understanding of how to travel sustainably, and... Read More Two must-see research presentations: Sustainability dissonance and the state of travel funding At last week’s Phocuswright Conference, Phocuswright analysts presented research from two of our... Read More Will these 5 U.S. consumer trends continue into 2024? The U.S. traveler population surged to its highest point ever in 2022, driven by strong travel... Read More Evolving fintech in super apps The concept of the super app originated in Asia, but a growing number of Western companies aim to... Read More Looking ahead in the Latin America travel market Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as... Read More Two must-see research presentations: Sustainability dissonance and the state of travel funding At last week’s Phocuswright Conference, Phocuswright analysts presented research from two of our... Read More Will these 5 U.S. consumer trends continue into 2024? The U.S. traveler population surged to its highest point ever in 2022, driven by strong travel... Read More Evolving fintech in super apps The concept of the super app originated in Asia, but a growing number of Western companies aim to... Read More Looking ahead in the Latin America travel market Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as... Read More Take this quiz about the German traveler Think you know the average German traveler? Take this quiz to find out. Read More Will these 5 U.S. consumer trends continue into 2024? The U.S. traveler population surged to its highest point ever in 2022, driven by strong travel... Read More Evolving fintech in super apps The concept of the super app originated in Asia, but a growing number of Western companies aim to... Read More Looking ahead in the Latin America travel market Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as... Read More Take this quiz about the German traveler Think you know the average German traveler? Take this quiz to find out. Read More LCCs capture increased share of growing market in ANZ region Gross bookings for the Australia-New Zealand travel market grew 69% to $26.1 billion in 2022, driven... Read More Evolving fintech in super apps The concept of the super app originated in Asia, but a growing number of Western companies aim to... Read More Looking ahead in the Latin America travel market Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as... Read More Take this quiz about the German traveler Think you know the average German traveler? Take this quiz to find out. Read More LCCs capture increased share of growing market in ANZ region Gross bookings for the Australia-New Zealand travel market grew 69% to $26.1 billion in 2022, driven... Read More Profile of the French traveler Travelers in France are still value travel spend highly. Despite economic challenges, travel and... Read More Looking ahead in the Latin America travel market Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as... Read More Take this quiz about the German traveler Think you know the average German traveler? Take this quiz to find out. Read More LCCs capture increased share of growing market in ANZ region Gross bookings for the Australia-New Zealand travel market grew 69% to $26.1 billion in 2022, driven... Read More Profile of the French traveler Travelers in France are still value travel spend highly. Despite economic challenges, travel and... Read More Mobile-first bodes well for supplier-direct in LATAM Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as... Read More Take this quiz about the German traveler Think you know the average German traveler? Take this quiz to find out. Read More LCCs capture increased share of growing market in ANZ region Gross bookings for the Australia-New Zealand travel market grew 69% to $26.1 billion in 2022, driven... Read More Profile of the French traveler Travelers in France are still value travel spend highly. Despite economic challenges, travel and... Read More Mobile-first bodes well for supplier-direct in LATAM Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as... Read More 4 trends point to positive outlook for major European markets Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their... Read More LCCs capture increased share of growing market in ANZ region Gross bookings for the Australia-New Zealand travel market grew 69% to $26.1 billion in 2022, driven... Read More Profile of the French traveler Travelers in France are still value travel spend highly. Despite economic challenges, travel and... Read More Mobile-first bodes well for supplier-direct in LATAM Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as... Read More 4 trends point to positive outlook for major European markets Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their... Read More A different type of sustainability research Travelers often have good intentions, but they lack an understanding of how to travel sustainably, and... Read More Profile of the French traveler Travelers in France are still value travel spend highly. Despite economic challenges, travel and... Read More Mobile-first bodes well for supplier-direct in LATAM Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as... Read More 4 trends point to positive outlook for major European markets Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their... Read More A different type of sustainability research Travelers often have good intentions, but they lack an understanding of how to travel sustainably, and... Read More Two must-see research presentations: Sustainability dissonance and the state of travel funding At last week’s Phocuswright Conference, Phocuswright analysts presented research from two of our... Read More Mobile-first bodes well for supplier-direct in LATAM Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as... Read More 4 trends point to positive outlook for major European markets Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their... Read More A different type of sustainability research Travelers often have good intentions, but they lack an understanding of how to travel sustainably, and... Read More Two must-see research presentations: Sustainability dissonance and the state of travel funding At last week’s Phocuswright Conference, Phocuswright analysts presented research from two of our... Read More Will these 5 U.S. consumer trends continue into 2024? The U.S. traveler population surged to its highest point ever in 2022, driven by strong travel... Read More 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 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