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News Stories


VETC AT IBC2023: PATH OF SUSTAINABLE INNOVATION

9.11.2023

ETC is hosting its 9th vETC virtual conference at this year’s (IBC) in
Amsterdam, Sep 15th, 16th, 17th and 18th (Hall 7 Booth C28).

vETC highlights significant presentations of emerging technologies and their
impact on the M&E industry. This event’s speakers will explore how procedural
generation machine, learning, and other tools affect, computer vision problems.
We will explore nerves and other amazing new tools that help simplify building
3-D worlds along with many other cutting-edge technologies. The sessions will be
recorded and posted on ETC’s YouTube channel.

Support with key resources came from HP, Intel, Halostage, and Ready Set
Studios, with supporting companies Aputure Imaging Industries Co.,
LTD, ARRI, Blackmagic Design,  Cooke,  Final Pixel, and Mo-Sys.

Halostage powered by ICT AG is the LED wall partner with Brompton Technology.
The system is built by Halostage and Ready Set Studios with Mo-Sys for the
tracking system.

All additional supporting gear was donated by Final Pixel.

Led by Erik Weaver, director of ETC’s Adaptive and Virtual Production project,
vETC (a virtual conference), is a concept implemented by ETC in 2015 to address
the overflow of speakers and topics at conferences.

The program, along with speakers and bios, are below.


VETC AT IBC2023 -
FRIDAY, SEP 15TH (DAY 1)

TimeSessionCompany(ies)Speakers 11:00 am - 12:00 pmConnected Technology
Frameworks: Building and Maintaining Lens to Living Room Cloud-based Supply
Chain Demonstrations

Jack Wenzinger, Strategy Lead for Film/TV production & generative AI partners,
will host a panel of key technology and service providers that enable creative
professionals to collaborate globally, help creative companies and studios
leverage the best talent, and help centrally secure content production
workflows.

This session will include thought leaders in the industry discussing the value
of establishing a permanent, holistic, content production workflow for finished
content using AWS. Panelists will also discuss the value of approachable,
in-person demonstrations such as the new permanent setup in New York (at the
Lord & Taylor building). Finally, the panel will explore what comes next for
creative professionals in M&E with the arrival of new trends and technologies
such as generative AI.AWS

Colorfront

HP

Moxion

RED Digital Cinema

Weka IOJack Wenzinger (AWS)

Brandon Heaslip (Colorfront)

Barbara Marshall (HP)

Hugh Calveley (Moxion)

Jeff Goodman / Dan Duran (Red Digital Cinema)

Barbara Murphy (WekaIO) 12:00 pm - 1:00 pmMo-sys

Mo-Sys 2:00 pm - 3:00 pmThe Changing Face of VP: The Rise of the Mid-Size Studio

Our expert panelists will discuss how the shape of the VP industry is changing,
and how the development of smaller Virtual Production Studios are opening the
technology up to filmmakers outside of the major studio model. Panellists will
discuss the challenges facing boutique VP studios, as well as the opportunities
for a new kind of content. Film Soho

Ready Set Studios
Elliot Ancona

Dennis Kleyn

Nils Pauwels (RSS)

Stacia Pfeiffer, XR Producer

Rachel Wood, VP Manager
3:00 pm - 4:00 pmVP Education - Global Approaches: What's Working?

Our expert panelists will discuss the current landscape of education and
training in Virtual Production through the lens of creative studios that need to
find and retain a skilled workforce working in virtual production. What are the
biggest challenges to finding skilled VP talent today?  How to overcome barriers
to entry such as high costs, diversity/inclusivity/equality initiatives and how
best to ensure normalisation, democratisation and sustainability initiatives for
better production efficiencies? Panelists will also explore ways to tell
diversified stories using virtual production in ways that benefit all.Final
Pixel Academy

Ready Set Studios

Silverscape

Silverspoon Animation

ETC

Jodi Nelson-Tabor (Final Pixel Academy)

Ian Armstrong (Silverscape)

Laura Herzing (Silverspoon Animation)

Nils Pauwels (Ready Set Studios)

Erik Weaver (ETC) 4:00 pm - 5:00 pmRevolutionizing Virtual Production with
Movella's Xsens Mocap

A 2-person team (Actor and Tech) makes a 1-minute cinematic short using nothing
but a Movella Xsens Link mocap system and the Unreal Engine. Watch the entire
democratization of the virtual production process live.MovellaChris Adamson

Maurizio Fusco


VETC AT IBC2023 -
SATURDAY, SEP 16TH (DAY 2)

TimeSessionCompany(ies)Speakers 11:00 am - 12:00 pmHow to Build a Product in the
Age of AI

Join disguise and Move.AI as we dive into the innovative applications and
groundbreaking technology behind ‘Invisible’, a new markerless motion capture
solution. Built using advanced computer vision and AI algorithms, discover how
this cutting-edge solution frees performers from cumbersome markers, to capture
truly authentic human movement. The session will also touch on how NVIDIA's
breakthroughs in generative AI bring a new level of versatility and insights to
the Virtual Production and Broadcast markets.disguise

Move AI

NVIDIACamilla Powell (disguise)

Niall Hendry (Move AI)

Jamie Allan (NVIDIA) 12:00 pm - 1:00 pmVirtual Production All the Way: Benefits,
Pros and Cons of the Technology

Virtual Production is here to stay, and regardless that it is done using LED
screens or chroma sets, the results we can obtain with today’s technology is as
close to reality as it can be. With more than 30 years of experience in Virtual
Reality and Real-time 3D Graphics, Brainstorm’s CEO and founder, Ricardo
Montesa, will share his knowledge on this subject, the benefits, pros and cons
of the technology, and tips for creating fantastic VR content.BrainstormMiguel
Churruca 3:00 pm - 3:30 pmAI, Datasets, and Sustainability in Media Tech:
Bridging the Carbon Data Gap

In this fireside chat, we will dive into the pressing issue of the media
industry's lack of standardized carbon data and discover how AI can assist in
collecting, analyzing, and reporting this essential information. Join us to hear
from Cedric Lejeune on his thoughts of how AI and datasets are becoming critical
in enhancing operational efficiency as well as catalyzing efforts to establish
standardized carbon data, ultimately advancing the media tech sector's
commitment to a more sustainable future.Holli

Kibo121Barbara Lange (Kibo121)
Cedric Lejeune (Holli) 3:30 pm - 4:00 pmCharting the Path to Sustainable
Storytelling

Media & entertainment companies have begun to rollout sustainability programs
aimed at reducing waste, conserving power and more. However, the media industry
continues to struggle with extended supply chain collaboration, high upfront
costs, and lack of awareness. Altman Solon’s latest emerging technology study
sheds light on program trends and potential challenges like certifications,
compliance, and measurement. During this fireside chat, Derek Powell will
discuss the results of the study and share his thoughts on how media companies
should think about their long-term sustainability plans while monitoring their
effectiveness – in terms of financial, operational, and organizational
success.Altman Solon
Derek Powell 4:00 pm - 4:30 pmExplore the Latest Cutting-edge AI

Explore the latest cutting-edge AI and Generative AI-powered advancements within
the Adobe Creative Cloud, spanning video, photography, design, and image
generation. Unlock creative possibilities and catch a glimpse into the future of
innovation with Adobe and HP.Adobe 4:30 pm - 5:00 pmICVFX in India

An update from the country producing the most movies per year!
Where are we? Opportunities & Challenges looking forward.Qube CinemaSenthil
Kumar


VETC AT IBC2023 -
SUNDAY, SEP 17TH (DAY 3)

TimeSessionCompany(ies)Speakers 11:00 am - 12:00 pmEnd-to-end Virtual Production
for Oracle Red Bull Racing F1: Issues and excellence in independent LED stages

Virtual Production is a way. A method. It’s our current definition for the mesh
between live action filmmaking & real-time technology. It’s not a stage. Not a
volume. Not one company. Not one pipeline. It’s best realised when considered
end-to-end, from concept to Final Pixel. Go behind the scenes with Final Pixel's
CEO & Co-founder Michael McKenna of their recent groundbreaking film for Oracle
Red Bull Racing Formula 1.Final PixelMichael McKenna 12:00 am - 12:30 pmTrained
Large Language Models & Semantic Metadata ExtractionRonin XSandeep Casi 12:30 pm
- 1:00 pmTransformation of Virtual Production Industry Towards 3.0 Using 8K Real
Time?

Intel transformed Hollywood from pixels to voxels and pioneered virtual,
volumetric production since its inception and raising the bar ever since. With
advances in LED, capture and real time processing, is 8K/60FPS/HDR
(more/faster/better pixel) THE next big thing towards pushing the immersive
boundaries of current virtual production and immersive industry ? With
pioneering 8K live-streaming of the Tokyo 2020 Olympics and dozens of Hollywood
immersive reality productions (Grease in volumetric, Spider-Man: HomeComing VR,
Spider-Man: Far From Home VR, Dunkirk, Save Every breathe VR, FirstMan VRE,
LeMusk Sensory Cinema) under his belt, Emmy nominated Ravindra Velhal from Intel
Research will share his experience, perspective and technology readiness for
virtual production and immersive industry’s transformation towards 3.0
transformation.IntelRavindra Velhal 2:00 pm - 2:30 pmBenefits of 100G SMPTE ST
2110 as Infrastructure for Broadcast and Virtual Production

The convergence of video and networking has unlocked enormous potential for
simplicity, resiliency, and scalable systems. In this session, we will discuss
the benefits of ST 2110 and why it is helpful beyond screen
switching.MegapixelJeremy Hochman 2:30 pm - 3:00 pmHow Virtual Production is
Evolving: Experiences from the Studio Floor

As well as supporting filmmakers with high quality products and workflows for
integration, ARRI also offers a full virtual production facility, ARRI Stage
London. Launched in June 2021, the stage has hosted more than 30 high-end
productions from features for TV and film, through to advertising, music video
and corporate productions. Every single shoot has brought new learnings and
insights that can be fed back into the production pipeline. This session will
look at how approaches and expectations towards virtual production have evolved
and how best to ensure production crews are best prepared to engage with the
technology.ARRIRob Payton 3:00 pm - 3:30 pmColor Accuracy in Virtual Production
Lighting

Explore the challenge of matching imported Video Clips to map to RGB lighting
sources. Discover insights into the issue and potential solutions in this
presentation.AputureBen Dynice 4:00 pm - 4:30 pmCreative Problem Solving in
Post-production

Join the Maxon Training Team as they share how the post-production creative
community uses Maxon One to solve creative problems and achieve tight deadlines
on real world projectsMaxonIan Robinson


THE SPEAKERS - VETC AT IBC2023

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SpeakerBio
Chris Adamson
Sr. Business Development Manager, Entertainment
MovellaChris Adamson has been in the mocap world since 2012 working in technical
production roles. After spending 8 years at Xsens Chris worked at an Action
Design studio (SuperAlloy) working on AAA game titles and VFX heavy movies. Back
as a Sr. Business Development Manager at Xsens Movella Chris is the connection
between customers and their product experience.
Jamie Allan
Director, Business Development, Global Agencies + Advertising
NVIDIAJamie is an industry lead at NVIDIA focussed on Media, Broadcast and
Advertising. He works with world-leading organisations and developers to help
bring their visions to life and accelerate the ecosystem into a new era of
accelerated computing and AI.
Ian Armstrong
Founder, Executive Chairman
SilverscapeA classically trained, emotionally intelligent Marketing/Sales leader
with over 23 years’ experience in fast moving commercial environments including
8.5 years in marketing soft drinks and 15 years in automotive marketing.
Experienced in managing leading brands in their category up to £24bn turnover
across multiple geographies, routes to market and multi-franchise environments.
Is a strong strategic thinker with a proven ability to deliver ‘best in class’
output by leading demanding internal and external agency teams. Someone who has
been successively promoted through high profile roles delivering results via
technical excellence and strong management competencies. A desire to explore the
‘new’ to deliver exceptional commercial results whilst staying focussed on the
agreed strategy.
Miguel Churruca
Director, Marketing and Communications
Brainstorm



Miguel Churruca is Marketing and Communications Director of Brainstorm
Multimedia, provider of industry-leading real-time 3D interactive graphics
solutions. Before joining Brainstorm, he was Marketing Director at Blusens, a
consumer electronics Spanish multi-national company with subsidiaries in Europe,
Middle East, America and Asia, and previously Head of Marketing for Southern
Europe and South America of Quantel, a British company manufacturer of high-end
hardware and software for broadcast and film, where he worked for ten years in
different positions. Between 2014 and 2016 he was Director of Institutional
Marketing at the Universidad Pontificia Comillas ICAI-ICADE, one of the most
renowned and respected private universities in Spain.

Miguel Churruca is an experienced speaker, giving several conferences, lectures
and workshops around the world covering a variety of topics, from Digital Film
Technology to Marketing Procedures. Miguel earned his degree in Communication
Sciences (Advertising and PR) from the Universidad Complutense in Madrid, Spain,
and holds a post-graduate in Audio-visual Communication from the same
university, as well as a Marketing and Commercial Direction Masters from the
University of Barcelona, Spain. He has also been an active member of several
Associations such as DIRCOM, ADG-FAD, as well as belonging to technical and
professional committees.

Michael Cioni
Founder & CEO
Strada
Niall Hendry
Head, Partnerships and Delivery
Move.aiNiall is Head of Partnerships & Delivery at Move.ai. Niall is a
specialist in deploying & productising AI-powered real-time and post production
technologies for Media, Entertainment & Sport.
Laura Herring
Executive Director
Silver SpoonLaura Herzing is Executive Director at Silver Spoon, a leading
provider of real-time content and experiences built on Unreal Engine. She plays
a key leadership role in developing the company’s corporate strategy and
oversees all production. With a background in design, Laura got her start
working in small advertising agencies. After moving to the vendor side, she led
global teams producing live action commercial and animation jobs around the
world.

Laura has been working in real-time and virtual production since its infancy.
From using Unreal Engine to animate Chester Cheetah in real-time in 2017, to
producing the world’s first real-time avatar singing competition in 2021, she
has witnessed firsthand how utilizing gaming tools for real-time production is
fundamentally changing the way content is being created across industries.

Laura resides in Brooklyn and enjoys spilling her coffee in cities around the
world.

Jeremy Hochman
Co-founder

Megapixel
Jeremy Hochman is co-founder of Megapixel, a pioneer in visual technology
including processing, screen analytics, and display tech. He’s actively involved
in SMPTE’s rapid industry solutions group, a member of the TV academy, and has
been doing virtual production for 20 years since before it was called virtual
production.

Muki Kulhan
CIO, Executive XR/MetaTech Immersive Producer & Creative/5G Technologist, Muki
InternationalCreative and forward-thinking CIO/Executive ImmersiveXR Producer
and Creative R&D with over two decades of professional, award-winning experience
creating interactive and immersive content across emerging platforms, MetaTech
'verses' & worlds, RT3D, cutting/bleeding-edge and 5G innovation, engaging fans
via music, sport, broadcasting and entertainment.

Senthil Kumar
Co-founder
Qube CinemaA tech entrepreneur with multiple patents to his credit and
experience in both movie and television production, Senthil Kumar is a
co-founder of Qube Cinema, the company that brought digital editing to India
with Avid, digital cinema sound to India with DTS and helped transform the
cinema industry worldwide with its Qube digital cinema system. He is also a
member of the Oscar Academy and an active Trustee of The Banyan, an NGO that
supports the homeless and the mentally ill.
Barbara Lange
Principal and CEO
Kibo121Barbara Lange is principal and CEO of Kibo121, a consultancy firm focused
on guiding media tech organizations on their path to sustainability. Lange has
been an invited speaker on sustainability at industry events including the NAB
Show, SVG (Sports Video Group), IBC, SMPTE, SMW (Streaming Media West), and the
HPA Tech Retreat. She is actively engaged in the industry groups developing a
greener future in media, including Greening of Streaming, and SMPTE’s working
group on sustainability in media in the cloud.

Lange serves as the program manager for the NAB Show’s Excellence in
Sustainability Awards, is a Secretariat volunteer member of Greening of
Streaming, and co-founded the Media Tech Sustainability Summit. Lange is a
member of the International Society of Sustainability Professionals (ISSP).

Prior to launching Kibo121, Lange served as the executive director at SMPTE, the
global professional association, and standards body, that supports the technical
framework and professional community which makes quality motion imaging
available to consumers in a variety of media formats.

Lange’s career started in business development and product management in
scholarly publishing. She holds a B.A. in Chemistry and German from Washington
and Jefferson College and completed the Executive Development Program at the
Kellogg School of Management at Northwestern University, and the Entrepreneurial
Growth Lab program at the Women’s Enterprise Development Center (WEDC).

Lange has been recognized for her leadership by Washington & Jefferson College,
the IEEE, StudioDaily50, and with the TVNewscheck’s 2020 Woman in Technology
Award. In 2021, she was honored by TVB Europe as a 2021 Technology Leader to
Watch and by Broadcast & Cable with the 2021 Tech Leadership Award.


Cedric Lejeune
Founder
HolliCedric started in 2000 as a visual effects assistant on Discreet Smoke,
working on TribalX, a complex full CG/MoCap production for children and managing
the network infrastructure in a small post-production facility.

In 2000 he becomes an application engineer for Post Logic, a French VFX system
reseller and supports a wide range of products for CG animation, infrastructure,
effects, colour grading. He was in charge of the implementation of the first
industrial digital intermediate pipeline at Éclair Laboratoires in 2002 and
different setups in Paris and Europe.

In 2006 he starts his first company, Workflowers, to develop consulting and
training services, accompanying film labs in the transition to digital and
helping post-production to step into the cinema world. He specializes in digital
cinema and video workflows, infrastructures and colour science. He managed the
setup of early ACES color pipelines in Digital Cinema and Visual Effects
facilities. His early works on online collaborative environment and content
management tools have made him an expert of cloud technologies for media.
Workflowers’ image processing tools are used by major studios in the world.

In 2015 he joins the European cinema group Ymagis to supervise the technology
for post-production and mastering labs in the group (New York, London, Liège,
Berlin, Barcelona, Paris). The integration of Eclair Laboratoires extends the
delivery of content to broadcasters and OTT and gives an opportunity to develop
a century old brand as an innovative one. He then assembled the technology and
innovation team to create more efficient and global workflows across the group.
He led the development of EclairColor, the HDR solution for cinema
(www.eclaircolor.com).

In 2020, while continuing R&D efforts for EclairColor and developing HDR and HFR
image technologies for the Chinese market, he reboots Workflowers to help media
industries in their transition to a more sustainable model. With his team of
media engineers, he helps studios in building and implementing organization and
technical strategies with sustainability in mind.

In 2023 he starts Fast&Young, a consulting company helping media organizations
integrate new business paradigms, with a data centric approach to boost
efficiency and reduce energy consumption and carbon emissions. He partners with
Perfect Memory for the development of their semantic technology toolset for the
movie studio environment.

Cedric is a member of Commission Supérieure Technique (CST), Visual Effects
Society (VES), Society of Motion Pictures Technicians and Engineers (SMPTE) and
Hollywood Professionals Association (HPA). He Is a member of the EBU
Sustainability group, the SMPTE Cloud Sustainability working group and a
founding member of La Cartouch’Verte, an association to promote good
environmental practices in animation movies production.

Barbara Marshall
Lead, Global M&E Industry
HP
Barbara has spent 30 years in the media & entertainment industry with
organizations such as the BBC, Autodesk, Epic Games and now HP Inc. As the
Global M&E Industry Lead at HP, she oversees initiatives and industry
partnerships that drive adoption of Z by HP technology solutions in
entertainment content creation. She has led marketing and PR teams both in-house
and agency-side, consulted for several start-ups and was also technology editor
with Broadcast Magazine in the UK. She has a strong commercial and analytical
background, having started her career as a commodity analyst/trader and holds a
BSc in Agricultural Economics from University of London.

Michael McKenna
CEO and Co-founder
Final PixelMichael holds the vision of how Virtual Production will revolutionise
filmmaking. On productions he leads as Director of Virtual Production,
overseeing VAD and OSVP for Film, TV and Advertising clients. He is a leader, an
innovator and a disruptor, operating at a unique intersection in technology,
creativity and business to produce world class content.

Jodi Nelson-Tabor
Head, Final Pixel Academy
Final Pixel AcademyDr Jodi Nelson-Tabor is the Head of Final Pixel Academy,
which is the trainjng arm for Final Pixel - a global, end-to-end Virtual
Production Company. She is responsible for the development of talent pipelines
for Virtual Production to support and enable collectively as an industry close
the skills gaps. This includes business development, creation and curation of
its growing catalogue of Final Pixel Academy courses and training, VP training
delivery and facilitation, education, outreach and knowledge transfer, rrsearch
and innovatiin, thought leadership and communication, and nurturing strategic
partnerships across multiple stakeholders, including education and university
organisations, corporate creatives and technicians, producers and professional
crew across all HODs and emerging talent across film, tv, media and games.
Nils Pauwels
Partner & Director
ReadySet Studios

Rob Payton
Production Specialist/Consultant (Arri), Filmmaker and DP
ARRI
Camilla Powell
Product Manager
disguiseCamilla has over 2 decades experience in media related industries in
both an engineering and product capacity, where innovation has been a consistent
theme. During 15 years at Sony Professional, Camilla worked in engineering to
develop and deliver software for the digital signage, IP security and broadcast
asset management and workflow, both as global product releases and bespoke
enterprise projects. Since Sony, Camilla has moved across to Product Management
to be more involved in the what and the why than the bits and bytes. At Grass
Valley Camilla oversaw the launch of a suite of asset management capabilities on
Grass Valley’s Agile Media Processing Platform (AMPP), which successfully
delivered the Olympics in 2021 for Eurosport on a hybrid cloud an on-premise
system built for massive scalability. Camilla more recently moved to disguise to
specialize in Virtual Production, as well as overseeing key initiatives such as
the disguise partnership with move.ai for delivering markerless motion capture.

Derek Powell
Director
Altman SolonAs a Director based in Altman Solon’s Los Angeles office, Derek is
an expert in the firm’s Media & Entertainment practice, specifically focusing on
media technology and operational improvements. Throughout his tenure, Derek has
led engagements in the M&E industry and across a variety of functional domains.
His recent work has emphasized growth strategy, business performance
improvement, and emerging technologies. He previously held senior level roles
domestically and internationally at Deloitte, Sony and Warner Bros.

Strategy & Operations
- Advising global film, television, music, and gaming clients on entering new
markets, evaluating potential investment opportunities, and validating strategic
fit of M&A targets.
- Developing strategies to launch and manage new services and products
- Providing media expertise from production to distribution and archiving /
preservation
- Partnering with content creators with production technology and on-set tech
capabilities; localizing content for global audiences, mastering content in all
established and emerging formats: ingests, tags, encodes, and delivery; and
preserving and archiving of film, TV and other media assets.

Business Improvement
- Developing and implementing post-merger integration and re-organization
programs
- Leading digital transformations to drive direct-to-consumer business models
and defining
- Creating actionable and insightful analyses across production, post-production
and distribution to identify areas of risks and opportunities and monitor
operational effectiveness
- Providing quantitative and qualitative expertise to optimize core media
operations to drive greater flexibility, agility and time-to-market capabilities
leading to cost reduction, revenue enhancement and asset utilization

Emerging Technologies
- Exploring the application of emerging technologies and capabilities within the
media industry – virtual production, cognitive technologies (algorithms, ML,
NLP, NLG), robotics and process automation (RPA), big data, AR/VR and IoT
ecosystems.
Hesling Reidinga
Creative Captain
The Wolfgang Project
Ian Robinson
Expert ZBrush Trainer
Maxon


Ian is an expert ZBrush trainer at Maxon. From creating video tutorials, live
streaming, hosting events and interviewing some of the top artists in the world,
Ian is dedicated to helping others learn how to use the software to the best of
their abilities. He covers topics from 3D printing and toy design to game assets
and animation ready modeling.

Ravi Velhal
Lead, Technology Policy and Standards
IntelRavindra “Ravi” Velhal leads Digital Media Standards, Technologies, advance
media formats and Immersive Cinema programs globally at Intel for the last 23
years. He and his teams pioneered first ever live streaming of Tokyo 2020
Olympics games in 8K, 60 fps, HDR over the open internet to selected locations
worldwide, launched 8K OTT service with GloboTV in Brazil and delivered 8K VR
livestreaming of Beijing Winter Olympics nominated for the Sports Emmys.

As an Immersive Cinema pioneer, he co-produced Le Musk. multi-sensory VR Cinema
by A.R. Rahman premiered at CannesXR, 75th Cannes Film Festival and recently
launched in Hollywood (P.G.A Innovation Awards nominated). Ravi co-produced
dozens of Hollywood Immersive VR projects including Save Every Breathe: Dunkirk
VRE with Warner Bros, FIRST MAN: VRE with Universal Pictures (Emmy nominated),
Grease with Paramount Pictures in Volumetric capturing 5 trillion pixels,
directed Rio Carnival 2018 VRE with GloboTV, Sony Pictures on SpiderMan: Home
Coming VRE (Emmy nominated) multi-player VR game over 5G at MWC 2019. Ravi
collaborated with Sony Pictures to launch Sony Innovation Studios.

Ravi has been nominated for Hollywood’s Digital Entertainment Group’s “Lifetime
Achievements Award) and won DEG’s Technology Achievement Awards, recipient of
Hollywood’s prestigious Lumiere award twice, Infinity Film Festival of Beverly
Hills Audience Choice Award, Monolith Awards winner for pioneering 8K
livestream, iABM 8K Project of the year winner, finalist for “Technology Leader
of the year 2021” by iABM, FICCI-Frames pioneering contribution awards for
advancing media sector in India. Ravi holds more than dozen global patents,
wrote several research papers and spoke at more than 110 forums and prestigious
conferences worldwide. He currently co-chairs Encode group in 8K association,
Immersive Cinema at Infinity Festival, served as a director on the AIS/VR
Society board, IEEE CS Oregon Chair, contributor towards climate change
initiatives and an advisor to film and trade organizations, globally.


Erik Weaver
Director, Adaptive & Virtual Production
ETCErik Weaver is a specialist focused on the intersection of cloud and the
Media and Entertainment industry. He currently directs ETC’s Adaptive and
Virtual Production project that encompasses many aspects of the cloud, including
transport, security, metadata, long-term storage, and formation of an agnostic
framework that unites key vendors and studios. Prior work includes ETC’s
“Production in the Cloud” as well as global M&E strategy for Western Digital.
Weaver has fostered and achieved many accomplishments in the M&E market
including executive producer on several ETC R&D film projects like: “Ripple
Effect” (2020) that examined safety protocols and virtual production during the
pandemic; “Wonder Buffalo” (2018), a production that entered the SXSW
Interactivity competition, and focused on an HRD first, cloud, & volumetric
capture. The project was brought together by volumetric capture, photogrammetry,
ambonisic sound, and interactivity; “The Suitcase” (2016), a CAA People Choice
Award and Tribeca 2017 entry that focused on HDR, cloud-based workflows and Live
360. He was also chairman of NAB’s “Next Generation Media Technologies”
Conference 2014-2017, as well as chairman and initiator of vNAB 2015-2019 (later
rebranded as the ongoing vETC). Weaver’s SMPTE involvement includes the Rapid
Industry Solution (RIS) initiative which seeks to operate with greater agility
to respond to emerging technology challenges, and the C4 MR30 Standards group,
which oversees and helps educate the M&E industry on using C4, Semantics, and
NoSQL for Managing Motion Picture Data. Weaver has also spoken – and continues
to speak – at numerous M&E conferences and tradeshows.

Jack Wenzinger
Global Leader M&E Content Production Partners
AWSLike a sculptor chiseling form from stone, Jack Wenzinger has spent over two
decades shaping media supply chains and content workflows, seeking always to
push boundaries. As an innovator of cloud and AI, he guides partners to new
frontiers, transforming challenges into futuristic triumphs. Though his
fellowship in virtual production was hard-won, his passion for the cinematic
possibilities is boundless. When not conferring on cinematography or wrenching,
you may find him engrossed in Rush's cerebral lyrics or wind-racing on his
motorcycle. His mind ever journeys through imaginative landscapes both physical
and digital, always reaching for unseen horizons. Yet he remains grounded by
connections, welcoming any who would explore ideas, technology, creativity or
the perfect vintage shovelhead. The clockwork universe turns inscrutably on, but
Jack listens for the rhythms that drive our spirits eternally onward.

Showing 1 to 24 of 24 entries
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ETC HOSTS SESSIONS AT SIGGRAPH CONFERENCE IN LA

8.9.2023

ETC@USC is hosting its 8th vETC virtual conference at SIGGRAPH 2023 in Los
Angeles, August 8-10. The event – which highlights significant presentations of
emerging technologies and their impact on the M&E industry – explores how
generative AI, machine learning, and other compelling new tools help simplify
building 3D worlds and tackle today’s computer vision challenges. Three days of
sessions will be recorded and posted on ETC’s YouTube channel. For those
attending SIGGRAPH who may be interested in attending the sessions (located at Z
by HP Booth 215), visit the program guide, which includes a full schedule and
speaker bios.

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SPECIFICATION FOR NAMING VFX IMAGE SEQUENCES RELEASED

ETC’s VFX Working Group has published a specification for best practices naming
image sequences such as plates and comps. File naming is an essential tool for
organizing the multitude of frames that are inputs and outputs from the VFX
process. Prior to the publication of this specification, each organization had
its own naming scheme, requiring custom processes for each partner, which often
resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual
images. The initial use case was VFX plates, typically delivered as OpenEXR or
DPX files. However, the team soon realized that the same naming conventions can
apply to virtually any image sequence. Consequently, the specification was
written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2
dozen participants representing studios, VFX houses, tool creators, creatives
and others.  The ETC@USC also worked closely with MovieLabs to ensure that the
specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing
practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures,
said: “Our studio is committed to being at the forefront of designing best
industry practices to modernize and simplify workflows, and we believe this
white paper succeeded in building a new foundation for tools to transfer files
in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual
Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless
as possible for everyone to adopt this specification,” said working group
co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented
we created a team of industry experts familiar with the handling of these
materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is
critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs.
“This specification is a key step in defining the foundations for better
software-defined workflows. We look forward to continued partnership with the
ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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